Apple MacWorld 2009 keynote summary

Today saw Apple's final MacWorld keynote provided by Phil Schiller, Senior Vice President of Worldwide Product Marketing at Apple.

Apple announced that this would be their final keynote and that, breaking from tradition, Steve Jobs would not attend. Only yesterday, after rumour and speculation, Apple confirmed this was due to Steve Jobs' personal health.

Product rumours centered mainly around the idea of an iPhone Nano and a new Mac Mini. It appears one company, SeeFile, put out a press release a little early yesterday confirming "New Apple Mac Mini hardware". None of these products were announced and the only new hardware was the 17" MacBook Pro.

Many were expecting hardware announcements and the general feeling from Twitter comments is that it was disappointing to say the least, especially for Apple's final keynote.

Neowin members participated in a forum thread with the latest updates from all the tech sites covering the keynote live. Both Engadget and Gizmodo provided excellent coverage too. Unfortunately, Macrumors live feed of the event has hacked with hackers posting lots of fake updates and general nonsense.

The main news from the keynote is summarised below:

Perhaps if Apple had announced a MacBook Wheel it would have made MacWorld a little more interesting:


Apple Introduces Revolutionary New Laptop With No Keyboard

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66 Comments

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Why is that stupid "macbook wheel" video even in this article?

#1 people are believing it's a real product
#2 this is an article about a keynote, of which no such bologna was ever intro'd.

God neowin, get some new frikken news posters.

Binary said,
Why is that stupid "macbook wheel" video even in this article?

#1 people are believing it's a real product


I certainly hope you're kidding.

It's an OBVIOUS joke, made even more obvious by the comments in the video.

LTD said,


I certainly hope you're kidding.

It's an OBVIOUS joke, made even more obvious by the comments in the video.

Because the comments in the video are exactly the same sort of drivel a typical Apple fanboy would spew...?

If people are believing it's a real product, they need their heads checked and have no business here on Neowin anyway. It's not that hard to figure out...

LTD said,


I certainly hope you're kidding.

It's an OBVIOUS joke, made even more obvious by the comments in the video.

A few people above have seemingly believed it to be real.

Great. it's a joke. This isn't a satire news site is it? I thought it was a valid news site.....

Though in all reality, Neowin has been a joke lately with the Front page news.

Binary said,

A few people above have seemingly believed it to be real.

Great. it's a joke. This isn't a satire news site is it? I thought it was a valid news site.....

Though in all reality, Neowin has been a joke lately with the Front page news.


Did you even read the article? Did you see the clear break from the regular news to the funny yet clever jab at the Keynote?

Were you fooled and you now feel bad about it?

Neowin isn't only a valid news site, it's also a clever one. Subtle humour. Intelligent people readily perceive that.

LTD said,


Did you even read the article? Did you see the clear break from the regular news to the funny yet clever jab at the Keynote?

Were you fooled and you now feel bad about it?

Neowin isn't only a valid news site, it's also a clever one. Subtle humour. Intelligent people readily perceive that.

Yeah. I was fooled. :rolleyes:

At least I'm not a mindless Apple fanboy.

I was simply stating that a real news site wouldn't be posting satire in an "official" news posting.

"Where unprofessional journalism looks better."

By the way, it's their site, and so long as they approve, and it's only one guy bitching, I don't see a problem with it. Just because you don't approve does not mean Neowin should edit their article.

God knows if it worked that way, there wouldn't even be any news to post.

that macbook wheel is the worst thing i have ever seen. u hav 2 scroll to get to a letter then u have 2 scroll again to get the one in your language.

How blah... the laptop looks nice, though. They'll sell hundreds at that price!

And iWork.com is not like SharePoint. It's an Apple service like mac.com.

GreyWolfSC said,
How blah... the laptop looks nice, though. They'll sell hundreds at that price!

And iWork.com is not like SharePoint. It's an Apple service like mac.com.

Hundreds being pathetic for a billion dollar company that is.

Isn't it strange how Apple has to come up with "answers to" Microsoft's products? Safari was the "answer to" Internet Explorer. iWork was "the answer to" Office. OS X Server 10.5 was supposed to be the 'Exchange Killer' (that one still cracks me up). Now they want to take on Sharepoint.

Here's an idea: Let your photocopiers cool down and come up with an idea without relying on Microsoft.

LOL at the Onion. I love there take on the news.

If you read the popup comments, it is actually funnier then you'd think.

I also love the ending, "the sudoku killer will kill either 1, 4 or 9 victims next" lol

Steven77 said,
That macbook price is an unbelievable rip-off beyond compare.

Not necessarily to the market it's targeted at.

Meaning: not you.

LTD said,
Not necessarily to the market it's targeted at.

Meaning: not you.

And it is a good news for Steven77 since is still a rip-off, or you could say, a bad purchase.

thealexweb said,
No where to be seen. Ah well there's always... next year... Oh never mind.


I'll just keep waiting, and waiting, and waiting, and waiting and...oh look - Windows 7.

I kinda had the feeling just cause jobs was not presenting... who the hell made the rumour about the new mac mini and stuff? lol.. geee.. what a last macworld

Argh I wish they wouldnt close the entire Apple store like it is atm, dam its annoying. Im presuming its just coincidence its down atm, unless...

They are blatently putting all the new stuff on that they are about to announce. Doesnt take long after the announcements for it to become available to buy.

This happens at (almost) every single Apple event.

GreyWolfSC said,
OMG that's funny! :)

"I'll buy almost anything if it's shiny and made by Apple."

"The next version with be 4oZ lighter due to no screen, wheel or hard drive." Really funny.

Only a few 100 clicks away.

"First afternoon in SF and I have already dug up the coolest top-secretest Apple news of the year. I haven't even seen a RUMOR about this."

Maybe it's a cheaper Apple desktop?

Nope. A 14 year old boy. Who is "senior writer" for that MacTips Podcast site.

No doubt, he'll be talking the whole way through it. I wouldn't bother.

creamhackered said,
5PM (checkout the timezones link)

Just as I'm leaving work. Might have to stay on, pretend I'm working and get paid overtime.

It will be apparently... at the moment it will show his last Qik. Once he starts recording it will automatically play his live stuff. If he stops it will once again show what he recorded last. Neat huh?