Apple does not have what consumers want, leaked trial documents reveal

Slides presented by Apple during a court hearing have leaked online and revealed the company's acknowledgement of not doing enough to meet with the demands of the consumers and carriers with respect to the competition.

Apple and Samsung have been in and out of court rooms over the last few years and other than financial revelations and the IP infringement blame game, there is not much that has come out of the hearings. However, the latest leaked set of slides, which include Apple's plans for the 2014 fiscal year, has revealed that Apple knows it might have to adapt faster to the constantly changing smartphone market to stay relevant.

The growth rate for Apple's iPhone sales has gone down dramatically after 2012 and has continued to depreciate over 2013 with no signs of improvement. Apple has listed out a few things which they believe are going against them and have played part in the iPhone losing traction.

One of the major factors which Apple has stressed twice is the lack of a large-screened inexpensive phone from the company. Large-screened smartphones priced below $300 are in great demand from the consumers, and other manufacturers have been successful in selling such products according to one of the slides. Other factors that have been slowing down iPhone adoption is the company's unfriendly policies for carriers and premium subsidy amounts.

Apart from the consumers and carriers, the competitors have evolved the software and hardware on their smartphones with many new features as well as flexibility across various price points. Clearly Apple does not have a short-term solution to tackle these issues as it recently relaunched its discontinued iPhone 4 in emerging markets and dropped the price of older generation iPads to counter cheap products from competitors. While we do not know what Apple's actual plans are, it is good to see that the company knows what it is lacking and not relying on just premium build quality promise.

Source and Images: Scribd

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Grabbing market share i'll agree with you is a traditional way of thinking and what most are concerned with. If i didnt have the marketshare and yet I was still making billions i'd be happy. (prepare for a bad analogy lol) like BMW, Mercedes they don;t have the market share over all but in the niche markets they appeal to it's a different matter.

I don;t see why market share is so important if you are raking in the pennies like Apple and more or less see where Apple is coming from (rightly or wrongly), WhatsApp is a huge market share for messaging apps.

If you have the biggest marketshare does that mean you are the best?

Samsung profits expected to drop in the 2nd quater
http://www.reuters.com/article...dance-idUSBREA361U120140407
(just posted on reuters)

I'm not Samsung bashing here at all just looking at what contributes to their massive range. You can't walk anywhere in the town i live in without some form of samsung promotin. Supermarket has deals for samsung products, petrol station pumps are advertising offers, mobile phone shops are advertisng offers, tv shops, hell even places like game are advertising Samsung. I'm sure in part its down to decent products but man alive Samsung must have one hell of a marketing budget.

I think thats a key thing because you see Samsung everywhere and marketing types will tell you it becomes ingrained in the mind as a well known and established brand.

This year is the first time I can ever recall Apple doing promotions on the iPad Air and Air mini.

Way I personally see is that Samsung release devices to fit every possible size and combination and that's contributing to their sucess...

http://www.visionmobileuk.co.u...ng-Galaxy-Size-Chart-21.jpg

I am always amazed that people say Apple should reduce the profits and go for marketshare instead of profit share. Loads of people cry out for cheaper phones but wouldnt you try and sell something for the most amount of money possible. If you were selling a house you go for full value and dont drop the price beause someone says to (not the best analogy I realise but you get what I mean)

A growth rate in slow decline is still good for apple right now. It was never going to last given the quality of the competition.

shifts said,
I am always amazed that people say Apple should reduce the profits and go for marketshare instead of profit share. Loads of people cry out for cheaper phones but wouldnt you try and sell something for the most amount of money possible. If you were selling a house you go for full value and dont drop the price beause someone says to (not the best analogy I realise but you get what I mean)

Well that would have been true is Apple was just selling an Iphone, they are not. Selling apps is where the money is, and marketshare is what matters.

EDIT: Remember Facebook bought WhatsApp, an app that provides free messaging service for $19B... that money was for the market share... Market share matters.

You missed out the mega super ships they make as well to haul stuff across the globe. They are some scarey things :)

The marketing budget must be hell as you can never really target a specific demographic having so many units on the market right now. I must take a look at the graphic and see what dangling carrots you get for say jumping up a little in screen size, what features do you get no get etc.

Again I still think that if you can sell a phone and sell apps why shouldnt you. I still dont get why threads are upset that Apple makes money on both sides of the coin. Printers print and need ink so it wold be kinda like saying give the printeres away and just make money on ink (well they kinda do so thats another not so good analogy.

Good point on whatsapp but what are they buying and planning to do. Without wanting to get all consipracy theory I know I'm not happy about an app perhaps knowing all to much about me because it's free. I'd be more worried about contextual advertising based on my conversations. For $19b you can bet they haven;t purcahsed it for the love of keeping it free, it'll become monitised and then what's the difference then?

:)
I am not saying that if one can sell an expensive phone, and sell apps as well, that they shouldn't. What I am saying is that market share is important, Apple is losing the overall market share, Apple knows that, and that is what is suggested in the 'leaked' documents.

No idea what FB is planning to do with WhatsApp, I mentioned it as an example, to stress on the point on how important market share is. FB paid $19B because WhatsApp has a big user base / market share.

Sorry, Apple has lost their steam. They kept producing the same looking same form factor phone while others expanded and offered a lot more options. This approach worked for Apple when there was little to no competition. Now that there is, Apple is being left in the dust. Its not so much about what Samsung is doing....it is about what Apple is not doing.

Problem is consumers are being spoiled by high quality Android and Windows Phone devices that offer comparable or better features to the iPhones.. but at a much better price. And suddenly the iPhones look ridiculously expensive.

For the 5c to cost virtually twice as much as a Nexus 5 is insane, and show's how Apple have been really caught out in this area. The 5c was a terrible reaction. Through a confusing twist of fate, I ended up with a 5c as my work mobile - and it's fine and everything. But it's not a patch on the Nexus 5 - I'd have much rather had that, AND saved the company a couple hundred $!

when people say "cheaper" are they on about when part of a carrier plan or to get the phone sim free and unlocked I wonder.

I ask because the new S5 is £569.95 unlocked and on contract it's £49 upfront cost and then £38 per month

iPhone 5s is £629 unlocked on contract is £38 a month with no upfront fee £42 same as the S5. Doesnt say how much storage is on the galaxy tho.

Granted sim free the iPhone is cheaper but does this mean that people are on about the phone / data plans when saying "cheaper"?

Source ; Carphonewarehouse.

Dont worry, Apple is not in the business of selling rubbish. However, they do need to change their business model to target general demographics vs elite. They need variants at different price points. Nokia, Sony (i am intentionally leaving out Samsung) have done it with high quality products, why can't the fruit company do the same?

glen8 said,
don't start selling cheap rubbish apple!
Let me make one thing very clear, it's much better to sell cheap rubbish phones than selling ridiculously expensive crappy / rubbish phones like Apple did with the iPhone 5C.

Edited by Exynos, Apr 8 2014, 10:47am :

With the slow progress recently at Apple (excluding the Mac Pro), I wonder what happens everyday within the industrial design group. Are their future products always going to look the same? Have the team reached the point of creative saturation?

I've been waiting for a new Haswell Mac Mini for months. :(

I saw this news posted two or three days ago elsewhere...

trip21 said,
They sit around looking at what Microsoft have done and try to make iOS look more like that!

Yes, I'm sure that's exactly what they do :|

68k said,
I've been waiting for a new Haswell Mac Mini for months.

I do have to agree that the pace of updates coming from Apple on their desktop & laptop computing products (so not iPad / iPhone) has really slowed up. It's pretty incredible that the Mini hasn't had a refresh in so long, and frustrating. I'm due a PC refresh at work and really would like to move to a Mac, but the Mac Pro is spectacularly expensive (so out of budget) and I won't consider a Mini yet as it's so overdue a refresh.

I can only hope Apple go crazy this year and release a tonne of updates. And maybe, hopefully, a lower priced / entry level Mac Pro ;)

"less expensive phones".. end of.

It's hard for the iPhone to compete with this and is where it falls short, Apple have always maintained they are not in the low end market and rely on people wanting high quality premium products, but when the other markets start eating into your share it's time to make a change.. they will eventually find the good price point that they missed with the 5c.

Uplift said,
"less expensive phones".. end of.

It's hard for the iPhone to compete with this and is where it falls short, Apple have always maintained they are not in the low end market and rely on people wanting high quality premium products, but when the other markets start eating into your share it's time to make a change.. they will eventually find the good price point that they missed with the 5c.

They will probably get there, but like with the 5c, they couldn't go lower without cannibalizing their own iPhone 4 and destroy the device profits. (They have to give up depending on previous generation sales as their 'low end'.)

Uplift said,
"less expensive phones".. end of.

It's hard for the iPhone to compete with this and is where it falls short, Apple have always maintained they are not in the low end market and rely on people wanting high quality premium products, but when the other markets start eating into your share it's time to make a change.. they will eventually find the good price point that they missed with the 5c.

I dunno... if five $100 phones get sold for every one $600 iPhone... is that really so bad? I'm not seeing the problem.

Sure... Apple's share will be lower... but they obviously expect that. Apple has never been about selling the most things anyway.

I never understood the idea that it's better to sell more cheap things than fewer expensive things.

Apple sold 51 million iPhones last quarter... which is an amazing number on its own.

Then couple that with the fact that they happened to be rather expensive phones... and it's even more incredible.

So again... I don't see what exactly Apple is doing wrong here.

Hardware is one time cost. So using your analogy is 5 android comes at the hands of the consumers vs 1 Iphone, the ecosystem of android is 5 times bigger; which also means it generates more revenues in apps, services, future upgrades etc over time. This has a multiplying effect for future demands.

Michael Scrip said,

I dunno... if five $100 phones get sold for every one $600 iPhone... is that really so bad? I'm not seeing the problem.

Sure... Apple's share will be lower... but they obviously expect that. Apple has never been about selling the most things anyway.

I never understood the idea that it's better to sell more cheap things than fewer expensive things.

Apple sold 51 million iPhones last quarter... which is an amazing number on its own.

Then couple that with the fact that they happened to be rather expensive phones... and it's even more incredible.

So again... I don't see what exactly Apple is doing wrong here.

It is bad because Apple's business model has changed since the 5% is good enough days.

If they have less iPhone users or a tiny marketshare they won't be making money from App or media sales, which is where they are thriving right now.

Even iTunes can't survive on its own, it needs the iPad/iPhone for long term dominance.

Michael Scrip said,

I dunno... if five $100 phones get sold for every one $600 iPhone... is that really so bad? I'm not seeing the problem.

Sure... Apple's share will be lower... but they obviously expect that. Apple has never been about selling the most things anyway.

I never understood the idea that it's better to sell more cheap things than fewer expensive things.

Apple sold 51 million iPhones last quarter... which is an amazing number on its own.

Then couple that with the fact that they happened to be rather expensive phones... and it's even more incredible.

So again... I don't see what exactly Apple is doing wrong here.

As already said, they need a better growth rate for the good of their eco system, app store etc.. They aren't particularly doing anything wrong, if they are happy then good for them, they are still growing and doing well.. but the slides tell a different story, it is obviously something they are concerned about.

OctoPussy said,
Hardware is one time cost. So using your analogy is 5 android comes at the hands of the consumers vs 1 Iphone, the ecosystem of android is 5 times bigger; which also means it generates more revenues in apps, services, future upgrades etc over time. This has a multiplying effect for future demands.

It's been a few years since Android started outselling iPhones... I.E. more Android phone on the market than iPhones.

So why is Apple's App Store so successful? Why would anyone bother with a platform with a pitiful 18% market share?

One theory... more Android users don't buy as much stuff as fewer iPhone users.

That's a case where the bigger number isn't automatically the more important number.

Uplift said,

As already said, they need a better growth rate for the good of their eco system, app store etc.. They aren't particularly doing anything wrong, if they are happy then good for them, they are still growing and doing well.. but the slides tell a different story, it is obviously something they are concerned about.

Samsung had some slides too... showing their concern against Apple.

Which is weird because Samsung is the largest smartphone manufacturer in the world...

So what are they worried about? They're already "winning"

:)

Michael Scrip said,

I dunno... if five $100 phones get sold for every one $600 iPhone... is that really so bad? I'm not seeing the problem.

Sure... Apple's share will be lower... but they obviously expect that. Apple has never been about selling the most things anyway.

I never understood the idea that it's better to sell more cheap things than fewer expensive things.

Apple sold 51 million iPhones last quarter... which is an amazing number on its own.

Then couple that with the fact that they happened to be rather expensive phones... and it's even more incredible.

So again... I don't see what exactly Apple is doing wrong here.

I don't think Apple is doing something wrong here. They apparently discovered that if they want to sustain growth, they need to offer a different portfolio.

If they are happy being a manufacturer that only offers high end phones, then I guess they need to remain doing what they are doing. If they however want to sustain a certain level of growth, they are now aware that continuing on this path is a sure way to see that growth level out even further.

Mobius Enigma said,

It is bad because Apple's business model has changed since the 5% is good enough days.

If they have less iPhone users or a tiny marketshare they won't be making money from App or media sales, which is where they are thriving right now.

Even iTunes can't survive on its own, it needs the iPad/iPhone for long term dominance.

You act as though as the iPhone's market share goes down... so do the number of iPhones they are selling.

It's not.

The market is growing... which affects any single company's share of the market.

But Apple is actually selling more iPhones today than they did last year or the year before.

51 million iPhones sold ended up being 18% of the smartphone market.

But next year 61 million iPhones could be only 12% of the market.

Sure... Apple's percentage would have gone down... but there are actually more iPhone units in the hands of consumers. Which means more app sales, song downloads, etc.

Apple keeps adding iPhones to their installed base even though there share might be decreasing.

That's why market share and/or percentage isn't the best way of measuring anything.

Michael Scrip said,

You act as though as the iPhone's market share goes down... so do the number of iPhones they are selling.

It's not.

The market is growing... which affects any single company's share of the market.

But Apple is actually selling more iPhones today than they did last year or the year before.

51 million iPhones sold ended up being 18% of the smartphone market.

But next year 61 million iPhones could be only 12% of the market.

Sure... Apple's percentage would have gone down... but there are actually more iPhone units in the hands of consumers. Which means more app sales, song downloads, etc.

Apple keeps adding iPhones to their installed base even though there share might be decreasing.

That's why market share and/or percentage isn't the best way of measuring anything.

Yes Apple still sells more iPhones, of you look at the second graph, you'll see why Apple is indeed concerned as their growth rate is in sharp decline. At the rate that graph is going, coupled with the areas of growth depicted in the first graph, it isn't hard to imagine that the growth rate is hitting zero and will be reversed to an actual decline. By the rate of the second graph, this might actually be pretty soon.

sjaak327 said,

I don't think Apple is doing something wrong here. They apparently discovered that if they want to sustain growth, they need to offer a different portfolio.

If they are happy being a manufacturer that only offers high end phones, then I guess they need to remain doing what they are doing. If they however want to sustain a certain level of growth, they are now aware that continuing on this path is a sure way to see that growth level out even further.

Isn't selling more iPhones year over year considered growth?

That would be growth for Apple themselves... which obviously makes them happy.

When you look at the rest of the market... Apple's growth rate isn't as high. But they've chosen exactly the market they want to be in.

Apple has 0% of the under $450 smartphone market. Some people may think that is bad.

On the other hand... Apple's smartphones have an average selling price of around $600... which no one else even comes close.

Maybe Apple will try to grow in the only market they are in... the high-end market.

I can't think of any other company who would compete in the high-end with the kind of volume that Apple sells.

Aren't most smartphones sold today of the cheaper variety?

sjaak327 said,

Yes Apple still sells more iPhones, of you look at the second graph, you'll see why Apple is indeed concerned as their growth rate is in sharp decline. At the rate that graph is going, coupled with the areas of growth depicted in the first graph, it isn't hard to imagine that the growth rate is hitting zero and will be reversed to an actual decline. By the rate of the second graph, this might actually be pretty soon.

Oh yeah... I see that now.

That 2nd chart is very troubling. Damn.

Michael Scrip said,

Isn't selling more iPhones year over year considered growth?

That would be growth for Apple themselves... which obviously makes them happy.

When you look at the rest of the market... Apple's growth rate isn't as high. But they've chosen exactly the market they want to be in.

Apple has 0% of the under $450 smartphone market. Some people may think that is bad.

On the other hand... Apple's smartphones have an average selling price of around $600... which no one else even comes close.

Maybe Apple will try to grow in the only market they are in... the high-end market.

I can't think of any other company who would compete in the high-end with the kind of volume that Apple sells.

Aren't most smartphones sold today of the cheaper variety?

The second graph shows the growth rate of IPhones compared to previous years. In the last quarter that rate has dropped down to 8%, meaning it won't be before long that Apple will actually see a decline in IPhone sales rather than keeping a growth rate.

As the first graph clearly points out, the growth is in two main areas, phones under 300 euro and phones with bigger screen. The rest (where Apple is with their current portfolio is in decline, as in lowered demand.

So without making changes to their portfolio, a decline is inevitable. (unless the story in the first graph suddenly changes and demand for higher priced phones with smaller screens suddenly becomes higher (which is very unlikely).

sjaak327 said,

The second graph shows the growth rate of IPhones compared to previous years. In the last quarter that rate has dropped down to 8%, meaning it won't be before long that Apple will actually see a decline in IPhone sales rather than keeping a growth rate.

As the first graph clearly points out, the growth is in two main areas, phones under 300 euro and phones with bigger screen. The rest (where Apple is with their current portfolio is in decline, as in lowered demand.

So without making changes to their portfolio, a decline is inevitable. (unless the story in the first graph suddenly changes and demand for higher priced phones with smaller screens suddenly becomes higher (which is very unlikely).

Oh yeah... I see that now.

That 2nd chart is very troubling. Damn.

Michael Scrip said,

You act as though as the iPhone's market share goes down... so do the number of iPhones they are selling.

Let me stop you there, no I don't, and if you don't understand what I'm saying, don't try guessing.

When it comes to customer/developer/content-provider perception, marketshare is important. So if the iPhone drops to say 10% in the US (a ways off yet), developers and content providers will not be giving Apple the attention or content they are currently giving.

It has nothing to do with number of phones in use.

Michael Scrip said,
So again... I don't see what exactly Apple is doing wrong here.

Maybe you do not see a problem, but clearly Apple does, and considering they are a multi-billion dollar company with money spent on research, I will agree with what their research says.

Michael Scrip said,
One theory... more Android users don't buy as much stuff as fewer iPhone users.
That's a case where the bigger number isn't automatically the more important number.

Your logic is flawed, if 10% of Apple users buy apps compared to 5% of Android users (example), and there are four times as many android users then Apple users then its 10% more sales then Apple.

Mobius Enigma said,

When it comes to customer/developer/content-provider perception, marketshare is important. So if the iPhone drops to say 10% in the US (a ways off yet), developers and content providers will not be giving Apple the attention or content they are currently giving.

It has nothing to do with number of phones in use.

I would think that installed base is a very important metric for developers. You're not making apps just for the phones that were sold last quarter... you're making apps for all the iPhones in use today.

Will developers really ignore 400 million iPhones out in the world right now just because there happens to be a billion devices running some version of Android? That's sorta where we are right now.

And if you look at all the apps, games and accessories that come out for the iPhone... it's clear that there is plenty of demand... even though there are more Android devices in use today.

Blueclub said,

Your logic is flawed, if 10% of Apple users buy apps compared to 5% of Android users (example), and there are four times as many android users then Apple users then its 10% more sales then Apple.

You're right... I actually didn't articulate my point very well. I will try to explain.

Why is Apple's App Store revenue so high compared to Android's Google Play Store when there are significantly fewer iPhone users out in the world?

I'm referencing stories like this:

"Apple's iOS brings developers 5x more revenue per download than Android"

Michael Scrip said,

I would think that installed base is a very important metric for developers. You're not making apps just for the phones that were sold last quarter... you're making apps for all the iPhones in use today.

Will developers really ignore 400 million iPhones out in the world right now just because there happens to be a billion devices running some version of Android? That's sorta where we are right now.

And if you look at all the apps, games and accessories that come out for the iPhone... it's clear that there is plenty of demand... even though there are more Android devices in use today.

Mobius is partially right, but it doesn't have all to do with market share either. It's all about where the money is, and iOS is where the money is being generated. There are other reasons too that developers have been open about. I recently read an article from a developer who launched on Android first, and then went iPhone only.

http://techcrunch.com/2014/04/...e-fallacy-of-android-first/

When they speak about high demand for big screens, a part of this costumers don't want a big screen, but a high-end device. And today, when you want an high-end device, you have to get a big screen. Seriously, 5,2" for the Samsung Galaxy S 5! The only brand that doesn't do it is Apple.

Hadrien01 said,
When they speak about high demand for big screens, a part of this costumers don't want a big screen, but a high-end device. And today, when you want an high-end device, you have to get a big screen. Seriously, 5,2" for the Samsung Galaxy S 5! The only brand that doesn't do it is Apple.

I agree a lot of people don't want large screens, but I have to soundly disagree that you cannot find high end devices with smaller screens.

I am guessing that your problem is wanting a 1080p device with a screen smaller than 5".

There is a reason, as it is technically hard/expensive and virtually worthless for 95% of users that cannot discern the pixel difference at that size.

There are a lot of nice 4.5" screen devices with 720/768p screens, but if you want 1080p, most panels made start at 5", so most phones are going to start at 5".

One concession is to pick a device that has a seamless and smaller bezel around the screen. It is still a 5" screen device, but may not be physically bigger than a 4.5" phone.

The reason Apple is the only brand that, "doesn't do it," is because they have lower resolutions screens, they don't offer a high end resolution or even a medium range 720/768p resolution and can use smaller screen panels.

I don't even want a 1080p or a 720p screen. I have a "low-end" HTC 8S with WP8. The problem isn't the screen resolution, it's the storage space, the battery, the camera, and above all the memory.

I don't care about a "great" resolution, I find it unuseful (back when I had an iPhone, I thought the non-retina iPhone screen was already great).

Imagine a Lumia 520 or a HTC 8S, but with twice as much of memory. No more "Resuming..." screen, and that's all I want in a 4 inch (or less!) display.

Hadrien01 said,
I don't even want a 1080p or a 720p screen. I have a "low-end" HTC 8S with WP8. The problem isn't the screen resolution, it's the storage space, the battery, the camera, and above all the memory.

I don't care about a "great" resolution, I find it unuseful (back when I had an iPhone, I thought the non-retina iPhone screen was already great).

Imagine a Lumia 520 or a HTC 8S, but with twice as much of memory. No more "Resuming..." screen, and that's all I want in a 4 inch (or less!) display.

How about a 4.5" device. Go check out the Nokia 925 or 1020.

A 1gb WP8 device isn't going to be giving you 'resuming' unless the App is specifically not written to maintain itself properly. 2gb on WP8 is currently overkill. As for the 512mb 520 device, WP8.1 is supposed to offer a bit more headroom and performance.

Hadrien01 said,
When they speak about high demand for big screens, a part of this costumers don't want a big screen, but a high-end device. And today, when you want an high-end device, you have to get a big screen. Seriously, 5,2" for the Samsung Galaxy S 5! The only brand that doesn't do it is Apple.
My HTC One is very much a "high-end" device and has a 4.7" 1080p screen that is brilliant and beautiful.

Nope, too big :) Little hands, 4 inches is really the biggest size I want to use. I want to be able to use my phone with a single hand.

Well, 1gb WP8 is what I'd love, but in a small form factor: 4 inches or less. And currently, no WP8 or android device offers that. Only the iPhone does that (performance with a small screen), but uses iOS, which I don't like.

Hadrien01 said,
Nope, too big :) Little hands, 4 inches is really the biggest size I want to use. I want to be able to use my phone with a single hand.

Well, 1gb WP8 is what I'd love, but in a small form factor: 4 inches or less. And currently, no WP8 or android device offers that. Only the iPhone does that (performance with a small screen), but uses iOS, which I don't like.

Yeah, I'm with you... I refuse to use a tablet as a phone. Stupid market trends... hopefully small becomes cool again in the near future.

Reminds me of other things too... like I want a new car that doesn't park itself, shift gears for me, connect to facebook, have sensors to monitor tire pressure or auto brake for me... but thanks to the vast majority of people who don't enjoy driving this is pretty much impossible to find now.

fuzi0719 said,
My HTC One is very much a "high-end" device and has a 4.7" 1080p screen that is brilliant and beautiful.

I'm not against choice, I understand perfectly people who want a big phone, with more space to read and watch. But I don't understand why only big devices are high-end. With each new flagship HTC or Samsung phone, it becomes bigger and bigger.

Screen resolution has diminishing returns at some point. A 5" 1080p screen would need to be 7-9" from your eyes for the average person to see the detail. However 18” is the minimum comfortable viewing distance to look at anything for more than a few seconds without eye strain.

In my opinion, 720p is more than enough for even the largest phones. It is not until you get to small tablets or phablets that 1080p even remotely makes sense (even then it is pretty hard to justify.)

Higher res comes at a price to your battery. It requires more power, both to run the screen and to process the pixels going to it.