Apple hires top people from Activision and Nintendo

According to MCV, Apple is after some of the top PR people from the UK. Earlier this week an article appeared about Rob Saunders, the UK Nintendo Communications Chief, quitting his current position and moving to a newly created role at Apple, most likely heading up public relations for applications on the iPad, iPod and iPhone product range.

Saunders started his career with the company seven years a go and has been responsible for building a solid relationship with the media as well as being deeply involved with the launch of the Wii and DS consoles. Last week the Nintendo Marketing Director, Dawn Paine, wished her colleague luck and said "We would like to thank Rob for all his hard work and huge contribution to Nintendo UK, I have personally enjoyed working with Rob immensely over that period and am I proud to have had him in my team."

The second person to leave a well known company is Nick Grange, the European Public Relations Director from Activision. MCV reports that he may, although the role has not been confirmed, join Apple in a position which is "focused on iPad hardware." Grange started at Electronic Arts then moved over to Microsoft before finally joining Activision in 2007.

These recent moves make us ask why Apple need two gaming company executives and what might be in store for the gaming market.

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