Apple Maps manager reportedly fired

The impact of Apple's decision to launch its own home grown maps app for iOS 6 way too early continues to be felt at the company. Apple's head of the iOS division, Scott Forstall, will leave the company in 2013, but some people believe he was fired over not being able to apologize for the iOS 6 Maps release debacle.

Today, Bloomberg reports that Richard Williamson, the actual manager of the mapping team at Apple, was fired this week by company Senior Vice President Eddy Cue. Bloomberg also claims, via unnamed sources, that Cue is planning to put in a new management team for the mapping division, but no specific decisions have been made.

Cue is also looking for advice from other map technology experts on how to improve iOS 6 Maps, according to the story. An Apple spokesperson would not comment on the report.

Apple choose to ditch Google Maps as the default mapping technology for iOS 6 products, like the iPad and iPhone, and replace it with its own mapping software. However, the launch of the map app in September revealed a ton of data errors and mistakes, along with photo images in the maps themselves that appeared warped and distorted. Apple CEO Tim Cook sent out a public letter a few days later apologizing to customers for the iOS 6 Map app release and promised to make it better in time.

Source: Bloomberg | Image via Apple

Report a problem with article
Previous Story

Microsoft: 40 million Windows 8 licenses sold so far

Next Story

NeoGamr Podcast 34 - Wii U bonanza

43 Comments

Commenting is disabled on this article.

Unfortunately, that won't make the maps better.

I can't help but get the feeling that Tim Cook is a bit too heavy-handed. Sure, Eddy Cue reportedly wanted this guy sacked, but it's still Tim Cook that decides what happens there, at this level.

There's been so much going on at Apple lately. Firing Forstall AND Williamson for one single premature product launch sounds like a bit much to me. They're still only people. Well paid people, but still... Steve Jobs made mistakes too. iTunes Ping, anyone? And I blame the month-long lack of availability of ANY iMac model, past or new, from the Apple Store on Tim Cook. He's the guy supposed to keep these things going. OK if there are iMac delays, but then you're supposed to sell the last model in the mean time. I can't imagine how much Apple has lost on this, even with so-so Mac sales. Those sales are only "so-so" in the eyes of Apple. A PC OEM would be thrilled to have that boost.

But we'll see if this helped. Time always tells...

Dot Matrix said,
I heard Tim Cook only did this after his iPhone gave him directions to 1600 Amphitheatre Parkway instead of 1 Infinite Loop.

lol I don't know if you meant it for comic effect but it made me laugh

Dushmany said,

lol I don't know if you meant it for comic effect but it made me laugh

Haha, this exactly!

@Dot Matrix: care to share a link if that's true?
Because I've seen that address mentioned somewhere else before. (1600 Amphitheatre Parkway that is)

GS:ios

Glassed Silver said,

Haha, this exactly!

@Dot Matrix: care to share a link if that's true?
Because I've seen that address mentioned somewhere else before. (1600 Amphitheatre Parkway that is)

GS:ios

1600 Amphitheatre Parkway is the address for the Googleplex in California. And yes, it was for comical effect.

Dot Matrix said,

1600 Amphitheatre Parkway is the address for the Googleplex in California. And yes, it was for comical effect.


Well played good Sir.

Maybe if this had happened for real a friendly Google employee would have handed Cook a Nexus phone to navigate back "home" easily.

GS:mac

So glad to have Google maps once I switched to Android. Android even gets a version that is better than the maps app that was in IOS 5!

I've honestly never had a problem from Apple Maps, works pretty well when I use it. I use Waze most of th time, as I like the reports feature. Isn't it just TomTom data anyways, so any incorrect data came from TomTom.

26-1-3-8 said,
Neowin should be ashamed to let comments like these ride. 99% of comments posted on this site have no substance.

Uhh someone woke up on the wrong side of the bed it seems. It's called a sense of humour bud' in which you seem to be lacking in.

26-1-3-8 said,
Neowin should be ashamed to let comments like these ride. 99% of comments posted on this site have no substance.

So you write comments like "...and your a ****ing idiot!!" to one of the biggest Apple fans around (not fan boy, Glassed is actually a fairly reasonable Apple fan) for making a joke about a product that is not as good as it should be, and it is everyone else that write without substance?

26-1-3-8 said,
Neowin should be ashamed to let comments like these ride. 99% of comments posted on this site have no substance.

You need to get a life. If you don't have a sense of humor, then I'll advise you to disconnect from internet asap. Too damn serious.

26-1-3-8 said,
Neowin should be ashamed to let comments like these ride. 99% of comments posted on this site have no substance.

haha! i love seeing someone's first day on the internet.

It sound like a rushed launch and 99% of the time, a rushed launch is because some high-ups pushed it.

Map Team:-It is too early, we are still populating it.
Cook: i don't care, just launch it.
Map Team: Well, if you insist.

(and month later)

Cook: You are fired.

mrbester said,
How to improve iOS maps? Bite the bullet and license from someone else.

You mean, just like how Google Maps was created?

By the way, Apple Maps has lots of licensed content, but I suppose you know that.

GS:mac

mrbester said,
How to improve iOS maps? Bite the bullet and license from someone else.

I believe they heavily license from TomTom for North American maps.

Axon said,

I believe they heavily license from TomTom for North American maps.

They license from a lot of map providers, TomTom being the biggest supplier or at least the biggest player.

GS:mac

I was thinking more along the lines of the whole kit and kaboodle. Apple suffers from NIH syndrome but would it cost more to license / buy a white label implementation than has already been spent (and let's double that amount for remaining costs to get MVP)?

mrbester said,
I was thinking more along the lines of the whole kit and kaboodle. Apple suffers from NIH syndrome but would it cost more to license / buy a white label implementation than has already been spent (and let's double that amount for remaining costs to get MVP)?

The sad sad truth is, they actually still have a valid contract with Google until next year...

Boy, they really fu**ed this up.

Normally I'm the last to say "fire him!", but this right here... Damn, they aren't leaving for nothing.

GS:mac

remixedcat said,

I just made a damn good omlette so that's why I put that... LOL....


I can relate to your randomness, I almost thought you did.

The funny thing is I'll have an omelette for breakfast in around 7 hours.
Hell yea!

GS:mac

Glassed Silver said,

I can relate to your randomness, I almost thought you did.

The funny thing is I'll have an omelette for breakfast in around 7 hours.
Hell yea!

GS:mac

OM NOM-NOMLETTE!

26-1-3-8 said,

...and your a ****ing idiot!!


Wow... thanks for the insult, champ.
Great atmosphere around here now...
Anything else valuable to add?

GS:mac

remixedcat said,

you use apple maps


Well... I do actually, but in conjunction with Google Maps (webapp)...

I can have a jolly good laugh about Apple Maps, but in my humble opinion it does have its uses.
Unfortunately it's really not ready for stage time.

GS:mac

Glassed Silver said,

Well... I do actually, but in conjunction with Google Maps (webapp)...

I can have a jolly good laugh about Apple Maps, but in my humble opinion it does have its uses.
Unfortunately it's really not ready for stage time.

GS:mac

LOL... everyone does....

remixedcat said,
and he will get lost trying to find a new job and hand his resume to an omlette.

Thanks to you this is a last time I will read neowin and trying to drink something. I lost it...

Most welcome!! Glad to assist!!!


webeagle12 said,

Thanks to you this is a last time I will read neowin and trying to drink something. I lost it...