Apple probably not attending CES 2010, despite rumors

Some of the big Apple news from the beginning of the year was that Apple would not be attending the Macworld Expo, stating that 2009 would be their last, despite the event being solely dedicated to their company. After this announcement, many speculated that the company might focus on other events, or in particular, the Consumer Electronics Show, which runs around about the same time as Macworld. Recently, news broke that the Apple's CEO, Steve Jobs, had been asked to keynote at CES, in which he has not responded. The Wall Street Journal stated that Apple will attend, but they've now updated their article after being called out, according to Apple Insider.

Here's the play by play: the WSJ initially stated that Apple was definitely going to be attending the CES in 2010. However, when the author of the article, Ben Charny, was at a dinner with the CEA Chief Executive, Gary Shapiro (who was said to have contacted Jobs, asking for him to be at CES), he was accused by Ryan Block (former editor of Engadget) of writing false information. Shapiro backed up the accusation, saying that Charny's article was, "specious and flatly wrong."

Engadget says that, yes, Apple still could potentially exhibit at the show, but it's unlikely. "Bottom line, though is that if Gary had even gotten remotely close to implying Apple would be at CES, this shoddily sourced piece by Charny wouldn't have been the earliest story with the scoop nearly 24 hours after the fact -- laptops would been immediately out for reports filed from the dinner table," they wrote, hence the WSJ correction.

So, Apple fans, it's time to get those hopes back under control, because chances are, we won't be seeing the computer maker at CES next year.

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11 Comments

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Rumors my ass. Don't multiple people have to come up with the rumor in order for it be actually be a rumor, let alone a rumor with any sort of credibility? The person who said apple was going to CES straight up lied or was just damn confused.

It will be interesting to see how Apple reacts when Windows 7 launches.
Them not showing up at CES just proves that they are terrified of a vastly superior OS stealing their thunder.

...or that when they said they prefer to not go to trade shows because doing their own keynote or simply announcing a product online is better for them financially and publicly... they weren't lying.

Not surprising in the least. Why surround themselves in a sea of competitors (and mediocrity) when they have (had) a dedicated, developer-enthused, media-focused conference of their own?

speedstr3789 said,
In other words. Why surround yourself with better, cheaper products when they have(had) a sheep conference of their own.

I've still yet to understand why using a product by a certain company makes you a sheep And that's saying something... I live in New Zealand

Sam Symons said,
I've still yet to understand why using a product by a certain company makes you a sheep


Using a product by a certain company does not make you "automatically" sheep. It makes you sheep when you pay hundreds of dollars more for same product just because of a logo...

It makes you sheep when you pay hundreds of dollars more for same product just because of a logo...

You know some people use the products because they like them. I know that must seem incomprehensible to the folks who are totally unable (or unwilling) to accept Apple products as nothing more than fashion accessories, but part of the reason why they're so popular is because they make good products which are easy to use and look great.

I'm willing to accept that there are some people who use their products just because everyone else does. But anyone who roundly dismisses all Apple product owners as sheep are either incredibly naieve or (frankly) stupid.

Chicane-UK said,
You know some people use the products because they like them. I know that must seem incomprehensible to the folks who are totally unable (or unwilling) to accept Apple products as nothing more than fashion accessories, but part of the reason why they're so popular is because they make good products which are easy to use and look great.

I'm willing to accept that there are some people who use their products just because everyone else does. But anyone who roundly dismisses all Apple product owners as sheep are either incredibly naieve or (frankly) stupid.

Although it does make you a sheep when you like all their products. I love macbooks because I can do what I want with them. They are a bit expensive compared to other laptops with same specs but are great quality, beautiful and software on it is not locked down. I can install linux/windows as well.. Same is not true for iPods and iPhones and thats why I will never own them. They also lack many simple features found in other products for years.

Eastwind said,
Using a product by a certain company does not make you "automatically" sheep. It makes you sheep when you pay hundreds of dollars more for same product just because of a logo...

Or maybe you just happen to like the OS and bundled software. :-p

I bought my MacBook Pro because I think it's the best UNIX-based OS oriented for the desktop in the world, and the sheer performance of the laptop otherwise, speaking of hardware. It comes bundled even with lots of software development tools, which is perfect for me, being a developer. Some hundred dollars more for this, among other things? What is the problem? Yes, I could go Windows and assemble something with freeware apps and uninstall the idiotic bundled McAffee trial and various other middleware on that cheap Dell computer, but I happily pay for convenience and finding something that feels "just right" for my needs and demands out of the box.