Apple grabs a third of all-in-one desktop market in Q3

New figures released today have shown that Apple's iMac accounted for a third of all all-in-one computers sold in the third quarter. The Cupertino-based company saw great success in the all-in-one sector, a market that sold nearly 15 million computers last year. Research suggests this figure could expand even further, with an estimated 23 million units sold in 2014.

Research firm DisplaySearch conducted the survey, and Bloomberg reports that the results also showed Lenovo taking a respectable 22.7% of sales. That's due to the company's appeal to customers in China, an area where the firm has seen success. 

How are Apple's competitors reacting? By fighting fire with fire. HP plans to show off two new models at CES, one of which is aimed at the iMac buyer. The Omni is set to go on sale January 8th and features a sleek silver and black frame that wouldn't look out of place alongside a shelf of picture frames. At the same time, HP will also aim for the traditional gamer with the HP Pavilion HPE h9 Phoenix tower.

One of Apple's strength has always been the all-in-one experience. Starting with the Apple II, the company has a long history of selling the computer as tightly integrated. While Apple seems to have little interest in the affordable tower market, current buying trends suggest the simple, sealed and seamless approach is where the money's at. As Microsoft prepares Windows 8 for users wanting ease of use, Apple may need to step up its game if it wants to keep its current lead.

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How about Windows PC maintain 100% of the All in One Touch Screen Computers?

Abrstract categories to boost Apple's image is silly.

Even in this 'specific' category, they have a tiny fraction of the total user base, and All in One computers are Apple's bread and butter for Mac. This is just a recent sales report, where many companies like HP others have slowed down their All in One PCs waiting on Windows 8 to push the touch screen versions.

Apple gets free marketing once again, and it is based on a conflated qualification that screams 'truthiness'.


So they sold 1/3 of All in One Computers in this Quarter... This will make a HUGE dent in Windows usage, by almost .0001%

There are more people running Windows 7 PCs than all the Mac EVER sold combined, added with all the iPads ever sold added with all the iPhones EVER sold.

Microsoft sells more copies of Windows 7 in 2.5 years than the combined sum of all of Apple's work of 25 years. (And the Microsoft Windows 7 numbers are CURRENT users, not mothball piles of Macs that are obsolete in the 1984-2004 era.)

Let me guess, people also believe this will be both the year for Linux desktops and OS X desktops? Geesh.

Edited by thenetavenger, Jan 6 2012, 8:23am :

I literally LOLed with the title of this post. This is like saying, apple is pretty happy they sold about a half of all PC's made with brushed aluminum. Who cares, can somebody post the numbers of all in one PC sold vs tower and notebook PCs? I'm sure the gap is so huge and the number of all in one pcs sold so insignificant that makes this post just silly.

TBH i am surprised its a 3rd. I mean, I dont exactly like apples hardware (the OS is ok... except iOS which is craptastic) but not many other companies push all in ones, most have one or 2 models.

Apple really only make all in ones though for the consumer market, the "pros" (if you can call them that) or the gullible who spend a small fortune on their craptastic towers get the other version and the rest are laptops. So to me it seems apples consumer PC line is slipping.

Auzeras said,
TBH i am surprised its a 3rd. I mean, I dont exactly like apples hardware (the OS is ok... except iOS which is craptastic) but not many other companies push all in ones, most have one or 2 models.

Apple really only make all in ones though for the consumer market, the "pros" (if you can call them that) or the gullible who spend a small fortune on their craptastic towers get the other version and the rest are laptops. So to me it seems apples consumer PC line is slipping.

Well it is statistics.. Don't put too much weight in the 1/3 until you understand the parameters.

For example, In 1999 my company sold 90% of all the touch screen UI software for the International Space Station... However, this is a very tiny set of sales, and made our company very little money other than the prestige of having software in space.

The title of the article should be, Apple gets free marketing for having crap sales in a made up category. This doesn't shift even the Windows 7 usage numbers by even .0001%. Even greedy Steve Ballmer would laugh at this headline, as he probably has paid more for shoes than this impacted Apple's bottom line.

I didn't even realise that anyone other than Apple were in this market, so I thought the number would've been 100%, or a little lower because of the unknowns that could sell a couple.

LLTC said,
I didn't even realise that anyone other than Apple were in this market, so I thought the number would've been 100%, or a little lower because of the unknowns that could sell a couple.

Dell, HP, Gateway, Asus, MSI, Lenovo, VeiwSonic, Sony, and a few others all make All-In-Ones. I want to get one eventually so I can play with the touch screen stuff.

I like custom made PCs or PCs I can replace/upgrade the parts myself without PITA of taking it apart. iMac goes bad, you are sending the whole damn thing back for repair regardless if it is still under warranty. A part on a PC goes bad, I replace it myself and up and going quickly.

techbeck said,
I like custom made PCs or PCs I can replace/upgrade the parts myself without PITA of taking it apart. iMac goes bad, you are sending the whole damn thing back for repair regardless if it is still under warranty. A part on a PC goes bad, I replace it myself and up and going quickly.

Which is probably why you read tech enthusiast websites rather than whatever normal people read. Here at neowin most of us are in the geek bubble where fiddling is the norm, but for most people they just want something that works and looks good

DomZ said,

Which is probably why you read tech enthusiast websites rather than whatever normal people read. Here at neowin most of us are in the geek bubble where fiddling is the norm, but for most people they just want something that works and looks good

And then you have those many many people who dont want to be without their system for several days while its sent out to get fixed and pay more money to get fixed.

All in ones have their purpose. They save on space, look good when setup (less cabling)...but a PITA is needed to get worked on.

dotf said,
All-In-One will be dead once ARM gets inside TVs.

As long as that doesn't involve the TVs running some junk like Android, that's fine.

Kirkburn said,
Apple were about the only ones I can think of making all-in-one systems (iMacs, that looked like round CRT monitors) for years, so this really doesn't mean much. Image: http://lowendmac.com/imacs/art/bondi_imac_240.jpg

If anything, it suggest they've been *losing* marketshare in this form factor.


Nah they have been made for a long time by other companies. The use to be used mostly as terminals at places like banks. I have a IBM NetVista X40i 2179 in my closet right now. No idea how old it is though.They were cheaper for banks and such because they had small harddrives, low ram, and very specific tasks. They usually required a server to run off of. Now that PC's are extremely cheap you see terminal pc's less.

Last year I built 8 computers for my friends. So I have a 100% marketshare during the 2011 timeframe of computers built within my home. Apple has a 0% marketshare of computers built within my home during 2011.

Therefore, I am better than Apple.

nohone said,
Last year I built 8 computers for my friends. So I have a 100% marketshare during the 2011 timeframe of computers built within my home. Apple has a 0% marketshare of computers built within my home during 2011.

Therefore, I am better than Apple.

WIN!

nohone said,
Last year I built 8 computers for my friends. So I have a 100% marketshare during the 2011 timeframe of computers built within my home. Apple has a 0% marketshare of computers built within my home during 2011.

Therefore, I am better than Apple.


LMAO, just shows how picky they have to be when showing their "success" XD

Bertch said,
And 90% of them are running Windows 7...

Based in what exactly? Pulling figures out of the air?

Not exactly scientific (but more scientific than making stuff up) everyone I know who owns an iMac don't have windows installed. In fact OSX is often one of the reasons they own one

If HP, Dell, Asus and lenovo want to sell more all-in-ones, then as a desktop that si the only type of PC they need to sell. If they offer any other desktop that has the monitor as a second piece, then that s what is going to sell. if you want an Apple desktop computer, you have 1 option...you are forced to get an iMac.

TechieXP said,
If HP, Dell, Asus and lenovo want to sell more all-in-ones, then as a desktop that si the only type of PC they need to sell. If they offer any other desktop that has the monitor as a second piece, then that s what is going to sell. if you want an Apple desktop computer, you have 1 option...you are forced to get an iMac.

Uh...no? Mac mini is a desktop computer.

andrewbares said,

Lol if that's a desktop then my RX-8 is an offroad SUV

A Mac Mini has all the same software and can do the same things the iMac can do on the exact same scale. They are also designed and meant to do the exact same thing, an RX-8 and an offroad SUV are no. At least put a bit of thought and effort into it if you are going to troll.

Here is what makes this soooooo stupid. First off, if you want a desktop PC from Apple, your ONLY choice is an iMac. PERIOD. The Mac Pro os not a PC, its a workstation.

The vast majority of PC makers all have at least one all-in-one desktop PC. But the only one I see ever push it is HP with the Touchsmart.

But AIO's suck because they allow marginal or no upgrading. In the case of the iMac, its basically a Macbook with a desk mount.

Tell Apple to make a standard desktop that uses a monitor and tower as 2 pieces and then get back to us on sales numbers.

This is just as stupid as comparing iPhone sales. if you want iOS on a phone, you have 1 choice. Period. if you want iOS on the Touch or iPad, again you get one distinct chioce of each. So of course iphone being popular will sell in high numbers. Its no more different than Nintendo selling their latest Gameboy (3DS). They make one handheld. if you want it you buy it, if you dont then you don't buy it.

Even tho Dell has had an AIO for years, I've yet to ever see a commerical trying to sell it. HP hasn't ran a Touchsmrt commercial in quite some time. I've never seen one from Lenovo and they have an AIO too.

TechieXP said,
First off, if you want a desktop PC from Apple, your ONLY choice is an iMac. PERIOD.

Mac Mini. Look it up before making absolute and extremely false statements.

ILikeTobacco said,

Mac Mini. Look it up before making absolute and extremely false statements.

The Mac Mini isn't really a personal computer either... It's another different form factor similar to an All-In-One. Hell, it doesn't even have an optical drive.

andrewbares said,

The Mac Mini isn't really a personal computer either... It's another different form factor similar to an All-In-One. Hell, it doesn't even have an optical drive.

First off, your phone by a literal definition is a personal computer and a Mac Mini by any normal definition is a personal computer.

More importantly, the difference between an All-In-One and a desktop computer is that the All-In-One has all the same components as the desktop, but on a single physical object. That is the only difference between them. The optical drive point you make doesn't make it not a desktop computer either because if that were the case, any computer that doesn't have a functional optical drive would also no longer be a desktop computer.

A Mac Mini is still a desktop computer because it has a tower that is separate from the monitor. That is the only difference between a desktop pc and an All-In-One.

And if you want to be so ridiculous about it, the Mac Pro is also a desktop computer. Notice that the statistic isn't making a difference between home or professional use. That means Apple has two desktop solutions which brings us back to my original comment. Look things up before making absolute and extremely false statements. You will be corrected on neowin by people like me who are entirely to bored at work.

ILikeTobacco said,

First off, your phone by a literal definition is a personal computer and a Mac Mini by any normal definition is a personal computer.

More importantly, the difference between an All-In-One and a desktop computer is that the All-In-One has all the same components as the desktop, but on a single physical object. That is the only difference between them. The optical drive point you make doesn't make it not a desktop computer either because if that were the case, any computer that doesn't have a functional optical drive would also no longer be a desktop computer.

A Mac Mini is still a desktop computer because it has a tower that is separate from the monitor. That is the only difference between a desktop pc and an All-In-One.

And if you want to be so ridiculous about it, the Mac Pro is also a desktop computer. Notice that the statistic isn't making a difference between home or professional use. That means Apple has two desktop solutions which brings us back to my original comment. Look things up before making absolute and extremely false statements. You will be corrected on neowin by people like me who are entirely to bored at work.

The guy's point is that there is really not much of a choice. Apple has always been choiceless. Maybe andrewbares is a bit wrong but his point still stands.

Xerax said,
I have a AIO (HP Touchsmart)... Its awful, I'm upgrading back to a tower as soon as I can afford it.

I'm using the AMD powered touchsmart 300. I like it. My only grumbling is the bezel is too big and the optical touch is very imprecise, refusing to allow me to press the close button on the window chrome. This doesn't mean I wish to give up on the form factor, but rather buy the next iteration which hopefully supports capacitive touch as well as digitizer and no bezel.

I'm tired of upgrading computer components. By the time I'm ready to upgrade any of the hardware, it's nearing obsolecense and the prices are sky high for those components.

All in One is crap because, there's more chance than the actual computer crap out and then monitor. A nice 24 inch is what 199$ + those computer are virtually Laptop with Laptop parts..

The problem is that the all in ones are great if you need a clean setup but when you go to upgrade them then it becomes a huge headache. I don't like disassembling, basically a monitor, to get to the ram and the hard drive so that I may upgrade or replace them as needed.

The iMac (at least the newer ones) require a set of suction cups to safely remove the magnetically attached glass plate that sits on top of the actual lcd screen. That part you still have to remove to get to the ram and hard drive inside the unit. Once you are done doing the upgrade you have to reassemble it and hope you keep the lcd and glass plate perfectly clean otherwise the dirt and smudges on the inside of the plate will be annoying.

I don't know what is involved on other brands. I can only speak on the iMac because I looked at the instructions located at ifixit.com. I am not mac fanboy nor a fanboy of any other brand or os. I ended up getting a mac mini due to my dislike of all in one units in general but I also own a dell laptop running Windows 7.

shinji257 said,
The problem is that the all in ones are great if you need a clean setup but when you go to upgrade them then it becomes a huge headache. I don't like disassembling, basically a monitor, to get to the ram and the hard drive so that I may upgrade or replace them as needed.

The iMac (at least the newer ones) require a set of suction cups to safely remove the magnetically attached glass plate that sits on top of the actual lcd screen. That part you still have to remove to get to the ram and hard drive inside the unit. Once you are done doing the upgrade you have to reassemble it and hope you keep the lcd and glass plate perfectly clean otherwise the dirt and smudges on the inside of the plate will be annoying.

I don't know what is involved on other brands. I can only speak on the iMac because I looked at the instructions located at ifixit.com. I am not mac fanboy nor a fanboy of any other brand or os. I ended up getting a mac mini due to my dislike of all in one units in general but I also own a dell laptop running Windows 7.

You don't have to remove the screen to upgrade ram, just the hard drive. The ram can be upgraded by removing a simple panel. Apple even has instructions on their site showing how to do it. All-in-ones are still annoying to upgrade though but most people who buy them probably have no idea or want to do that anyway.

aniv said,
All In One Desktop market? A Market from which many PC vendors have moved away already?

Walmart, Bestbuy, Office Depot, and Staples carry a number of All in Ones. Those are not PC vendors but most people (read non techies)buy their computers at places like these.