Apple, Fox close on iTunes movie rental deal

Apple is reportedly planning to get into the movie rental business and license its digital rights management technology, and it could announce a deal within the next few weeks.

Both the Financial Times and The Wall Street Journal are reporting that Twentieth Century Fox Film has signed a deal with Apple to let iTunes users download new movies and keep them for an unspecified (but likely short) period of time.

Both reports say Apple CEO Steve Jobs will make this news part of his Macworld keynote on January 14.

The reports also says that as part of the deal, Fox is also going to use Apple's FairPlay digital rights management technology on its DVD releases, which would allow DVD buyers to rip their movies onto their computers using iTunes and also move those store-bought movies to iPods and iPhones.

News source: News.com

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12 Comments

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arrrghhhhhhh more DRM crap. just what we need, although i am sure it will be hacked before its released or within a couple of weeks anyway, like most things nowdays.

i like the allowig users to rip DVD's, umm we can already do that!!!! how inovative making it 'legal'

GreyWolfSC said,

Actually, yours has better sources. Getting information about Fox from news.com (their parent company) isn't exactly unbiased. ;)

News International own a lot of things, but I don't think they own CNet.

whistlerxp said,

News International own a lot of things, but I don't think they own CNet.

My bad... I was thinking news.com == News Corp. But CNet hasn't been reliable for years either. ;)

einsteinbqat's original BPN post sourced Reuters and Financial Times, though, and they're a little bit more reputable to me.

FairPlay (which has an ironic name) should not be supported by Fox. And if Apple had used their brains and gone to the HD-DVD camp, they'd (along with Microsoft) have support for ripping HD content onto computers.

It's part of the same deal that Fox will put FairPlay on the DVD's so users can import the DVD's to their iPod. Not related to rentals, but being taken care of at the same time.

simon360 said,
It's part of the same deal that Fox will put FairPlay on the DVD's so users can import the DVD's to their iPod. Not related to rentals, but being taken care of at the same time.

I take it that it also means that you must use iTunes to do that. I don't see that going over very well on retail discs.

There's a kiosk in the grocery store a block away that rents DVDs for 99 cents... I wonder if they can beat that?

I can't really see a movie rental service working unless its part of a cheap subscription, or at a very low price.

The idea of licensing fairplay seems a good idea, give a little bit of a geeup to the itunes store when theres more competition around now.