Apple removes Google references in iPhone OS 4.0

By Andrew Fairbairn, Hot! 80

The announcement of the iAd mobile advertising platform by Apple at their iPhone OS 4.0 event on Thursday may have seemed like a big enough kick in the teeth for Google, with Apple directly invading another one of the search giant's main areas of revenue and expertise. But now it seems that Apple have continued their rift with Google by also removing references to it in the search function of the mobile Safari browser.

The updated Safari app in version 4.0 of the iPhone OS now uses the text "Search" on the search button instead of the previous "Google" branding, as noted by iLounge and picked up by MacRumours. It does, however, still use Google's search engine to perform the search. The significance of this change is currently unknown, but it could be related to two recent developments.

Rumours have been circulating recently that Bing may replace Google as the default search engine on the iPhone, iPod touch, and now iPad as well. The default search provider is responsible for providing local information in the maps app as well as web search results. It has also been suggested that Apple could build their own search engine in order to prevent Google from gaining valuable analytical data that would give it an insight and advantage in the smartphone and application market.

Image courtesy of MacRumours.com

Comments (80)

Reply
Chasethebase Reply

Makes sense really, regardless of if it's to do with recent events. Even if you're using Yahoo and it says Google on the blue button. Then it gets strange.

(Unless it changes automatically then I dunno).

Chris Reply

Chasethebase said,
Makes sense really, regardless of if it's to do with recent events. Even if you're using Yahoo and it says Google on the blue button. Then it gets strange.

(Unless it changes automatically then I dunno).

It changes to Yahoo! as well.

sphbecker Reply

Chasethebase said,
Makes sense really, regardless of if it's to do with recent events. Even if you're using Yahoo and it says Google on the blue button. Then it gets strange.

(Unless it changes automatically then I dunno).

Yes, I always thought that was really dumb. The button starts the search. Search is a verb, Google is not.

vetKushan Reply

sphbecker said,

Yes, I always thought that was really dumb. The button starts the search. Search is a verb, Google is not.

As a matter of fact, Google IS a verb:

http://dictionary.reference.com/browse/google

"to search for information on the Internet, esp. using the Google search engine"

sphbecker Reply

Kushan said,

As a matter of fact, Google IS a verb:

http://dictionary.reference.com/browse/google

"to search for information on the Internet, esp. using the Google search engine"

Okay maybe, but that doesn't mean I have to like it, lol

illegaloperation Reply

Kushan said,

As a matter of fact, Google IS a verb:

http://dictionary.reference.com/browse/google

"to search for information on the Internet, esp. using the Google search engine"


Google is a genericized trademark

bestbuy Reply

Kushan said,

As a matter of fact, Google IS a verb:

http://dictionary.reference.com/browse/google

"to search for information on the Internet, esp. using the Google search engine"

I think Google once said that people shouldn't use google as a verb

C_Guy Reply

bestbuy said,

I think Google once said that people shouldn't use google as a verb

To clear up the confusion:

Google is a name, not a verb.
"Googling" is a verb... but Google doesn't like people to use it.

Northgrove Reply

Chasethebase said,
Makes sense really, regardless of if it's to do with recent events. Even if you're using Yahoo and it says Google on the blue button. Then it gets strange.

(Unless it changes automatically then I dunno).


100% agreed. I think this specific example could just as well have to do with usability.

I *am* trying to search, and when I've used an iPhone, I was a bit surprised to see "Google" there. You rarely have products hardcoded onto button texts, regardless if you use Windows, Mac, Linux, or whatever.

xn--bya Reply

Microsoft and Apple go against Google?

vetAndrew Lyle Reply

ale07 said,
Microsoft and Apple go against Google?

Sure, why not? It's how you stop the unstoppable object, that is google.

PeterKD Reply

Andrew Lyle said,

Sure, why not? It's how you stop the unstoppable object, that is google.

I heard Hell was freezing over.

tablet_user Reply

Andrew Lyle said,

Sure, why not? It's how you stop the unstoppable object, that is google.

unstoppable object haha

Behemoth Reply

ale07 said,
Microsoft and Apple go against Google?

I'm on team Google.

Tha Bloo Monkee Reply

ale07 said,
Microsoft and Apple go against Google?

They have different divisions within the company. Rival companies will still have agreements if it benefits both parties.

necrosis Reply

IF the iPhone/iPad search is changed to Bing I am going to be ****ing ****ed.

Jordan Wharmsby Reply

necrosis said,
IF the iPhone/iPad search is changed to Bing I am going to be ****ing ****ed.

It would only be changed to default to Bing, I imagine you would be able to change it yourself back to Google, as the current option to change to Yahoo!

Kirkburn Reply

necrosis said,
IF the iPhone/iPad search is changed to Bing I am going to be ****ing ****ed.
Wow, so you're really not a fan of Bing? Have you really used it much?

The2 Reply

Kirkburn said,
Wow, so you're really not a fan of Bing? Have you really used it much?

For the rest of us not from USA, Bing is barely usable in comparison to Google.

PyX Reply

necrosis said,
IF the iPhone/iPad search is changed to Bing I am going to be ****ing ****ed.

+1. Every time I search with bing, it fails, while Google successes...

kraized Reply

MSFT and Apple in partnership huh. What next, WinOS XI ?

bolix Reply

kraized said,
MSFT and Apple in partnership huh. What next, WinOS XI ?

Not the first time. Internet Explorer was included with OS 8.1.

C_Guy Reply

kraized said,
MSFT and Apple in partnership huh. What next, WinOS XI ?

Get out from under the rock.

Ever hear of BootCamp? Office: Mac perhaps? Or many other Apple products that run on Windows and Microsoft products that run on Macs?

PsyOpWarlord Reply

For all we know in the future you might be able to go into the settings and choose the search provider (Google, Yahoo, Bing etc) you want to use instead of being locked to one. It would make sense not to brand the page if you were making it configurable.

necrosis Reply

I really hope this is the case.

Simon Reply

PsyOpWarlord said,
For all we know in the future you might be able to go into the settings and choose the search provider (Google, Yahoo, Bing etc) you want to use instead of being locked to one. It would make sense not to brand the page if you were making it configurable.
You can currently choose between Google and Yahoo.

Matt Hardwick Reply

PsyOpWarlord said,
For all we know in the future you might be able to go into the settings and choose the search provider (Google, Yahoo, Bing etc) you want to use instead of being locked to one. It would make sense not to brand the page if you were making it configurable.

You already can. LOLFAIL

+dave164 Reply

Matt Hardwick said,

You already can. LOLFAIL

You can, but not to Bing. Only Google and Yahoo.

PsyOpWarlord Reply

dave164 said,

You can, but not to Bing. Only Google and Yahoo.

This is really what I was wanting to convey but I guess being tired when I was posting got the best of me. If they open up the search engine settings to allow more or better yet, be able to add any search engine you wanted then it would be better to not to have the search engine name in the button itself. Having the name a generic "Search" is a simpler way to go.

panacea Reply

it makes perfect sense to just call it "search"

leeoniya Reply

+1

+Elliott Reply

+1

+DonC Reply

+1

I never use Google (or Bing) as a verb.

Advent Reply

DonC said,
+1

I never use Google (or Bing) as a verb.

Google it vs. Search it...eh

tablet_user Reply

vette said,

Google it vs. Search it...eh

dont use google. only used it once. but i dont say bing it i just say look for it or search for it.

PotatoJ Reply

panacea said,
it makes perfect sense to just call it "search"

I Google from time to time. Actually I Google quite often

spenumatsa Reply

tablet_user said,

dont use google. only used it once. but i dont say bing it i just say look for it or search for it.

I use bing more than google. And as you said, i too do the same. I just say search for it, not google it or bing it. I dont understand why people say google it.

Twisp Reply

spenumatsa said,

I use bing more than google. And as you said, i too do the same. I just say search for it, not google it or bing it. I dont understand why people say google it.

Cause to most people google is the definition of search? Not that hard to understand.

Happy_Camel Reply

potat4o said,

I Google from time to time. Actually I Google quite often

I google all the time, it's my primary source for searching, and yes, i use the term 'just google it' quite often, it's just one of those things i guess, who gives a shlit

Jolo Reply

If Apple has some balls, would replace Google Maps with Bing Maps on the iPhone. But, as all we know, that's never going to happen.

Digitalx Reply

Jolo said,
If Apple has some balls, would replace Google Maps with Bing Maps on the iPhone. But, as all we know, that's never going to happen.

Considering the hate on for flash I'm sure there's equal animosity against silverlight so won't happen really there's not much bing maps can offer over google.

Matt Hardwick Reply

Jolo said,
If Apple has some balls, would replace Google Maps with Bing Maps on the iPhone. But, as all we know, that's never going to happen.

Bing maps sucks balls though.

murkurie Reply

Matt Hardwick said,

Bing maps sucks balls though.


I guess you have never used it then, it's superior in every way.

Remote Sojourner Reply

murkurie said,

I guess you have never used it then, it's superior in every way.

Usability ? Maybe. Data? No. Last time I checked when you are performing search the data matters

+dave164 Reply

murkurie said,

I guess you have never used it then, it's superior in every way.

+1. Bing Maps is epic.

tablet_user Reply

Matt Hardwick said,

Bing maps sucks balls though.

poor fanboy. everyone not bowing to google make you mad?

mackenziepricee Reply

Matt Hardwick said,

Bing maps sucks balls though.

You have never used it.

STFU AND GTFO.

mackenziepricee Reply

Jolo said,
If Apple has some balls, would replace Google Maps with Bing Maps on the iPhone. But, as all we know, that's never going to happen.

Also,

+1.

PotatoJ Reply

Matt Hardwick said,

Bing maps sucks balls though.

+1

spenumatsa Reply

Matt Hardwick said,

Bing maps sucks balls though.


It is far better than google maps. This is one of those ignorant comments comming from google fans who cannot digest the fact that there is a superior tool compared to google maps.

+Shadrack Reply

It seems like it should say "search" anyway. Wasn't google even making a big deal over people using the phrase "google it" recently because it made it difficult for them to protect their patent. Apple's actions seem consistent with google's desires.

Julius Caro Reply

+1.

bjoswald Reply

I think Google is one of the only -- if not the only -- company out there that can annoy the crap out of both Microsoft and Apple simultaneously. When a company like Google can start out in someone's garage and then bloom into the huge conglomerate it is today simply from ad revenue, of course the other big boys want in on it too. But to be so jealous and spiteful to remove Google's search feature from the iPhone and replace it with one from their next biggest rival is just hilarious.

C_Guy Reply

Or logical and smart. One of the two.

See, you can pit the rivals against one another and fight for marketshare or you can spoon-feed Google and not give it a second thought. Gee, that's a tough one to figure out.

captainjy Reply

bjoswald, how much more can you stroke Google? Beyond search, Google's products are horrible. There's no level of professionalism in any of their products. Just about everything they put out seems like it was built by someone in a basement, for that matter!

Bing Maps is by far, much more polished than Google Maps and it keeps growing. In fact, Bing's service is general is getting better and better. I, for one, am glad that Apple is backing away from Google and would love to see Google put in their place because their products just aren't that great.

pjw Reply

captainjy said,
bjoswald, how much more can you stroke Google? Beyond search, Google's products are horrible. There's no level of professionalism in any of their products. Just about everything they put out seems like it was built by someone in a basement, for that matter!

Bing Maps is by far, much more polished than Google Maps and it keeps growing. In fact, Bing's service is general is getting better and better. I, for one, am glad that Apple is backing away from Google and would love to see Google put in their place because their products just aren't that great.

Wtf? Do you live on a different planet then I do? So let me get this straight... G mail is horrible? Google Docs, Calendar, Voice, Ad-sense, and Translate are all "horrible"?

(snipped)

Jordan Wharmsby Reply

pjw said,

(snipped)

Now now, you may be quite the Google fan but I don't believe there is any need to get personal. Everyone is entitled to their own opinion. Many people will prefer Live Mail to GMail, many will prefer Bing to Google and there are equally favourable alternatives to the other apps you mentioned.

Whilst I agree with neither of you, it is undeinable that Google will always be famed solelly for it's search and if someone isn't a fan of their other ventures then so be it, you don't have to agree.

unbreak09 Reply

+1

pjw Reply

Jordan Wharmsby said,

Now now, you may be quite the Google fan but I don't believe there is any need to get personal. Everyone is entitled to their own opinion. Many people will prefer Live Mail to GMail, many will prefer Bing to Google and there are equally favourable alternatives to the other apps you mentioned.

Whilst I agree with neither of you, it is undeinable that Google will always be famed solelly for it's search and if someone isn't a fan of their other ventures then so be it, you don't have to agree.

Calling apps like Gmail, Translate, and Voice horrible isn't his opinion, its fan-boy-ism. Theres nothing horrible about any of them. BTW - I do like Live Mail, and Bing is getting better. I'm not a Google Fanboy, I just appreciate quality products and dont like when people bad mouth something because they're a sheep. Sorry

Remote Sojourner Reply

pjw said,

Calling apps like Gmail, Translate, and Voice horrible isn't his opinion, its fan-boy-ism. Theres nothing horrible about any of them. BTW - I do like Live Mail, and Bing is getting better. I'm not a Google Fanboy, I just appreciate quality products and dont like when people bad mouth something because they're a sheep. Sorry

+1

Jordan Wharmsby Reply

pjw said,

I just appreciate quality products

Ther is nota problem with appreciating quality product's, the simple fact that 'Google' is now a verb indicates it's sheer quality and recognition worldwide.

One the other hand...

pjw said,
[I] dont like when people bad mouth something because they're a sheep. Sorry

Again, you must accept that not everyone will share your opinion and throughout this entire feed I see your inability to see reason. Just because someone say's Google's products are 'horrible' doesn't mean they are an immediate flamer or MS fanboy or a 'sheep' - rather they have a reason to strongly dislike said product. If you don't like it, fine, leave it, but I do not feel there is any justifiable reason to get personal.

And as I said before - I see little else in our posts than your inability to accept others' opinion,

PotatoJ Reply

captainjy said,
bjoswald, how much more can you stroke Google? Beyond search, Google's products are horrible. There's no level of professionalism in any of their products. Just about everything they put out seems like it was built by someone in a basement, for that matter!

Bing Maps is by far, much more polished than Google Maps and it keeps growing. In fact, Bing's service is general is getting better and better. I, for one, am glad that Apple is backing away from Google and would love to see Google put in their place because their products just aren't that great.

Google has some of the most polished and well integrated products I have ever seen. Each to his own.

spenumatsa Reply

pjw said,

Wtf? Do you live on a different planet then I do? So let me get this straight... G mail is horrible? Google Docs, Calendar, Voice, Ad-sense, and Translate are all "horrible"?

(snipped)

They might not be horrible, but they are not superior if that is what you think.

Septimus Reply

I find bing, both maps and search results more relevant in the UK. Even the bing app that isn't released here works well, if not better.

Google support a decent browser now in Chromium, but otherwise they want to take over everything, and a lot of the time it is substandard.

Their position on china is a publicity stunt in every way.

pjw Reply

Septimus said,
I find bing, both maps and search results more relevant in the UK. Even the bing app that isn't released here works well, if not better.

Google support a decent browser now in Chromium, but otherwise they want to take over everything, and a lot of the time it is substandard.

Their position on china is a publicity stunt in every way.

Publicity stunt? Its GOOGLE do you my grandmother is 78 years old and she knows what Google is... It was more about ETHICS then Publicity. That seems to be the problem these days, no one has ethics, no morals, no code... its all dog eat dog.

Ryoken Reply

pjw said,

Publicity stunt? Its GOOGLE do you my grandmother is 78 years old and she knows what Google is... It was more about ETHICS then Publicity. That seems to be the problem these days, no one has ethics, no morals, no code... its all dog eat dog.

Funny that it took being hacked for Google to find their moral code.. and even then only Apply it in China, and not all the other countries outthere with substandard morals

techbeck Reply

If Apple uses Bing, doesnt mean they have a deal with MS. Also, maybe Apple is gearing up for their own search? It makes sense for Apple and MS to go after Google since Google has been dominant for a long long time and competition is good...but I wouldnt rush in to speculation that Apple and MS are teaming up.

Ryoken Reply

I love google and all, but I see this as a good thing. It SHOULD say Search, then default to Google or Bing or Yahoo(*ack*) or whatever.. imho we should be able to add our own search engines and quickly switch between them.. in IE I have about 10 in a dropdown, some specific to some sites and the like, to quickly get the result I want.. Same deal in Chrome..

Charles Keledjian Reply

Google is just as stoppable as Netscape, or yahoo, or altavista. With all the power and money they have, they still don't get a clue in social networks, or a good email client, or good cloud applications, or a good instant messenger.

Ryoken Reply

coth said,
Now Google should stop offering Maps for Apple users. Apple have no its own mapping system and it will take years to build it. MS hardly will cooperate and their maps has poor international coverage, so as Yahoo. Nokia with their NAVTEQ won't cooperate for sure.
You think MS wouldn't bend over backwards to have Bing Maps on the iPhone ? lol.
Just because many Windows users don't take Apple Marketshare seriously doesn't mean Microsoft doesn't. Office for Mac, if not as feature filled as it's Windows counterpart has always been of impressive quality.
Silverlight for Mac is the same, it puts Flash to shame. Hell I'll bet Apple would allow Silverlight on the iPhone before Flash, it's far more secure, and MS has worked well to improve and optimize it for MacOS. If not global support, I'll bet Apple would make an exception for the maps App, maybe even let it be used in the App store as another way to stick it to Adobe lol.

doodie Reply

Ryoken said,
You think MS wouldn't bend over backwards to have Bing Maps on the iPhone ? lol.
Just because many Windows users don't take Apple Marketshare seriously doesn't mean Microsoft doesn't. Office for Mac, if not as feature filled as it's Windows counterpart has always been of impressive quality.
Silverlight for Mac is the same, it puts Flash to shame. Hell I'll bet Apple would allow Silverlight on the iPhone before Flash, it's far more secure, and MS has worked well to improve and optimize it for MacOS. If not global support, I'll bet Apple would make an exception for the maps App, maybe even let it be used in the App store as another way to stick it to Adobe lol.

Apple should never allow Silverlight, or Flash on the iPhone. HTML5 is the future.

Smigit Reply

coth said,
Now Google should stop offering Maps for Apple users. Apple have no its own mapping system and it will take years to build it. MS hardly will cooperate and their maps has poor international coverage, so as Yahoo. Nokia with their NAVTEQ won't cooperate for sure.
I'm sorry but none of those companies listed are competing on the level two kids might in a playground. If it is beneficial for the software to be on a device, even if its a competitors device, then they will have no problem cooperating with Apple to make it happen.

Why on earth would Google want their app to be removed from the iPhone? It's fantastic for brand recognition and allows them to have a presence not only on Android handsets but Apple ones as well. Don't forget one of the primary driving force behind having Android is to get users using and familiar with their services and if the user won't use Android then it doesn't really hurt them if they use the same serviced on an iPhone.

MS and Google would gain nothing by not supporting the iPhone just because Apple competes with them as long as they arent offering them services that are actively pushing them away from their own platforms...which they aren't.

TemperingPick Reply

dagrimdialer619 said,

Apple should never allow Silverlight, or Flash on the iPhone. HTML5 is the future.

HTML 5 is still 2-3 years before being fully supported. It's way easier to develop in Silverlight. You get an awesome IDE and beautiful testing not to mention Intellisense. Does Javascript have all that in 1 package?

hagjohn Reply

Didn't Apple buy a mapping company?

buckboii Reply

google is the way. none of that yahoo/bing stuff.

PyX Reply

It made no sense to me when I read the word "Google" on that blue button the first time.

I don't think it means they'll change from Google to something else though. They would have announced it at the event, I'm pretty sure.

SimplySchizo Reply

MS search over Google on an Apple product. The world is truly coming to an end.

mackenziepricee Reply

schiz-o-phren-ic said,
MS search over Google on an Apple product. The world is truly coming to an end.

How?
I could of said the same thing in 1997 (I think) when Microsoft saved Apples ass when they were going broke. Apple and Microsoft have a long history.

Would Apple and Microsoft work together to take Google, the largest compettior to both, down?
I am almost 100% sure they would.

doodie Reply

Ok. You guys are making a big fuss over nothing. The search bar still says google. When you tap on the search bar, it says google in the title. These screenshots are somewhat misleading to someone who can't read an article, because the user typed in 'iPad' and 'iPhone'. It's the button that's changed, and with good reason too. It's the BUTTON down the bottom! That says search, instead of Google.. and to be honest, this makes a lot of sense!

doodie Reply

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