Apple has started making changes to Beats, will continue to support Windows Phone and Android

Well folks it looks like Apple are already making changes to the Beats franchise, adjusting the "Beats Music" streaming service just days after the $3 billion acquisition. From the mouth of Tim Cook (CEO) himself, Apple will keep the official apps available on Android and Windows Phone; Mr. Cook claimed "it's all about the music" earlier this week.

For the iOS market, the app has been updated extending the trial period to two weeks. Previously users were forced to decide whether to payout for the subscription after just seven days. It might be worth noting rival Spotify offers a 30 day free trial, which could be another reason for the change. 

In addition to the longer trial, the annual subscription fee for Beats Music has been reduced from $120 to $100. This could be slightly more attractive for the end consumer. As to how much rebranding occurs now Cook holds the throne, may also sway the users decision to side with the company.

So far we've seen positive signs from Apple's head boss, due to his extensive praise for Beats and its stylish user interface. We would like to think that the company isn't set to on 'tearing up the floorboards' quite yet, so we wouldn't recommend jumping ship at this stage.

To date, the music streaming service has shown a reasonably small fanbase compared to its rivals. Perhaps the price reduction along with an extended trial period could draw in some more users, who may not have previously considered Beats as an option. 

Source: Beats Music via macnn | Image via Beats Music

Report a problem with article
Previous Story

Watch Dogs PR stunt causes bomb scare at ninemsn newsroom

Next Story

Microsoft launches myBulletins, web-based list of security bulletins

22 Comments

Commenting is disabled on this article.

Will this become the XBox Music for Apple, as a replacement for iTunes?
It will be interesting how this all plays out in the next couple of years.

Still think it's a ludricous amount of money. What happended to million dollar takeovers?? ;-)

I do wonder... Could Apple do a platform agnostic service and products targeting the high end? Maybe keep the best features on iOS? Either way, enable them to profit off other platforms, and use it as a way to try and lure customers over?

It seems Neowin is unfamiliar with how acquisitions work, and this isn't the first example of it.

The Apple-Beats deal is expected to close around the end of 2014 (you can read that in Apple's press release). Until that time, each company operates independently with nearly no input from the other. Apple CANNOT, legally, make any changes at Beats until the deal closes. These changes were done by Beats, likely in response to the slow adoption they've had.

With the prices they are pushing they will have to bundle something, even the most die hard Apple-fans are beginning to wake up and come out of the reality distortion field.

OH NO. What if Beats music ceased to exist on Windows Phone and Android? Whatever would we do if such a crises were to ever occur? The sky is falling, the sky is falling.

Gergel7077 said,
OH NO. What if Beats music ceased to exist on Windows Phone and Android? Whatever would we do if such a crises were to ever occur? The sky is falling, the sky is falling.

I can't tell if you either dislike Beats, think WP doesn't matter, dislike WP and Android, have an iPhone so you don't care, are remarking on what you think is an over reaction to a luxury service, some combination of them, or none.

Would you elaborate?

Kyang said,

I can't tell if you either dislike Beats, think WP doesn't matter, dislike WP and Android, have an iPhone so you don't care, are remarking on what you think is an over reaction to a luxury service, some combination of them, or none.

Would you elaborate?


Basically, there is definitely an over reaction to this service. I like all phones generally speaking but this service is not the end all and be all of music services. If Apple decides to rid WP or Android of Beats, I'm pretty sure the world will survive. Compared to Pandora, Spotify and other services, Beats pails in comparison just by looking at the numbers of subscribers, or lack thereof.

Umm.... having owned a iPhone, an HTC One and Lumia 1020... I'd have to say the iPhone was the least coolest. But that's just my opinion.

j2006 said,
Umm.... having owned a iPhone, an HTC One and Lumia 1020... I'd have to say the iPhone was the least coolest. But that's just my opinion.

You sir, are the definition of "uncool" making a comment like that :D

I wonder which platform will get any new features first? I also wonder how Updates will go on alternative platforms, will they be months-a year after iOS debut?
I wonder if they'll make exclusive hardware that only works on OS X and iOS devices
I wonder ;P not really
we all know the answer, I'm not buyin it

-adrian- said,
THe questions is who cares about their streaming service anyways

Apparently you do, considering you felt the need to sit here and poll people on it. :p

deadonthefloor said,

Yeah, who wants the money of loose customers. Don't know where that currency has been.

LOL, got a bit loose with the o's, I need a new keyboard.