Apple has sold 800m iOS devices, including 500m iPhones

It's no secret that Apple's phones and tablets sell in enormous numbers (although its iPad sales did actually go down last quarter). But unlike Microsoft, which keeps sales figures of its own Surface tablets to itself, Apple has no qualms about sharing details of its sales performance. 

At its Worldwide Developer Conference (WWDC) today, Apple revealed that it has sold over 800 million iOS devices so far - an increase of 100 million since September 2013. A staggering half a billion of those sales were iPhones - a remarkable figure by any reasonable measure. 

Apple CEO Tim Cook also revealed that the company has sold 200 million iPads and around 100 million iPod touch devices too. He added that, since the launch of iOS 7 last year, 89% of users have upgraded to that most recent version. 

Cook also shared some stats on the state of the iOS software ecosystem. The App Store now has over 1.2 million apps available, with over 300 million visitors each week. He made a point of noting that "these people aren't just browsing, they're downloading", with around 75 billion apps downloaded so far. 


This article was updated after publication to make a small correction: we originally stated that 97% of the installed iOS base had upgraded to iOS 7 - the correct figure is 89%. The 97% figure refers to customer satisfaction, according to a Changewave survey cited by Tim Cook.

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Apple's numbers are devices sold to end users. Everyone else (MS, Samsung, et cetera) uses number of devices/licenses shipped to stores. For example, Samsung claimed 1,000,000 Galaxy Gears sold but only about 50,000 actually made it to end users.

Rosyna said,
Apple's numbers are devices sold to end users. Everyone else (MS, Samsung, et cetera) uses number of devices/licenses shipped to stores. For example, Samsung claimed 1,000,000 Galaxy Gears sold but only about 50,000 actually made it to end users.

Yeah, I'm sure that there are almost a million units sitting on store shelves taking up valuable inventory space. *rolls eyes*

TMYW said,

Yeah, I'm sure that there are almost a million units sitting on store shelves taking up valuable inventory space. *rolls eyes*

It's called channel stuffing. A company ships as many products it can to stores. The stores never put the inventory on shelves. A few months later, all unsold inventory is returned to the manufacturer.

Rosyna said,

It's called channel stuffing. A company ships as many products it can to stores. The stores never put the inventory on shelves. A few months later, all unsold inventory is returned to the manufacturer.

I know what channel stuffing is deary, but that 50,000 figure is a number pulled straight out of somebody's ass.

If you check the follow-up stories, you'll see that the 50,000 figure was for domestic sales only AND it was for the first two months. SK has a population of 50 million, so 50K units sold amounts to 1 unit for every single man, woman, and child in the country. I say that's pretty respectable for only 2 months of sales.

If you think only 50,000 units were sold worldwide since the product was released, you're living in delululand.

Is it just me or do these number just not add up.. Like saying you sold 500M iPhones (since 2007) and you sold 100M in just the last 8 months. These numbers also mean little unless actually sales per model are released. Would not surprise me the large bulk is the 2 year old model people get 'free' with their contract. I'd be surprised is even half of the number are actually in use, more like 150-200M at best.

Not to mention those 1.2 million apps are including a vast amount of dead/no longer working or supported apps, fart apps and huge numbers of duplicate and copied apps. If there's 100.000 actually somewhat usable apps I'd be surprised.

We all know Apple is very good at spinning and misrepresenting numbers generally..

Edited by paulheu, Jun 2 2014, 9:10pm :

paulheu said,
These numbers also mean little unless actually sales per model are released.
LOL! How convenient. It's the same argument I make when Microsoft refuses to release specific numbers.

paulheu said,
Would not surprise me the large bulk is the 2 year old model people get 'free' with their contract.

You'd have to be crazy to think that the iPhone 4S is the bulk of iPhone sales today :D

While Apple doesn't breakdown sales numbers for particular models... all estimates are that Apple's current flagship phone sells the most by a large margin. And it's been like that for a while.

Today... iPhone 5S is the sales leader... then a big dropoff for the 5S... and the 4S is even further down.

It was the same last year for the iPhone 5, 4S and 4

Michael Scrip said,

You'd have to be crazy to think that the iPhone 4S is the bulk of iPhone sales today :D

While Apple doesn't breakdown sales numbers for particular models... all estimates are that Apple's current flagship phone sells the most by a large margin. And it's been like that for a while.

Today... iPhone 5S is the sales leader... then a big dropoff for the 5S... and the 4S is even further down.

It was the same last year for the iPhone 5, 4S and 4

I think it really depends on which analyst you take information from. I don't have a link handy, and I'm sorry for that, but the last numbers I saw put the 4s as the bulk of the sales, with the 5S behind it, and the 5C even further behind. It makes sense to me really, because when you look at the smart phone market, a majority of the sales are from the, "low end," devices.

benthebear said,

I think it really depends on which analyst you take information from. I don't have a link handy, and I'm sorry for that, but the last numbers I saw put the 4s as the bulk of the sales, with the 5S behind it, and the 5C even further behind. It makes sense to me really, because when you look at the smart phone market, a majority of the sales are from the, "low end," devices.

Hmmmm... I'd really like to see some info on that.

I Googled it and this is what immediately popped up in the info box:

"The firm reported that the iPhone 5S accounted for 59 percent of total iPhone sales in the quarter, while the iPhone 5C accounted for 27 percent of total sales. The remaining 14 percent of total iPhone sales was attributed to that of the legacy iPhone 4S."

From here:
http://wallstcheatsheet.com/st...re-in-sales.html/?a=viewall

I found other articles saying the same thing from last year:

52% - iPhone 5
30% - iPhone 4S
18% - iPhone 4

And another article from the year before:

89% - iPhone 4S
7% - iPhone 4
4% - iPhone 3GS

I'm just not finding any evidence that Apple's 3rd-tier iPhone has ever been the top seller.

I realize the numbers may vary slightly from analyst to analyst... but they all employ similar methods of data collection.

And they're all saying the same thing... the flagship iPhone is the top seller. And it has for a while.

A marketshare that always rises in the Fall and dips in the Spring. Pay careful attention to the marketshare in October.

neonspark said,
basically, when faced with declining mindshare and marketshare, they have to talk about phones sold in 2007

Don't forget... market share is a percentage of the entire market... and it's based on ALL manufacturers' smartphone sales over a 3 month period.

I think at one time Apple had market share in the low 20's and now they're somewhere around 15%

You will immediately notice the "decline" but you fail to realize that the entire market has grown considerably in the past few years.

Apple could sell 50 million iPhones and have 17% of the market in a quarter... but in that same quarter a year later they could sell 60 million iPhones and only have 12% of the market. That's how percentages work.

The bottom line is... Apple is selling more iPhones now than they ever have. And there's no end in sight. Apple makes phones and sells more than enough of them to be successful.

Michael Scrip said,

Don't forget... market share is a percentage of the entire market... and it's based on ALL manufacturers' smartphone sales over a 3 month period.

I think at one time Apple had market share in the low 20's and now they're somewhere around 15%

You will immediately notice the "decline" but you fail to realize that the entire market has grown considerably in the past few years.

Apple could sell 50 million iPhones and have 17% of the market in a quarter... but in that same quarter a year later they could sell 60 million iPhones and only have 12% of the market. That's how percentages work.

The bottom line is... Apple is selling more iPhones now than they ever have. And there's no end in sight. Apple makes phones and sells more than enough of them to be successful.

This man gets it^

because it is a big number and they are trying to show areas where apple hasn't fallen behind android. however given android was available much later, it in fact signifies soon android will overtake apple.

neonspark said,
because it is a big number and they are trying to show areas where apple hasn't fallen behind android. however given android was available much later, it in fact signifies soon android will overtake apple.

I am not an Apple fan, rather a fan of rationality.... and this the reason why I do not understand such comparisons: Ford sells more cars than Aston Martin but this does not mean that the former is more successful than the latter. Apple sells in the high end segment of the market only, Android, as well as WP, covers low, mid and high end.

JHBrown said,
Yep, they're doomed! /s

800million iOS devices sold in 7 years != 800million devices in activity. Most iPhones 1/3G/3GS and iPad1 have been trashed by their owners long ago.

meanwhile, there are more than 1.25 billion Windows users.
(in apple's numbers, that would translate to something like 5+ billions PCs ever sold).

yet somehow "windows is doomed".

link8506 said,

800million iOS devices sold in 7 years != 800million devices in activity. Most iPhones 1/3G/3GS and iPad1 have been trashed by their owners long ago.

meanwhile, there are more than 1.25 billion Windows users.
(in apple's numbers, that would translate to something like 5+ billions PCs ever sold).

yet somehow "windows is doomed".

Huh? Come again? You do know that this article is about the mobile operating system?

JHBrown said,
Huh? Come again? You do know that this article is about the mobile operating system?
Their comparison is off but they did bring up a good question. How many of those are still active users that haven't switched to another platform. Remember, as you stated before. These type of number posts do not having meaning if we don't have the full set to bench mark against.

Either way, these are great numbers indeed.

JHBrown said,
Huh? Come again? You do know that this article is about the mobile operating system?

if you want to limit the subject to mobile OSes, doesn't android get 1 billion activation PER YEAR?

0.8 billion in 7 years isn't exactly incredible.

it's quite funny that only apple keep touting its cumulative sales. Yearly sales would be more relevant, but much less impressive.

no other company does that. Because cumulative sales over such a long time are meaningless. Why developers would care about the number of devices ever sold? What matters is how many devices are still being used today.

link8506 said,

meanwhile, there are more than 1.25 billion Windows users.

that figure is from 2011, the number is now north of 1.5 billion of active windows users.

link8506 said,

if you want to limit the subject to mobile OSes, doesn't android get 1 billion activation PER YEAR?

0.8 billion in 7 years isn't exactly incredible.

it's quite funny that only apple keep touting its cumulative sales. Yearly sales would be more relevant, but much less impressive.

no other company does that. Because cumulative sales over such a long time are meaningless. Why developers would care about the number of devices ever sold? What matters is how many devices are still being used today.


For a company, any company, what counts is the amount of units sold; personally I do not like Apple but....

link8506 said,

if you want to limit the subject to mobile OSes, doesn't android get 1 billion activation PER YEAR?

0.8 billion in 7 years isn't exactly incredible.

it's quite funny that only apple keep touting its cumulative sales.

What's even funnier is Microsoft never releasing sales numbers!

"But unlike Microsoft, which keeps sales figures of its own Surface tablets to itself"

Straight from the article.

vcfan said,

that figure is from 2011, the number is now north of 1.5 billion of active windows users.

yeah, and you can probably add 500million Windows PCs used in the embedded market (ATMs, cash registers, giant displays in airports,...). Apple would probably count them as units sold as well ;)

Edited by link8506, Jun 2 2014, 7:01pm :

Cosmocronos said,

For a company, any company, what counts is the amount of units sold; personally I do not like Apple but....

if Microsoft said "we sold 7 billion Windows licenses ever" I would said it is ridiculous, because it doesn't offer a relevant view of how many people are using their products.

likewise, it's like if they said "we sold 300 millions Windows Mobile, Windows CE and Windows Phones". That would not give an idea of the real number of current users.

Enron said,
McDonalds, over 25 billion served.

funny thing is, McDonalds has served so many people they don't even count anymore that old xx billion served slogan is long gone because they realized it doesn't matter anymore

link8506 said,

if Microsoft said "we sold 7 billion Windows licenses ever" I would said it is ridiculous, because it doesn't offer a relevant view of how many people are using their products.

likewise, it's like if they said "we sold 300 millions Windows Mobile, Windows CE and Windows Phones". That would not give an idea of the real number of current users.


But the article is about numbers of devices sold, not in use. Obviously Apple, as well as any other company, would put the emphasis on the numbers that are more convenient to them. I would see no problems with MS launching a campaign based on the numbers of OSes sold since it was established, actually it could be quite effective.....

JHBrown said,
Yep, they're doomed! /s

when a company talks about totals sales since the launch of a product, instead of marketshare what does that tell you?

MSFT could come out and say, you know what, we've sold 10 billion PCs in the past 7 years. You know why they don't do it? because it is silly as most are on landfills as are many of these 800 million i-devices.

People often make fun of Apple's market share in the desktop market, but as most of us here should already know: the smartphone revolution has substantially cannibalized the desktop market. For most folks, their smartphones are more than enough for their computational needs. I'm pleased that Microsoft's monopoly is being threatened. Not that I'm anti-Microsoft, but rather pro-competition!

neonspark said,

You know why they don't do it? because it is silly as most are on landfills as are many of these 800 million i-devices.

When I was done with my iPhone 3G, I wanted to put it in the trash and use "Find my iPhone" to find out what garbage dump it went to. But I recycled it instead.

Enron said,

When I was done with my iPhone 3G, I wanted to put it in the trash and use "Find my iPhone" to find out what garbage dump it went to. But I recycled it instead.

I recycled my Samsung Focus and recycled my Lumia 920 back to AT&T after 10 days. We are both earth friendly.

JHBrown said,
I recycled my Samsung Focus and recycled my Lumia 920 back to AT&T after 10 days. We are both earth friendly.

Not sure why you bothered in the first place if you don't like WP to begin with? That's like a vegetarian ordering steak for dinner.

Enron said,

Not sure why you bothered in the first place if you don't like WP to begin with? That's like a vegetarian ordering steak for dinner.

Loved my Focus. No hard-pressed issues with Windows Phone 8 besides quality Apps and ecosystem. Just not enough to make me switch back from Android or iPhone. Back in the day I was the biggest fanboy of Windows Mobile also :-(

Enron said,

Not sure why you bothered in the first place if you don't like WP to begin with? That's like a vegetarian ordering steak for dinner.

hahahaha

Cool. It's all about enjoying whatever device you prefer. Although I'm not sure why you would proud. It's a phone dude, not the end of the world.

JHBrown said,
Cool. It's all about enjoying whatever device you prefer. Although I'm not sure why you would proud. It's a phone dude, not the end of the world.

but... wait! You said iOS was paradise!
which means that anyone owning something else is doomed! Right?

link8506 said,

but... wait! You said iOS was paradise!
which means that anyone owning something else is doomed! Right?


If you ask me Paradise is laying down on a beach in Saint Tropez, ask my brother and he will say being skiing in Zermatt... Personal preferences vary.

link8506 said,

but... wait! You said iOS was paradise!
which means that anyone owning something else is doomed! Right?

I'm not sure how you came to that conclusion. I recommend a class in Symbolic Logic(Philosophy). It can works wonders in understanding statements.

Cosmocronos said,

If you ask me Paradise is laying down on a beach in Saint Tropez, ask my brother and he will say being skiing in Zermatt... Personal preferences vary.

that was a reference to JHBrown's comment in the iOS8 article.

personally, I find it stupid to worship a phone/OS, whatever it is. Calling it paradise sounds like ridiculous fanboy talk.

link8506 said,

that was a reference to JHBrown's comment in the iOS8 article.

personally, I find it stupid to worship a phone/OS, whatever it is. Calling it paradise sounds like ridiculous fanboy talk.

Man, you are really getting worked up over this aren't you? That is also a sign of being a fanboy in the other camp. It's really simple. You love your toys, just let others do the same.

JHBrown said,
Man, you are really getting worked up over this aren't you? That is also a sign of being a fanboy in the other camp. It's really simple. You love your toys, just let others do the same.

normal people who love their tech toys said "XXX is a great product"
they don't say "this product is PARADISE!" (or scream at every new minor feature announcement during keynotes)

link8506 said,

normal people who love their tech toys said "XXX is a great product"
they don't say "this product is PARADISE!" (or scream at every new minor feature announcement during keynotes)

Your exasperation is quite amusing to me. I can make reference to whatever I want and it shouldn't bother you. I believe you're the one with the problem here. Is this better: iOS 8 and an iPhone 6 = a hot fudge sundae?