Apple hits back with two new Mac ads

Apple has begun to air two new "Get a Mac" ads that continue to target Microsoft's "Laptop Hunters" ad campaign which has directly attacked Apple's higher prices for PCs. These ads try to quell the idea that Mac's cost more and try to point out, yet again, that Mac's have "superior" functionality and quality.

One of the new ad's called "Top of the Line" features Patrick Warburton - well known for his portrayal of David Puddy from the Seinfeld sitcom. Top of the Line focuses on potential viruses and other "headaches" that may affect PC's, but not Macs. The second ad, called "Surprise" was also posted today featuring a similar message.

Apple is only a few days away from the launch of Snow Leopard, on August 28th, it's latest and greatest operating system that features 64-bit capability, is faster and leaner, offers exchange support and is more accessible than ever, and it's not a surprise that these ads appear at this close to the release.

Top of the Line:

Surprise:

What do you think of the new ads? Let us know in the comments!
You can also watch the videos over at Apple.com in high resolution.

Thanks to forum user and Neowin subscriber Mephistopheles for the news tip

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LoveThePenguin

His image:

Coke bottle glasses feverishly fogging over,
Sweaty Fingers sticking to keys as he gleefully shows his arrogance in verse
Every 4th word stops to touch his 12 inch statue of Steve Jobs for inspiration!
Moving faster now, keys moving magically extolling his Tech Superiority!
Then...
His mother calls down to the basement to tell her loving 34 year old son living in her basement
his MAC & cheese is done!

After all Mother bought his MAC, he better be a good boy!
TROLL....

Lol. Lets see:

"I'm tired of Mac commercial bashing Windows."
If I remember correctly, the last few 'find a PC and we will pay for it' had the person saying "I'm not cool enough to be a Mac person" while also referring to the high price. PC commercials do not actually state any benefits to owning a PC vs a Mac, yet Mac commercials do. Therefore, I would have to say Mac commercials are more informative.

"Macs don't get viruses only because people don't use them as much as Windows"
This argument has been going on for a long time along with the same argument about Linux (which is what I use BTW). I put it this way to people: Whether Mac/Linux is more secure or less exploited because small user-base, that doesn't change the fact Mac/Linux gets fewer viruses than Windows. Some of you may say 'I haven't gotten a virus in Windows for years'. That may be true for those of you who have the expertise and proper software to deter viruses. Mac/Linux doesn't require either of those to avoid viruses, and no matter how careful you are you are still more susceptible to viruses running Windows.

"And it's not the best OS ever made.... it doesn't have easy access to your programs like the Windows Start menu. If you ask me, I would think Apple is getting behind."
This refers to the post above mine. This is just hilarious. MacOSX easily has Vista beaten with functionality. Vista is often referred to as the operating system that has massive incompatibilities and high performance requirements while only having pretty graphics to show for it. MacOSX also has massive incompatibilities and high performance requirements compared to MacOS9, but has the functionality to warrant the change.
OS comparisons: http://www.tomshardware.com/reviews/apple-...vista,1985.html

"Mac computers are more expensive"
It does seem that way does it? In reality, Mac simply does not build cheap computers. However, if you compare an Apple computer vs an equivalent DELL computer, you will find that the Apple computer actually is a little cheaper and probably has better made parts. I can't argue that some Macbooks overheat. I never said that Mac was perfect either...no company is.
The Mac cost misconception: http://www.tomshardware.com/reviews/apple-...vista,1985.html

I'm sure I forgot a few. Bring up a few original points and I will try to rebut them too. Funny thing is I don't actually own a Mac.

As much as I like Tom's Hardware there are some many models of laptops I find their comparisons to be solely lacking. I've gone out numerous times and found substantially cheaper laptops with on-par or superior features to a MacBook (Pro). Some laptops are over-priced for what they are and sometimes their pricing doesn't make sense. For example, you can find some laptops where the superior model is 100-200 dollars cheaper than an inferior model. It's just how it goes. Furthermore, it doesn't take in account for sales and bundles which provide additional value or savings.

Solid Knight said,
As much as I like Tom's Hardware there are some many models of laptops I find their comparisons to be solely lacking. I've gone out numerous times and found substantially cheaper laptops with on-par or superior features to a MacBook (Pro). Some laptops are over-priced for what they are and sometimes their pricing doesn't make sense. For example, you can find some laptops where the superior model is 100-200 dollars cheaper than an inferior model. It's just how it goes. Furthermore, it doesn't take in account for sales and bundles which provide additional value or savings.

I have to admit that this point is hard to argue. You can find cases where a particular laptop is cheaper or more expensive than it should be and then make an unfair comparison for either side. Also, when you compare two laptops with the same capability, how do you compare the quality of the parts? I have neither the expertise nor the time to argue this point.

Apple is not about Quality. Hence the overheating macbooks, they just get to hot. And it's not the best OS ever made.... it doesn't have easy access to your programs like the Windows Start menu. If you ask me, I would think Apple is getting behind. They would need to re-do their UI to come up to today's trend. Their iMac is way too bulky (it makes me think of a Flintstone's Tablet). Apple also needs to do what MS does and that is to go all around the world and survey what people want. But Apple doesn't. What does apple do instead? They tend to create stuff that "they" think your want...the heck with what you want is their way of thinking. I just think Apple would do allot better as a company if they became more in tune with the world when it comes to ideas and features.

i have own my macbook for about 4 months now and i have yet to notice any over heating. What are you talking about OS X doesn't have easy access to programs like windows start menu ? What is the "Dock" for ? I think you should really do your homework before trying to make a point. You said imacs are way too bulky and it make you think of a flinstone tablet. Think realistically. I can pull an imac out of the box plug in the power cord, keyboard and mouse up and running in a couple of mins. Try doing that with a windows tower unless you invest in an all in one PC. I think you should do some homework before commenting.

aboi said,
i have own my macbook for about 4 months now and i have yet to notice any over heating. What are you talking about OS X doesn't have easy access to programs like windows start menu ? What is the "Dock" for ? I think you should really do your homework before trying to make a point. You said imacs are way too bulky and it make you think of a flinstone tablet. Think realistically. I can pull an imac out of the box plug in the power cord, keyboard and mouse up and running in a couple of mins. Try doing that with a windows tower unless you invest in an all in one PC. I think you should do some homework before commenting.

Why don't you fit every program on that dock. that dock is user for frequently used stuff. Where is your brain? You just can't fit every program there...and that is what I was refering to when I said the start menu is an easy access to "ALL" your programs. Win 7 superbar works in a similar way ad the mac dock. btw all windows machines can download the mac dock for free....

jesseinsf said,
Why don't you fit every program on that dock. that dock is user for frequently used stuff. Where is your brain? You just can't fit every program there...and that is what I was refering to when I said the start menu is an easy access to "ALL" your programs. Win 7 superbar works in a similar way ad the mac dock. btw all windows machines can download the mac dock for free....

Ok, I can see that you are jumping to conclusions. The dock holds the programs you want to use the most. It doesn’t hold all the programs you have on your computer. Well you can try to fit all of them on your dock but that would clutter up the dock now wouldn’t it. As I was saying before, the Windows Start menu is a more sophisticated way to access “ALL” your programs. Not just the ones you use most. As a reminder, I was not talking about the out-of-box experience, I was referring to the large size of the iMac and saying it looked like a Flintstones tablet sitting on the desk. My whole idea about what I wrote was that Mac really has not changed since 2001 and that they need to get with the current trends to boost sale. OSX is almost 10 years oldâ€Â¦ Where is OS11 or OSXI? Anyway, there are also 2 viruses for Mac spotted within one month. There will be more to come and btw, the viruses are on those sex sites and they are also claiming to be other programs when they are actually a virus.

LOL... it's funny how everyone takes these ads to seriously. Come on people, Yes MS has a huge market over windows. But I don't think the ads are out to make people switch over. Apple is about quality not quantity. Go to BestBuy and play with the all the notebooks. Try closing the screen on these windows machine and push down on the screen cover, you will notice how flimsy they are hint Toshiba and Dell. Do that to a macbook/pro, It's solid. Don't forget virtual pc is great if you have the need to run windows apps, Bootcamp is cool if you need to just run windows only. Yes no OS is secure, although the reason why most pc users get viruses is due to the lack of common sense. If your going to download wares your gonna expect a worm, trojan, malware, etc... And we all know macs aren't the fastest notebook out there but their great. OS X is a great alternative to windows. Before there weren't much apps for mac. But it's 2009 and apple have come a long way with since OS X was first introduce and a lot of mac apps are free some are even open source. Another reason why we don't hear about viruses on mac is because you guessed it. Their small market share. Mac OS is not being targeted. I'm typing this from my white Macbook. This is my first mac and I'm liking it. I still run windows via bootcamp from time to time. My view of macs now is quality and a experience. Simply my mac works right now the box. I still remember deleting trialware and tweaking around when I bring home my usual windows laptop, and the one after that too. OS X just works. I can't wait for snow leopard to come out.

ROFL. Steve balmer will be throwing around chairs all day after watching these. Nobody can deny that viruses are endemic on windows. Some reports say 80% of all PC's running windows have one or more viruses/malware present. Time to switch to Ubuntu or OS X people!

Why all the news stories on ad campaigns? Advertisements = rhetoric, not news. Reporting on campaigns isn't very informative.

They aren't relevant to how we actually use computers, nor can we extract any kind of important information from ads. Seeing ads in the first place is annoying.

I'm just curious why ad campaigns seem to make the headlines.

I love the competitive nature between these Apple and Microsoft ads. But both of these ads were terrible.

"1000's of viruses" is the best they could come up with? Why not Millions or Billions of viruses? So uncreative...

It's all about the user when it comes to viruses, I've used a PC for years and I've really never had one. Nor do I use antivirus software. You just have to be smart and not click every damn link in existence. IF the people whoever make Windows viruses decided to start focusing on Macs, it would probably be the same scenario.

I agree with Hercules FWIW, thinking that maybe the ads run by MS & Apple attacking each other might not be the best way for them to spend their cash -- in fact the only winner there may be the ad companies. How many converts would either have to win over to make the millions they spent worth it -- especially MS since they don't make PCs?

In very general terms, it's kind of like buying a burger at McDonald's or BK or wherever, versus going out of your way to find a higher priced restaurant & ordering one... Same main ingredient, both feed your hunger, but the restaurant happily convinced you to spend more. They obviously serve fewer customers, but make more profit per sale. The restaurant, because of it's lower volume can't offer the same variety, same fast service, & they're clearly less convenient, but just as clearly some people would rather spend their money there than at the Wendy's across the street.

Die hard Apple folks aren't going anywhere else but their higher priced restaurant so-to-speak. PC folks laugh at them because they spend far less, for far more choices, far easier. It's the very nature of the 2 different markets, & changing someone's nature is not going to happen easily -- or often.

can't edit my post for some reason (FF 3.5.2) I'm seriously tempted to go out and buy a make, get a bunch of viruses on it, then take it back to apple and sue them for false advertising.

wow.....just.....wow. I've never seen such a waste of advertising dollars. Those have got to be the dumbest ads ever. EVER! Excuse me while I go battle the "thousands of viruses" on my pc that just can't seem to "just work".

I have to laugh at the Mac fanboys who think that Macs are more secure than Windows.

First, there's no profit motive to bother attacking Mac users. What will you get? An attack vector of maybe 5% of users, and access to their digital video and audio collection?

Second, look at the Pwn2Own competition. OSX, for the last FOUR YEARS RUNNING, is the first OS to fall. People assume that because it's built off of a BSD variant that it's inherently secure -- IT'S NOT. Look at the Pwn2Own competition and read what the hackers say about Macs -- they implant a virus, and there it is in memory, exactly where they want it to be. It's actually *easy* to hack. There's just no benefit in doing it.

Right now, Windows 7 is the best OS that MS has produced and despite plenty of problems, I think that it looks good for the future. How many viruses did you get on Vista? Well, not a lot of people WENT to Vista, but those that did -- it's not a high percentage. There are a lot more tools in place to protect your computer now, and Windows 7 should do well here. The comparisons Apple always draws are against an OS that is at its root, about 10 years old. Now that they have a new shiny OS, Apple's attacks won't work much longer, and they are just going to look stupid trying it.

Plus with the added pressure of the FCC (and hopefully some bigtime fines), Apple's learning the hard way that they can't force **** down people's throats like MS did in the past either, just because they have shiny packaging and a "genius bar".

Hercules said,
I have to laugh at the Mac fanboys who think that Macs are more secure than Windows.

First, there's no profit motive to bother attacking Mac users. What will you get? An attack vector of maybe 5% of users, and access to their digital video and audio collection?

Do you really believe this yourself? There a plenty of people out there hating Apple. They would love to be able to create a virus that attacks the mac community, just to proof to them it's possible. But... it still hasn't happened. Not because nobody tried, but because they have not succeeded.

Without a doubt macs are far more secure than windows. But if you know what you're doing and you don't mind sacrificing some CPU time and money to anti-virus software, then please ... continue to use windows.

I used it since windows 3.1, but finally switched over a few years back. And once you see the beauty of MacOSX, you realize what a piece of crap windows is. But, everybody has a choice, and that's the most important thing!

Too bad the hardware is more powerful for PCs making your point about CPU time worthless.

Call me when it can play games, have the highest performance hardware and can be overclocked.

hagar said,

Do you really believe this yourself? There a plenty of people out there hating Apple. They would love to be able to create a virus that attacks the mac community, just to proof to them it's possible. But... it still hasn't happened. Not because nobody tried, but because they have not succeeded.

Without a doubt macs are far more secure than windows. But if you know what you're doing and you don't mind sacrificing some CPU time and money to anti-virus software, then please ... continue to use windows.

I used it since windows 3.1, but finally switched over a few years back. And once you see the beauty of MacOSX, you realize what a piece of crap windows is. But, everybody has a choice, and that's the most important thing!


sorry, did you read this?
"Hercules"
Second, look at the Pwn2Own competition. OSX, for the last FOUR YEARS RUNNING, is the first OS to fall. People assume that because it's built off of a BSD variant that it's inherently secure -- IT'S NOT. Look at the Pwn2Own competition and read what the hackers say about Macs -- they implant a virus, and there it is in memory, exactly where they want it to be. It's actually *easy* to hack. There's just no benefit in doing it.

Wow those two companies can be seen as two children fighting :P and Apple is easily the younger more stubborn one :P

Windows thousands of viruses? seriously :P

And no, I am no fanboy, i use what is best... for a mediaplayer/pda and whatnot that is an ipod touch, for a computer well its my custom built pc and my netbook both running windows 7.

Some people are forgetting that both are PC's ( Personal Computer ), what they should be saying is that one is a Windows PC and the other is a Mac OS PC.
*facepalms*

/geekish rant.

don't you guys get bored going on and on about mac / laptop hunter ads. its not news its the same sh*t different day...get over it this is the world of corporate marketing...lets spin a load of bullshi* (mac & ms) and try to drum up attention...

Can we try and get some real news for a change?

YAWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWN

Lol its funny how they show the PC user is this fat Geek and the mac users this cool Awesome actor guy. None of the mac users i know look like that, Infact its quite the opposite.

Macs will never be the machines for everyone and will always continue to be used for the more tech savvy
Honestly no one is really going to base " OH MY GOD THYE HAVE VIRUSES? on their choice of buying a new computer. As much as these ads are amusing, They are in no way informative to anyone looking to purchase a new computer. They are basically saying" Microsoft suck so pick us" Whether Microsoft say " look! where affordable, we have a lot of space and where fast!" Its a no brainer if you weren't that into technology which one you would choose.
AHH poor apple, Poor neive apple

Haha I actually think they're clever even though most of the Neowin community would disagree with me. The majority of people who are not 'tech savvy' would be captured by these ads.

P1R4T3 said,
But its rather stupid to sell a product, and instead of showing its features, they are criticizing competitors.

Ads almost never tell the truth, & *Always* give you the least hard info possible... it's about selling an image -- about the viewer's ego, how they see themselves, & how they'd like to be seen by others. I mean how often do the real people driving sports cars look like James Bond or a starlet? ;-)

kizzaaa said,
Haha I actually think they're clever even though most of the Neowin community would disagree with me. The majority of people who are not 'tech savvy' would be captured by these ads.

I don't know personally... While there might be quite a few people who could be considered "not 'tech savvy'", I can't see there being that many folks with *No Idea* what's what entering the market. If you've got absolutely no exposure to PCs, why would you buy one? If you have been exposed thru your family, school, work, friends etc, you're probably at least leaning PC or MAC already 'cause that's what you're used to seeing. Sure some folks might convert, but I see these ads more as preaching to the choir -- if anyone's posted here that they're switching because of those ads I missed it. ;-)

hahaha. apple is gone totally lame. my god. is that how they sell their pc's? thanks to win7, mac will have to do much more agressive adverts than these ads. Or I don't know, maybe actually telling what osx does and what it can do for its users.

TO APPLE,

"Do not do to others what you would not like to be done to you"
The last time MICROSOFT strikes back to your ads, you cried like a baby

FROM COMPUTER USER

I really understand why Apple play the virus and security card because most viruses and things target the Windows Platform because its many times larger. However, overall Nowadays Windows is actually more secure than OS/X despite popular belief. I will give Apple credit that their ads are clever and will probably continue to make converts. But what I've noticed is a growing trend of people buying Apple's and then turning around and running Windows on it anyway. Their design of their laptops is top notch but that's not really what they tout in their ads, they tout the reliability and headache free computing of running OS/X.

They can't. They have nothing else to offer. They're still p*ssed about losing out to Microsoft all those years ago and still throw tantrums over it. The commercials do show the smug arrogance of Apple and [most of] its users.

How many of the 1000s of supposed viruses for PCs that Apple likes to bring up don't work any more because of security patches, new security methods, and simply changing APIs? Do they include all the viruses that were written for DOS and Win 3.1 that obviously don't work any more (Vista x64 totally refuses to run 16-bit code)?

I haven't run virus scanners on my PCs in years and never had a problem. I've been on Vista for 2 years and I haven't had to reinstall, use system restore, or use the other recovery tools either (I actually did have a friend that called me tonight needing to run the system recovery tools on her laptop, I was kind of clueless as a tried to guide her over the phone since I hadn't done it before, but it all worked, and Windows fixed itself). I've never even had to run defrag or chkdsk. No blue screens (well, other than one caused by a faulty TV tuner card). No random restarts. No kernel panics. It "just works"

These ads get on my nerves because they're simply not true.

ok let me get this straight, apple claims they dont get viruses and yet they just announced the new anti malware stuff... *frustrado*

logicwin said,
ok let me get this straight, apple claims they dont get viruses and yet they just announced the new anti malware stuff... *frustrado*

Virus/=Malware

Is this windows logic, heh logicwin?

cakesy is right. The term malware includes the other nasty things like trojans, worms, rootkits and spyware, in addition to viruses.

I thought these things didn't exist for Mac?

JonathanMarston said,
cakesy is right. The term malware includes the other nasty things like trojans, worms, rootkits and spyware, in addition to viruses.

I thought these things didn't exist for Mac?


Only if you believe everything you're told in the Apple commercials, as Cakesy obviously does going by all his comments on this page.

The Apple commercials don't say Macs don't have malware and/or viruses.

The Apple commercials say that this is a problem on PC's though, because they have so many.

Please. Please try to understand.

Jugalator said,
The Apple commercials don't say Macs don't have malware and/or viruses.

The Apple commercials say that this is a problem on PC's though, because they have so many.

Please. Please try to understand.

Yeah they only imply that they don't exist on Macs by saying that they're such a huge problem on Windows that a Windows pc may as well be unusable. Drawing the logical conclusion that the only way to avoid viruses and malware is to buy a Mac, yes? What am I failing to understand?

logicwin said,
ok let me get this straight, apple claims they dont get viruses and yet they just announced the new anti malware stuff... *frustrado*

There aren't any widespread viruses on macs. Only windows suffers from this.

Funny (as in haha, not HAHAHAHA LOL funny) in some way but complete garbage. Wonder why Apple only talks about virus's and not crashes no more? Funny huh.

I'll agree there are lots of viruses for Windows when compared to Mac OS. Defending yourself is pretty easy however, and cheap to boot (Go Avast!, Comodo, and MSE)

WOW that 2nd ad for once told the truth OMG... there is no issue with the PC just STUPID users. the same ones that come in to a store and look for APPLE specific stuff and wonder why NO ONE CARRIES IT!! now go to your precious APPLE store and leave us front runner retail store sales clerks alone.

Okay.. Let me get this straight..

Apple goes to Microsoft and says, "Please take down your ads, it's hurting us" and they go and basically bitch slap them with new ads that get across the same messgae. Hate to break it to you, but no computer (whether it would be a Mac or a PC) has viruses, just a matter of how much. How is this making anything any better?

If your smart, you will NEVER get a virus.

The ads made me laugh. LOL

I have had it with the "I'm a PC" ads. They only tell me they think Macs are better and PCs are crap. Anyone can talk bad about the competition, show me reasons to switch. These ads have run their course, not even that funny anymore.
Though I do like Patrick Warburton lol.

ghos said,
show me reasons to switch. These ads have run their course, not even that funny anymore.

Like the laptop hunter ads that set a price point to exclude macs in every episode?

Because pointing out that you can't even get a Mac if you're on a sub-one-thousand dollar budget is cheating? I mean, people wanting to pay less than one-thousand dollars are few and far between? It's not like the 649-749 price point on Laptops sell the most.

These ad's are pretty good. To be honest, i've always liked these ads. They're usually quite far off and run off old notions, but it's good to see a back and forth with Apple.

Not that I agree with it, but when Bertrand Serlet made that comment about the Windows registry, there were a lot of people foaming at the mouths here. Probably best to stick with the virus issue to not cause bloody riots.

I have always used PC and Macs are better. They are expensive but I believe you are paying for quality. PC's do have thousands of viruses and yes you can get a virus protection program but the majority of these will slow down your computer by I large margin. I use PC without any virus protection but I'm smart enough to know how to avoid viruses. But when I start college I will buy myself a MacBook Pro.

Yeah, I love getting my new dual core machine, one core so that it can run the virus monitor, the other to do actual work. I actually have a responsive machine now.

cakesy said,
Yeah, I love getting my new dual core machine, one core so that it can run the virus monitor, the other to do actual work. I actually have a responsive machine now.

Yet, I can run a light-weight AV on my single core netbook, and still be able to surf the web AND take notes in Word... Hmmm....

Frylock86 said,
Yet, I can run a light-weight AV on my single core netbook, and still be able to surf the web AND take notes in Word... Hmmm....

Oh that's right you can't run a dual core netbook due to windows licensing restrictions, so you have to run viruses, anti-virus, firewall all on a single core.

F**king "viruses, viruses, viruses". It's getting old now. Looks like Microsoft is really stepping on Apple's toes now (in regards to the operating systems).

C�bra said,
F**king "viruses, viruses, viruses". It's getting old now. Looks like Microsoft is really stepping on Apple's toes now (in regards to the operating systems).

I agree it is getting old. So, when do you think Microsoft will do something about it?

C�bra said,
F**king "viruses, viruses, viruses". It's getting old now. Looks like Microsoft is really stepping on Apple's toes now (in regards to the operating systems).

Yet MS still has Virus's and Spyware.... You'd think that'd fix that after Apple has been pointing it out for years now.

It's the same ol' complaints from Apple: "PCs are bogged down by viruses and crashes!" They're not. And even if they were, it's not the OS's fault, it's the user. If Apple wants to earn my business, they need to start proving to me why they're better than a PC by showing me what they can do. Throwing baseless rumors at me doesn't do anything but push me back the other way.

you mean like being able to play games, install any kind of software you could ever want and customise your hardware without buying a new machine? Nah they don't do that :P

Ansuza said,
It's the same ol' complaints from Apple: "PCs are bogged down by viruses and crashes!" They're not. And even if they were, it's not the OS's fault, it's the user. If Apple wants to earn my business, they need to start proving to me why they're better than a PC by showing me what they can do. Throwing baseless rumors at me doesn't do anything but push me back the other way.

I like your logic. "They are not. But even if they are" (which they are), of course it is the OS fault. Microsoft should make a secure OS, like Linux or BSD, or even, Mac OS X.

You can't design your OS, and then just add security on later. You can't ask a 100 questions every day, with Vista, and expect people to think about the question.

Somebody should link back to the article where a hacker--who sat on a vulnerability in OS X for a year tonext year's pwn2own competition--states that Windows is more secure than OS X but OS X is still safer.

Most of the time when I come across hosed computers they are way behind on patches and anti-virus definitions, and have Limewire installed.

Yeah but cakesy won't listen to that, top hackers obviously don't have a clue when they are talking about vulnerabilities, he knows a lot more than them.

cakesy said,
I like your logic. "They are not. But even if they are" (which they are), of course it is the OS fault. Microsoft should make a secure OS, like Linux or BSD, or even, Mac OS X.

You can't design your OS, and then just add security on later. You can't ask a 100 questions every day, with Vista, and expect people to think about the question.

I absolutely love your logic
Hey guys lets just bash Windows without any sources or information
I love how ur defending these apple ads lol, I aint a fanboy (I aint even a computer geek lol) But its clear that you just defending your favourite company.
Intstead of calling microsoft ****, Show me how much better apple is then I'll believe you

cakesy said,
I like your logic. "They are not. But even if they are" (which they are), of course it is the OS fault. Microsoft should make a secure OS, like Linux or BSD, or even, Mac OS X.

You can't design your OS, and then just add security on later. You can't ask a 100 questions every day, with Vista, and expect people to think about the question.

Something tells me you won't like Win 7 because something also tells me you won't find anything to complain about. So anyway, what happened to gaming on OSX?

cakesy said,
I like your logic. "They are not. But even if they are" (which they are), of course it is the OS fault. Microsoft should make a secure OS, like Linux or BSD, or even, Mac OS X.

You can't design your OS, and then just add security on later. You can't ask a 100 questions every day, with Vista, and expect people to think about the question.

There is no such thing as a secure OS. An OS is only as secure as it's user...

Solid Knight said,
Most of the time when I come across hosed computers they are way behind on patches and anti-virus definitions, and have Limewire installed.

+10

Whilst I laughed at the surprise one, they are pretty crap.

And regarding security, physically - i think there have been a lot of hardware blowing up recently. Technically - wasn't a Mac hacked in 2 seconds in that recent hacking expo?

Wasn't that guy in the dark colored suit also in Men in Black II, played Will Smith's temp partner who was eating the pie, started to cry and got mind-erase zapped by Will Smith?

anyone can say this one have virus and that one have virus but the MS ads are real because when I visit the US and go to best buy I do not stay long in the Apple section because of the price and the variety is limited

You realize that is a major selling point, that Apple don't have 100s of slightly different computers. I had to get a HP laptop for work, there were about 10 different types, all with slightly different processors, different ram, different hdd, different ports. I only want one laptop, any of those would do for me, now I have to find the difference between all 10 types?

But hey, maybe you like that. Maybe you think that is more choice?

cakesy said,
You realize that is a major selling point, that Apple don't have 100s of slightly different computers. I had to get a HP laptop for work, there were about 10 different types, all with slightly different processors, different ram, different hdd, different ports. I only want one laptop, any of those would do for me, now I have to find the difference between all 10 types?

But hey, maybe you like that. Maybe you think that is more choice?

I think it's a well known fact that there is more choice because apple limit their software. More choice just means you can get closer to spending what you want, not jump up $600 between models.

cakesy said,
You realize that is a major selling point, that Apple don't have 100s of slightly different computers. I had to get a HP laptop for work, there were about 10 different types, all with slightly different processors, different ram, different hdd, different ports. I only want one laptop, any of those would do for me, now I have to find the difference between all 10 types?

But hey, maybe you like that. Maybe you think that is more choice?

Because it gives consumers more choice to pick from. Not everyone needs an over the top PC for the tasks they need to complete. I, myself, only needed something lightweight to carry to school and back for note taking and wasting time between my classes. So, naturally, I picked up a EEE PC off of Newegg, saving me a couple bucks. Instead of paying $700, $800, $900 (Or $1000 or greater in Apple's case) for a laptop that would be pretty much overkill, I spent $350 for a PC that suits my needs and then some.

bobbytunda said,
I do not stay long in the Apple section because of the price and the variety is limited

Let's see. Shall I buy a vista PC, a vista laptop, a vista PC, a vista PC, or a vista laptop. So much variety and choice, I really don't know which to pick...

LoveThePenguin said,
Let's see. Shall I buy a vista PC, a vista laptop, a vista PC, a vista PC, or a vista laptop. So much variety and choice, I really don't know which to pick...

Dangit Penguin, we're talking hardware here.

TonyLock said,
my mac book air melted. I bet they will never mention that on their ads.


yeah but did it give you a headache? a melting pc surely would!

2 different ads saying the same thing in two different ways? theyre trying really hard to get their point across, arent they

Jeez, how about an ad that trumpets something else other than the supposed immunity to viruses and crashing? Even as a Mac user, I find these ads to be very snobby and repetitive. How about touting features, like a beautiful interface, performance, or the awesome apps that come for the Mac?

I loved the mac ad's before. but these two are lame as hell. What the hell Apple? Yeah there's thousands of viruses but a PC doesn't come with all of them already. Jeeze.

I know, most people will only have around 10-20 viruses, and who cares about that. And straight out of the box, Windows only usually comes with a couple, and they aren't showstoppers.

And anyway, just like the human body, a few viruses is good for you, it toughens up the immune system of your PC, or something.

cakesy said,
I know, most people will only have around 10-20 viruses, and who cares about that. And straight out of the box, Windows only usually comes with a couple, and they aren't showstoppers.

And anyway, just like the human body, a few viruses is good for you, it toughens up the immune system of your PC, or something.

10-20? Your comments are always a good laugh...

cakesy said,
I know, most people will only have around 10-20 viruses, and who cares about that. And straight out of the box, Windows only usually comes with a couple, and they aren't showstoppers.

And anyway, just like the human body, a few viruses is good for you, it toughens up the immune system of your PC, or something.

The only people that get viruses and spyware are people using:

-Windows 98/Me
-Using IE 6
-Surfing for porn/warez/crap like that

20-30 viruses eh? Suuuuuuuuure thing. Tell you what. The moment I can play games on MacOS I'll switch to it (without buying an apple obviously). Until that happens I'll enjoy my 20-30 imaginary viruses and my games at the same time.

cakesy said,
I know, most people will only have around 10-20 viruses, and who cares about that. And straight out of the box, Windows only usually comes with a couple, and they aren't showstoppers.

And anyway, just like the human body, a few viruses is good for you, it toughens up the immune system of your PC, or something.

Wow! Windows comes with a couple viruses right out of the box!!!!! Now I'm really getting my moneys worth!!!!!

Mav Phoenix said,
Don't drive on the highway, there's hundreds of cars! Come to my track, it goes around and around--safe!

+ 10 cool points... lol

A better analogy would be:
"Don't drive on the highway! There are hundreds of cars! You might get stuck in traffic, or be in a car accident! Or worse!

Come ride our shiny aluminum and glass monorail! It'll take you pretty close to where you're going. We rarely have issues, and while it's not as fun as driving yourself, you'll get there in pretty much the same time. Besides, our yearly passes are about the same as a car, with gas and maintenance thrown in!"

One of the new ad's called "Top of the Line" features Patrick Warburton - well known for his portrayal of David Puddy from the Seinfeld Sitcom.

High five!

(Seinfeld gag for those who used to watch it!)

eblkheart said,

And Brock F'ing Samson, the swedish murder machine thankyouverymuch

And the voice of Joe Swanson on Family Guy and I think he does Stan on American Dad as well.

Chicane-UK said,
Awesome! Didn't know he voiced The Tick! SPOOON!!

He acted as the Tick in the very short-lived "live action" prime time TV series. The voice actor of the cartoon The Tick was Townsend Coleman.

dr3w2k3 said,
Funny...but they need to find something other than viruses and security to rip on PCs for. It's getting old.

Thats all they can do to market their products. They cannot sell purely on merit and reputation. They dont put trust in their products to sell themselves rather use low handed tactics to sell products.

dr3w2k3 said,
Funny...but they need to find something other than viruses and security to rip on PCs for. It's getting old.

The truth always hurts the most. And viruses/malware are the bane of the majority of PC users, so they are really hitting MS where it hurts.

Didnt find them that funny to be honest. I liked the previous ones better, but after MS laptop hunter campaign they had to find something new I guess.

daddy_spank said,
Didnt find them that funny to be honest. I liked the previous ones better, but after MS laptop hunter campaign they had to find something new I guess.

New? Sounds like the same old stuff to me...just a diff actors....

Lame ads!

suprise add was funny, but i am getting old with the argument of thousands of viruses and headaches.... its wrong and highly subjective!

usman767 said,
Lame ads!but i am getting old with the argument of thousands of viruses and headaches.... its wrong and highly subjective!

How is it wrong? There are thousands of viruses out there spreading like wildfire and all targeting windows users. Those users should be concerned.

Subjective? With hundreds of millions of virus infected PC's out there, it's definitive and nonsubjective; the observable evidence is indisputable.

LoveThePenguin said,
How is it wrong? There are thousands of viruses out there spreading like wildfire and all targeting windows users. Those users should be concerned.

Subjective? With hundreds of millions of virus infected PC's out there, it's definitive and nonsubjective; the observable evidence is indisputable.

Viruses spreading like wildfire! Wow! What are they running? Windows 95?
Makes me wonder why I have not heard of this latest outbreak. And how would you know how many infected PC's are out there? Care to backup those statements with grown up, non partial evidence? Should be no problem as it is indisputable as you say.

Yes, I was hoping for more wit this time around. At least the second one is having a bit more of a twist. The first has absolutely nothing going for it. :S

Ha, I'm a big PC user but I think these ads are actually true for once. There are thousands of viruses so I'll give em that. I liked these more than any of the past ads.

There are thousands of viruses true. I haven't had one in years. Infact cant remember the last time I got a virus. Ever heard of virus checkers?
There are viruses out there for the mac as well. These ads seem to be a bit misleading

Yes, but remember that there's a very large number of people who aren't technically inclined, and can't tell the difference from a bit and a byte. They're the ones who'll believe a pop-up that exclaims "YOU HAVE A VIRUS! CLICK TO DOWNLOAD TO FIX IT!" I bet if Macs were cheap enough that the general population would use them, I'm sure we'd have a lot more viruses on Macs.

If Mac was the market leader and used in big global corporations containing lots of sensitive data, then there would be the same issue that there is with PC.

And because there isn't the same kind of security barriers built into the OS because of the continous onslaught of these viruses and trojans Mac would be screwed.

DanielZ said,
Yes, but remember that there's a very large number of people who aren't technically inclined, and can't tell the difference from a bit and a byte. They're the ones who'll believe a pop-up that exclaims "YOU HAVE A VIRUS! CLICK TO DOWNLOAD TO FIX IT!" I bet if Macs were cheap enough that the general population would use them, I'm sure we'd have a lot more viruses on Macs.

Yes but I bet the Mac People are also kicking on that same button. Only at the moment it does nothing.

dave164 said,
If Mac was the market leader and used in big global corporations containing lots of sensitive data, then there would be the same issue that there is with PC.

And because there isn't the same kind of security barriers built into the OS because of the continous onslaught of these viruses and trojans Mac would be screwed.


Ha ha, this old horse gets dragged out everytime. Clearly you are no expert on Operating Systems, here is a little help:

Mac OS is built ontop of BSD, the most secure OS ever. Mac OS was built from the top to contain security, it was the number one consideration for everything they did.

Microsoft has only really been taking security seriously the last few years, and even then has had some stumbling blocks. Windows was not built secure from the beginning, it has had security measures added on top of it, which has caused some problems.

But I guess, whatever makes you feel better, you go ahead an believe that. Because all OS are equal, aren't they?

cakesy said,

Ha ha, this old horse gets dragged out everytime. Clearly you are no expert on Operating Systems, here is a little help:

Mac OS is built ontop of BSD, the most secure OS ever. Mac OS was built from the top to contain security, it was the number one consideration for everything they did.

Microsoft has only really been taking security seriously the last few years, and even then has had some stumbling blocks. Windows was not built secure from the beginning, it has had security measures added on top of it, which has caused some problems.

But I guess, whatever makes you feel better, you go ahead an believe that. Because all OS are equal, aren't they?

Why don't you take an OS history tour Then comment.
http://www.maximumpc.com/article/features/...ns_through_ages

warwagon said,
Yes but I bet the Mac People are also kicking on that same button. Only at the moment it does nothing.

I agree but at this point in time that's the awesome thing for Mac OS X.

Hackersoft MS MVP said,
There are thousands of viruses true. I haven't had one in years. Infact cant remember the last time I got a virus. Ever heard of virus checkers?
There are viruses out there for the mac as well. These ads seem to be a bit misleading

True, but there are still thousands of viruses out there for PC's, and not for Macs (although they have a few, but they aren't denying this).

These ads aren't misleading.

cakesy said,

Ha ha, this old horse gets dragged out everytime. Clearly you are no expert on Operating Systems, here is a little help:

Mac OS is built ontop of BSD, the most secure OS ever. Mac OS was built from the top to contain security, it was the number one consideration for everything they did.

Microsoft has only really been taking security seriously the last few years, and even then has had some stumbling blocks. Windows was not built secure from the beginning, it has had security measures added on top of it, which has caused some problems.

But I guess, whatever makes you feel better, you go ahead an believe that. Because all OS are equal, aren't they?


Excuse me?

OS X was built upon the Mach kernel, which was derived from BSD.

BSD is not entirely entirely secure, but OpenBSD is a more secure fork of BSD than the standard BSD tree, and NetBSD is even more secure than either.

It might be a good idea to check the news out there, because there have been a few new exploits squarely aimed at OS X - of course, most of them require physical access to the system and are *not* remote exploits.

cakesy said,
... Mac OS is built ontop of BSD, the most secure OS ever. Mac OS was built from the top to contain security, it was the number one consideration for everything they did...

That may or may not be, BUT, why do you own your MAC or PC? Is it to be secure against every conceivable threat, because if so, an empty case does that even better. ;-) If BSD is the most secure ever, & that's why people should use the MAC OS that's built on top of BSD, than wouldn't running BSD be all that much better? But Oops, I forget those piddling little details of usability & software -- silly me.

Seriously. Security is important, but people buy PCs &/or MACs to use them, do they not? *If* MACs are more secure, but you A) can't afford to own one, or B) can't find or afford the software to do what you want, &/or C) can't do the networking ops you need, it's like one of those Zen riddles -- long story short, who cares?

From that perspective it's little different than people driving SUVs because they better survive getting hit, regardless the fact they perform, cost, & drive like SUVs, i.e. worse than most any car.

Trong said,
Ha, I'm a big PC user but I think these ads are actually true for once. There are thousands of viruses so I'll give em that. I liked these more than any of the past ads.

When was the last true outbreak of a virus for Windows? I can't remember, I think I have to go back to Blaster in...2001(?)
These days true virii are rare. Most malware around are not viruses and need to be executed by click happy users. There's no anti-stupidity software yet, unfortunately. I have not had a virus in years.

Hackersoft MS MVP said,
There are viruses out there for the mac as well. These ads seem to be a bit misleading

I've never seen or heard of mass infections on macs. You would probably have to go out of your way to infect yourself unlike windows where drive by malware is commonplace. In theory you could infect GNU/Linux if you were stupid enough to explicitly execute an untrustworthy binary as root, so for these reasons both Macs and Linux are much more secure.

ScottKin said,
BSD is not entirely entirely secure.

*Nix type OS's are inherently more secure than windows. Just look at the file level permissions. It's not easy to gain root access without explicit user intervention.

Hackersoft MS MVP said,
I haven't had one in years.

So that means we are all safe?

Hackersoft MS MVP said,
Ever heard of virus checkers?

Why should we have to buy additional software to mask deficiencies in the underlying operating system?

Hackersoft MS MVP said,
There are viruses out there for the mac as well.

There are no widespread viruses/malware on macs as far as I know. Their inherent security prevents this. The same can be said of Linux; the ability to replicate/spread is impeded by the system design. That's why they disappear and are never heard of again.


Hackersoft MS MVP said,
These ads seem to be a bit misleading

So windows doesn't have millions of live virus installations across the globe?

k7of9 said,
When was the last true outbreak of a virus for Windows? I can't remember, I think I have to go back to Blaster in...2001(?)
These days true virii are rare. Most malware around are not viruses and need to be executed by click happy users. There's no anti-stupidity software yet, unfortunately. I have not had a virus in years.

How on earth do all these anti-virus companies make their money I wonder....

mikiem said,
That may or may not be, BUT, why do you own your MAC or PC? Is it to be secure against every conceivable threat, because if so, an empty case does that even better. ;-) If BSD is the most secure ever, & that's why people should use the MAC OS that's built on top of BSD, than wouldn't running BSD be all that much better? But Oops, I forget those piddling little details of usability & software -- silly me.

Seriously. Security is important, but people buy PCs &/or MACs to use them, do they not? *If* MACs are more secure, but you A) can't afford to own one, or B) can't find or afford the software to do what you want, &/or C) can't do the networking ops you need, it's like one of those Zen riddles -- long story short, who cares?

From that perspective it's little different than people driving SUVs because they better survive getting hit, regardless the fact they perform, cost, & drive like SUVs, i.e. worse than most any car.


yes, I want security, but I also want a computer that I can do work on. So I compromise, get a decent computer, and the most secure OS out there for regular PCs, Mac OS X or Linux. I also use Windows, when I need to, but I recognise its problems, run Anti-Virus and Anti-Malware, and don't keep anything important on there, and try to keep it locked down.

And I find Mac OS X to be more pleasant to use than NetBSD. If that ok with you? There is no different in price for me between a PC or a Mac Laptops (I don't buy the cheap crappy stuff, I but either IBM or Apple).

I am not sure what your tirade actually means, I am not sure you do. It doesn't really make much sense.

LoveThePenguin said,
*Nix type OS's are inherently more secure than windows. Just look at the file level permissions. It's not easy to gain root access without explicit user intervention.

Here's windows level permissions:
List Folder/Read Data

Read Attributes

Read Extended Attributes

Create Files/Write Data

Create Folders/Append Data

Write Attributes

Write Extended Attributes

Delete Subfolders and Files

Delete

Read Permissions

Change Permissions

Take Ownership

cakesy said,

Ha ha, this old horse gets dragged out everytime. Clearly you are no expert on Operating Systems, here is a little help:

Mac OS is built ontop of BSD, the most secure OS ever. Mac OS was built from the top to contain security, it was the number one consideration for everything they did.

Microsoft has only really been taking security seriously the last few years, and even then has had some stumbling blocks. Windows was not built secure from the beginning, it has had security measures added on top of it, which has caused some problems.

But I guess, whatever makes you feel better, you go ahead an believe that. Because all OS are equal, aren't they?


clearly you are no expert, your comment would kind of fit for the win9x line. However we have been using the NT line since the year 2001 now! The nt line always has been built with security in mind. The problem was, up until XP SP2/Vista it wasn't enforced for home users (running as admin, which is unheard of in other OS'es)

LoveThePenguin said,
So that means we are all safe?

I did not say that. Please read better.

Just because some idiot manages to get malware on his system doesn't mean were all doomed either. You're taking one statement and stretching it into the extreme. I have not had a virus in years, and I really don't go out of my way to achieve that. That image is hard to imagine for Apple fanboys. Some fanboys don't even want to believe you when you say that. Smug galore, that alone is reason enough not wanting to own a Mac.

Point being, Apple relies on a stereotype that is (no longer) valid. According to Apple's insinuation owning a PC equals having to deal with viruses. Keep the fud alive!
It's funny that when I tell Apple fanboys I don't get viruses, their response is "yeah, but you have to run resource hogging anti-virus software all the time". Which I don't, but I wonder how they will respond to this news.

LoveThePenguin said,
I've never seen or heard of mass infections on macs.

So because you never heard of it we should all get Macs right?
(Just re-using your own silly comments)

You would probably have to go out of your way to infect yourself unlike windows where drive by malware is commonplace.

Really? How interesting. Care to back that up?

In theory you could infect GNU/Linux if you were stupid enough to explicitly execute an untrustworthy binary as root, so for these reasons both Macs and Linux are much more secure.

In the grand scheme of things...noone uses Linux dude.

LoveThePenguin said,
How on earth do all these anti-virus companies make their money I wonder....

Oh I see, so because there are anti-virus companies, Windows viruses get infected all over the place! Can you seriously not see the crap you put out? See any contradiction in your statement?
I did not say viruses don't exist. Anti-virus software is not just for anti-virus anymore. And sure, Windows viruses exist. Just because they exist does not mean they are effective. Just like there ARE viruses for Mac, but they are not effective.

thealexweb said,
Once again Apple coming out with crap, why not say good things about your products than just slag of the competition.

Something tells me Apple would be great at making political campaign ads given all the mudslinging they like to do. :P lol

This is the way Apple does business! They sling crap because they have nothing else to go on! They need some way to scare people into paying too much to buy a Mac. So here we go again. Apple starts over exaggerating. Wait a sec....why doesn't Microsoft throw up its arms and come crying demanding that Apple take its ads down!? Oh that's right, they don't use the same whiney cry baby tactics that Apple uses.

thealexweb said,
Once again Apple coming out with crap, why not say good things about your products than just slag of the competition.

Because it is an ad. People don't like being lectured to, they want to be amused, and this stuff is amusing, unless you are a stuck-up Microsoft fanboy.

I love it when these ads come out, just like I love it when the Microsoft ads come out, all the fanboys get all upset over some stupid ads.

cakesy said,
Because it is an ad. People don't like being lectured to, they want to be amused, and this stuff is amusing, unless you are a stuck-up Microsoft fanboy.

I love it when these ads come out, just like I love it when the Microsoft ads come out, all the fanboys get all upset over some stupid ads.

For once, I completely agree with you. FFS, these ads aren't even targeting tech enthusiasts.

thealexweb said,
Once again Apple coming out with crap, why not say good things about your products than just slag of the competition.

I hope Microsoft sue them for false advertising. Macs get viruses, and shock/horror - PC's "just work"!

I'll admit I did think the "surprise" ad was funny (if not misleading)

cakesy said,
People don't like being lectured to, they want to be amused, and this stuff is amusing, unless you are a stuck-up Microsoft fanboy.

Only a stuck-up Apple fanboy would make a statement like this. See what I did there?

thealexweb said,
Once again Apple coming out with crap, why not say good things about your products than just slag of the competition.

Pretty much. I watch the ads but everything coming from them directly contradicts my personal experience so it does little to sell me on anything. When your whole argument is that my Windows computers crash and get viruses...well, I haven't had a crash in a long time and I haven't had a virus in years. If that's all I get for the Mac price premium then count me out. I can put together a better system for less money and still have no headaches. I know this because it's what I did.

Nothing worse than a smug ad campaign that likes to make things up about the competition.

cakesy said,
Because it is an ad. People don't like being lectured to, they want to be amused, and this stuff is amusing, unless you are a stuck-up Microsoft fanboy.

Really? I'm definitely not a stuck-up fanboy and these ads used to be funny. Now it's just beyond old and so predictable and plain sad actually that the only thing Apple seems capable of doing is digging up some PC stereotype for the gazillionth time. Say what you want, but the MS ads do focus on their selling point, which cant be said about the apple ads.

thealexweb said,
Once again Apple coming out with crap, why not say good things about your products than just slag of the competition.

Well you can't deny that windows does have lots of viruses. It's factual, so calling it "crap" screams self-delusion. Although I would disagree with the "PC" part because GNU/Linux doesn't have virus problems either. Why not just come out and say viruses are endemic to windows?

neodorian said,
well, I haven't had a crash in a long time and I haven't had a virus in years

Well because you say they don't crash or get viruses, we better all go out and buy a windows PC eh? LOL

LoveThePenguin said,
Well you can't deny that windows does have lots of viruses. It's factual, so calling it "crap" screams self-delusion. Although I would disagree with the "PC" part because GNU/Linux doesn't have virus problems either. Why not just come out and say viruses are endemic to windows?

So.. macs have more and more viruses.. It's a different point whether or not you are secure on Windows. And these days you are. Tools are great, huge amount of choices and they are for the most part well optimized. When Microsoft comes out with Security Essentials it will be a free download that is terrific and by the reviews it might be the best suite out there.

Ads are not factual, PCs are faster, cheaper, you can get more done with Windows machines because of much larger diversity of software and the whole crashing and PCs being hampered by viruses is pretty rare.

In fact the industry has shown that OSX is actually much less safe than Windows based on critical flaws and every month we hear about a new virus on OSX. Enough so that Apple has to integrate a virus check in Snow Leopard.

So much for no viruses.

LoveThePenguin said,
Well because you say they don't crash or get viruses, we better all go out and buy a windows PC eh? LOL

Well because Apple says Macs don't crash or get viruses, we better all go out and buy them eh?