Apple has killed the MacBook

It has been many quarters since Apple last updated its base MacBook line of laptops. Mixed in with the new release of OS X Lion and an updated MacBook Air, Apple has quietly killed off the white MacBook.

Back on March 28, Neowin questioned what Apple planned to do with that particular line of laptop as it had been many months since the last refresh. Today we are finding out Apple's intentions are as the standard MacBook is now dead.

The move makes sense as the MacBook Air now fits into the same price point that the previous MacBook had held. Also for Apple, they had two products competing against each other. For Apple, the MacBook Air fits into their premium product category because it is thin and light while the previous MacBook was made of plastic and was in need a redesign.

It was only yesterday that Apple revealed its previous quarters earnings.  For Apple, its latest financial numbers for the quarter that ended on June 30 blew away previous expectations as it announced via a press release it brought in $28.57 billion in revenue, well ahead of analysts' expectations of $25 billion. Net income came in at $7.31 billion for the quarter, well ahead of Apple's profit of $3.25 billion for the same period a year ago. 

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Brody McKee said,
Samsung Series 9... I own one.

Still, the whole industry is SO far behind Apple... the Samsung was the closest match I could find.

And the price, $1649.99, is higher than Macbook Air.

guitmz said,
best MBP costs $9200 BRL ~5900USD!!! its the double of the apple US price... dammit how I hate my country..

Tell me about it. Its the same here the price is around 80% higher than the US store here as well. Apple needs to do something about this I meant its a rip off!

thnok said,

Tell me about it. Its the same here the price is around 80% higher than the US store here as well. Apple needs to do something about this I meant its a rip off!

Its silly, but apple have to pay for your country tax on imported goods, and shipping costs. That gets passed over to you. On top of that, American's have to pay tax on the price you see on the USD prices.

Apple's strength has been their laser-like focus. Fewer products, yearly refreshes. This is an example of that.

TRC said,
It has been years and I still hate the name. Macbook just sounds stupid; I miss the Powerbook.
They could have called it the iMacBook...

Mac Mini without optical drive is epic fail. They should discontinue it, if they don't like it.
Instead of that they have crippled it just to have even worst sales What a strategy! Wow...
Btw. who will buy new 13" Air when 13" Pro is cheaper?

6205 said,
Mac Mini without optical drive is epic fail. They should discontinue it, if they don't like it.
Instead of that they have crippled it just to have even worst sales What a strategy! Wow...
Btw. who will buy new 13" Air when 13" Pro is cheaper?
I honestly can't tell you the last time I used my DVD/Bluray drive on my desktop/laptop. It's been years.

I install the OS from USB media, and from that point on download what and install.

Ryoken said,
I honestly can't tell you the last time I used my DVD/Bluray drive on my desktop/laptop. It's been years.

I can see it on a laptop, rarely use it on that myself (and I have an external if it comes up), but on a desktop it's a big loss. For the Mac Mini though, I can see making an exception as it's designed to be absurdly small and all that. Not going to be able to smush everything into a chassis that tiny.

6205 said,
Mac Mini without optical drive is epic fail. They should discontinue it, if they don't like it.
Instead of that they have crippled it just to have even worst sales What a strategy! Wow...
Btw. who will buy new 13" Air when 13" Pro is cheaper?

I agree!! Since the Mac Mini is a global product other countries arent developed as US while most are still using optical drives to distribute softwares and others. I wonder if this will happen to the macbook pro as well when its refreshed next year.

I can forget about getting my first macbook. I can barely afford $999, but with only 11 inch screen, it's too small for me to do anything.

sopharine said,
I can forget about getting my first macbook. I can barely afford $999, but with only 11 inch screen, it's too small for me to do anything.

If you were a true Apple fan, you'd sacrifice everything you could to get a Mac.

sopharine said,
I can forget about getting my first macbook. I can barely afford $999, but with only 11 inch screen, it's too small for me to do anything.

If you still want a MacBook, look at places like Macmall. They have discontinued model blowouts at times like this.

sopharine said,
I can forget about getting my first macbook. I can barely afford $999, but with only 11 inch screen, it's too small for me to do anything.

doesn't the 11'' have the same screen resolution as the discontinued white macbook model?

Guess it's another step into keeping you enclosed in the Apple ecosystem. Two entry level products as well so quite clever on their part.

Stewart Gilligan Griffin said,
gotta love less choices..... Apple knows best!

But it's obviously a good business decision on their part. They weren't going to nix a product that was very successful.

Angel Blue01 said,
Umm, OK. What if I want to spend less that $1,000 USD on a laptop? Apple is ignoring that entire market!

Put simply, its not their target market. They don't have to target every market to be successful.

Angel Blue01 said,
Umm, OK. What if I want to spend less that $1,000 USD on a laptop? Apple is ignoring that entire market!

$999 is less than $1,000

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