Apple ditched Google Maps over voice-guided directions

Why did Apple decide to drop Google Maps from iOS 6 in favor of its own half-baked application, with more than a year left on the contract with Google? According to sources who spoke with AllThingsD, the straw that broke the camel's back was voice-guided turn-by-turn driving directions.

These sources say that Apple felt that it had no choice in the matter, because Google wanted to exert too much control over the direction of the maps functionality in iOS. Voice-guided turn-by-turn navigation has been a free feature the Google Android platform for a few years, but the feature was not included in the deal between Apple and Google wherein Google provided iPhones with its mapping data.

Though Apple allegedly tried to get voice navigation into its iOS Maps app, Google wasn't willing to give up its competitive advantage easily. Apple, in turn, wasn't willing to make the concessions Google desired, such as in-app branding and integrating Google Latitude. As the relationship between the two giants broke down for various other reasons, the disagreement over voice navigation became the catalyst for Apple's decision.

"There were a number of issues inflaming negotiations, but voice navigation was the biggest," a source said to AllThingsD. "Ultimately, it was a deal-breaker."

The result is Apple's new Maps app in iOS 6, seemingly rushed out the door in an incomplete state. And while it appears that Apple came out worse in this ordeal, Google didn't come out entirely ahead either, as losing over a hundred million devices to its rival surely isn't a positive outcome. Of course, Google is now working on an iOS maps app alternative, and Apple is feeling the pressure to improve its own solution. Who ultimately comes out ahead remains to be decided.

Source: AllThingsD

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What's so messed up is this. Apple always makes outrageous requests and expect company's to give iin, but when its the other way around; look how childess Apleacts.

Example, Apple claims they tried to work with Samsung and made an ofering for a price to license tech from them. But look how much they asked per phone. I wouldnt have paid either. But at least at least Samsung didnt go crying like a baby about it. Look how Apple acts tho. "Well we dont want t bundle Google Latitude so forget it".

They felt their unfinish POS mapping saftware tetr option than Google Maps which was a tried and true existing working technology? See fans, Apple doesn't give a crap Apple gets what they want oey act like spoiled brats. iOS has never had voice turn by turn for a reason, it is a ptanted technology. If Aple wants it, than Apple needs to pay for it. Apple has $99B in cash reserves but were to lazy to pay for this ability? Google offers it free because it si part of Google services to their OS. You can't expect it to be free to anyonee. Apple felt it was betetr to go with TomTom? lol

If Aple was so great and so inventive, why didnt they just hire inhouse devs to make the mapping app vs 3rd parties? Oh Wait...its because they can't make their own. They shoudl have stuck with oogle. Google halped the iPhone be what it is today. if it wasnt for Google, Microsoft, Adobe, Samsung and many others, Appel woudl be dead.

All these peopel helped APple and when those peopel decided to compete on some level, Apple decided they coudlnt be friends and they are enemies now. Steve Jobs you're a prick and Apple is too. I am hoping Aple follows its founder in the comign years.

Look at the media folks, Samsung is starting to hit Americawith a barge of ads. You see GS3 ads, Note ads and their SmartT ads. Korea is trying to be the new China. Where LGstrucggle to get attention, Samsung is getting it. I-for-one am happy.

Meanwhile at Google they're mapping and giving you 'street view' of the flippin' ocean. Well Great Barrier Reef currently. Apple can't even get major cities projected properly.

"But we haz the voice guidzz" Apple says as they send you to a trailer park in your attempt to find the nearest hospital during an emergency in a town you don't know...

Good for Apple. Is whole incident shows you how sleazy Google is. They get invited as a partner to develop a key app for the iPhone where they get deep access into Apples OS, then they use that knowledge to release a competitor OS to iOS.

On their own OS they make a better solution and then laugh at Apple for not having turn by turn directions omitting the fact that the iOS maps app was THEIR responsibility. Apple asks nicely for them to update maps and they refuse because they want iOS to have a crippled experience so that they can sell more Androids.

So Aple asks again, and then Google demands prominent branding on Apples phone (sort of like a victory flag that fandroids can use to point out how beholden iOS users are to Google).

Apple says screw you and makes their own App. It's not perfect but neither was Google maps when it first started. It will get there. It's also fully functional now. Yes It has some issues but I've used it since I got iOS 6 and it hasn't been that bad for my everyday driving.

The only other solution would have been for Apple to continue offering a crippled Google Maps with no turn by turn and letting Google brag about how their OS has it.

The key lesson here, for all you business folks, is make sure you sign non competes with your vendors and always have a backup plan or alternate vendors lined up because if a vendor of yours turns out to be as unethical and sleazy as Google and starts competing with your directly while using their power as your vendor to cripple you at the same time, you may need to get out.

The Master said,
Good for Apple. Is whole incident shows you how sleazy Google is. They get invited as a partner to develop a key app for the iPhone where they get deep access into Apples OS, then they use that knowledge to release a competitor OS to iOS.

On their own OS they make a better solution and then laugh at Apple for not having turn by turn directions omitting the fact that the iOS maps app was THEIR responsibility. Apple asks nicely for them to update maps and they refuse because they want iOS to have a crippled experience so that they can sell more Androids.

So Aple asks again, and then Google demands prominent branding on Apples phone (sort of like a victory flag that fandroids can use to point out how beholden iOS users are to Google).

Apple says screw you and makes their own App. It's not perfect but neither was Google maps when it first started. It will get there. It's also fully functional now. Yes It has some issues but I've used it since I got iOS 6 and it hasn't been that bad for my everyday driving.

The only other solution would have been for Apple to continue offering a crippled Google Maps with no turn by turn and letting Google brag about how their OS has it.

The key lesson here, for all you business folks, is make sure you sign non competes with your vendors and always have a backup plan or alternate vendors lined up because if a vendor of yours turns out to be as unethical and sleazy as Google and starts competing with your directly while using their power as your vendor to cripple you at the same time, you may need to get out.

You do know Apple developed both of the original YouTube and Google Maps apps on iOS right? Google had nothing to do with their development, they merely provided the API.

They won't bring Google Maps back to iOS not a chance.

Apple will update maps, until then I can use google maps via safari

Why did Apple decide to drop Google Maps from iOS 6 in favor of its own half-baked application, with more than a year left on the contract with Google? According to reality, the straw that broke the camel's back was Apple's profit margins.

Slayer said,
Why did Apple decide to drop Google Maps from iOS 6 in favor of its own half-baked application, with more than a year left on the contract with Google? According to reality, the straw that broke the camel's back was Apple's profit margins.

Did you not read the article? Google was holding them hostage by not offering turn by turn. The reason why turn by turn has taken so long to get onto iOS is not because of Apple but because of Google

DomZ said,

Did you not read the article? Google was holding them hostage by not offering turn by turn. The reason why turn by turn has taken so long to get onto iOS is not because of Apple but because of Google

You don't hold a company that has 100 billion dollars, 50%+ profit margins and sues one of your biggest partners' pants off "hostage". You dutifully charge them up the ass for everything you possibly can. Simple as that.

You may want to reread the article with open eyes this time...

S3P€hR said,
The Article should be named: "Apple ditched Google Maps over their greed and selfishness"

How many things have Apple done on their products that they won't ****ing share. Deadset, this company is the most arrogant, selfish, self loving company on the planet. They are the first to whinge and moan when they don't get their way.

I hope Google tell them to **** off, and start charging them through the ass for the Google Maps they use in their own software.

Companies need to stop bending over for the ****ing ***** running that joint.

No more Apple product for me. Apple is overrated, Apple products are user-restrictive, Apple products are way overpriced, Apple is an American company outsourcing manufacturing to China.

Gaara sama said,
No more Apple product for me. Apple is overrated, Apple products are user-restrictive, Apple products are way overpriced, Apple is an American company outsourcing manufacturing to China.

And not a single feck was given that day.

The technicalities are largely irrelevant. Apple ditched a working solution because it couldn't come to an arrangement with Google over branding and instead implemented it's own half-baked solution, much to the disgust of users.

The arrogance of Steve Jobs lives on.

you can also add a camera problem to the growing list of iphone 5 problems too, this phone is just crap. and with the maps they should of licenced nokia mapping technology.

Makes sense. Obviously Apple would have added things like vectorized maps and turn-by-turn directions as Google did if they had access to them.

I'm sure Google would have given them access, but not under the existing deal.

Okay, at least this makes a little more sense. I just figured Apple was ****ed at Google for Android related reasons, but if Google wasn't willing to provide turn-by-turn directions...then yeah they had to make the switch.

i know too earlier this year, Google maps was going to start charging BIG time money for anyone company using gmaps data over 25 gigs a month for map requests... I am not sure if Google charges apple or its their own setup

rippleman said,
i know too earlier this year, Google maps was going to start charging BIG time money for anyone company using gmaps data over 25 gigs a month for map requests... I am not sure if Google charges apple or its their own setup

Apple has billions in the bank (the fans like to brag about it every chance they get) you would think that they would be happy to spend 10 million or so of that to license Google maps for another year to ensure their users have a good experience while Apple works on their own maps.

nohone said,

Apple has billions in the bank (the fans like to brag about it every chance they get) you would think that they would be happy to spend 10 million or so of that to license Google maps for another year to ensure their users have a good experience while Apple works on their own maps.

If Google would have simply taken money. My guess is they wanted to collect more usage data.

DonC said,
And the users lose out over this squabble.

On the contrary. This will lead to Google releasing their product in App Store, and Apple forced to develop it's native application to match that of Google's. The user is the winner here

StevenJ said,

On the contrary. This will lead to Google releasing their product in App Store, and Apple forced to develop it's native application to match that of Google's. The user is the winner here

The only thing is that Google doesn't have plans to release it.

Boz said,

The only thing is that Google doesn't have plans to release it.

Oh you work for Google in their iOS development team?

From the article:

Of course, Google is now working on an iOS maps app alternative, and Apple is feeling the pressure to improve its own solution. Who ultimately comes out ahead remains to be decided.

What part of "We haven't done anything yet with Google Maps" is confusing to you.. It's iOS users "hoping" they are interpreting it wrong. The reality is he was pretty clear. No plans for Google Maps and it's up to Apple to approve it.

Why are they not releasing it on iOS? Well it's very simple. Two reasons really. A lot of iPhone users who use maps will switch to Android. That's one.

The second one is that they don't make any money on mobile versions of maps on iOS. They do on Android but not on iOS as Apple was paying them.

They most likely want to see if Apple will end up paying them license to get hooks into Google Maps to supplement the mess and improve data they have now with their own Maps.

brent3000 said,

THe could get Nokia phones, which have free offline maps with Turn by Turn

Amazes me how Non android users think all these things are new and amazing..weve had free turn by turn for years, and offline maps as well on android.

Beyond Godlike said,

Amazes me how Non android users think all these things are new and amazing..weve had free turn by turn for years, and offline maps as well on android.


I only recall seeing Droid getting offline maps from google around mid this year I thought?
Feel free to correct me with the relevant data

Apple iphone users are what? 5% of the market?

Google doesn't care about losing such a small percentage of users. Apple on the other hand end up being huge losers.

Well Done Apple! Ball taken, Gone home!

Chugworth said,

No, they could just get Android phones.

That's a very simple-minded way of looking at it when it's quite clear there would be a number of other considerations to make other than just the maps app.

Chugworth said,

No, they could just get Android phones.

Meaning, he was right and they lose out. Many of us find Android a terrible operating system, especially as it's so ugly. iOS is beautiful, in my opinion, and it includes all of the important features, so I would be losing out if I opted to use ugly Android over iOS due to this.

Fortunately, I use Windows Phone, which I find even more beautiful and better than Android and iOS

Beyond Godlike said,
Amazes me how Non android users think all these things are new and amazing..weve had free turn by turn for years, and offline maps as well on android.

There isn't a free offline navigation solution for Android. Google maps provides offline maps, but not offline navigation (Which is fairly useful if you're driving through rural areas. I know I've had my Android phone crap out on me in this regard)

Nokia Drive, however, has this.

Mordkanin said,

There isn't a free offline navigation solution for Android. Google maps provides offline maps, but not offline navigation (Which is fairly useful if you're driving through rural areas. I know I've had my Android phone crap out on me in this regard)

Nokia Drive, however, has this.

Google Navigation doesn't use data if you have maps stored offline.

Hardcore Til I Die said,

Google Navigation doesn't use data if you have maps stored offline.


Correct me if I'm wrong, but Google Maps on Android only can download cities, not say... a whole state...

So if you're not keen on precaching all the cities on your route by hand, then I guess that is of little help.

GS:mac

Hardcore Til I Die said,

That's a very simple-minded way of looking at it when it's quite clear there would be a number of other considerations to make other than just the maps app.

And all of those other considerations are clinging to the fact that you are going to lose money you accumulated and has very little to do with the fact that Android offers superior experience in every way now.

Boz said,

And all of those other considerations are clinging to the fact that you are going to lose money you accumulated and has very little to do with the fact that Android offers superior experience in every way now.

Beg to differ.

- Android has no answer to iCloud.
- Google Voice Search (in Jelly Bean) is not as intelligent as Siri (although it is faster and better at web searches that hit upon their 'knowledge graph'). Siri understands relationships. E.g. "John Smith is my dad" and then "Call my dad" will call "John Smith."
- Android doesn't have access to iTunes. Google Play Music isn't available yet in the UK so that's no good to me.
- Android can't set geolocation reminders. Say to Siri "Remind me to pick up milk when I leave here," "Remind me to kiss my girlfriend when I get to my girlfriend's house," "Remind me to walk my dog when I get home."
- Another one is that battery life on the iPhone is so good I just leave WiFi and Bluetooth on all the time. With my S3, when I get into my car it's hit and miss as to whether it will automatically connect to Bluetooth or not. Sometimes it doesn't connect, sometimes it connects instantly and sometimes it just takes a while to connect. With my iPhone, it connects every time before I even get in the car.

I have an iPhone 5 and Galaxy S3, but I'm giving my S3 to the mrs soon. iPhone 5 suits my needs more ATM.