Apple hits out at amateur developers and fart apps

Apple published its App Store review guidelines on Thursday.

Contained in the document is an introduction that is blunt and honest. Written in a personal manner, the document outlines the approval process for applications and Apple's thinking.

  • We have lots of kids downloading lots of apps, and parental controls don't work unless the parents set them up (many don't). So know that we're keeping an eye out for the kids.
  • We have over 250,000 apps in the App Store. We don't need any more Fart apps. If your app doesn't do something useful or provide some form of lasting entertainment, it may not be accepted.
  • If your App looks like it was cobbled together in a few days, or you're trying to get your first practice App into the store to impress your friends, please brace yourself for rejection. We have lots of serious developers who don't want their quality Apps to be surrounded by amateur hour.
  • We will reject Apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, "I'll know it when I see it". And we think that you will also know it when you cross it.
  • If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.
  • This is a living document, and new apps presenting new questions may result in new rules at any time. Perhaps your app will trigger this.

The document is surprisingly honest in its introduction and confirms many developers fears. Apple attacks its amateur developers by reminding potential developers that other competitors "don't want their quality apps to be surrounded by amateur hour". The amateur hour phrase was also used by Steve Jobs to explain away questions regarding Apple TV content.

However, despite the strong tone of the document it's likely an attitude that will be well appreciated by most successful developers. Apple rounds off the document by saying: "If it sounds like we're control freaks, well, maybe it's because we're so committed to our users and making sure they have a quality experience with our products."

Report a problem with article
Previous Story

Apple changes course, will allow third party development tools

Next Story

iTunes costs Apple $1 billion a year to maintain

84 Comments

Commenting is disabled on this article.

So now that the "we have a gazillion apps" thing isn't much of a selling point they start restricting crap? Well played Apple, well played.

Damn, I hope Big Button Box isn't affected, I bought that cool app. If this is under 'Piracy', please edit this post mods, but if you have bought an app and you can't get it from the app store anymore, may I suggest jailbreaking your iDevice, adding the cydia.hackulo.us repo, installing installous and getting your purchased app back?

so... how does that explain why we have uber duplication of crappy apps?? and if that is the case why do we have like way too many fart apps..

We have lots of kids downloading lots of apps, and parental controls don't work unless the parents set them up (many don't). So know that we're keeping an eye out for the kids.

You're doing it wrong.

If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.

Actually running to the press and bashing gets things done. Since Apple is such a closed company, they make their own rules and do what they think is right. The only way to get Apple to do what you want is to trap them into a corner and force their hand, by going to the press and creating a public outrage. Believe it or not the haters are good for something.

When someone complains to the press about Apple, the haters jump on board and back him/her up. Then Apple is forced to make those changes or lose business. So, everyone, ignore this statement from Apple and just do what YOU want, just like what they do.

ManOfMystery said,

Actually running to the press and bashing gets things done. Since Apple is such a closed company, they make their own rules and do what they think is right. The only way to get Apple to do what you want is to trap them into a corner and force their hand, by going to the press and creating a public outrage. Believe it or not the haters are good for something.

When someone complains to the press about Apple, the haters jump on board and back him/her up. Then Apple is forced to make those changes or lose business. So, everyone, ignore this statement from Apple and just do what YOU want, just like what they do.


You are far more likely to be successful if you play by Apple's rules. They have an appeals board in place; if that fails you, that's the time to go to the press. Otherwise you'll just **** them off.

I don't know why that is such a hard concept for people to understand...

Here is a question for developers. Why would you develop an app for IOS given that there are almost 200,000 apps, i.e., there is a good chance that there is already an app that'll do what you are planning to develop? What are the chances that you are going to make money?

zagor said,
Here is a question for developers. Why would you develop an app for IOS given that there are almost 200,000 apps, i.e., there is a good chance that there is already an app that'll do what you are planning to develop? What are the chances that you are going to make money?

Some people program for fun or practice, and wouldn't mind making a buck or two off of it (and to also see it listed in the store can give them some pride in their work).

I'm sure most developers are aware that they won't be quitting their day jobs from the release of their app.

zagor said,
Here is a question for developers. Why would you develop an app for IOS given that there are almost 200,000 apps, i.e., there is a good chance that there is already an app that'll do what you are planning to develop? What are the chances that you are going to make money?

This is similar to security by obscurity argument. Don't produce an app unless the platform is underdeveloped? That's sad and just points to unskilled developers. If you don't have a great app that's unique and fills a purpose for a given audience, don't develop at all. If you have a quality app and are a quality developer, the platform with the greatest competition is probably going to be the best home for you because its obviously the most vibrant market and comeptition will spur you on.

I think its to the point really. It will help them to keep their app library quality over quantity.

They are right that you only need one "fart app". Why make multipul fart apps, when they already do the same thing?

Additionally, it annoys me when i read an apps overview which sounds exciting, then i look at the screenshots and realise its actually nothing more than a bat and ball made of two pixles.

Panacik said,
They are right that you only need one "fart app". Why make multipul fart apps, when they already do the same thing?
That's taking it to the other extreme. There is certainly potential for differentiation between fart apps.

Panacik said,
I think its to the point really. It will help them to keep their app library quality over quantity.

They are right that you only need one "fart app". Why make multipul fart apps, when they already do the same thing?

Additionally, it annoys me when i read an apps overview which sounds exciting, then i look at the screenshots and realise its actually nothing more than a bat and ball made of two pixles.


Exactly. Apple has hundreds of thousands of apps, so there's obviously no need for quantity at this point. This is good for the end-user. Apple is shooting for diversity and quality, not quantity and crappy apps. That's their clear message here. Because they know it sells more phones to have a good app library.

Amateur Hour? From Apple? The same company who have dispatched 1000s of iPods to the UK, so they can be sold in their physical retail stores, where anyone can pick one up, but who haven't dispatched a SINGLE iPod Touch to the people who pre-ordered 8 days ago. Or to be specific - the orders haven't even started processing yet. The earliest a pre-order iPod Touch will arrive in the UK is Saturday (11th), though more likely it'll be from Monday (13th) onwards.

Apple accusing people of Amateur hour dramatics - Pot calling the kettle black, me thinks.

HiroProtagonist1984 said,
Amateur Hour? From Apple? The same company who have dispatched 1000s of iPods to the UK, so they can be sold in their physical retail stores, where anyone can pick one up, but who haven't dispatched a SINGLE iPod Touch to the people who pre-ordered 8 days ago. Or to be specific - the orders haven't even started processing yet. The earliest a pre-order iPod Touch will arrive in the UK is Saturday (11th), though more likely it'll be from Monday (13th) onwards.

Apple accusing people of Amateur hour dramatics - Pot calling the kettle black, me thinks.

Different products have different manufacturing processes and timelines? The Shock! The Horror!

The whining...

dp123 said,

Different products have different manufacturing processes and timelines? The Shock! The Horror!

The whining...

So you're saying if you'd pre-ordered a product, and paid £249 in the process ($384), were told that it would be delievered on the 10th, and yet come the 9th, they hadn't started processing the order - meaning it wouldn't arrive until the 13th at the earliest, you wouldn't be slightly annoyed? Especially given the fact the same product is available in the Apple "offline" stores to retail?

Good for you I guess.

HiroProtagonist1984 said,

So you're saying if you'd pre-ordered a product, and paid £249 in the process ($384), were told that it would be delievered on the 10th, and yet come the 9th, they hadn't started processing the order - meaning it wouldn't arrive until the 13th at the earliest, you wouldn't be slightly annoyed? Especially given the fact the same product is available in the Apple "offline" stores to retail?

Good for you I guess.

I wouldn't scream "AMATEUR HOUR" at a company with a hit on its hand, doing everything possible to fulfill its orders, no. Oh my god, you won't have your shiny, new toy for 4 more days!!! How will you get through the long, dark hours?

HiroProtagonist1984 said,

So you're saying if you'd pre-ordered a product, and paid £249 in the process ($384), were told that it would be delievered on the 10th, and yet come the 9th, they hadn't started processing the order - meaning it wouldn't arrive until the 13th at the earliest, you wouldn't be slightly annoyed? Especially given the fact the same product is available in the Apple "offline" stores to retail?

Good for you I guess.

And what was the delivery date given initially. If it has gone past that but when I ordered my iPhone 4 the delivery date was the release date and sure enough come 3pm a UPS guy came knocking with iPhone 4 in hand.

Companies do tend to prefer retail availability over online availability as many people can't take days off to wait for an item to be delivered and to be honest, it looks much better in the media when there are queues of people waiting for the new thing outside your stores.

Apple doesn't want a bunch of crappy apps or explicit and offensive (matter of opinion) material on their App Store. I think that is reasonable given the amount of logos they put all over it...even the receipts you get in email are from Apple not from the developers.

This close mindedness does come at the cost to the user. Maybe the fart apps that are currently out just aren't enough for me, and I want more fart apps! Apple really should allow for 3rd party app stores that don't require going through an exploit or hole to get to them.

I guess if you really want no app store oversight, there is Android. MS is going the Apple direction...

"If it sounds like we're control freaks, well, maybe it's because we're so committed to our users and making sure they have a quality experience with our products."

Maybe. But it seems more likely that they're just power-hungry twits like the rest of the power-hungry twits in the world who "just want to ensure that I have a quality experience" in life in general. I've already got a Mommy and Daddy. Amusing that they started out with the "for the children" chiche.

They need to wrap all documents in <upspeak> tags. (See: http://en.wikipedia.org/wiki/High_rising_terminal)

So hang on, what if I have an amazing idea, but i am not a graphic designer. I want to sell my app, at first it may look crappy, but perhaps someone will help me later make it *shiny* when it gains popularity. What about that?

Guess I will develop elsewhere ...

Getting better Apple, obviously someone somewhere is taking note of what's being said on the web, but some of those comments are still crazy!

bushbrother said,
So hang on, what if I have an amazing idea, but i am not a graphic designer. I want to sell my app, at first it may look crappy, but perhaps someone will help me later make it *shiny* when it gains popularity. What about that?

Guess I will develop elsewhere ...

Getting better Apple, obviously someone somewhere is taking note of what's being said on the web, but some of those comments are still crazy!

You don't have a great idea; otherwise it would be easy to get a nicer UI. You are whinging in attempt to cover for your lack of skills.

bushbrother said,
So hang on, what if I have an amazing idea, but i am not a graphic designer. I want to sell my app, at first it may look crappy, but perhaps someone will help me later make it *shiny* when it gains popularity. What about that?

Guess I will develop elsewhere ...

Getting better Apple, obviously someone somewhere is taking note of what's being said on the web, but some of those comments are still crazy!

It doesn't take much to make a UI look nice on iOS. If you're having a hard time with it, like dp123 said, you don't have a good idea.

bushbrother said,
So hang on, what if I have an amazing idea, but i am not a graphic designer. I want to sell my app, at first it may look crappy, but perhaps someone will help me later make it *shiny* when it gains popularity. What about that?

Guess I will develop elsewhere ...

Getting better Apple, obviously someone somewhere is taking note of what's being said on the web, but some of those comments are still crazy!


You don't have to be a gfx designer. You just have to use the standard UI controls for your app. Those come for free.

I like statements like these that sound like they`re honest and written by a human being and not a lawyer. (No, lawyers are not human)

Calum if you are referring to the iFart Apps and the likes? It is not that the people don't like them or some still use them it is the over abundance of them that makes up the 250K apps. In truth the quantity is becoming less and less relevant as people filter through them and find out that only a handful are useful. The numbers games only matters initially until the audience figures out that usefulness is more important than quantity.

It is like going to a puppy farm that advertises over 300 puppies for sale when all you are looking for is one PUG. But you went to the farm because of the quantity it advertises initially. After your first PUG if you wanted another PUG I can bet you the next time you aren't looking at the 300 puppies advertisement any longer. You probably will go to a breeder that specializes in PUG's only. So the numbers no longer interest you or attract you. Hench Apple to Android and Marketplace and sooner or later Universal Marketplace.

Apple does think they are like a pedigree and will not allow other lesser apps to mar their lineage.

yep it seems apple is tring to improve its quality rather that quantity in terms of users so that they can have a one up on the other smart phones.And be known for their highly controlled closed platform.
Windows Phones seems to be looking better

Calum said,
I don't see what's wrong with those kind of apps, if some people like them?

Very few enjoy apps that say they do something but don't. If you check the reviews, people criticize like you wouldn't believe. Even if it's a joke app that says it can track your friend's phone but just point to your location and they state that, people will freak out and say it's a joke and to not buy it.

Fart apps, yeh there's enough of those apps. If you want them, go get one of them. But why add another 100 fart apps for no reason? We don't want to clog the app store.

So when will the first developer be stoned for undermining their authority?

Oh wait, that was iRan. Although these rules come suspiciously close to it: "We will deny apps whenever we feel like it, if you get denied you are not allowed to talk about it or you will have no chance of appealing".

So now on top of all the terms an app must face in order to get accepted, personal judgment on whether the app is useful enough is also used??

Nightwind Hawk said,
So now on top of all the terms an app must face in order to get accepted, personal judgment on whether the app is useful enough is also used??

To be honest as an iPhone user I wish they would screen for usability, trying to navigate the App store at present is a chore to say the least.

We've had two years for practice Apps and fart jokes, it's a good decision by Apple to tighten the belt a little bit.

"If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps."

Not sure I like the tone of that statement...

Singh400 said,
"If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps."

Not sure I like the tone of that statement...

They're being honest. That's a pretty human statement right there.

Elliott said,
They're being honest. That's a pretty human statement right there.

But yet they can run to the press and trash Google. Its called being a hypocrite which is Apple.

techbeck said,
But yet they can run to the press and trash Google. Its called being a hypocrite which is Apple.
I think there's a bit of a difference between competitors trashing each other and an app developer trashing Apple because they didn't follow the guidelines.

Elliott said,
I think there's a bit of a difference between competitors trashing each other and an app developer trashing Apple because they didn't follow the guidelines.

Same thing really. Bashing is bashing no matter who it is towards. If Apple doesnt want anyone to trash them, they need to can it themselves. Besides, Apple still has a firm hold on the Market Apps...if someone follows the rules and gets denied for one of Apples other silly reasons, then the developer will trash them.

You can dish it out Apple...learn to take it.

techbeck said,
Same thing really. Bashing is bashing no matter who it is towards. If Apple doesnt want anyone to trash them, they need to can it themselves. Besides, Apple still has a firm hold on the Market Apps...if someone follows the rules and gets denied for one of Apples other silly reasons, then the developer will trash them.

You can dish it out Apple...learn to take it.

You're missing the point. If shop X won't stock product Y and product Y's manufacturers run to the press moaning about how crappy shop X is, do you think shop X are any more likely to stock their product? Come on.

Mike Brown said,
You're missing the point. If shop X won't stock product Y and product Y's manufacturers run to the press moaning about how crappy shop X is, do you think shop X are any more likely to stock their product? Come on.

Probably not. But same holds true for corporations. I know many people, and have read many instances, where people switched from Apple for bashing the competition. I wouldnt of minded the bashing so much if lies were not associated with them.

Singh400 said,
"If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps."

Not sure I like the tone of that statement...

Seems rather weak when those that have run to the press about their apps being rejected, all of the ones I have seen that actually received press coverage had the rejection reversed, and egg on Apple's face.

yakumo said,
Seems rather weak when those that have run to the press about their apps being rejected, all of the ones I have seen that actually received press coverage had the rejection reversed, and egg on Apple's face.
No, not really. Very few of them actually had it reversed and the ones that were reversed were just because a reviewer at Apple ****ed up (something that would've been caught in the appeal process).

techbeck said,

But yet they can run to the press and trash Google. Its called being a hypocrite which is Apple.

Bullsh!t. Apple doesn't think that dissing Google is going to get Google to roll over for them and give them what they want. Apple knows exactly what taking an adverserial position is going to get them from Google: an adversary. But whiny developers actually expect to get their apps approved after trashing Apple by bringing attention to themselves.

Singh400 said,
"If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps."

Not sure I like the tone of that statement...


Sometimes the truth is harsh. They're just being up front about it. Chaos would ensue if they started acting on whiners.

yakumo said,

all of the ones I have seen that actually received press coverage had the rejection reversed

I vaguely remember at least 3. The political cartoonist was one.

Elliott said,
I think there's a bit of a difference between competitors trashing each other and an app developer trashing Apple because they didn't follow the guidelines.

+1

Singh400 said,
"If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps."

Not sure I like the tone of that statement...

It is pretty damn obvious what the tone was - don't expect that running to the press will result in your application instantly being accepted because of 'pressure' from the media; if your application is rejected then appeal it or maybe before appealing you actually look at your software and check whether any rules have been broken.

Singh400 said,
"If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps."

Not sure I like the tone of that statement...

I read that using the same tone I'd use for "Say, that's a nice app you've got there...It'd be a shame if something bad happened to it".

techbeck said,

Same thing really. Bashing is bashing no matter who it is towards. If Apple doesnt want anyone to trash them, they need to can it themselves. Besides, Apple still has a firm hold on the Market Apps...if someone follows the rules and gets denied for one of Apples other silly reasons, then the developer will trash them.

You can dish it out Apple...learn to take it.

Not really, corporations bash each other all the time.

The best example I can think of is this...

If you were being interviewed by a potential employer would you bash your current one?

Even if they treat you like crap it's better to avoid any bashing at all.

You can either..

1) Bash your current employer and not get the job.

Or...

2) Keep quiet about what a bad company they are and when faced with related questions say things like "It was a high pressure environment but I felt that I met/exceeded their expectations but am looking for a role which offers me a greater challenge"

1 will have your application canned, 2 might if you just don't interview well or there is someone more qualified.

Back to the point, Apple just don't devs whining to the press because their app got rejected, let them review first then whine.

Bashing in these situation as Apple correctly say "never helps"

"If your App looks like it was cobbled together in a few days...please brace yourself for rejection"

THOU SHALT ONLY RUN PRETTY APPS ON THINE IPHONE, WE DON'T CARE HOW USEFUL IT IS

tomjol said,
"If your App looks like it was cobbled together in a few days...please brace yourself for rejection"

THOU SHALT ONLY RUN PRETTY APPS ON THINE IPHONE, WE DON'T CARE HOW USEFUL IT IS


It doesn't say anything about the UI. You can tell if code was just thrown together without any real effort to make it run well.

tomjol said,
"If your App looks like it was cobbled together in a few days...please brace yourself for rejection"

THOU SHALT ONLY RUN PRETTY APPS ON THINE IPHONE, WE DON'T CARE HOW USEFUL IT IS


It doesn't say anything about the UI. You can tell if code was just thrown together without any real effort to make it run well.

tomjol said,
"If your App looks like it was cobbled together in a few days...please brace yourself for rejection"

THOU SHALT ONLY RUN PRETTY APPS ON THINE IPHONE, WE DON'T CARE HOW USEFUL IT IS


They're pretty relaxed about that though. I've seen some pretty poor looking stuff there. But overall they're pleasant to use, and I'm grateful for that.

tomjol said,
"If your App looks like it was cobbled together in a few days...please brace yourself for rejection"

THOU SHALT ONLY RUN PRETTY APPS ON THINE IPHONE, WE DON'T CARE HOW USEFUL IT IS

Not quite. All they want is adequate bug testing and, in an ideal world, something remotely close to adherence to the HIG. Not much to ask.

tomjol said,
"If your App looks like it was cobbled together in a few days...please brace yourself for rejection"

THOU SHALT ONLY RUN PRETTY APPS ON THINE IPHONE, WE DON'T CARE HOW USEFUL IT IS

Oh you, don't tell me you don't agree with them.

It shows when an app is trash and the code was all puzzled together. It sucks. And it doesn't deserve to be on any decent platform, especially something as advanced and perfect as iOS, Android, OS X, Linux and Windows. But there's still a lot of them that suck.


If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.

Now that is the pot calling the kettle black. Apple can trash others but noooo, dont trash us. Cry a little more Apple.

As far as fart apps are concerned, only kids or immature adults with to much time on their hands pay any attention to them. They are stupid, childish, and suits no purpose.

techbeck said,

Now that is the pot calling the kettle black. Apple can trash others but noooo, dont trash us. Cry a little more Apple.

As far as fart apps are concerned, only kids or immature adults with to much time on their hands pay any attention to them. They are stupid, childish, and suits no purpose.

They don't run to the press and complain. They reject the app, you can appeal, if that appeal process goes nowhere, THEN you can run to the press (if you think it's really worth it). Common sense would dictate that you don't trash them before you appeal.

Simon said,
They don't run to the press and complain. They reject the app, you can appeal, if that appeal process goes nowhere, THEN you can run to the press (if you think it's really worth it). Common sense would dictate that you don't trash them before you appeal.

Not my point. Apples gets all emotional when people bash them, but yet they can bash others and it is ok.

techbeck said,

Not my point. Apples gets all emotional when people bash them, but yet they can bash others and it is ok.


Yeah I do agree with that, but we have to recognize, considering history, this is like a huge step for them, and this is the way things should run, competition gets better things for us.

Meconio said,

Yeah I do agree with that, but we have to recognize, considering history, this is like a huge step for them, and this is the way things should run, competition gets better things for us.

True, and if Apple was doing this from the start...they would be doing even better now. And if Apple owed up to their other mistakes right away, I doubt Androids market share and sales would of went up as much as they did.

techbeck said,

True, and if Apple was doing this from the start...they would be doing even better now. And if Apple owed up to their other mistakes right away, I doubt Androids market share and sales would of went up as much as they did.

That's ridiculous. I remember when they first rejected apps and everyone cried bloody murder. Apple was called every name in the book because people thought they were "censoring" developers. It's lose, lose for them.

Simon said,
They don't run to the press and complain. They reject the app, you can appeal, if that appeal process goes nowhere, THEN you can run to the press (if you think it's really worth it). Common sense would dictate that you don't trash them before you appeal.

You're right, they hold a press release and trash everyone else claiming "its not just them". They're great guidlines, but please, apple complains and criticizes others very, very publicly.

techbeck said,

True, and if Apple was doing this from the start...they would be doing even better now. And if Apple owed up to their other mistakes right away, I doubt Androids market share and sales would of went up as much as they did.

So why arent you yet hired by apple yet?

techbeck said,
Now that is the pot calling the kettle black. Apple can trash others but noooo, dont trash us. Cry a little more Apple.

As far as fart apps are concerned, only kids or immature adults with to much time on their hands pay any attention to them. They are stupid, childish, and suits no purpose.

Want to bash Apple? then go right ahead but how about using some facts instead of emotional name calling.

Very simple, easy to understand, and also good. People need to remember quality in their apps, a lot of apps are lacking in a lot of areas, UI being one.

Hard to find GOOD apps when so many look awful.

Rudy said,
Good, hopefully we'll see less of that

you wont see any less since the ones that are there are already there. you just wont see any more than whats already there.

Rudy said,
Good, hopefully we'll see less of that

LOL, wasn't that Apple's main selling point? Oh, look we have 100k of those apps, when in reality there are like 10 good ones?

Apple is just scarred and WinPhone7 will devastate them completely.

FoxieFoxie said,

LOL, wasn't that Apple's main selling point? Oh, look we have 100k of those apps, when in reality there are like 10 good ones?

This.

DrCheese said,

Maybe in some bizarro fantasy world.

I'm so tired of people who think that Windows Phone 7 is late and nobody will buy it but a couple people. Wake up people!

Lots of iPhone 3G users would love to move to Windows Phone 7. Many unhappy iPhone 4 users would love to move to Windows Phone 7. Many iPhone 2G users moved to Android as well as iPhone 3GS users. The iPhone isn't the latest and greatest now that Android, WebOS, and soon Windows Phone 7 are all in the same market. Plus the marketing for Windows Phone 7 is mind-blowing.

I'm an iPhone 3G user who would love to have a Windows Phone 7 device. Your idea that iOS marketshare will stay untouched is mind-blowing. Of course it'll change. And the fact that Apple has been ****ing off everybody stuck in it's monopoly will have a big dent in it's marketshare since something so big will take such a big chunk.

Regardless if it will be a success or not, people are waiting to see how it goes. If it isn't that great, they'll decide on an Android device. But from everything they have shown, we pretty much know what's coming so if you're waiting then you won't be let down.

FoxieFoxie said,

Apple is just scarred and WinPhone7 will devastate them completely.

Doubt Apple is scared of WP7...unless by some miracle WP7 takes off like crazy.

techbeck said,

Doubt Apple is scared of WP7...unless by some miracle WP7 takes off like crazy.

I think they are more worried about Android than WP7, but I'll admit, WP7 should not be taken lightly either. Apple ate their words when Windows 7 was released, so we'll see what happens.

Electric Jolt said,

Regardless if it will be a success or not, people are waiting to see how it goes. If it isn't that great, they'll decide on an Android device. But from everything they have shown, we pretty much know what's coming so if you're waiting then you won't be let down.

I am one of many people in my area that I know are waiting to see how WP7 is and then will decide on that or Android. Either way, they're all getting away from the iPhone. Once WP7 is out, I think we'll see a huge shift in that Android will be #1, then sometime in the near future we'll have WP7 at #2 and then iPhone in 3rd. I don't see anything Apple doing that'll be able to keep it's cusomer base. They've had plenty of chances to fix all their issues and make something that appeals to all and never do anything big to make people want their devices. The only reason they're so big is because there never really has been that much to compete with it. The more Android devices come, the more Apple loses and then WP7 on top of that and you'll see a huge shift very soon.

Electric Jolt said,

I'm so tired of people who think that Windows Phone 7 is late and nobody will buy it but a couple people. Wake up people!

The Kin disaster showed it is a possibility. WP7 is still a dark horse.
Than again: more competition will benefit consumers.