Apple doing just peachy in education

Concurrent with reports that Apple seem to be doing well financially, the company seem to be tying the education market up nicely also. News reports from Macworld amongst other sites, are all nattering about Apple hitting the 'top spot' by emerging as the premier supplier for educational institutions within the UK. Research from Gartner Research finds that Apple is 'the number one computer manufacturer in the Western Europe education market for Q1 2009 with a 26.4 per cent of market share.'

Here in the UK, the news is also good for Apple, in terms of the education market they hold 27.3 per cent of the market share. MacWorld states that this years' figures are considerably larger than those of 2008, a great improvement for the company.

All of this is very good news but, perhaps it is sensible to consider why Apple seems to be a popular choice for the education system in the UK and throughout Europe. As many of you are doubtless aware, Apple offers a yearly 'education discount' for students, teachers and education institutions alike, which is always a draw, especially if a free iPod and a discount is up for grabs. Apple state that one of their computers from the education store is 'the only computer you will need for the next four - or five or six - years'. A statement I have some reservations about.

It is all very well and good offering discounted products for students, most companies do, though Apple does offer other education services for free which makes its products popular for education. iTunes U is the first to come to come to mind. In a separate part of the iTunes store it offers students what Apple refers to as: 'possibly the world's greatest collection of free educational media available to students, teachers, and lifelong learners' in the form of pod casts and videos from some big name institutions on various topics. I've had a look and have found some of the language materials useful in gaining a basic grasp of a particular topic.

In short, Apple seem to be doing well in providing the education market, which is encouraging for student like myself. However, they could do more, It seems that pricing is an issue for most people, cheaper products (whether in education or not) would be welcome. Take note Apple.

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A complete waste of money in a sector of society that should not be wasting money. At my university, several labs have been outfitted with macs... and run Windows all day long... it's retarded.

On top of that, some tenured professors are now demanding macs because they are "more efficient" with them. Load of crap because I see them at the help desk more often than those professors running Windows.

My opinion... dumb people love Macs because they're shiny and "cool"... I hate living with idiots.

Not in the school i work at.... though one of the other local schools does have a major mac presence its only because the head teacher believes the mac drivel - No viruses, blahblahblah.

the best part? the yare all been sent to secondary education without knowing how to work a windows pc.... very helpful

This article/headline is slightly misleading.
To say Apple is "the premier supplier for educational institutions within the UK" is false.
I think the article is trying to say that Macs are a popular home/portable personal choice for students & teachers

I worked in a school as the IT manager for 5 years and have a wide knowledge of what other schools use.
How many schools use Macs? I can think most schools are 80% PCs from Dell, HP or custom builds. In fact HP do the best education deals around like lifetime warranty on network switches.
Macs are likely to be used in Graphic Design or Media classes but that's about it. I know there is a couple of schools that are 100% macs but they are few and far between.

Also, if anything, this is not a Microsoft vs. Apple win, it's a OEM vs Apple win

cheaper products (whether in education or not) would be welcome. Take note Apple.

Or better yet, don't. Apple never has (or will) have any interest in the lower-priced market. That's contradictory to their image. Apple's formula is to take an existing product, shine it up, dumb it down, and jack up the price. Single-buton mice or overpriced portable music players, anyone?

Apple's targert market doesn't want cheap. They want shiny.

And while Apple continues to do well in the Education sector, the article fails to mention that Dell and Microsoft also excel (no pun intended) with students and teachers.

This isn't something new for Apple. They have been doing this since the early 80's with the Apple II/IIE then into the mid 80's on with the mac series. The mac pc has always been a bit more expensive then the x86 series computers. The thing that help the mac become an excellent Ed tool is the GUI screen. My first mac (teacher not student) was the mac plus (using OS 6.2). I got this through a student/teacher discount program running at the time, and other the next ten years used the program to buy two more mac's (mac 16, and a color mac; still have the plus and yes it still works just doesn't get a whole lot of use/play in todays computer driven world). So to most educators and long term students this is not new; just something we do was going to happen.

My bookstore only sells iMacs and Macbooks. The "educational" price is actually more expensive than the Macbooks at BestBuy... I guess, students still fall for it because a) they get a free iPod nano and b) they are financially irresponsible.

First of all, every Apple reseller has the same prices, those of Apple. It's an Apple policy, come on. Best buy might have a temporary promotion, and in rare cases yes the price will be inferior because the educational discount is not that big on the new MacBooks. Note that you cannot customize it.

Second, schools are not getting MacBooks. They're getting desktops : iMacs and Mac Pros. The discount is better and there's even a special 17" iMac that doesn't figure in Apple's product list that is just for schools only.

My school is actually selling unibody Macbooks.

APPLE MB466LL/A MACBOOK ALUM 13.3"/2.0GHZ/2GBR/160GB/SUPERDR Apple MB466LL/A MacBook Aluminum 13.3IN LED / 2.0GHz Intel Core 2 Duo Processor / 2GB DDR3 Memory / 160GB Hard Drive / SuperDrive / iSight
Price: $1,449.00

BestBuy Price: $1399.99