Apple executive quits Instagram over Android expansion

The launch of Instagram on Android made a lot of users on Google’s mobile platform very happy – but angered a huge number of iOS users, many of whom weren’t exactly subtle in denouncing their view of Android users as second-rate citizens, and condemning the decision to open up the exclusive Instagram club to such an uncouth bunch.

Neowin's Jake Durasamy called for some perspective on the matter, reminding us all that Instagram is, after all, just a great way for photo enthusiasts to share their images – but despite his attempt to bring peace to an angry world, some iOS device owners remained so furious that they vowed to abandon Instagram, never to return.

Since those tense times, the dust appears to have (mostly) settled, although there are those who still believe Instagram’s decision to open its network up to Android was poorly judged. One high-profile Instagram deserter was Apple senior vice president for marketing, Phil Schiller. A reader from 9to5mac spotted that Schiller had deleted his account, and contacted him to find out more. Schiller replied, telling the user that he believed Instagram had ‘jumped the shark’ when it expanded to Android.

Schiller offered a bit more detail on his decision to terminate his account in an email to another user, in which he explained: “One of the things I really liked about Instagram was that it was a small community of early adopters sharing their photographs. Now it has grow [sic] much larger the signal to noise ratio is different. That isn’t necessarily good or bad, it’s just not what I originally had fun with.”

That might all sound very rational – especially compared with the hateful vitriol originally spat out by some iOS users towards Android owners – until you consider this: on the day that Instagram launched its Android app, it had 30m iOS users – hardly the ‘small community’ that Schiller describes. By the time Schiller decided to quit, just over 10m Android users had joined the Instagram community – a substantial increase, to be sure, but it’s difficult to understand how that growth would have so completely transformed Instagram to the point that Schiller found it so unbearable.

Have you experienced the kind of negative change that he describes? Do you think that Instagram has been completely ruined by the increase in users? Let us know your thoughts below.


Image via Electric Pig

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I'm an iOS Instagram user and I couldn't care less about them adding Android. I don't see the big deal there. I think selling to Facebook deserves more anger than opening to Android. Facebook can't create a mobile app on iOS for nothing. Riddled with bugs. Hopefully they don't destroy the Instagram dev team (I know they've said it will remain separate, but I don't trust that).

I don't trust it either. I mean, look at Techcrunch.

I use to think the Facebook for iOS app was the pinnacle of iOS apps. Then Joel Hewitt left, and it went to crap.

So, by that logic, has the iPhone/Pad/Pod jumped the shark because too many people have them?

Like a couple of other people posted, I am not quite sure what Instagram is [used for] that makes it so special and could not already be done.

Instagram like really old why do people even use it. I used it for month then could care less about it. Now that facebook has bought them I uninstalled from my device.

Did Instagram make any promise that the app is exclusive to iOS?
Those iPhone users make the Apple community look bad.

Reminds me of some RE and Tales games that are said to be exclusive but also went to other consoles.

Just another marketing splurge to get people talking about iPhone even though the news was Instagram, Android and now Facebook.

Three things here.

1) Is it hip to own an iPhone? Too many people have the same device. Old people and young people own it. How do I stand out? I think Apple jumped the shark with the iPhone.

2) If Apple didn't want Android to have Instagram, Apple should have bought it. Simple solution.

3) So Apple is mad because Instagram is growing? Can Instagram be mad at Apple for not catering only to the hipsters? See point No. 1.

You know what's stupid? Apart from this 'news' being a few days old now...

Phil deletes his Instagram account silently. He doesn't make a fuss, just closes it down because he doesn't want to use it anymore. Then when one overly-observant fan notices his account has disappeared and questions him for his reasons, which he actually replies to (never would have happened under Jobs), he gets a whirlwind of abuse from across the web.

Here's an idea folks: get a sense of perspective. What Phil Schiller or anyone else at Apple does with their online identities really doesn't concern you. Everyone has their reasons for using or not using a specific service and you don't need to insult them when they decide to express their opinion.

what said,
You know what's stupid? Apart from this 'news' being a few days old now...

Phil deletes his Instagram account silently. He doesn't make a fuss, just closes it down because he doesn't want to use it anymore. Then when one overly-observant fan notices his account has disappeared and questions him for his reasons, which he actually replies to (never would have happened under Jobs), he gets a whirlwind of abuse from across the web.

Here's an idea folks: get a sense of perspective. What Phil Schiller or anyone else at Apple does with their online identities really doesn't concern you. Everyone has their reasons for using or not using a specific service and you don't need to insult them when they decide to express their opinion.

RDF -disable

what said,
You know what's stupid? Apart from this 'news' being a few days old now...

Phil deletes his Instagram account silently. He doesn't make a fuss, just closes it down because he doesn't want to use it anymore. Then when one overly-observant fan notices his account has disappeared and questions him for his reasons, which he actually replies to (never would have happened under Jobs), he gets a whirlwind of abuse from across the web.

Here's an idea folks: get a sense of perspective. What Phil Schiller or anyone else at Apple does with their online identities really doesn't concern you. Everyone has their reasons for using or not using a specific service and you don't need to insult them when they decide to express their opinion.

Then his response should have given the impression of "I deleted it because I didn't want it anymore" Not this butthurt hipster with rabies response he gave. He needs to realize that Apple products are not for the 'elite' - everybody has them, even what was that? Oh, "second-class citizens". If anything is for the 'elite' it's high-end Android phones. Not a feature phones marketed as a smartphone.

Wow, geeze. What a bunch of crybabies. This level of whiny is up there with Fandroids seeing two Apple news posts in a row! I know, it is intense.

Whoever got annoyed that this app branched out to Android really needs to sit down and think carefully about how pathetic they sound. It's just Instagram.

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