New figures released today have shown that Apple's iMac accounted for a third of all all-in-one computers sold in the third quarter. The Cupertino-based company saw great success in the all-in-one sector, a market that sold nearly 15 million computers last year. Research suggests this figure could expand even further, with an estimated 23 million units sold in 2014.
Research firm DisplaySearch conducted the survey, and Bloomberg reports that the results also showed Lenovo taking a respectable 22.7% of sales. That's due to the company's appeal to customers in China, an area where the firm has seen success.
How are Apple's competitors reacting? By fighting fire with fire. HP plans to show off two new models at CES, one of which is aimed at the iMac buyer. The Omni is set to go on sale January 8th and features a sleek silver and black frame that wouldn't look out of place alongside a shelf of picture frames. At the same time, HP will also aim for the traditional gamer with the HP Pavilion HPE h9 Phoenix tower.
One of Apple's strength has always been the all-in-one experience. Starting with the Apple II, the company has a long history of selling the computer as tightly integrated. While Apple seems to have little interest in the affordable tower market, current buying trends suggest the simple, sealed and seamless approach is where the money's at. As Microsoft prepares Windows 8 for users wanting ease of use, Apple may need to step up its game if it wants to keep its current lead.