Apple cuts iPod touch prices, updates 16GB model

As everyone knows, video killed the radio star, but the smartphone hasn't quite killed the portable music player yet, despite its best efforts. The iPod range is perhaps the most famous of all such devices, and Apple has now made some changes to the range in an effort to prolong its life in an increasingly smartphone-focused world. 

The iPod touch 32GB and 64GB models both get price cuts from today; the 32GB model drops from $299 down to $249, while the 64GB version gets a tasty $100 price reduction, and is now priced at $299. 

The 16GB model is replaced by a version that now includes the same features as those with more storage capacity. Until today, the 16GB iPod touch was only available in one color and lacked the rear camera available on its roomier siblings. It now includes the same 5MP iSight rear cam, and color options are now unified for all models regardless of their onboard storage. 

Not to be left out of the discounting action, the 16GB model also gets a price cut, albeit a more modest one, down to $199 from its previous $229 level. 

Source: Apple | image via Apple

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If it were closer to 100-150 I would consider buying one again, but at $200 it's a bit excessive. Might as well pay the extra $100 for an ipad mini.

> the smartphone hasn't quite killed the portable music player yet

Even the iPod Touch is more than a simple music player. I want a simple music/podcast player, and nothing else. This is overkill, and overpriced.

My original 8GB Zune player still fits the bill perfectly. I use it daily, and I paid $100 for it brand new (including a car adapter thrown in). I've tried the other cheap players--they're garbage. The Zune is by far the greatest bang for the buck in this category.

Knowing that my Zune isn't gonna last forever, I bought two Zune HDs in the last year as spares for when it does finally die (bought them used, obviously, as it's no longer being made). I'll be damned if I'm gonna spend $200 (the cheapest of the iPods discussed in this article) for a glorified MP3 player with apps I don't want or need.

Seriously, is there nobody else catering to this market? As mentioned, I've owned a few of the cheap players, and they're not contenders.

Seems like everybody quit making simple but good dedicated music player. Everybody, even young ones, have phone now and use them as music/apps/whatever.

The iPod Classic is still available, 160Gb, no apps and no FLAC support...

TruckWEB said,
The iPod Classic is still available, 160Gb, no apps and no FLAC support...

You're kidding, right?

The first hit I got on Best Buy and Future Shop's web sites (I'm in Canada) when I search for "iPod Classic" shows the 160GB going for $250.

That is NOT good value.

Tell me where did I say it was a good value?

But it's about the only "dedicated" music player available, no apps or junk. Unless you go with the Sony (small) player. But even those are getting rare.

TruckWEB said,
Tell me where did I say it was a good value?

My whole message was about standalone MP3 players that provide good value. You responded saying the iPod Classic is still available. Are you telling me you actually meant to say it's available, but I should ignore your response as it doesn't fit the criteria I established?

£250 for a 64GB iPod Touch is a pretty good price. While I'm trying to find an alternative to the iPod for a music player I cant find anything that competes with it. For me I want as much music as possible on my device so 64GB plus (On a side note if they released an 128GB version that would be cool). My only gripe with the iPod is that it doesn't support FLAC. Other than a Sony Walkman NWZ-F800 I've seen I've found nothing that touches an iPod Touch as a great music player

Richard Cousins said,
£250 for a 64GB iPod Touch is a pretty good price. While I'm trying to find an alternative to the iPod for a music player I cant find anything that competes with it. For me I want as much music as possible on my device so 64GB plus (On a side note if they released an 128GB version that would be cool). My only gripe with the iPod is that it doesn't support FLAC. Other than a Sony Walkman NWZ-F800 I've seen I've found nothing that touches an iPod Touch as a great music player

Why would you need it to support FLAC though?

What about a lumia 520 or the moto E as a dedicated movie player? I think both allow for sd cards of at least 64 gigs...

Gladiatorus said,

Why would you need to play Blu-ray on your iPhone?

Because I want to watch my Blu-ray discs?

Gladiatorus said,

I rest my case.

I was being purposely flippant, making fun of your responses; playing blu-ray on a phone is ridiculous & pointless, Much like playing FLAC on a phone.

RichieC said,
Why? Surely if you have good enough headphones its fine to play FLAC files?

I can't imagine one would notice much if any difference in a FLAC compared to a properly encoded MP3.

dancress said,
Wow. It's cheaper to by two Moto Gs than one iPod. Way to go Apple!

You're right. With such high prices, I can't imagine Apple sell barely *any* iPod's.

I'm sorry but the Moto G is a phone not soley an mp3 player. For the moto G to have the same capacity or more than an iPod touch 64GB you'd need to but a 64GB SD card and if you can a decent one with nice transfer rates you can easily pay £30+ also I've found running large amount of music off an SD card on a phone painfully slow, you can beat the speediness of music running off built in storage.

No. I mean the load times are painfully slow. For the music player to load up 64GB of music and then play tracks etc, if its anything like my experience of the 620 with an SD its painfully slow.

Chicane-UK said,

You're right. With such high prices, I can't imagine Apple sell barely *any* iPod's.


As usual with "crazy purchases" and hardware from Apple: Ecosystem. Ecosystem. Ecosystem.

That's what you pay for. It's always about the ecosystem. User experience and app quality is like 80% of a mobile device.

iOS apps often hold really good quality and there are a lot of them too. It's a platform with a good reputation. It's also safe to use. So it's popular. So the iPod becomes a popular device especially for the younger generation where people don't want to go all in with a phone contract, but still wish to give a fun gift allowing the kid to use Facebook, Instagram, and so on. App Store a walled garden? Perfect! Further, with iOS 8, there'll be the new family sharing feature with everything that implies: https://www.apple.com/ios/ios8/family-sharing/ I think parents will be all over that stuff.

Really, people having a hard time even *imagining* major sales and others dismissing it as "The Apple cult" need to get better in touch with reality here. That Apple can keep on doing it is just because their competitors Don't Get It. But hey, Apple is all the happier for that! You won't hear any complaints from them.

Edited by Northgrove, Jun 27 2014, 8:39am :

Although I like the idea of the iPod Touch, it's obsolete on no-time due to the A5 processor. It's a shame it doesn't have at least an A6, it would be a great device for the price.

You can buy GPS adapter/module for iPod Touch. You can look it up. Some people have GPS on their iPod Touch for navigation/fitness.

CJEric said,
I'd be all over this if it came with GPS functionality.... (to track fitness activities) :/

Get a lumia 520 or Moto E as your music player and then you have gps too. No iOS system though =/.

If you want a music player just buy a Moto E or a Lumia 520 for around a hundred dollars and you could make a 911 call if you needed too ;).