Apple Q3 2010 earnings, Mac up 33%, 8.4 iPhone & 3.27 million iPad sales

Apple announced its financial results on Tuesday for the third quarter of 2010 ending June 26.

Amongst the announcements was the news that the company posted record revenue of $15.7 billion and net quarterly profit of $3.25 billion, or $3.51 per diluted share. Apple said it had sold 3.47 million Macs during the quarter, an increase of 33 percent from the quarter last year. The company also sold 8.4 million iPhones during the quarter, a 61 percent increase from the quarter last year. iPod sales dipped significantly by eight percent indicating that consumers are slowly moving to all in one devices such as the iPhone. The Company began selling iPads during the quarter, with total sales of 3.27 million.

“It was a phenomenal quarter that exceeded our expectations all around, including the most successful product launch in Apple’s history with iPhone 4,” said Steve Jobs, Apple’s CEO. “iPad is off to a terrific start, more people are buying Macs than ever before, and we have amazing new products still to come this year.”

Apple once again had a strong quarter and blew past Wall Street estimates. Apple's previous Q1 and Q2 2010 results were strong mainly thanks to iPhone sales. The iPad sales are extremely strong and nearly topped Mac sales for this quarter. Apple launched its iPad tablet computer earlier this year and sold 300,000 units on the first day of sales. The iPad has managed to grab 0.04% of the global browser market share since its launch. Apple also launched the iPhone 4 in June. Apple CEO Steve Jobs herald the launch as "the most successful product launch in Apple’s history."

Despite shifting 1.7 million units in its first weekend of sales, not everything went to plan for the iPhone 4 launch. Prior to the launch, customers who pre-ordered their device and received it a little early, began reporting widespread reception issues when holding the iPhone 4 with their left hand. Apple eventually responded to the reception reports and said it planned to issue a software fix. This software fix (iOS 4.0.1) corrected a bad algorithm for displaying signal bars but did not address the core issue of poor antenna performance. Apple was forced to hold an emergency press conference and promised a free case for every iPhone 4 user.

Apple is expected to announce a new "Magic Trackpad" device in the coming weeks. Gadget blog, Engadget, recently discovered an FCC filing which could mean Apple will reveal the device shortly. Apple's stock price went up nearly 3% during after-hours trading on the NASDAQ in reaction to the earnings results.

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The bigger they are the harder they fall. Jobs responded to the iPhone issue like everything is alright. iSheep accepted that. There is no class action lawsuit and the next time Apple releases a defective product, Jobs will simply say "**** off, you ain't getting something". And that will be his (and Apple's) downfall. Stockholders are satisfied, but people aren't. And when people begin to show their dissatisfaction, stockholders show that they have no mercy.

Before the first iPhone launch, When asked How Motorola is prepared for the iPhone, Motorola then CEO said something like : how Apple is prepared for us? but in the following years, He only saw his company spin into a ****hole. That was before Android.

Yup, Jobs has a lot of people suckered. I wouldnt go with a company that openly lies and places blame on others. I am sure Motorola will do a better job with the Droid X issues and so far they are.

techbeck said,
Yup, Jobs has a lot of people suckered. I wouldnt go with a company that openly lies and places blame on others. I am sure Motorola will do a better job with the Droid X issues and so far they are.

Not lying, Motorola, Droid X... Is it them who stated that the screen was 720p before launch?

PsykX said,

Not lying, Motorola, Droid X... Is it them who stated that the screen was 720p before launch?

That all you got? Really?

PsykX said,

Yeah, what a deception

The weirdest thing is going back to a 1 month period pre and post iPad launch. Even 1 month and even later sometimes after that people were labeling it a failure. How stupid they were

Brendando said,

The weirdest thing is going back to a 1 month period pre and post iPad launch. Even 1 month and even later sometimes after that people were labeling it a failure. How stupid they were

Before the launch, we knew the iPad was a failure. After the launch, we saw how well Steve Jobs could sell a useless piece of crap.

andrewbares said,

Before the launch, we knew the iPad was a failure. After the launch, we saw how well Steve Jobs could sell a useless piece of crap.

It's actually not bad at all, I've tried one physically. I'm not going to buy one because my comparable devices already do more (iPhone + MacBook Pro). But honestly I've been amazed by how fun this thing is to use.

Right now, the strength of the iPad is CLEARLY iOS3 and the fact that it has the best touch screen on the market.

I'm still going to state that, since it's the beginning, not a lot of apps are available on the iPad and it still lacks Multitasking, Folders, and a lot of other iOS4 features, as well as storage and a webcam. But the 2nd version of the iPad with iOS4 features? It'll definitely blow the market away in this domain.

andrewbares said,

Before the launch, we knew the iPad was a failure. After the launch, we saw how well Steve Jobs could sell a useless piece of crap.

Hmm, I'm on my useless piece of crap right now.

You have to admit, they've set a standard for tablet hardware, nothing even currently announced looks anywhere near as solid as the iPad.


I find it very useful, it's much lighter and lasts much longer than a laptop, so i have it with me literally everywhere.

I pretty much surf neowin only on my iPad..

Just because its not exactly what you think a product should be, doesn't make it a bad product.

Also, to say it's useless (which by definition meaning "doesn't have a use") isn't really accurate (though it might be within the scope of your life, personally, I email (both personal and work) browse the web, use Twitter, YouTube and play games.

Also, why the bitterness? Its just a product. Relax

Most likely they are going to release a 7" ipad around Jan. - Feb. 2011 ..
If they did a 32GB version around $299, I most likely would get one ..

The only thing I wouldn't get is a laptop ... I don't like laptops .. I prefer
a desktop. Also, I prefer Linux or Windows ... don't like OS X ..

So, make a smaller version of the ipad ... soon ... ..

GenBlood said,
Also, I prefer Linux or Windows ... don't like OS X ..

Considering OS X's open-source Unix base (Darwin), it really isn't too far removed from Linux when you get right down to the core of things. Hell, you can even install Gnome or KDE on top of OS X, and you can also compile many Linux-based programs to run on OS X with little or no changes. Those that DO need a lot of work can usually be found pre-compiled as well. So what is it exactly that you don't like about OS X when compared to Linux?

Hopefully they will continue to put money into R&D and continue their current streak of pushing new products out the door. I for one am looking forward to what they come out with next.

PhillAholic said,
Hopefully they will continue to put money into R&D and continue their current streak of pushing new products out the door. I for one am looking forward to what they come out with next.

Gotta agree with you there...regardless if you like the company or not, what they do has a huge impact on the industry.

bdsams said,

Gotta agree with you there...regardless if you like the company or not, what they do has a huge impact on the industry.

In the mobile industry maybe. In the computer industry, a very small impact.

andrewbares said,

In the mobile industry maybe. In the computer industry, a very small impact.

I don't agree with "very small" anymore. Small maybe, but not THAT much. They have what, 10% of market share in the USA now? Very small in my book would be 1% or so, like what they had a few years ago, when Apple was going to hell.

CoLdFuSi0n said,
Who cares?

Even if you don't hold any love for the fruit, selling more macs means more competition, which means other companies up there game!

Competiton FTW!

Tom W said,
Those iPad sales numbers are impressive...nearly as much as the Mac!

Wow I'm really surprised about Mac sales being up 33%. With all the talk of Desktop/Laptop being replaced by tablet and smartphones. I guess people still want their macbooks and iMacs!

GeekTwo said,
Can we try commenting on this without flaming? :>)

I think I gave credit where credit was due. Those are impressive figures and as an unabashed capitalist, I have to appreciate that Plus, the drinks are on Apple this time eh!?

With all that money they can afford to actually address the iPhone 4 signal issues. A case is not a solution. I saw somewhere that a recall would cost $1bn, they can defiantly afford it.

thealexweb said,
With all that money they can afford to actually address the iPhone 4 signal issues. A case is not a solution. I saw somewhere that a recall would cost $1bn, they can defiantly afford it.

Heck, with all that money they could afford to put a contract out on each unhappy customer...probably buy an island too and call it Appleland.

thealexweb said,
With all that money they can afford to actually address the iPhone 4 signal issues. A case is not a solution. I saw somewhere that a recall would cost $1bn, they can defiantly afford it.

Remember there are no signal issues. The case is a 2 cent non-solution to a non-problem.

Lamerz4391 said,

Remember there are no signal issues. The case is a 2 cent non-solution to a non-problem.

Non-solution yes non-problem no

How exactly is a case (which most people would be using anyway) which eliminates the antenna problem completely NOT a solution? I know of very few people that have iPhones that don't have some sort of skin or case on them. Literally EVERYONE I see when I'm at the mall or other places that is using an iPhone has it in a case of some sort.

Lamerz4391 said,

Remember there are no signal issues. The case is a 2 cent non-solution to a non-problem.


Get out of here and never come back. You are delusional.

roadwarrior said,
How exactly is a case (which most people would be using anyway) which eliminates the antenna problem completely NOT a solution? I know of very few people that have iPhones that don't have some sort of skin or case on them. Literally EVERYONE I see when I'm at the mall or other places that is using an iPhone has it in a case of some sort.

Because it clearly covers up a problem, quite literally. A true "solution" would be to fix the phones.

thealexweb said,

Non-solution yes non-problem no


But seriosly I was looking to how many droped calls related to the "lost of signal", and couldn't find it, a couple of friends of mine who are not geeks or nerds (like us ) they hadn't even notice that in their iPhones 4 until I pointed it out, actually I was just asking them how annoying it is? and they answer back, "do you really look for those bars in any phone prior to make a call or like me just look for it when the call gets dropped".

I'm not trolling or being sarcastic I'm just really curious about it, it seems more like a media tech overrated scandal, I was watching the test and it really gets down, but they neither make a comparation with previous iphones or differents brands, nor they compare the ability to make an actual call or the sound quality of one with that handling method;....for me the phone part of every iPhone its the worst part of it. So far my two friends have no complains beside the usuals with the iPhone 4, and I don't have plans to get one, i'm in love with android.

Xenosion said,

Because it clearly covers up a problem, quite literally. A true "solution" would be to fix the phones.

And how exactly do you propose that they do that? The antenna system is integral to the structure of the phone (that metal band around the edge of the iPhone 4 IS the antenna). The only way to "fix" the phones would be to totally redesign them and offer an exchange program for the current model to the new ones. That would take a significant amount of time, money, and frustration on the part of end users. They have offered to pay for cases for everyone who has bought the iPhone, which is a workable solution. Do you really know THAT many people that use their iPhone without some type of case on it?

Meconio said,
I was watching the test and it really gets down, but they neither make a comparation with previous iphones or differents brands

Watch the video of the Apple press conference. They show comparisons with several other brands, and all of them have similar issues.

roadwarrior said,

And how exactly do you propose that they do that? The antenna system is integral to the structure of the phone (that metal band around the edge of the iPhone 4 IS the antenna). The only way to "fix" the phones would be to totally redesign them and offer an exchange program for the current model to the new ones. That would take a significant amount of time, money, and frustration on the part of end users. They have offered to pay for cases for everyone who has bought the iPhone, which is a workable solution. Do you really know THAT many people that use their iPhone without some type of case on it?

You act like what you described is so absurd. Maybe they have designed a phone without such a huge and apparent flaw.

I really don't care how many people have or don't have a case or would or would not have one. That is completely beside the point that the phone has a problem that needs to be fixed not covered up.

Xenosion said,

Because it clearly covers up a problem, quite literally. A true "solution" would be to fix the phones.

It's too late, really. The mistake is done and there's no turning back because it's not major in the sense that... you won't die because of the problem (now there would have been a recall lol).

Between you and me, what would the recall be ?
- Take the iPhone
- Put a plastic border around it
- Send it back.
That's how other phones are made, with a plastic border around it so that your body has no direct access to the antenna. The case pretty much does exactly the same thing.

Plus, if you were in the shoes of the CEO, you'd have done the same thing. It covers the problem, it protects the phone, and it doesn't cost a lot. A recall would have been a waste of money for you while there's another solution that's similar.

I still have a hard time to believe they weren't aware of the issue way before though. That kills me.

roadwarrior said,

Watch the video of the Apple press conference. They show comparisons with several other brands, and all of them have similar issues.


No I meant the video from consumer reports, I didn't watch the conference, I still believe its just media hype not a real issue (OK maybe if you're anal retentive sure grabbing your phone in a specific way and losing bars can be a reason to go nuts), normal people still ranked the iPhone 4 as the best smartphone (even better than HTC's evo).

" net quarterly profit of $3.25 billion"...sweet mother...there bankroll is impressive, I wonder what there going to do with all the cash they have been saving?

bdsams said,
" net quarterly profit of $3.25 billion"...sweet mother...there bankroll is impressive, I wonder what there going to do with all the cash they have been saving?

I personally think they need to start buying companies. How much is foxconn worth? They should be trying to make more of their own components which in the long run will help them.

I think manufacturing has been their biggest issue this quarter, they just can't keep up with the demand which I think is ridiculous for a company that has so much money in the bank. Although I'm aware it probably takes a good year to set up a new manufacturing plant.

DomZ said,
How much is foxconn worth? They should be trying to make more of their own components which in the long run will help them.
800.000 employees, $62.000.000.000 revenue. Good luck with that.

JHH said,
800.000 employees, $62.000.000.000 revenue. Good luck with that.

Wow. Didn't realize they were so big. I still think apple shoulg try and control/own as much of the manufacturing as possible. They wint be buying foxconn though lmao

JHH said,
800.000 employees, $62.000.000.000 revenue. Good luck with that.

Wtf, where are you getting this? Even Microsoft isn't that big. Apple is listed as 34,000 on Wikipedia.

Trong said,

Wtf, where are you getting this? Even Microsoft isn't that big. Apple is listed as 34,000 on Wikipedia.

These are the numbers for Foxcom, not Apple :-)