Apple press event October 20, 'Back to the Mac'

Apple has begun to alert the press that they will be holding an event on October 20. The event, which has a tag line of 'Back to the Mac', will naturally be focusing on the Mac side of Apple's operations.

The image doesn't give many hints about what to expect besides potential new hardware or a product refresh. The lion behind the logo may indicate that they are ready to talk about the next version of OS X. While it seems like Snow Leopard was just released, Apple has a habit of releasing an OS update every 18-24 months and announcing the new platform about a year before it goes on sale. 

There have been a shipment of Verizon iPhone rumors over the past few months but it's highly unlikely that any announcement will be made regarding that device. A more likely update would be refreshed MacBook Air devices, which have not seen an update for some time. What else Steve and Apple will show off is a mystery that will be unveiled next week, just a day before Microsoft starts selling its Windows Phone 7 devices.

Image Credit: Engadget.com

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56 Comments

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Might watch as I want to see iLife '11 with the rumours about iChat with facetime and a Windows version.

And OS X Lion ... Who bet's it will be a few system fixes, updates and such just like SL. I think it needs a bigger update. Like Windows gets every 3-4 years.

Plus all new macs with 1 or 2 changes... Just £500 extra than previous macs and still overpriced compared to similar spec computers.
I bet you will see this "Touch-Screen Mac" here though, no doubt it will NOT be under £1000.

TechDudeGeorge said,
Who bet's it will be a few system fixes, updates and such just like SL.

Extremely unlikely.

.Neo said,

Extremely unlikely.

Unlikely indeed. Just like Leopard was a big jump from Tiger. Lion will be a big jump from Snow Leopard.

If they do not announce touch screen support I am going to cry.

Maybe they will include HDMI which is infinitely more useful than that Mini DV nonsense. I am not to fussed about super high end graphics or incredible speed. I prefer build quality and stability.

ccoltmanm said,
Microsoft needs to build up hype for events like this.

the sad thing is that people themselves build and contribute to the Apple hype compared to Microsoft releases

ccoltmanm said,
Microsoft needs to build up hype for events like this.

Why? MS is like Coca Cola. They don't need to do this stuff.

astroX said,
I'm even excited about what's new for Mac OS X Lion 10.7 even though I'm a Windows user

I'm hoping it's something decent, as OS X has seemed pretty "meh" since Windows 7.

For the record, I don't have a Mac either. I just like good competition.

dead.cell said,

I'm hoping it's something decent, as OS X has seemed pretty "meh" since Windows 7.

For the record, I don't have a Mac either. I just like good competition.

Then how did you decide OS X seemed pretty "meh" since Win7? Its concept, work flow and functionality is still superior, speaking as a user of both. Windows has yet to regain my unconditional love.

I'd quite like an update to the MacBook Air, and for the MacBook White and MacBook Pro 13". All three are now dated with Core 2 Duo CPUs and could really do with the Core i-series as used in the rest of the range.

Mike Brown said,
Sweet. I'm curious to see what direction they're going to take the Mac in.

Haven't you heard? It's gonna be magical. All over again.

IOS 4 the Mac? As I posted in the forum thread wasn't there speculation they were moving ios to the mac platform?

DavidM said,
IOS 4 the Mac? As I posted in the forum thread wasn't there speculation they were moving ios to the mac platform?

I'm also pretty sure they will do this someday, but right now, iOS is far from being ready for a desktop platform. Maybe in 3 years at least...

DavidM said,
IOS 4 the Mac? As I posted in the forum thread wasn't there speculation they were moving ios to the mac platform?

If iOS becomes default for desktop / laptops I'm moving back to Windows.

Please tell me they update the MacBook Pros so they are competetive, and not ridden with NVIDIA-based bugs. Part of me wishes they'd go back to the PowerPC...

d4v1d05 said,
Please tell me they update the MacBook Pros so they are competetive, and not ridden with NVIDIA-based bugs.
There's a okay chance that they might upgrade the MacBook Pro. It's approaching the end of its average life cycle (in about 25 days). At the same time, it took them 10 months to upgrade last time (finally introducing Core iX processors into their lineup), and since we are on the verge of having Sandy Bridge CPUs, I doubt they will want to upgrade now. ( http://buyersguide.macrumors.com/#MacBook_Pro )

Since they have been spending the last few months getting nVidia to release better OS X drivers (I want to say the last two or three major updates have all mentioned "graphics" in them), I doubt they are too concerned. Plus, I have not really noticed any issues on my 2010 MBP.

d4v1d05 said,
Part of me wishes they'd go back to the PowerPC...
Quite the undertaking considering that Snow Leopard (10.6) removed PowerPC support entirely.

pickypg said,

Quite the undertaking considering that Snow Leopard (10.6) removed PowerPC support entirely.
I just felt the build quality/parts quality of the powerpc products was better. And I had issues with my 2009 macbook pro which prompted me to sell it (that and a shortfall of cash, thanks to university)

And I guess you're right, I don't have enough cash to buy a MacBook Pro at the moment, so I guess I'll just have to wait, should have enough money by this time next year! Haha

Note also that many "nVidia bugs" were due to improper cooling designs (style over function) when Apple tried to move to more modern GPUs. Hopefully the engineering AND driver issues have been resolved in these new machines. It would be nice to look at buying a Mac that wasn't running graphics from 1-2 years ago.

d4v1d05 said,
I just felt the build quality/parts quality of the powerpc products was better.
I can see that. I never owned a PowerPC Mac, but I have seen many occasions where people that do still have them running, and doing relatively useful things (they can still surf the internet and use Office after all). Usually it's simply the whole speed that gets to people using them, in terms of pushing them to upgrade.

Honestly though, I am not so sure that I blame the shift to Intel though. Rather, I expect it has a lot more to do with growing pains of supporting a much grander style of mass production. Lately, I could see it becoming a problem with being too much in bed with Intel though. Being forced to use an Intel supplied chipset in addition to the processor is a bit over the top. I hope that nVidia is able to get back into the game of making Intel chipsets. Their GPUs have been disappointing recently, but they always had great motherboards. Plus, it would be good to diversify suppliers: Intel processors, with nVidia boards using AMD GPUs.

d4v1d05 said,
should have enough money by this time next year! Haha
Good luck.

I'm curious what they plan on adding. I expect they will add some sort of touch support into the OS, but if that's pretty much it, then I will be extremely disappointed.

tomcoleman said,
OSX LION lol

Yeah man that would be the end of the big cat inspired names, any name coming after that would sound like a lesser version or something, cause the its the king in everyones mind. Maybe they'll switch to primates or even cooler: snakes. , nice to be able to post something before the apple haters and the lovers start their cat fight, trolling each others comments.

Meconio said,

Yeah man that would be the end of the big cat inspired names, any name coming after that would sound like a lesser version or something, cause the its the king in everyones mind. Maybe they'll switch to primates or even cooler: snakes. , nice to be able to post something before the apple haters and the lovers start their cat fight, trolling each others comments.

Mac OSX Lolcat

Meconio said,

Yeah man that would be the end of the big cat inspired names, any name coming after that would sound like a lesser version or something, cause the its the king in everyones mind. Maybe they'll switch to primates or even cooler: snakes. , nice to be able to post something before the apple haters and the lovers start their cat fight, trolling each others comments.

A lion speaks to a lesser name than a tiger.