Apple games console in the pipeline?

News is circulating that there is some growing evidence to support the release of an Apple games console in the coming future. The credibility of this is still slightly hazy considering there have been a few of these kinds rumors lately. Namely, Apple purchasing Twitter, or Apple purchasing EA.

However, there seems to be a little more credibility to this rumor than the others.

An article posted on the BNET Technology blog suggests that the people in Cupertino may be thinking about entering the gaming market, providing some interesting evidence to support this.

Perhaps some of the most interesting points to consider are Apple's closer relations with gaming executives and their giant library of independently produced games on their App Store.

Maybe this piece of news will coincide with rumors regarding an Apple tablet. Are we going to be looking forward to the ultimate, portable, touch sensitive, gaming console?

Report a problem with article
Previous Story

Carphone Warehouse to acquire Tiscali UK

Next Story

Gmail goes down again

58 Comments

Commenting is disabled on this article.

Could be interesting if it turns out to be true. I couldn't see them doing a full on console (PS3/360 style), but if they take what they know from the iPod touch and iPhone they could be a really good hand held device.

Combine it with the app store and allow users developed games; they could make a big hit to Sony maybe even Nintendo. But as it's been said before, it would all depend on the price.

Too many rumours about Apple these days. Twitter, EA, and now game consoles. Fake, fake and fake?

I wouldn't be to quick to dimiss the gaming related rumors.

For one, Apple on their own WWDC page clearly state they have some focus on gaming for both the Mac platform and for the iPhone based platform. I think we need to take each supposed rumor with a grain of salt and piece together that Apple are likely working closely with EA to improve the games catalogue on both devices, since Apple want a slice of the gaming pie, thus forging relationships with other games companies to show it is a nice experience creating and more importantly porting games onto the Mac platform.

I don't understand what use twitter would be to Apple, however EA with whom Apple have had very strong ties over the past years, the clear emphasis on games with the release of the latest range of Macs as well as at WWDC and the rumors... They make sense to me.

Wow, what a load of crap. Is this why Apple's market share is 1 to 9 still even though they've invaded Best Buy and other retail outlets?

I don't think Apple will even try to fight Nintendo, they will lose a ton of money, specially since they probably will step in Nintendo's toes, something they don't like. Look at the PSP and the numbers of sales it has due to piracy and emulators, mostly Nintendo emulators.

By the way even Nintendo say that if the wii failed, they were going to be struggling for a few years, you think Apple is going to jeopardize the momentum they have? Apple has troubles just because Steve Jobs sneezes, imagine a 3 billion lost announcement.

Hasnt Apple learnt from the Pippin? I mean obviously someone has come up with this anyway. Surely not true.

This is a really old rumor that resurfaces now and again. I'd be really suprised if theye was any truth in it, it's an awfully expensive game to get in to (pun intended) without guarenteed success.

Three is already too many and too expensive, the last thing we need is another, especially an overpriced machine from apple

I've said this once to people i know and mac elitest.

Apple should already have a gameing device, that being the ipod touch.

Heres what Apple should do, bring back the ipod classic and turn ther ipod touch in to a gaming console,like the PSP but not as **** and with a bigger screen. I'd buy one and i think there'd be a damn load of people who'd order one, even those who despise apple.

Apple have no chance in the gaming market, the consoles i mean.
Just look at sony, Apple will be the american version of sony, a nice looking consoloe with a smal minute ****ty catologue of games. Microsoft owns the console market (for hardcore gaming fanatics) and the WII owns the market too (casual & family fun)

If they do release a gaming console they had better hope the christ they have a decent catalogue.

I hope for the mac fanboys they don't either because evry one of them will have to eat their own words:"Apple don't give a **** about gaming"

Apple should stick to what their good at and that making computers with aftermarket parts and cover them up in pretty cases and sell them to idiots at overpriced charges.

I agree actually. As much as I'd like to see a console, and see it do well, I don't really think that's very likely whatsoever. I like your suggestion of a 'PSP like, but not as ****' console. I think that would be nice and quirky, however, I do wonder if the Nintendo DS has taken all of the portable touch quirky-ness already. I still can't imagine myself playing a game on a portable Mac console, but weirdly I can imagine myself owning one...?!

I have mixed opinions on this. On the one hand, Apple isn't exactly known for being really big on gaming. I own both a G4 and a G5, and while they're terrific for video editing, media center use, day-to-day web browsing/E-mail, video transcoding, vector-tracing, etc., they're definitely geared toward professional use. The G4 as a media center (I have it connected to a projector) is probably the best casual/home/entertainment application I've come up with - the market support with respect to games is definitely lacking. Gaming is, as much as my inner *nix geek hates it, currently deep in Microsoft's pocket.

On the other hand, Apple has done very well with closed, dedicated devices in recent years, and in that sense a console is a lot like an iPod that lingered around the buffet line too long. They're "black boxes" designed to do one thing very well - play games. Plus, Apple has the benefit of the Pippin's failure as a means to examine past mistakes and learn from them. If they amend their strategy this time and market it right, they could have a success. Probably not a market-stealing smash hit runaway we're-now-making-f**k-you-money success, but likely the kind of profitable device that grows over time with brand recognition like the iPod did.

I'm thinking it's going to come down to two things - support from major developers (Konami, Capcom, Blizzard) and the willingness of the market to acknowledge Apple as a potential player.

The former isn't too hard as long as the technology and tools are solid. Developers are willing to work with anyone who's in turn willing to give them good tools to get the job done.

The latter, however, worries me. The gaming industry is in a really, really juvenile and childish state right now with reporters and "analysts" under the influence of some seriously strong rockstar syndrome. I'm remembering once again the programmer who told a reviewer to, and I quote, "eat a dick" after daring to give his company's game less than a perfect score.

Between this spoiled-brat man-child mentality, which is not confined to the one case of that rude developer, and the mentality of contempt toward Apple for pricing their hardware (sometimes a hell of a lot) higher than some competing systems as well as for having a limited selection of entertainment software available on their operating system, I fear that the gaming industry itself may be what kills the Apple console and not bad games or faulty hardware. One needs only look to the exaggerated hostility shown toward Nintendo for, ostensibly, the crime of "not playing by the rules" and going their own way, eschewing HD resolutions, extensive online connectivity, and other 18-to-25-year-old-basement-dwelling-male demographic-courting features and succeeding magnificently at it all to see the potential uphill battle Apple is facing if they do indeed release a console. Admittedly I'd be pulling for them because there's a strange, gawking-at-a-train-wreck like satisfaction in seeing said 18-to-25-year-old basement-dwellers get their knickers in a twist when the console sells like hotcakes and makes millions for Apple, but it's definitely not going to be easy.

Brendando said,
"Apple should stick to what their good at and that making computers with aftermarket parts and cover them up in pretty cases and sell them to idiots at overpriced charges."
Your pretty quick to rip on Apple's computers over a rumor about a console. How do those two relate again? O right. They don't! My mistake. -_- You just wanted to rip on Apple. Mmk. Just checking! Carry on...



Not funny- and they do relate. If Apple made a console it would be considered "hardware", wouldn't it? He's trying to say that it IF they made a console it would be overpriced... and it would be. I do see a good number of grammatical mistakes up there, but regardless, Tommy DW FTW.

So, Nintendo's Wii with Sony's pricing strategy?

/was really hoping games would eventually move AWAY from a closed-platform model

Your hopes will never come true. The PC is the most open platform model and Consoles are still leading the gaming market in many ways and show no sign of declining.

Iono, I always figured cell phones would eventually take over handheld gaming in an open-platform sort of way since they're like... the single most successful pocket device ever. I just sort of blamed Java for preventing that from happening. But it looks like we'll see handhelds with phone capabilities before phones with handheld capabilities...

Reminds me of hoping HTPCs could compete with console gaming, but consoles just started incorporating HTPC features. I understand the simplicity winning the market, but I'm a total customization freak and like how computers can be upgraded while consoles are simply replaced.

Joshie said,
Iono, I always figured cell phones would eventually take over handheld gaming in an open-platform sort of way since they're like... the single most successful pocket device ever. I just sort of blamed Java for preventing that from happening. But it looks like we'll see handhelds with phone capabilities before phones with handheld capabilities...

Reminds me of hoping HTPCs could compete with console gaming, but consoles just started incorporating HTPC features. I understand the simplicity winning the market, but I'm a total customization freak and like how computers can be upgraded while consoles are simply replaced.

Some of us enjoy not having to look at the system requirements when buying a game.

+1 or consoles.

/me cranks that rumour mill once more.

This is ridiculous. Apple wouldn't have the sense to do this. Nor would they be able to market it cheap enough.

Apple would be MUCH better served to make a PC VMware solution that had directx support and native applications shortcut support like the Windows 7 XPM. That would give OS X the entire PC gaming market in one fell swoop. All of their Intel chips, etc. can support it, so it's just a matter of building on VMWare, which is VERY impressive performance wise these days.

excalpius said,
Apple would be MUCH better served to make a PC VMware solution that had directx support and native applications shortcut support like the Windows 7 XPM. That would give OS X the entire PC gaming market in one fell swoop. All of their Intel chips, etc. can support it, so it's just a matter of building on VMWare, which is VERY impressive performance wise these days.

Yes, because Mircosoft will totally allow Apple to create a DirectX environment for the mac. Dream on.

What exactly would your said VMware solution be?

It'll be a Pippin (http://en.wikipedia.org/wiki/Bandai_Pippin), identical hardware but aluminum posh shell. Obviously it'll run the original games.

It'll sell for a $699.98 because Apple doesn't know how to make a gaming console for less than $500 that isn't a piece of junk.

They already have a perfectly good gaming platform, it's called the iPod touch and they are selling like hotcakes.

True, but maybe it's time they produced something bigger? The iPod touch cannot compete with the Playstation 3 or the Xbox 360

...and it is by Apple. The Greatest thing since sliced bread!!! No one else could have thought of such a thing :P

Just had to do it

Actually.. we'll be lucky its around that much.. i'm guessing it would be in the range of the 15 inch mac book pro's... I doubt they'd go cheaper... lol.. honestly.. I wouldnt get one unless its cheap (Thats if they put one out), but i am kinda excited to see how things looks and performs.. Im a windows guy, but you gotta hand it to apple.. their products, out of the box.. always seem to just work well..

perochan said,
more games for Apple, the better for me not buying a PC!


How would that be better if they made a Console? wouldn't help the Mac platform much if they are console only games

neufuse said,
How would that be better if they made a Console? wouldn't help the Mac platform much if they are console only games

If people are satisfied with a single Apple product, many of them will be looking in to purchase other products as well. Which is basically what the iPod did to the Mac, and it was only about music at the time. When Apple manages to get large companies to write for their new game console, which will probably run some form of Mac OS X, it isn't a big leap to write games for the desktop version as well.

Apparently Apple didn't learn their lesson the first time around. This should be quite amusing to watch.

Wouldn't be the first time.

Although Apple will be entering the gaming market, not with a dedicated console. Their iPod/iPhone is already a gaming device, they are expanding the AppleTV to have its own "App Store" which will feature games, but only casual we aren't talking PS3/Xbox competitors here. There have been patent filings for the past couple years indicating this. They also fairly recently filed another for a Wiimote like device to control the AppleTV, likely for when playing games.

Well if you think the stocks will increase with these rumors, they will also have a big fall when Apple does not meet the rumors.

So technically, I don't think they'd do such a thing to hurt themselves unless its true.

WhoTheF said,
Well if you think the stocks will increase with these rumors, they will also have a big fall when Apple does not meet the rumors.

So technically, I don't think they'd do such a thing to hurt themselves unless its true.


Unless they've already sold their over inflated stock by that time.

smooth_criminal1990 said,
srsly, who the HELL is coming up with all these rumours about Apple?

Or is it just them trying to increase stocks??

its hedge funds. rumors are big money for the people who bet on failure.

/or success, depending on which side of the hedge you are on.