Apple executive quits Instagram over Android expansion

The launch of Instagram on Android made a lot of users on Google’s mobile platform very happy – but angered a huge number of iOS users, many of whom weren’t exactly subtle in denouncing their view of Android users as second-rate citizens, and condemning the decision to open up the exclusive Instagram club to such an uncouth bunch.

Neowin's Jake Durasamy called for some perspective on the matter, reminding us all that Instagram is, after all, just a great way for photo enthusiasts to share their images – but despite his attempt to bring peace to an angry world, some iOS device owners remained so furious that they vowed to abandon Instagram, never to return.

Since those tense times, the dust appears to have (mostly) settled, although there are those who still believe Instagram’s decision to open its network up to Android was poorly judged. One high-profile Instagram deserter was Apple senior vice president for marketing, Phil Schiller. A reader from 9to5mac spotted that Schiller had deleted his account, and contacted him to find out more. Schiller replied, telling the user that he believed Instagram had ‘jumped the shark’ when it expanded to Android.

Schiller offered a bit more detail on his decision to terminate his account in an email to another user, in which he explained: “One of the things I really liked about Instagram was that it was a small community of early adopters sharing their photographs. Now it has grow [sic] much larger the signal to noise ratio is different. That isn’t necessarily good or bad, it’s just not what I originally had fun with.”

That might all sound very rational – especially compared with the hateful vitriol originally spat out by some iOS users towards Android owners – until you consider this: on the day that Instagram launched its Android app, it had 30m iOS users – hardly the ‘small community’ that Schiller describes. By the time Schiller decided to quit, just over 10m Android users had joined the Instagram community – a substantial increase, to be sure, but it’s difficult to understand how that growth would have so completely transformed Instagram to the point that Schiller found it so unbearable.

Have you experienced the kind of negative change that he describes? Do you think that Instagram has been completely ruined by the increase in users? Let us know your thoughts below.


Image via Electric Pig

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56 Comments

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Whoever got annoyed that this app branched out to Android really needs to sit down and think carefully about how pathetic they sound. It's just Instagram.

Wow, geeze. What a bunch of crybabies. This level of whiny is up there with Fandroids seeing two Apple news posts in a row! I know, it is intense.

You know what's stupid? Apart from this 'news' being a few days old now...

Phil deletes his Instagram account silently. He doesn't make a fuss, just closes it down because he doesn't want to use it anymore. Then when one overly-observant fan notices his account has disappeared and questions him for his reasons, which he actually replies to (never would have happened under Jobs), he gets a whirlwind of abuse from across the web.

Here's an idea folks: get a sense of perspective. What Phil Schiller or anyone else at Apple does with their online identities really doesn't concern you. Everyone has their reasons for using or not using a specific service and you don't need to insult them when they decide to express their opinion.

what said,
You know what's stupid? Apart from this 'news' being a few days old now...

Phil deletes his Instagram account silently. He doesn't make a fuss, just closes it down because he doesn't want to use it anymore. Then when one overly-observant fan notices his account has disappeared and questions him for his reasons, which he actually replies to (never would have happened under Jobs), he gets a whirlwind of abuse from across the web.

Here's an idea folks: get a sense of perspective. What Phil Schiller or anyone else at Apple does with their online identities really doesn't concern you. Everyone has their reasons for using or not using a specific service and you don't need to insult them when they decide to express their opinion.

RDF -disable

what said,
You know what's stupid? Apart from this 'news' being a few days old now...

Phil deletes his Instagram account silently. He doesn't make a fuss, just closes it down because he doesn't want to use it anymore. Then when one overly-observant fan notices his account has disappeared and questions him for his reasons, which he actually replies to (never would have happened under Jobs), he gets a whirlwind of abuse from across the web.

Here's an idea folks: get a sense of perspective. What Phil Schiller or anyone else at Apple does with their online identities really doesn't concern you. Everyone has their reasons for using or not using a specific service and you don't need to insult them when they decide to express their opinion.

Then his response should have given the impression of "I deleted it because I didn't want it anymore" Not this butthurt hipster with rabies response he gave. He needs to realize that Apple products are not for the 'elite' - everybody has them, even what was that? Oh, "second-class citizens". If anything is for the 'elite' it's high-end Android phones. Not a feature phones marketed as a smartphone.

Three things here.

1) Is it hip to own an iPhone? Too many people have the same device. Old people and young people own it. How do I stand out? I think Apple jumped the shark with the iPhone.

2) If Apple didn't want Android to have Instagram, Apple should have bought it. Simple solution.

3) So Apple is mad because Instagram is growing? Can Instagram be mad at Apple for not catering only to the hipsters? See point No. 1.

Just another marketing splurge to get people talking about iPhone even though the news was Instagram, Android and now Facebook.

Did Instagram make any promise that the app is exclusive to iOS?
Those iPhone users make the Apple community look bad.

Reminds me of some RE and Tales games that are said to be exclusive but also went to other consoles.

Instagram like really old why do people even use it. I used it for month then could care less about it. Now that facebook has bought them I uninstalled from my device.

So, by that logic, has the iPhone/Pad/Pod jumped the shark because too many people have them?

Like a couple of other people posted, I am not quite sure what Instagram is [used for] that makes it so special and could not already be done.

I'm an iOS Instagram user and I couldn't care less about them adding Android. I don't see the big deal there. I think selling to Facebook deserves more anger than opening to Android. Facebook can't create a mobile app on iOS for nothing. Riddled with bugs. Hopefully they don't destroy the Instagram dev team (I know they've said it will remain separate, but I don't trust that).

I don't trust it either. I mean, look at Techcrunch.

I use to think the Facebook for iOS app was the pinnacle of iOS apps. Then Joel Hewitt left, and it went to crap.

virtorio said,
I'd say this is old news, but then again, it's barely news.

Exactly. This essentially can be summed up as "Apple exec and users: a bunch of crybabies." Poor journalism at its poorest. It's too easy to get the Android base rallied up (because they are all so damn eager to slap five with each other and give themselves big pats on the back). Tomorrow: "Steve Jobs allegedly ate dog"....riiiggght.

Shadrack said,
Exactly. This essentially can be summed up as "Apple exec and users: a bunch of crybabies." Poor journalism at its poorest. It's too easy to get the Android base rallied up (because they are all so damn eager to slap five with each other and give themselves big pats on the back). Tomorrow: "Steve Jobs allegedly ate dog"....riiiggght.

Do you not see the irony in what you're saying? Of course this is news, and it's actually written pretty well and neutrally.

I already have it on my Android. I would like to see it cross over to the Windows Phone 7 platform. Everybody should be able to enjoy the software.

Since whe when were iOS users and "exclusive" bunch, any android or iOS user could do better/worse than the other. It's not exclusive.

I can agree, there could be some negative impact from the types who use the low end phones however thats probably no worse than the 13 year olds who use ipod touch's

What a retard. On instagram, you follow who you like, and you can set your profile to private to that not just anyone can follow you.
Meaning: it makes absolutely no difference how many people use it.

How is this guy any different from people who differentiate people on the basis of their caste, creed, sex?? He is engaging in a similar kind of differentiation of people albeit based on technological tastes of them!! This guy is blatantly stupid and and an *******.

Cry me a ****ing river. All those Apple users and that VP can suck it IMO. Most things are cross platform so either those people are a bunch of *******s, or they dont know ****.

Hell-In-A-Handbasket said,
i think somebody at apple is Butthurt, did schiller actually think that instagram would stay iOS after it got popular. lol

I and A should have been capital, b, small and S and I again capital.

--kidding kidding

Enron said,
That's pretty dumb. At least Steve Ballmer didn't delete his Steam account when they brought it over to Mac.

Did he throw chairs? :lol:

HAHAHAHAHAAH, this is just too funny, some people need to get their heads checked.

I don't use instagram, I really don't even understand what it is used for, but to have a winge about a developer wanting to open up it's target audience, is just so ****ing petty and childish, and quite frankly I'm not at all surprised it's iPhone users behaving in such a way

Nogib said,
Yet again proves my theory: Apple users are elitist *******s.

That's what it sounds like to me. My thought everytime I read anything about this is, seriously??? Wow!

Nogib said,
Yet again proves my theory: Apple users are elitist *******s.

Technically it isn't a theory then since you can test it (everyday as a matter of fact)

neufuse said,
oh boo hoo... people being a bunch of crybabies because of software market expansion...

Exactly my thoughts!!! I mean hell it's just a fkn glorified PHOTO cloud who really cares if it expands THAT much? I mean you would think people would be happy they now have a wider range and more exciting pictures to look at. But as for the Apple Exec he just reminds me that some people take themselves way way to seriously these days.

neufuse said,
oh boo hoo... people being a bunch of crybabies because of software market expansion...

Wow, I was never really sure about the hipster image that Apple and their products got!

neufuse said,
oh boo hoo... people being a bunch of crybabies because of software market expansion...

Yeah, and Neowin posts articles about Crybabies. Crybabies can be found everywhere...