Apple goes on the offensive, blasts Nokia and Android fragmentation

On the eve of the iPhone 5s and 5c launch, Apple has opened up and let Bloomberg inside its walls to interview the team that sits at the top of Apple. Tim Cook, Jony Ive and others gave insight into Apple’s strategy in a great read that you can find at the source link below.

The interview talks about Apple’s strategy and more importantly, how it sees its competitors (Google and Microsoft). Cook, to no surprise, bashes Google’s fragmentation by saying that is a “compounding problem” and that by having a significant amount of legacy software in the marketplace, the platform is far more vulnerable to exploitation than other operating systems.

The strongest criticism in the piece is clearly aimed at Nokia. Cook lambasted the company by saying that they lost their way and stopped innovating by stating “I think [Nokia] is a reminder to everyone in business that you have to keep innovating and that to not innovate is to die.”

The entire interview is typical of Apple where the company feels that the are at the peak of their game and that everyone else is still trying to replicate their success. To some degree, they are correct, as Apple has several billion dollar product lines, has a strong lead in the tablet market and even in the smartphone world, they have a commanding presence.

Apple does not seem to be unsettled by Microsoft and Google copying their business model of producing first party hardware (Google purchased Motorola Mobility and Microsoft is purchasing Nokia’s Lumia division) but Apple is aware that the external pressures will only increase over time as others attempt to replicate their success.

Source: Bloomberg

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Christopher Bruscato said,
It's still a feature no one really wanted - like Android's Face Unlock. Why do companies keep innovating things the market doesn't really want?

Or something stupid like shake the phone twice and lay it sideways to play music.

Christopher Bruscato said,
It's still a feature no one really wanted - like Android's Face Unlock. Why do companies keep innovating things the market doesn't really want?

You mean like including Kinect into the new Xbox?

Apple really need to STFU, they are quickly diving into irrelevance and items only old people still think is new and innovative.

swanlee said,
Apple really need to STFU, they are quickly diving into irrelevance and items only old people still think is new and innovative.

Or the tens of millions that buy their products year after year...

stevan said,

Or the tens of millions that buy their products year after year...

Old people that still think apple innovates. I swear apple fans and sony fans are nearly identical.

swanlee said,

Old people that still think apple innovates. I swear apple fans and sony fans are nearly identical.

So you missed the research that showed iPhone is the most popular phone amongst young people?

"Lumia is a great example of innovation without copying" - Samsung trial

"....to not innovate is to die" - after releasing a 620 lookalike

what always amazed me with Apple... ever since they ran their commercial saying break away from conformity, that is ALL they want you to do is conform to what they want..... so much for the anti-big blue ad in the 80's

wasn't the latest OS marketshare numbers place apple within 10% points of Microsoft windows phone? though words for somebody who used to have 90% smartphone marketshare just a few years ago.

I'm a bit curious where all the people that have called out Microsoft for being the only ones to be bashing the competition lately...

Apple needs to STFU. I just played around with iOS7 on my friend's iPhone 5. He was talking about all the cool new animations and innovations. All of it copied from Microsoft. Like the gesture to return to a previous page in the browser. and the way you switch between apps and the animations apps have when opening. Clearly Apple is the one who stopped innovating and it now copying the competition.

Ha. Nokia doesn't innovate? What about Pureview and OIS? The latter is pretty much a standard feature in phones these days, and the former is a very powerful camera technology.

And the part about Android fragmentation is also wrong IMO. iOS might not have that much fragmentation version-wise, but feature-wise it's a mess. Android's the other way around, since most stock apps are updated separately from the OS. So you could be running 4.0 and still have the same apps as on 4.3.

OK, This story just proves that Apple are now completely dillusional.

Tim Cook best get a lifejacket cos he's the captain of a sinking ship.

Why else would they be refusing to reveal how many orders they've had for the iPhone. In the UK orders for the iPhone5c have supposedly been "very disappointing" and it's because people are finally waking up to the fact that Apple products are ridiculously overpriced, especially in the current financial climate.

Oh please, Apple hasn't come up with a truly original product..ever.

They take Tech-Turds, polish them, and then charge their Sheep through the nose for it.

This company is insufferable.

Apple is right, they finally showed the world that you can have colored phones. Now people will finally buy those. Nokia? who is Nokia? they made colored Phones? naaah, not true. /s

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