Apple on the purple haze in iPhone 5 photos; ‘It's normal'

Jimi Hendrix recorded a song called Purple Haze in 1967 and depending on what story you believe, the song is either about drug use or love. Apple certainly isn’t feeling the love at the moment, and someone in Apple had to have been high to release iOS Maps in its current form.

Following on from reports that there was a lot of unwanted purple hazing showing up in some iPhone 5 camera shots, Apple Support has said that this is in fact “normal behaviour.” They provided the following explanation:

Our engineering team just gave me this information and we recommend that you angle the camera away from the bright light source when taking pictures. The purple flare in the image provided is considered normal behaviour for iPhone 5′s camera.

While understandable that there will be some issues with light and flaring, comparing shots on taken on the iPhone 5, 4S, and even a Nikon D300 show that the colour of the shots is definitely better on the 4S. But at the same time, other shots showed no discernible difference in the colouring of the pictures. But it has also been confirmed that the light source isn’t the issue as the hazing has appeared in photos taken using normal settings.

Apple appears to be passing the buck onto the quality of the camera with their response. Remember the response Steve Jobs gave to the masses around the reception issues of the iPhone 4? Just avoid holding it that way. Really Steve, really. At least Tim Cook has acknowledged that iOS Maps is unacceptable.

As there is no confirmed reason for the issue, some have speculated that it could be the coating on the iPhone 5 camera or that it could just be an issue that happens to less expensive camera hardware. Either way, if you’re getting these issues, don’t expect the phone to be replaced.

Looks like our world just got a little more purple.

Source and Image: Mashable

Report a problem with article
Previous Story

HTC One X and One S to get Jellybean starting October

Next Story

Adult material accessible on the Xbox 360, soon.

63 Comments

Commenting is disabled on this article.

My beautiful Galaxy S III which has the exact same camera, doesn't have this problem. Maps work too. The iPhone 5. 5 times the POS the previous model was. If this was happening to Samsung the Apple fans would have been all over it with terrible jokes.


Take your medicine boys. A Apple a day won't keep Android users away. Lmao.
You all stood in line for crap map haven purple bud smoking phone.

I honestly can't believe the stuff people argue about. Listen up folks. The iPhone 5 and 4S have the exact same camera sensor. The only different is it was made thinner to fit the 5. Also the Galaxy S III also has the exact same camera, yet I haven't seen any flare whatsoever.However it can be a common issue. However mist other camera makers use colors that tend to blend better lime blues or greens. The flare is caused by how direct light reflects on the coating.howvere I have never seen it that dark. Its usually much more faint and looks like it fades cleanly into the light. This pic above looks lime total crap.I see 3 possible issues, 1 - the coating is to thick or dark, 2 - the exposure stettings are bad, 3 there is a defect in the camera.Either way its not Apples fault. They never tested the sensor just lime they didn't test the maps. They simlybstuff it in the phone knowing fools would buy it anyways. The quality of the iPhone has gone to shyte. FACE IT!!!!

I don't have any images I've taken that are overly purple. I just took a pic of the sky with the sun in it and it came out fine. Maybe they ARE holding it wrong.

Looking at the 4s picture I notices another problem, the camera(phone) inserts apple ads in photos with a strong light towards the phone

LOL....now people are purposely pointing the camera at the BRIGHT SUN and taking photos to see if they have the purple haze. Good job! keep that up and then people will start complaining about their camera failing, or degraded performance in low light. As with looking at the sun with your NAKED eyes, you will eventually damage the retina of your eye. The same thing will happen to the ccd of the camera phone.

Not commenting on the iPhone pictures, but the person who took the three comparison pics should really clean the lens on their Nikon properly. Lots of dust on that lens.

Simple there is no fix for this problem, apple know that the problem is with the camera not the software and they can't fix it

vhaakmat said,
Let's see wait and see how the Apple drooling/loving devotees are now going to explain this away....

I wouldn't call myself an Apple devotee and I have no answer for why it happens, but I'll say that I don't give a damn because I don't take the kind of pictures affected by this problem.

Simples!

Hardcore Til I Die said,

I wouldn't call myself an Apple devotee and I have no answer for why it happens, but I'll say that I don't give a damn because I don't take the kind of pictures affected by this problem.

Simples!

Hahahaha, that's one explanation... But as the sample shows, the previous phone had no problems taking these type of pictures... So now that you have (or will buy) the iPhone5 you're screwed if you thought of taking these type of pictures, but hey, no worries, there must be a very good reason for this "feature"... LOL

Its prolly the sapphire lens causing it which will be only be able to fix in software though trying to remove it. Begs the question did apple do any testing on this device or did they just throw it together andfigured no point fixing it cus ppl will buy it anyway? Apple seem to be really slacking since jobs died. Could this be the start of apples downfall

The clouds are different so must've been a different time of day
Obviously the sun was purple that particular time of the day

As far as I can tell, it's just lens flare, only purple for whatever reason. But avoiding lens flare regardless camera will make you a better photographer, so I personally don't quite see the fuss. And I do see where Apple is coming from. Lens flare isn't exactly unheard of. A purple-ish one may be a new twist, but still: regardless of color, they will usually ruin your photo and is best avoided by indeed quite literally "holding it differently". Regardless if you happened to be holding an iPhone 5, 4S, Galaxy S3, or a DSLR. That, or get/assemble some sort of lens cover.

Northgrove said,
As far as I can tell, it's just lens flare, only purple for whatever reason. But avoiding lens flare regardless camera will make you a better photographer, so I personally don't quite see the fuss. And I do see where Apple is coming from. Lens flare isn't exactly unheard of. A purple-ish one may be a new twist, but still: regardless of color, they will usually ruin your photo and is best avoided by indeed quite literally "holding it differently". Regardless if you happened to be holding an iPhone 5, 4S, Galaxy S3, or a DSLR. That, or get/assemble some sort of lens cover.

Are you serious with the better photographer comment? This is a consumer device and people taking pictures with it are expected to not be photographers and not know anything about taking pictures other than pointing and shooting (hence the term point and shoot camera). The iPhone or any other consumer camera should be able to adjust itself automatically to any condition and take a good enough picture. The iPhone obviously fails in more cases and conditions than other phones, including the older iPhone that is able to take a better picture in the exact same scene and light conditions. Apple failed in yet another area to deliver quality experience. Sorry but people who defend an obvious failure need co dependency treatment for Apple products. They can do no wrong....

Obry said,

Are you serious with the better photographer comment? This is a consumer device and people taking pictures with it are expected to not be photographers and not know anything about taking pictures other than pointing and shooting (hence the term point and shoot camera).


I meant it as "makes you a better amateur photographer". Also, this is besides the point of this discussion, but a P&S camera can also be geared for prosumer use. Just check out the Sony RX100. Times are changing along with sensor technology.

The iPhone or any other consumer camera should be able to adjust itself automatically to any condition and take a good enough picture.

No phone camera takes a "good enough picture" under "any condition".

The iPhone obviously fails in more cases and conditions than other phones, including the older iPhone that is able to take a better picture in the exact same scene and light conditions.

Are you sure?

http://www.dpreview.com/articl...iew-apple-iphone-5-camera/3

Ficman said,
Good Lord stop taking pictures outside

In-door pictures arent particularly good either so I guess its a case of taking a picture of nothing....

You know what's funny? People complaining about the purple haze problem are probably the same that will apply crappy Instagram filters to their pictures

FoxieFoxie said,
You are all a bunch of haters, it's sun's fault because it's too bright.

In related news, Apple announced today a new initiative to launch a rocket at the sun to dim it so their phones can take real pictures.

I saw a video with a guy with hair dyed red. And the capture of his head looked like a stereoscopic image. A red and grey overlapping each other. Just on his red hair tho, the rest of him was fine.

There is no problem with the camera; the problem lies with the users simply not appreciating the purple haze the iPhone 5 is adding to the photo for them.

virtorio said,
There is no problem with the camera; the problem lies with the users simply not appreciating the purple haze the iPhone 5 is adding to the photo for them.

Exactly. It's not a flaw, it's a feature.

Dean Wagner said,

Exactly. It's not a flaw, it's a feature.

Indeed. In the next patent dispute we'll get to see that this feature is worth $50, just like the scroll effect was $50

Dean Wagner said,

Exactly. It's not a flaw, it's a feature.

May be they will update their website with this revolutionary new camera feature...

The purple is from the coating on the lens, you get this on all cameras. The reason you don't see it is the software/hardware filters it out. Seems the iPhone 5 is not doing this. Hopefully not a hardware flaw and will be fixed in an iOS update.

By the way you can damage your sensor when photographing the sun directly.

Yazoo said,
The purple is from the coating on the lens, you get this on all cameras. The reason you don't see it is the software/hardware filters it out. Seems the iPhone 5 is not doing this. Hopefully not a hardware flaw and will be fixed in an iOS update.

By the way you can damage your sensor when photographing the sun directly.

Reflection off the IR filter perhaps? Or maybe its part of that new sapphire lens? I didn't think cameras that small had lens coatings since the lens is plastic (on previous models)

Yazoo said,
The purple is from the coating on the lens, you get this on all cameras. The reason you don't see it is the software/hardware filters it out. Seems the iPhone 5 is not doing this. Hopefully not a hardware flaw and will be fixed in an iOS update.

By the way you can damage your sensor when photographing the sun directly.

No, they use sapphire lens which is purple when directed to the sunlight

myxomatosis said,
"Avec Apple, je vois la vie en rose"

venga macho que no es divertido leerte en otro idioma! (C'mom not funny read you on a different language)

Nashy said,
Probably just a different coating on the lens.

I think we have an Apple engineer here... thkx for clearing up on the issue...

oh common... it could be the lens, the sensor or even the software...

Nashy said,
Probably just a different coating on the lens.

fuk i knew it, they put purple on the lens to make you buy iPhone 6 featuring iLens with no purple colouring!!

onesolo said,

I think we have an Apple engineer here... thkx for clearing up on the issue...

oh common... it could be the lens, the sensor or even the software...


Why in the world would the software want to add a lens flare!?

Northgrove said,

Why in the world would the software want to add a lens flare!?

... Wot? This is about the purple hue, not the lens flare itself. Taking a photo with lens flare in it is just a good way to make the purple hue appear, thats why it's shown off here. And it's entirely possible software could be the problem.

ingramator said,

fuk i knew it, they put purple on the lens to make you buy iPhone 6 featuring iLens with no purple colouring!!

Presenting you iphone 5S Sept 2013 isheeps meeeehhhhh!!!!!

webeagle12 said,

Is this a best you could come up with?

...its actually a valid reason. The iPhone 5 has a sapphire crystal lens cover, and it is this that might be causing the purple haze.

webeagle12 said,

Is this a best you could come up with?

I don't give a **** if it's purple. I don't use an iPhone, and I don't plan to use one. I'm just not 100% bias with my gadgets like most of Neowin.

So instead of bagging out people's opinions and thoughts on something, I put something forward to discuss. Unlike you, who just troll other people's comments.

Gotta love Apple, it's never their fault always the user Any other company would be forced to actually fix the problem but not Apple...

Neobond said,
You're photographing it wrong!

Not to be a spoil sport.

But isn't this 'joke' perpetrated on a misquote of a response Steve Jobs made to one person one evening?

It wasn't "You are holding it wrong." it was "Just avoid holding it that way." which is not as funny no.... but .... anyway.