Apple hires top people from Activision and Nintendo

According to MCV, Apple is after some of the top PR people from the UK. Earlier this week an article appeared about Rob Saunders, the UK Nintendo Communications Chief, quitting his current position and moving to a newly created role at Apple, most likely heading up public relations for applications on the iPad, iPod and iPhone product range.

Saunders started his career with the company seven years a go and has been responsible for building a solid relationship with the media as well as being deeply involved with the launch of the Wii and DS consoles. Last week the Nintendo Marketing Director, Dawn Paine, wished her colleague luck and said "We would like to thank Rob for all his hard work and huge contribution to Nintendo UK, I have personally enjoyed working with Rob immensely over that period and am I proud to have had him in my team."

The second person to leave a well known company is Nick Grange, the European Public Relations Director from Activision. MCV reports that he may, although the role has not been confirmed, join Apple in a position which is "focused on iPad hardware." Grange started at Electronic Arts then moved over to Microsoft before finally joining Activision in 2007.

These recent moves make us ask why Apple need two gaming company executives and what might be in store for the gaming market.

Report a problem with article
Previous Story

Ten Popular Free Games for Android

Next Story

Top ten apps that no PC should be without.

37 Comments

Commenting is disabled on this article.

carson2255 said,
They are hiring Public Relations people not developers from the company... anyone realize what PR does?

And what? About 99% of the games out there are made by 3rd-party developers, not by the company itself. You need a good PR buddy to get these 3rd-party devs somehow.
However, I think they're not making a console, at least not right now. Maybe in 3 years, but at the moment all they want is key devs attention focused on OS X and iOS.

PyX said,

And what? About 99% of the games out there are made by 3rd-party developers, not by the company itself. You need a good PR buddy to get these 3rd-party devs somehow.
However, I think they're not making a console, at least not right now. Maybe in 3 years, but at the moment all they want is key devs attention focused on OS X and iOS.

And most of the PR work is done by 3rd-party, for example BBDO.

PR is a commodity.

They're hiring gaming people because games are the most popular apps in all of the platforms cited above. I believe there's nothing new coming from them.

Luis Mazza said,
They're hiring gaming people because games are the most popular apps in all of the platforms cited above. I believe there's nothing new coming from them.

I'm thinking the same. Maybe all they want to do is get a few more developers working on OS X and iOS. Right now, even if the market is expanding very quickly on OS X, it can't be bad to draw key developers' attention on this platform. OpenGL 3.x will be fully supported in Lion, that's a good argument for these people to tell to the developers.

Unless it provides me with user made mods, the ability to use my Razer gaming peripherals with it, it is e-sports friendly, it provides ways to mod the game you ****ing buy (and not subscribe to, like most DDs), and provides me with the ability to **** with it how I want (hello, ****Sony)...

then I'll MAYBE think about it. Until then, I'll keep my Windows 7 gaming machine. Thank you.

it that such a good idea, really ? apple is hiring these ... employees ... from two companies which are on their way down. for all we know, these two are probably the main contributors to that, or worse, they are the free-riding parasites who are looking for a healthier host.

Albert said,
it that such a good idea, really ? apple is hiring these ... employees ... from two companies which are on their way down. for all we know, these two are probably the main contributors to that, or worse, they are the free-riding parasites who are looking for a healthier host.

Nintendo is on the way down?
I think Apple knows them better then us so thats why they want them.

Thinking about it, this "Secret Component" that they invested all that money in that noone knows about, Game console related?

neo158 said,
Many people forget about the Apple Pippin Platform and we all know how that turned out, don't we!!

No way! How have I never heard of this?! Must've been THAT bad.

KavazovAngel said,

Gaming platform? !!!!!!!!

Laugh all you want, when a company like Epic sings the praises of iOS you'd best pay attention. It's had great impact on Nintendo's mobile plans and it terrifies Microsoft (who are praying that Xbox Live on WP7 matters to enough people).

Quick Shot said,

Just like MS has windows

I have some insider news, try to not tell anyone -- but Microsoft has this top secret product in the works called an Xbox 360.

bob_c_b said,

Laugh all you want, when a company like Epic sings the praises of iOS you'd best pay attention. It's had great impact on Nintendo's mobile plans and it terrifies Microsoft (who are praying that Xbox Live on WP7 matters to enough people).

Hmm... Epic... It that the company whose boss said that all PC users are pirates and thieves and what else not?

If "so", I don't give a **** about what Epic thinks.

KavazovAngel said,

Hmm... Epic... It that the company whose boss said that all PC users are pirates and thieves and what else not?

If "so", I don't give a **** about what Epic thinks.


It doesn't matter that you want to ignore them, their engine drives many popular games, they advance the state of graphics across multiple platforms, have several well regarded franchises and are taking mobile gaming seriously. Pretending their isn't an issue won't make it go away, iOS has turned non-gamers into gamers and big developers are reaping profits from it.

It's not just Epic who feels this way, but I suspect you already know that.

bob_c_b said,

Laugh all you want, when a company like Epic sings the praises of iOS you'd best pay attention. It's had great impact on Nintendo's mobile plans and it terrifies Microsoft (who are praying that Xbox Live on WP7 matters to enough people).

Epic praises iOS? really? where is the link? Even then Epic is where it is only because of the xbox and no other reason. I don't see Microsoft being terrified of anything apple could do in the gaming arena. Let's talk baby steps here. First they have to beat PS3 and Wii before talking about terrifying the big dogs of the industry here. That! if they are even trying to make a console. I really don't see it happening anyway.

I do see apple exploring other areas on body motion and face recognition for their iOS and OSX. Microsoft has been exploring bringing Kinect to the PC in Windows 8 and I can see apple taking interest in this area too. Apple really likes inventing new ways to make devices recognize the user and motion, like when they came out with the gyroscopic and proximity sensors for the iPhone. Now that was Epic!

chconline said,

I have some insider news, try to not tell anyone -- but Microsoft has this top secret product in the works called an Xbox 360.


I tried to make a point...even though MS had windows which is a great gaming platform, they still jumped on the console wagon.

Quick Shot said,

I tried to make a point...even though MS had windows which is a great gaming platform, they still jumped on the console wagon.

Well that's because making a console is easier for the users.
In a pc first install the game.
Then to play it you need to turn on the pc etc.
While x box
You just pop in the cd and play it's easy for the consumer. And no hassle about technical errors to the average user about graphics cards etc..

bob_c_b said,

Let me check... Oh, I don't have any Unreal powered games.

I'm not pretending... I'm just not giving **** about. I don't see Europa Universalis on iOS. I don't see The Witcher on iOS. I don't see Starcraft 2 on the iOS.

You know, actual big games that make use of the brain, not some piece of **** crap like Angry Cows.

trashoner said,

Epic praises iOS? really? where is the link? Even then Epic is where it is only because of the xbox and no other reason. I don't see Microsoft being terrified of anything apple could do in the gaming arena. Let's talk baby steps here. First they have to beat PS3 and Wii before talking about terrifying the big dogs of the industry here. That! if they are even trying to make a console. I really don't see it happening anyway.

you are not a smart person at all... they are not competing against the major consoles, they are competeting against the nintendo portables and the PSP and in terms of game sales, are whooping their asses with games like angry birds.

"This is a testament to the sheer power of iOS devices as up until now, Unreal Engine 3 has typically been used to create high-end gaming experiences on game consoles and computers,” said Epic Games President Dr. Michael Capps. “And we're not just keeping it to ourselves. We're putting Unreal Engine 3 technology into the hands of game developers all over the world, and we can't wait to see the apps they make next.”

http://www.epicgames.com/news/...ipad-iphone-and-ipod-touch/

do you forget that epic is a big PC developer and only are as big as they are now because of PC development?

KavazovAngel said,

Let me check... Oh, I don't have any Unreal powered games.

I'm not pretending... I'm just not giving **** about. I don't see Europa Universalis on iOS. I don't see The Witcher on iOS. I don't see Starcraft 2 on the iOS.

You know, actual big games that make use of the brain, not some piece of **** crap like Angry Cows.

just because you are not smart enough to get past the first stage of angry birds doesn't mean the iOS doesn't make you think. they have tons of other games. How do those games you listed make you think more or less then say angry birds? you can micro manage? good for you, you are obviously a genius. those games aren't on nintedo's platform either, but i guess brain age doesn't make you think too...

rajputwarrior said,
...

Yea, contrary to world beliefs, the PC is THE gaming platform. And the guy above said, "highly successful gaming platform: iOS." I don't see a "portable" in there.

Jebadiah said,
Correctomundo!

real controllers or pair your iphone/ipod as a touch screen controller? whats your bet

SCRISP said,
Maybe they're secretly working on a console.
Yeah I think based on the favoritism of their choice, I think it's all about console. Apple TV isn't a game console. I think they are venturing into the gaming console market soon.