Apple makes Bing default search engine for Siri

Whilst we were all caught up in the madness of WWDC, where Apple unveiled iOS 7 and OS X "Mavericks", many people missed an important and subtle detail. Apple have opted to make Bing the default search engine for integration into its voice assistant technology, Siri.

Previously, searching the web from Siri would prompt Safari to open and a search to run through Google. Given the competition with Google's proprietary service, Google Now, it appears Apple have decided not to afford the company the extra traffic. As well as through Bing, Siri can now conduct searches on Twitter and Wikipedia, giving you as many options within the service as possible before you're directed into Safari.

Over on the Bing Blog, Microsoft describes how the feature will work:

Starting this fall with iOS 7, Bing will power Siri's new integrated web search. When users ask Siri a question either the specific answer or web search links will now be delivered automatically so users can find information even faster.

Bing was designed from the outset to be a great place for web search helping customers quickly find what they are looking for and get more out of search. We are thrilled that all the great results people have come to know and love on Bing.com will now be available to Siri users on iPhone, iPad and iPod touch.

Integration of web searching within Siri has been a notable missing feature since its launch, however Apple's new relationship with Bing ensures users can get answers without leaving the app. It remains unclear whether Apple is sourcing more information than simply web searches from Bing, as Microsoft's search engine pulls up data for weather, stocks and more.

Source: Microsoft via Search Engine Land | Image via Bing

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Pluto is a Planet said,

Except it doesn't because it's Apple's servers generating the results...

This is the most ridiculous discussion, because you're speaking as though it's a matter of opinion. Try changing the default search engine in safari settings, then use Siri to search the web.

That's how it works in iOS6. In iOS7, changing safari's search default's will not affect Siri's search. In iOS6 search results open in Safari, which is why your settings in safari affects Siri. In iOS7, search settings will be displayed within the Siri interface, which will always be bing.

This is yet another example of how many of the companies that have been doing business with Google are packing their bags and finding greener pastures. Who's next? Samsung? Likely as they are secretly showing their new Tizen OS around Asia. Soon the Internet all around Asia will be a Google-free zone.

Major Plonquer said,
This is yet another example of how many of the companies that have been doing business with Google are packing their bags and finding greener pastures. Who's next? Samsung? Likely as they are secretly showing their new Tizen OS around Asia. Soon the Internet all around Asia will be a Google-free zone.

No, that wouldn't happen. If anything, Google's competitors would team up with each other. Samsung relies on Google and they both support each other.

Major Plonquer said,
This is yet another example of how many of the companies that have been doing business with Google are packing their bags and finding greener pastures. Who's next? Samsung? Likely as they are secretly showing their new Tizen OS around Asia. Soon the Internet all around Asia will be a Google-free zone.

Apple has never used Google in this aspect. So how are the packing their bags and leaving Google? Apple and Google have had a bad relationship for a looong time. This is nothing new.

And if Samsung leaves...good riddens. They can take their gimmicky bloated crap with them as well. Taking up 8gb of space is ridiculous. Their sales of hte SGS4 have slowed and their stock has taken a loss because of it. If Samsung leaves Android, someone else will come along and do well. It has happened before.

And Tizen will not be around for a long time, if at all. At least not mainstream. MS is showing now how tough it can be to break into a market that is already dominated by a few others.

Edited by techbeck, Jun 11 2013, 12:55pm :

whoa apple is doing a serious mistake here. in many countries (e.g. in mine) bing is hardly usable compared to google. bing might be excellent in US market, but in mine, it is unfortunately a big joke and a huuuuge reason why i cannot seriously consider a windows phone.

Thats the most ridiculous thing I've ever read. You're refraining from using WP just because the search button takes you to Bing? You do realize that you can change the default search engine in explorer and that Google even has an app on WP with all features like voice search, cards like Google Now etc. so if you want you don't ever have to use Bing? I live in Pakistan and it's true that Google gives much better results, Bing is okay for quick searches. Plus things like built-in translator, music search, QR code, barcode, album and book cover scanner are very handy. The only thing that doesn't work is local scout and I can live with that given all the other great things about WP and no worry of Google spying on you.

Apple has been dropping Google from their devices, so this is no surprise but I do not know anyone who uses Siri.

I assume it's the same issue as the Youtube on WP8 thing. Google blocks integration of their sites by keeping the ad API proprietary. It's kind of ironic after them arguing in court it's okay for them to steal the Java APIs.

Athlonite said,
I'd have thought they would have gone with a search engine that's a little more neutral like Yahoo

Yahoo is powered by BIng. Yahoo is Bing with a skin.

I don't like Bing. Give me google or give me death...

except not really the death part, lets make it ice cream

except i want ice cream and google...

Give me google and give me ice cream!

Much better

For those thinking that Bing is a good search engine... have you compared the results side by side? Perhaps a search for "why microsoft sucks" would be a suitable search? For an extra laugh, see "related searches" and again, compare the results. You'll notice how Bing resembles Google in almost every way... but the actual search results are far, far superior with Google. Google is the clear choice for searches, hands down.

I've left MS sometime in 2000 (though I use windows for gaming) and use Linux daily for, literally, everything else since then. Not a fan of Microsoft, I'm OK with Windows os, but the company itself is absolutely deplorable. Another fun search: "Steve Ballmer going crazy."

I have been an iPhone user since 2008 and have been very happy (as long as I could keep the phones jail-broken) but with Bing integration into Siri and no way to change it, is a deal-breaker. Looks like Android for me or until Apple changes it's mind before my contract is up in 2 weeks (not happening!) HTC One (black edition) is looking good - just gotta make sure I get one without the QA problems.

Edit: Search "Linux vs Windows" and look at Bing's very dated and terrible results compared to Google's current AND relevant results! This is why I can not/will not stand for Bing integration. Good-bye Apple, was nice using your stuff.

Edited by bamm750, Jul 3 2013, 6:53am :

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