Apple delays international iPad launch by one month

Apple said on Wednesday that they will be delaying the international launch of the iPad by one month.  Apple now states that the launch will occur at the end of May and on May 10 pre-orders will begin. 

Apple cites strong demand in the US as the reason for the delay as they shipped more than 500K units in the first week; Apple also says that there has been strong demand for the 3G version that will be shipping later this month in the US.

“Faced with this surprisingly strong US demand, we have made the difficult decision to postpone the international launch of iPad by one month, until the end of May. We will announce international pricing and begin taking online pre-orders on Monday, May 10. We know that many international customers waiting to buy an iPad will be disappointed by this news, but we hope they will be pleased to learn the reason—the iPad is a runaway success in the US thus far.”

While this may upset many international users who are waiting to get their hands on the iPad, the good news is that the launch will not be plagued with a severe shortage of products. Apple said in early April that the company had sold 300,000 iPads on U.S. launch day.

Image Credit: Joe Shlabotnik / Flickr

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The iPad was rushed to market in order to get a foothold in the tablet market before anyone else could. It's really that simple. The fact the 3G version was delayed right at launch compared to the Wifi version shows how rushed to market it was (and the fact OS 4.0 wasn't included at launch - would have meant waiting till the summer/autumn by which point it would be too late).

As someone else mentioned the iPad is already the only real tablet that has had an marketed success. By the time the HP Slate or Andriod based tablets come out the iPad will be well and truly positioned in the minds of the majority of people as "the tablet device", and everyone else will be playing catch up again.

What do you expect? Companies don't plan ahead, they don't have the real brains in deploying a product or service.... its everyone and it really ****es me off when I hear this time and time again. If a company is going to release something, at least have the balls to stock up big, especially Apple, when are they gonna learn, that if an iPhone went totally big and had to make customers wait cause they didn't build alot, naturally iPad is gonna do the same... I mean come on lets face it, a majority of people are in love with Apple technology and wanna try it out hurrrrr!!!

Funny they say this and with Apple and its marketing who set a target of 5-7 million units in a run year run it is surprising that they are short on products. They anticipated over 1 million units sold in its initial launch. Why they are short now? BS!

How about they are delaying due to the weak wireless signals they are getting in some of the units. Some of the units are also having problems with the accelerometer. I was in Tampa, FL recently and two of the 3 units at Best Buy were not working well( yeah yeah - customers must have abused it right?). The screen orientation (accelerometer) wasn't working. Yes I know there is a way to turn it on and off It wasn't locked.

2nd generation - lets see what they do. I think OS 4 will give it mostly what it needs right now. Of course front facing camera would work out nicely for it. I don't like the keyboard. Definitely haptic feedback would be nice.

Or you can get the WePAD


thewarrior said,
Neowin consensus = Apple can do no right.

It's true how the vocal minority have become the voice of Neowin, only because they shout the loudest and most consistently. I'd wager the majority of members either have (at least) a passing interest in Apple, or they're kinda keen on their products - they just don't comment, or stay away from these discussions because they'd be bursting blood vessels with the ridiculousness of the comments sometimes.

I used to like them a lot, don't so much any more, but still think they make great products. You'd have to be flat out blind or ignorant to not appreciate that they make decent products which appeal to people of all ages and skills - but apparently that's not good enough for the Neowin vocal minority.

Edited by Chicane-UK, Apr 14 2010, 4:00pm :

thewarrior said,
Neowin consensus = Apple can do no right.

Its hard, but you can't let the trolls get to you. People hate Apple with a passion. Even I had developed a bit of a hatred for them after 50th "I'm a Mac and I'm a PC" ad which were downright insulting. But in the end it just marketing.

I think that outside the vacuum that is Neowin, Apple has been making quite the incredible come back in this decade (not without the help of some partners such as Microsoft, mind you). I don't think that Apple will make much more of a dent in the desktop OS market any time soon... But I do predict that when Apple moves the iPhone onto more providers in the US they are pretty much going to spank the competition. Same with the eBook market with the iPad. I think the people who are outright Apple haters and all they do is copy-paste the same troll comments on every little bit of news, see this and for some reason that really bothers them. Maybe they have a lot of stock in Google or Microsoft and are truly invested in the situation. Most people are more level headed and objective about things. The vocal minority are driven by emotions and not so much reason.

thewarrior said,
Neowin consensus = Apple can do no right.
They just delayed the device....people have a right to be unhappy? Probably the wrong story to make that comment.

As for Apple doing no right...I'm actually over the moon with what they announced last week for the iPhone.

"We know that many international customers waiting to buy an iPad will be disappointed by this news, but we hope they will be pleased to learn the reason"

Get real Apple. If you honestly thought your "magical" giant iPod would really be this successful you would have had more than enough made to satisfy demand. So one of two things happened: Either Apple had little faith in their own device and they really are low on stock -OR- they are still trying to generate hype around a product that most people recognize isn't worth having by making up stories about "shortages".

In either case, only Apple could tell their customers to be "pleased" that they are unable to fulfill their orders on time. It's just the happiest news ever I'm sure.

C_Guy said,

Get real Apple. If you honestly thought your "magical" giant iPod would really be this successful you would have had more than enough made to satisfy demand. So one of two things happened: Either Apple had little faith in their own device and they really are low on stock -OR- they are still trying to generate hype around a product that most people recognize isn't worth having by making up stories about "shortages".

This is exactly what I thought first: a marketing BS from Apple

C_Guy said,
"We know that many international customers waiting to buy an iPad will be disappointed by this news, but we hope they will be pleased to learn the reason"

Get real Apple. If you honestly thought your "magical" giant iPod would really be this successful you would have had more than enough made to satisfy demand. So one of two things happened: Either Apple had little faith in their own device and they really are low on stock -OR- they are still trying to generate hype around a product that most people recognize isn't worth having by making up stories about "shortages".

In either case, only Apple could tell their customers to be "pleased" that they are unable to fulfill their orders on time. It's just the happiest news ever I'm sure.

The fact that the 3G versions were delayed RIGHT AT THE ANNOUNCEMENT means that it was rushed to market for whatever reason - not a marketing ploy. If they have them sitting in a warehouse somewhere it is losing them money...

The reason it was rushed to market seems to be to get the foothold in the market before the other tablets come out, by which time everyone will want/have an iPad...

tom5 said,
A big shame for Apple for not being prepared for the demand. But this is quite usual for Apple.
Who said they are not prepared? far as I see it, this is a cleaver marketing ploy to drive sales even higher!

I am actually really annoyed by that! I have to wait even longer now!

Worst thing is that i have developed several apps for iPad already and as yet have been unable to test them on a real device.

BeLGaRaTh said,
Who cares? I dont want a giant ipod anyway,

+1
iPad is simply annoying, it shouldn't be this much popular.

Ñ….iso said,

iPad is simply annoying, it shouldn't be this much popular.
Some people want a giant iPod. Having an iPhone the small screen bugs me. I'd love to do the same things on a larger screen. Easier on my eyes. Plus as a developer the iPad has some really amazing app opportunities.

Edited by Xero, Apr 14 2010, 2:46pm :

BeLGaRaTh said,
Who cares? I dont want a giant ipod anyway,

People who want it, that is who cares. Just because YOU do not want one, doesn't mean other people don't want one. Get Real.

BeLGaRaTh said,
Who cares? I dont want a giant ipod anyway,

Where as i am not getting one, i still like to read tech news, thus i come to a tech news site.

Xero said,
Some people want a giant iPod. Having an iPhone the small screen bugs me. I'd love to do the same things on a larger screen. Easier on my eyes. Plus as a developer the iPad has some really amazing app opportunities.

I know and I understand, but the price is ridiculous. I'd rather buy new HP touchsmart tm2t for similar to full price of iPad, but in return a real tablet pc (with wacom pen besides multi-touch), much more storage and power, and still up to 10 hours of battery life.

Ñ….iso said,

I know and I understand, but the price is ridiculous. I'd rather buy new HP touchsmart tm2t for similar to full price of iPad, but in return a real tablet pc (with wacom pen besides multi-touch), much more storage and power, and still up to 10 hours of battery life.

I think that the price is better than the Kindle DX. That's priced at $490 and is only usable as an eBook reader. iPad is a much better than that, even though the screen is not quite as good for reading.

Also, all of the other slates/tablets I've seen cost in the vicinity of $800+. Sure, they may come with more features that some people are interested in (it is a free market). For me, I would rather have the limited number of features on the iPad for cheaper. ($500)

Shadrack said,

I think that the price is better than the Kindle DX. That's priced at $490 and is only usable as an eBook reader. iPad is a much better than that, even though the screen is not quite as good for reading.

Also, all of the other slates/tablets I've seen cost in the vicinity of $800+. Sure, they may come with more features that some people are interested in (it is a free market). For me, I would rather have the limited number of features on the iPad for cheaper. ($500)


sure you have a point, but I think you're comparing iPad to even more ridiculously overpriced device (Kindle DX). also, we are talking about international market, so for example here in Russia price won't be anywhere near 500$, it will be at least 500€ for minimum specs. this always happens with Apple devices here, afaik.

Ñ….iso said,

sure you have a point, but I think you're comparing iPad to even more ridiculously overpriced device (Kindle DX). also, we are talking about international market, so for example here in Russia price won't be anywhere near 500$, it will be at least 500€ for minimum specs. this always happens with Apple devices here, afaik.

They are both (Kindle DX and iPad) luxury items. They are targeting people who want the luxury of the device. Feature wise, some people don't think the cost is justified but maybe some other product is. Thats fine. Thats what free market is all about. What Apple haters seem to be all about is trolling on every news piece associated with Apple. I guess everyone needs a hobby.

Ñ….iso said,

I know and I understand, but the price is ridiculous. I'd rather buy new HP touchsmart tm2t for similar to full price of iPad, but in return a real tablet pc (with wacom pen besides multi-touch), much more storage and power, and still up to 10 hours of battery life.
Thats fine for you but for those that don't want to actually create content, just consume it (listen to music, read books, watch videos) then a full blown tablet isn't necessary.

That and the closed ecosystem for some is a good thing. They can find the apps they want easily and unlike other systems 100% of the apps were designed for tablet/touch use. Not all apps on other OS's are exactly optimised for touch.

Not to say one system is better than the other, they are different. Certainly an iPad appeals to me more than some of those Windows based tablets because I have a PC if I want to do actual work or I'd get a laptop. The iPads something I'd like to have for reading in bed and the like. To me its more an entertainment device than a computer.

This give another month for all the other vaporware Tablet vendor to show up and steal some thunder from Apple.

The iPad may not be magical as Steve said, but we have to give credit to Apple, they are the first with a Tablet out with some kind of marketing success. We are still waiting for the HP Slate and how many other Android Tablet? All we do is wait...

How can you say 'the good news is that the launch will not be plagued with a severe shortage of product'?! We have to wait until next month, and it doesn't necessarily mean they will be 100% in stock.

Jambon said,
How can you say 'the good news is that the launch will not be plagued with a severe shortage of product'?! We have to wait until next month, and it doesn't necessarily mean they will be 100% in stock.

I was thinking of those who would put them up on ebay...

Yeah WTF? Every other territory just got held up a month because there are shortages? How is anything else on top of that good news? Had they shipped them on the due date surely they could have at least supplied those with preorders their units. Instead no one gets them and there is no guarantee stores won't sell out in a month also.

All in all it's been a pretty poor release IMHO from delays to having to stage the 3G and non 3G unit to announcing the iPhone 4.0 OS a week later only to tell iPad users they would have to wait longer to get the functionality. Don't get me wrong, I think the iPad looks relatively good as a device but the release has been a bit of a mess IMHO despite strong sales.

Jambon said,
How can you say 'the good news is that the launch will not be plagued with a severe shortage of product'?! We have to wait until next month, and it doesn't necessarily mean they will be 100% in stock.

There hasn't been any shortages in the US. At least not where I live. Best Buy has plenty.

Pathetic really, I ain't getting one though so I ain't that bothered but I'd imagine loads of people will be ****ed off about this delay.