Apple job posting hints at upcoming Apple-branded televisions

Apple's ambitions in the home entertainment sector are growing by the day. Their tiny $99 TV set-top, the Apple TV, had several hints last week of becoming Apple's first real attempt at tackling the Big Three of console gaming. The prospects of having a small and inexpensive gaming console in your living room may sound remotely interesting. But what if you can do away with a separate set-top and have the unit in your television instead? Gaming from a wall-mounted TV in your kitchen, perhaps? Or perhaps something that goes beyond what today's TV manufacturers are offering, such as what Sony introduced in this year's refresh of their Bravia HDTVs.

Imagine this, without that little black box in front of the TV.

According to CNET, Gene Munster, a senior research analyst at Piper Jaffray, predicted in a note last month that Apple is preparing to enter the HDTV market next year. His predictions may turn out to be true after all. Earlier today, sharp-eyed bloggers at 9to5mac noticed a new job posting on Apple's website. It called for new people eager to work on new power management technologies for "Apple's next generation Macintosh platforms." Those platforms being their laptops, desktops, servers, their monitors, and... TVs?

And there it is, right at the end. There is a possibility that it could have been an employee's intention to write a "set-top box" instead of "TV," but considering how the word immediately follows "standalone displays," and given how power consumption is already an impressively low 2.5 watts on load for the 2010 Apple TV, we can only assume this to refer to a yet-to-be-announced Apple HDTV in the works.

Image Credit (screenshot): 9to5mac.com

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I will buy a Apple HDTV because I know it will look beautiful and work with all my other Apple gear seamlessly. I also expect it will have something different to offer that no one else has. Very interesting.

televisions are dead as they once where... with encrypted digital tv, a tv is no more then a monitor... what apple should make is a competator to Tivo and Moxi make a true interactive set top box / DRV / media center that you can put on ANY tv and confroms to the CableCard standards so it can be used on any cable network

All they need is an appliance that makes Apple pie.

I won't mind an Apple TV long as Apple remains true to their roots. It can always just be a huge Mac with especially designed TV elements. I don't think the TV market is really too far-fetched given that they have 2 big share in entertainment/information market. It just looks weird because TV seem like old technology compared to other Apple focus.

Probably untrue though.

kevcampbell said,
whatever next? apple blu ray player? apple toaster?

No silly - Apple would never create a blu-ray player!

kevcampbell said,
whatever next? apple blu ray player? apple toaster?

Why not, Porsche do such things.

I think its long time due that Apple started with TVs and Music payers

evo_spook said,

Why not, Porsche do such things.

2 reasons:
1. Steve Jobs hates Blu Ray
2. It conflict with their iTunes-strategy…

It's probably just an LG screen with Apple inputs and dongles for anything else you may want to use, an LG screen with recycled glass and a brighter back light and a chunk of fruit on it. Ultimately, it's just another overpriced under-functional device from Apple.

Phantom Phreak said,
It's probably just an LG screen with Apple inputs and dongles for anything else you may want to use, an LG screen with recycled glass and a brighter back light and a chunk of fruit on it. Ultimately, it's just another overpriced under-functional device from Apple.

The Man has it in one.

DKAngel said,
so we be paying 3000$ more for a tv that i can buy from sony for 1000? and the sony tv will do more?

Exactly! I was just thinking the same thing.

Years ago BillG talked about integrating the Xbox into TVs (specifically, a deal with Samsung) and the idea was attacked. 5 years later, a rumor of a "magical" TV made by Apple will be praised as an original idea.

I doubt it. I kinda think Apple has enough outreach in the home entertainment market. Last thing I want is a TV that's walled off from regular television waves, and pushes you get to buy iTunes content.

Or it's a recycled posting that was previously used for a spot on the AppleTV team. Shrug. Unconfirmed rumor is unconfirmed.

that's an unfortunate combo of name + surname...

ahhell said,
Are people really going to trust info coming from a guy named "Gene Munster"?

SteelToast said,
Technically it's not a rumor because it was posted on the official job page... and not some insider information.

Its a rumor until an official statement is made by Apple. Otherwise, its just speculation.

Notice how it also lists "servers", yet Apple discontinued the Xserve last month and doesn't make dedicated servers anymore, just slightly modified Mac Minis and Mac Pros. That tells me that whoever wrote that posting is most likely using general terminology, and not really referring to any actual products (current/future). It's probably just a reference to the Apple TV.

Though if this is true, I wonder if they'll try to force DirecTV, Dish, and the cable networks to pay Apple 30% of their subscription revenues.

Joey H said,
Notice how it also lists "servers", yet Apple discontinued the Xserve last month and doesn't make dedicated servers anymore, just slightly modified Mac Minis and Mac Pros. That tells me that whoever wrote that posting is most likely using general terminology, and not really referring to any actual products (current/future). It's probably just a reference to the Apple TV.

Though if this is true, I wonder if they'll try to force DirecTV, Dish, and the cable networks to pay Apple 30% of their subscription revenues.

Good point... I forgot about the Xserves.

Joker. said,
Interesting.

Perhaps but I don't see a market for the gaming side of things... yet. I mean:

Gaming from a wall-mounted TV in your kitchen, perhaps?

No thanks, I like to cook in my kitchen.

Mr Spoon said,

Perhaps but I don't see a market for the gaming side of things... yet. I mean:


No thanks, I like to cook in my kitchen.


What kinda man cooks in the kitchen!?
/sarcasm