Apple loves the environment, re-joins EPEAT

Apple caused quite a stir last week when they decided to pull all of their devices from the list of EPEAT certified devices. Nobody could quite figure out the reasoning behind the decision, even after Apple tried explaining their thought process.

Today, Apple has announced that it is reversing course and has put all of its eligible devices back on the EPEAT list. Senior Vice President of Hardware Engineering, Bob Mansfield, admits that it was a mistake and that the company is looking to become an even stronger partner with EPEAT. However, Mansfield also hints at the fact that the company will work on changing the standard to emphasize things that Apple already does well and de-emphasize the things that they do poorly (like non-replaceable batteries).

As originally reported, many government agencies and school districts use EPEAT as a measuring stick of what equipment can be purchased. Indeed, San Francisco’s Department of Environment stated that the city’s government agencies would no longer be purchasing Apple’s products. One has to wonder if Apple rejoined EPEAT because they felt it was the right thing to do or if it simply came down to lost revenue. Either way, this is a good move by Apple.

Source: Apple

Green Keyboard image via Shutterstock

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Those Four buttons are exactly what I would like to do to Apple products.
Throw Ninja Stars at them
Throw it in the Bin
Rub my bum on it
Fire them in to the sun

[QUOTE]However, Mansfield also hints at the fact that the company will work on changing the standard to emphasize things that Apple already does well and de-emphasize the things that they do poorly (like non-replaceable batteries).[/QUOTE]

So Apple's saying, we'll join but only if you change they way YOU operate to the way WE operate? Well played, Apple. Well played.

I guess you could look at it that way. Depends how you want to skew it.

You could look at it this way. EPEAT does not take into account areas that Apple DOES cover to make its products more environmentally friendly. So while Apples products may fail in some areas, deeming them uncertified, there are other areas that are not taken into consideration at all that Apple feels should be.

This could make their products no more or less friendly to the environment than competing products that /are/ certified. Which would give an unfair perception of their products?

Just my 2c. I guess we will see what happens.

Apple loves the envinronment, re-join EPEAT, may be not today or yesterday but eventually, may be in one or two years.

Chicane-UK said,
Jeez - the fanboyism is getting worse here, I swear.

Care to actually rebut people's comments rather than just engage in petty name calling? No? Didn't think so.

TCLN Ryster said,

Care to actually rebut people's comments rather than just engage in petty name calling? No? Didn't think so.

Petty name calling? Give it a break. I was making an observation. Petty name calling would me be indiscriminately calling you something like a "stupid head" - which I wouldn't dream of doing.

I've tried to rebut peoples comments in the past but find that people are usually more than keen to abandon reasoning and common sense and just revert to stupid comments or insults.

An example of the kind of post I dislike:

deepfunkysoul said,
Like apple could afford to loose that 4% of the PC market that they have spent the last 30ish years building bahhahahahaha

Incorrect spellings, mocking the company and wrapping it up with a "bahahahah" - everyone is entitled to an opinion but it's hard not to read comments like this and roll your eyes.

Is that up to your standard or would you prefer additional analysis, dissection and rebuttal of specific comments? Besides, my observation was targetted at what the comments section had largely become especially when dealing with Microsoft / Apple comments rather than this specific news item.

Chicane-UK said,

Petty name calling? Give it a break. I was making an observation. Petty name calling would me be indiscriminately calling you something like a "stupid head" - which I wouldn't dream of doing.

I've tried to rebut peoples comments in the past but find that people are usually more than keen to abandon reasoning and common sense and just revert to stupid comments or insults.

An example of the kind of post I dislike:

Incorrect spellings, mocking the company and wrapping it up with a "bahahahah" - everyone is entitled to an opinion but it's hard not to read comments like this and roll your eyes.

Is that up to your standard or would you prefer additional analysis, dissection and rebuttal of specific comments? Besides, my observation was targetted at what the comments section had largely become especially when dealing with Microsoft / Apple comments rather than this specific news item.

bahahaha, so what you're saying is if one word is misspelled it takes a toll on your brain to understand it? Gu355 1 5H0uld b3 m0r3 c0n1id3r4te o0f 7h3 m3n7ally Ch4ll3ng3d.

deepfunkysoul said,

bahahaha, so what you're saying is if one word is misspelled it takes a toll on your brain to understand it? Gu355 1 5H0uld b3 m0r3 c0n1id3r4te o0f 7h3 m3n7ally Ch4ll3ng3d.

No.. not at all. I've been using the internet long enough, and moderated more than enough to be able to decipher even the most cryptic of gibberish It'd take more than a bit of leetspeak to cook my brain.

And apologies for singling you out.. it was just the nearest example to hand! Nothing personal

Apple didn't reverse anything. They stuck their tail between their legs when they tried to make a decision and basically got forced back into it.

So they realised that they were over their head by boycotting a standard because they didnt agree, instead of actually engaging them to try and improve the standard where they felt it had problems. They seem to think that whatever they do, everyone else including Government will twist and turn to fit into Apple's mold. Another wake up call that they are not in charge of governments.

Shikaka said,
Love the title

There were people who were mad when the article was "Apple hates the environment," saying that NeoWin is biased and unfair. Wonder if those same people will complain about NeoWin being biased and unfair with a title of "Apple Loves the Environment"?

Doubt it.

nohone said,

There were people who were mad when the article was "Apple hates the environment," saying that NeoWin is biased and unfair. Wonder if those same people will complain about NeoWin being biased and unfair with a title of "Apple Loves the Environment"?

Doubt it.


It looked like he was saying he loved the title _because_ it was related to the other one o.o (edit: err, sorry, that wasn't exactly what your comment was about, but it's close enough ;D)

However, Mansfield also hints at the fact that the company will work on changing the standard to emphasize things that Apple already does well and de-emphasize the things that they do poorly (like non-replaceable batteries).
Scumbags.

tiagosilva29 said,
Scumbags.
Why ? They want changes to a standard that they were a part of originally creating ?

Things change, maybe if you exceed targets in one area, you should be given leeway in others.. as it stands it was the new MacBook Pro's that failed because of a glued in battery, but it was also noted that in most other aspects, the laptop did better than the standard.. So a worse computer could be sold by Dell for example, with the seal of approval, than a Mac without..

Doesn't really make sense..

Ryoken said,
Things change, maybe if you exceed targets in one area, you should be given leeway in others
Oh my ****ing bytes.

Ryoken said,
Doesn't really make sense..
Your post is the only thing here that doesn't make any sense. A standard is a standard is a standard.
To change an eco-standard because something in it screws with business model is a scumbag move.

tiagosilva29 said,

To change an eco-standard because something in it screws with business model is a scumbag move.

Agreed. Most companies would strive to adapt and develop their products to meet a standard. But Apple? Nope, they'll just change the standard so it makes them look better.

Ryoken said,
Why ? They want changes to a standard that they were a part of originally creating ?

Things change, maybe if you exceed targets in one area, you should be given leeway in others.. as it stands it was the new MacBook Pro's that failed because of a glued in battery,

Standards need to evolve. For example, what if the glue they intend to use in the future is water soluble and completely safe for human consumption? Mmm… battery goo.

I'll say it.

At least Apple realised they made a mistake leaving EPEAT and reversed its decision unlike Microsoft with it dropping the Start Menu.

*Ducks*

randomloser said,
I'll say it.

At least Apple realised they made a mistake leaving EPEAT and reversed its decision unlike Microsoft with it dropping the Start Menu.

*Ducks*

This seems to be marketing, as it seems (according to the article) that Apple may try to change EPEAT's guidelines so they can get away with certain things and still get certified, this is more of a "pretending we were wrong to save face while not actually changing"

randomloser said,
I'll say it.

At least Apple realised they made a mistake leaving EPEAT and reversed its decision unlike Microsoft with it dropping the Start Menu.

*Ducks*

Oh you!

randomloser said,
I'll say it.

At least Apple realised they made a mistake leaving EPEAT and reversed its decision unlike Microsoft with it dropping the Start Menu.

*Ducks*

Wow. Gotta hand it to you that you found something to bash Microsoft even in an article like this. Believe me, whether they bring back the start menu or not, the environment won't be affected in the least. Just because people like you think it's a mistake, doesn't mean it is. Stop whining, learn to accept change or stick to 7.

randomloser said,
I'll say it.

At least Apple realised they made a mistake leaving EPEAT and reversed its decision unlike Microsoft with it dropping the Start Menu.

*Ducks*

Microsoft is at least saving the environment by tossing the Start Menu. More people will retain their current setup vs. jumping onto the Windows 8 choo choo poof

Sraf said,

This seems to be marketing, as it seems (according to the article) that Apple may try to change EPEAT's guidelines so they can get away with certain things and still get certified, this is more of a "pretending we were wrong to save face while not actually changing"

Exactly. They re-joined and will attempt to alter the way it's judged by saying, "Well I know you hate X, but look we do Z really great and we think that should balance things out. Oh my, who left this wheelbarrow full of cash sitting here. Oh well, cya later."

randomloser said,
I'll say it.

At least Apple realised they made a mistake leaving EPEAT and reversed its decision unlike Microsoft with it dropping the Start Menu.

*Ducks*

The environment isn't a tool used by noobs. The start menu on the other hand

randomloser said,
I'll say it.

At least Apple realised they made a mistake leaving EPEAT and reversed its decision unlike Microsoft with it dropping the Start Menu.

*Ducks*

Damn it! I missed.

Colin McGregor said,

The environment isn't a tool used by noobs. The start menu on the other hand

... isn't either.

Boz said,
LOL at back-peddling when everybody stopped buying their products

Yeh "everyone". What's wrong with admitting that it was a mistake and rectifying it?

Boz said,
LOL at back-peddling when everybody stopped buying their products
I know many people think San Fran is the center of the universe.. but it really isn't..

Ryoken said,
I know many people think San Fran is the center of the universe.. but it really isn't..

but, as I understand it, the US government and other city governments also have regulations that they have to buy a certain % of their products EPEAT certified, so he could have been referring to the US as a whole (though, as has been pointed out many times, the US isn't the center of the universe either )

Manish said,

Yeh "everyone". What's wrong with admitting that it was a mistake and rectifying it?

The only problem is that they don't admit anything. They spin their BS and just like weasels back-peddle when they see they are majorly screwed both in sales and PR.

As Christopher says, they will/are claiming they are doing this because they changed their minds and think they need to protect the environment when the reality is that they had no idea this would cause everyone to stop buying their products (on a federal level) and were sh*t scared because they saw they are screwed and back-peddled.

If they had a history of being open and straightforward and just say "Listen, we wanted to sacrifice this rating because of the design of our products but we saw it affected our sales and will be bad business so we are getting back into the program", that would be ok. But Apple being Apple will spin it how they saw baby seals dying so they changed their minds.

Boz said,
LOL at back-peddling when everybody stopped buying their products

They made a mistake which caused a number of people to become unhappy with them. They rectified this mistake (no matter how they used spin on it) and you are still unhappy with them?

There is no pleasing some people.

Boz said,

...

If they had a history of being open and straightforward and just say "Listen, we wanted to sacrifice this rating because of the design of our products but we saw it affected our sales and will be bad business so we are getting back into the program", that would be ok. But Apple being Apple will spin it how they saw baby seals dying so they changed their minds.

I love good conspiracy theories. What are Apple spinning exactly? It's a simple statement. They admitted to making a mistake, and ensured people that they aren't about clubbing baby seals like some people may thing.

And if did did come out and say exactly what you quoted, you would still be in here going all keyboard commando over it.

I love good conspiracy theories. What are Apple spinning exactly? It's a simple statement. They admitted to making a mistake, and ensured people that they aren't about clubbing baby seals like some people may thing.

They care only about losing sales (money), not saving the environment. The environmental reason is just a camouflage...

mahara said,
They care only about losing sales (money), not saving the environment. The environmental reason is just a camouflage...

So in the end Apple isn't different from most other companies after all. Shocking discovery.