Apple ditched Google Maps over voice-guided directions

Why did Apple decide to drop Google Maps from iOS 6 in favor of its own half-baked application, with more than a year left on the contract with Google? According to sources who spoke with AllThingsD, the straw that broke the camel's back was voice-guided turn-by-turn driving directions.

These sources say that Apple felt that it had no choice in the matter, because Google wanted to exert too much control over the direction of the maps functionality in iOS. Voice-guided turn-by-turn navigation has been a free feature the Google Android platform for a few years, but the feature was not included in the deal between Apple and Google wherein Google provided iPhones with its mapping data.

Though Apple allegedly tried to get voice navigation into its iOS Maps app, Google wasn't willing to give up its competitive advantage easily. Apple, in turn, wasn't willing to make the concessions Google desired, such as in-app branding and integrating Google Latitude. As the relationship between the two giants broke down for various other reasons, the disagreement over voice navigation became the catalyst for Apple's decision.

"There were a number of issues inflaming negotiations, but voice navigation was the biggest," a source said to AllThingsD. "Ultimately, it was a deal-breaker."

The result is Apple's new Maps app in iOS 6, seemingly rushed out the door in an incomplete state. And while it appears that Apple came out worse in this ordeal, Google didn't come out entirely ahead either, as losing over a hundred million devices to its rival surely isn't a positive outcome. Of course, Google is now working on an iOS maps app alternative, and Apple is feeling the pressure to improve its own solution. Who ultimately comes out ahead remains to be decided.

Source: AllThingsD

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nohone said,

Apple has billions in the bank (the fans like to brag about it every chance they get) you would think that they would be happy to spend 10 million or so of that to license Google maps for another year to ensure their users have a good experience while Apple works on their own maps.

If Google would have simply taken money. My guess is they wanted to collect more usage data.

Okay, at least this makes a little more sense. I just figured Apple was ****ed at Google for Android related reasons, but if Google wasn't willing to provide turn-by-turn directions...then yeah they had to make the switch.

Makes sense. Obviously Apple would have added things like vectorized maps and turn-by-turn directions as Google did if they had access to them.

I'm sure Google would have given them access, but not under the existing deal.

you can also add a camera problem to the growing list of iphone 5 problems too, this phone is just crap. and with the maps they should of licenced nokia mapping technology.

The technicalities are largely irrelevant. Apple ditched a working solution because it couldn't come to an arrangement with Google over branding and instead implemented it's own half-baked solution, much to the disgust of users.

The arrogance of Steve Jobs lives on.

No more Apple product for me. Apple is overrated, Apple products are user-restrictive, Apple products are way overpriced, Apple is an American company outsourcing manufacturing to China.

Gaara sama said,
No more Apple product for me. Apple is overrated, Apple products are user-restrictive, Apple products are way overpriced, Apple is an American company outsourcing manufacturing to China.

And not a single feck was given that day.

How many things have Apple done on their products that they won't ****ing share. Deadset, this company is the most arrogant, selfish, self loving company on the planet. They are the first to whinge and moan when they don't get their way.

I hope Google tell them to **** off, and start charging them through the ass for the Google Maps they use in their own software.

Companies need to stop bending over for the ****ing ***** running that joint.

You may want to reread the article with open eyes this time...

S3P€hR said,
The Article should be named: "Apple ditched Google Maps over their greed and selfishness"

Why did Apple decide to drop Google Maps from iOS 6 in favor of its own half-baked application, with more than a year left on the contract with Google? According to reality, the straw that broke the camel's back was Apple's profit margins.

Slayer said,
Why did Apple decide to drop Google Maps from iOS 6 in favor of its own half-baked application, with more than a year left on the contract with Google? According to reality, the straw that broke the camel's back was Apple's profit margins.

Did you not read the article? Google was holding them hostage by not offering turn by turn. The reason why turn by turn has taken so long to get onto iOS is not because of Apple but because of Google

DomZ said,

Did you not read the article? Google was holding them hostage by not offering turn by turn. The reason why turn by turn has taken so long to get onto iOS is not because of Apple but because of Google

You don't hold a company that has 100 billion dollars, 50%+ profit margins and sues one of your biggest partners' pants off "hostage". You dutifully charge them up the ass for everything you possibly can. Simple as that.

They won't bring Google Maps back to iOS not a chance.

Apple will update maps, until then I can use google maps via safari

Good for Apple. Is whole incident shows you how sleazy Google is. They get invited as a partner to develop a key app for the iPhone where they get deep access into Apples OS, then they use that knowledge to release a competitor OS to iOS.

On their own OS they make a better solution and then laugh at Apple for not having turn by turn directions omitting the fact that the iOS maps app was THEIR responsibility. Apple asks nicely for them to update maps and they refuse because they want iOS to have a crippled experience so that they can sell more Androids.

So Aple asks again, and then Google demands prominent branding on Apples phone (sort of like a victory flag that fandroids can use to point out how beholden iOS users are to Google).

Apple says screw you and makes their own App. It's not perfect but neither was Google maps when it first started. It will get there. It's also fully functional now. Yes It has some issues but I've used it since I got iOS 6 and it hasn't been that bad for my everyday driving.

The only other solution would have been for Apple to continue offering a crippled Google Maps with no turn by turn and letting Google brag about how their OS has it.

The key lesson here, for all you business folks, is make sure you sign non competes with your vendors and always have a backup plan or alternate vendors lined up because if a vendor of yours turns out to be as unethical and sleazy as Google and starts competing with your directly while using their power as your vendor to cripple you at the same time, you may need to get out.

The Master said,
Good for Apple. Is whole incident shows you how sleazy Google is. They get invited as a partner to develop a key app for the iPhone where they get deep access into Apples OS, then they use that knowledge to release a competitor OS to iOS.

On their own OS they make a better solution and then laugh at Apple for not having turn by turn directions omitting the fact that the iOS maps app was THEIR responsibility. Apple asks nicely for them to update maps and they refuse because they want iOS to have a crippled experience so that they can sell more Androids.

So Aple asks again, and then Google demands prominent branding on Apples phone (sort of like a victory flag that fandroids can use to point out how beholden iOS users are to Google).

Apple says screw you and makes their own App. It's not perfect but neither was Google maps when it first started. It will get there. It's also fully functional now. Yes It has some issues but I've used it since I got iOS 6 and it hasn't been that bad for my everyday driving.

The only other solution would have been for Apple to continue offering a crippled Google Maps with no turn by turn and letting Google brag about how their OS has it.

The key lesson here, for all you business folks, is make sure you sign non competes with your vendors and always have a backup plan or alternate vendors lined up because if a vendor of yours turns out to be as unethical and sleazy as Google and starts competing with your directly while using their power as your vendor to cripple you at the same time, you may need to get out.

You do know Apple developed both of the original YouTube and Google Maps apps on iOS right? Google had nothing to do with their development, they merely provided the API.

Meanwhile at Google they're mapping and giving you 'street view' of the flippin' ocean. Well Great Barrier Reef currently. Apple can't even get major cities projected properly.

"But we haz the voice guidzz" Apple says as they send you to a trailer park in your attempt to find the nearest hospital during an emergency in a town you don't know...

What's so messed up is this. Apple always makes outrageous requests and expect company's to give iin, but when its the other way around; look how childess Apleacts.

Example, Apple claims they tried to work with Samsung and made an ofering for a price to license tech from them. But look how much they asked per phone. I wouldnt have paid either. But at least at least Samsung didnt go crying like a baby about it. Look how Apple acts tho. "Well we dont want t bundle Google Latitude so forget it".

They felt their unfinish POS mapping saftware tetr option than Google Maps which was a tried and true existing working technology? See fans, Apple doesn't give a crap Apple gets what they want oey act like spoiled brats. iOS has never had voice turn by turn for a reason, it is a ptanted technology. If Aple wants it, than Apple needs to pay for it. Apple has $99B in cash reserves but were to lazy to pay for this ability? Google offers it free because it si part of Google services to their OS. You can't expect it to be free to anyonee. Apple felt it was betetr to go with TomTom? lol

If Aple was so great and so inventive, why didnt they just hire inhouse devs to make the mapping app vs 3rd parties? Oh Wait...its because they can't make their own. They shoudl have stuck with oogle. Google halped the iPhone be what it is today. if it wasnt for Google, Microsoft, Adobe, Samsung and many others, Appel woudl be dead.

All these peopel helped APple and when those peopel decided to compete on some level, Apple decided they coudlnt be friends and they are enemies now. Steve Jobs you're a prick and Apple is too. I am hoping Aple follows its founder in the comign years.

Look at the media folks, Samsung is starting to hit Americawith a barge of ads. You see GS3 ads, Note ads and their SmartT ads. Korea is trying to be the new China. Where LGstrucggle to get attention, Samsung is getting it. I-for-one am happy.

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