Apple iOS surpasses Android in Europe

A recently completed study by market intelligence company ComScore, Inc reports that Apple's iOS operating system surpasses Android in Europe. The report includes all iOS powered devices, including the iPad and iPhone series, and compares to all Android powered devices in the EU5 area, which according to the study is the UK, Germany, France, Spain and Italy.

Jeremy Copp, comScore Vice President of mobiles in Europe, explained how "this new data set is part of our MobiLens service and enables our clients to understand the detailed demographic and behavioral attributes of connected media device users" and that there are "significant implications" for developers and companies as they "consider how best to reach their audience on all types of connected devices."

The article expands and goes beyond just a few figures by reporting that "iPad ownership extends well beyond Apple’s most loyal consumers" and that "Nokia mobile phone users account for the second highest percentage of iPad owners at 26.4 percent" which may raise a few eyebrows considering the recently reported finalization of the Microsoft-Nokia-Windows Phone 7 partnership.

Gender and age are another set of statistics that article mentions, with women owning more mobile phones compared to men but only around one third of the iPad devices. Surprisingly, there is also a mention of 13-17 year olds taking a little over eight percent of the total iPad market which, considering the £400+ price tag, may be seen by some as odd.

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There are 50 countries in Europe. This article on reports on 5 of them and concludes that does 5 must represent all of Europe. Fail.

Not surprising at all. We don't have the same carrier restrictions as the us did. That 5 year exclusive with AT&T really held iPhone sales back in the US.

EU5 != Europe. It's merely 1/5 of all Europe. The whole picture of Europe would be significantly different.

Jebadiah said,
Is it time for me to say "I told you so [Mr. Glenn, I mean Mr. techbeck]"? http://www.neowin.net/news/ste...smartphones#comment-1247617

Wow, someone is a big TROLL here. Things change all the time. Apple was on top at first, then android, no Apple. That post was back in Nov 2010 so A LOT changes in that time.

And how pathetic to hold on to that link or ever search for that post of mine. And to post it. Well, funny and pathetic. Get a life dude...seriously...haha.

they are adding all of the iPod devices. in this case they need to add all Zunes, Creative devices and all of the mp3 players out there. so, to me this report is another way to advertise Apple's crap. I don't by this crap.

jesseinsf said,
they are adding all of the iPod devices. in this case they need to add all Zunes, Creative devices and all of the mp3 players out there. so, to me this report is another way to advertise Apple's crap. I don't by this crap.

Last I checked zune etc aren't running android..the report is comparing two OSs which are on multiple types of mobile devices. Nothing wrong with that..

DomZ said,

Last I checked zune etc aren't running android..the report is comparing two OSs which are on multiple types of mobile devices. Nothing wrong with that..


Ok, lets rephrase this. There needs to be as many portable media player makers using the androis OS as there are android phone makers to be able to compare the 2.

The report includes all iOS powered devices

Surely this includes iPod touch's? Would this not make the report inaccurate?

Tjcrazy said,
Surely this includes iPod touch's? Would this not make the report inaccurate?
How is including iPod touch's inaccurate? Just like iOS, Android isn't just a phone OS.

Elliott said,
How is including iPod touch's inaccurate? Just like iOS, Android isn't just a phone OS.

well, because I know of only 1 Android mp3 out there, and it is new. The title of this article needs to be: Apple is the most popular gadget brand in Europe.

jesseinsf said,

well, because I know of only 1 Android mp3 out there, and it is new. The title of this article needs to be: Apple is the most popular gadget brand in Europe.

http://store.archos.com/
that company has a few by itself. they have been on the market a while now so its not new and there is definitely more than one. there are plenty of other android pmp's. just because you never heard of them doesn't mean they don't exist.

I saw this report and it fails to recognise one thing, android tablets, actual high end products have been out for significantly less time. If you include into that that 3.0 devices, arguably the first 'Proper' android tablets, have only very recently became available then things become even more skewed. Comparing the iPhone to Android smartphone statistics makes sense but when you include additional variables which clearly favour iOS then any conclusions you make are hollow.

Also, iOS didn't overtake android, it's simply always been ahead when you include other devices. Even the report uses a more accurate title; In Europe, Apple iOS Ecosystem Twice the Size of Android When Accounting for Mobile Phones, Tablets and Other Connected Media Devices

Either way you look at it; it would appear that iOS is becoming the OS of the future for gadgets. With the iPad dominating the tablet community and iPod/iPod touch holding down number one in the media player scene it would appear Android/Google has a long way to go. It is like saying the Mac OS, and linux will be taking over the OS position from Microsoft.

Pam14160 said,
Either way you look at it; it would appear that iOS is becoming the OS of the future for gadgets. With the iPad dominating the tablet community and iPod/iPod touch holding down number one in the media player scene it would appear Android/Google has a long way to go. It is like saying the Mac OS, and linux will be taking over the OS position from Microsoft.

I'd agree if iOS market share was increasing, but that's the opposite. They certainly have a good foothold in the media player/tablet sectors but I'd imagine these too will also begin to decline with the introduction of newer media players/tablets/smartphones produced by Android/RIM/MS. It happened with smartphones and may very well occur again. The title is simply misleading however, as there is no comparison for earlier figures.

Hollow.Droid said,

I'd agree if iOS market share was increasing, but that's the opposite. They certainly have a good foothold in the media player/tablet sectors but I'd imagine these too will also begin to decline with the introduction of newer media players/tablets/smartphones produced by Android/RIM/MS. It happened with smartphones and may very well occur again. The title is simply misleading however, as there is no comparison for earlier figures.

With one crucial exception, it didn't happen with smartphones, Androids growth is coming at the expense of all the other (now defunct) MicroJava phones and hasn't really impacted iOS or Windows Phone OSs much at all, their marketshare is about the same but not shrinking. Android can be seen as contributing to the decline in RIM/Blackberry sales, but most of that decline is still attributed to iOS since Blackberry users are more accustomed to a unified experience.

Shadrack said,
Well, hopefully this kind of data will lead to less Flash video and more HTML5 friendly video on web sites

But never forget that Flash != Flash video.

BTW, how to view live translations/TV with HTML5?

Shadrack said,
Well, hopefully this kind of data will lead to less Flash video and more HTML5 friendly video on web sites
I dont this Apple is the one behind the switch to html5, sure theyre pushing html5 but I think its down to web browsers such as Firefox 4, IE9, Chrome 11/10