Apple removes Google references in iPhone OS 4.0

The announcement of the iAd mobile advertising platform by Apple at their iPhone OS 4.0 event on Thursday may have seemed like a big enough kick in the teeth for Google, with Apple directly invading another one of the search giant's main areas of revenue and expertise. But now it seems that Apple have continued their rift with Google by also removing references to it in the search function of the mobile Safari browser.

The updated Safari app in version 4.0 of the iPhone OS now uses the text "Search" on the search button instead of the previous "Google" branding, as noted by iLounge and picked up by MacRumours. It does, however, still use Google's search engine to perform the search. The significance of this change is currently unknown, but it could be related to two recent developments.

Rumours have been circulating recently that Bing may replace Google as the default search engine on the iPhone, iPod touch, and now iPad as well. The default search provider is responsible for providing local information in the maps app as well as web search results. It has also been suggested that Apple could build their own search engine in order to prevent Google from gaining valuable analytical data that would give it an insight and advantage in the smartphone and application market.

Image courtesy of MacRumours.com

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Ok. You guys are making a big fuss over nothing. The search bar still says google. When you tap on the search bar, it says google in the title. These screenshots are somewhat misleading to someone who can't read an article, because the user typed in 'iPad' and 'iPhone'. It's the button that's changed, and with good reason too. It's the BUTTON down the bottom! That says search, instead of Google.. and to be honest, this makes a lot of sense!

schiz-o-phren-ic said,
MS search over Google on an Apple product. The world is truly coming to an end.

How?
I could of said the same thing in 1997 (I think) when Microsoft saved Apples ass when they were going broke. Apple and Microsoft have a long history.

Would Apple and Microsoft work together to take Google, the largest compettior to both, down?
I am almost 100% sure they would.

It made no sense to me when I read the word "Google" on that blue button the first time.

I don't think it means they'll change from Google to something else though. They would have announced it at the event, I'm pretty sure.

I love google and all, but I see this as a good thing. It SHOULD say Search, then default to Google or Bing or Yahoo(*ack*) or whatever.. imho we should be able to add our own search engines and quickly switch between them.. in IE I have about 10 in a dropdown, some specific to some sites and the like, to quickly get the result I want.. Same deal in Chrome..

If Apple uses Bing, doesnt mean they have a deal with MS. Also, maybe Apple is gearing up for their own search? It makes sense for Apple and MS to go after Google since Google has been dominant for a long long time and competition is good...but I wouldnt rush in to speculation that Apple and MS are teaming up.

I find bing, both maps and search results more relevant in the UK. Even the bing app that isn't released here works well, if not better.

Google support a decent browser now in Chromium, but otherwise they want to take over everything, and a lot of the time it is substandard.

Their position on china is a publicity stunt in every way.

Septimus said,
I find bing, both maps and search results more relevant in the UK. Even the bing app that isn't released here works well, if not better.

Google support a decent browser now in Chromium, but otherwise they want to take over everything, and a lot of the time it is substandard.

Their position on china is a publicity stunt in every way.

Publicity stunt? Its GOOGLE do you my grandmother is 78 years old and she knows what Google is... It was more about ETHICS then Publicity. That seems to be the problem these days, no one has ethics, no morals, no code... its all dog eat dog.

pjw said,

Publicity stunt? Its GOOGLE do you my grandmother is 78 years old and she knows what Google is... It was more about ETHICS then Publicity. That seems to be the problem these days, no one has ethics, no morals, no code... its all dog eat dog.

Funny that it took being hacked for Google to find their moral code.. and even then only Apply it in China, and not all the other countries outthere with substandard morals

bjoswald, how much more can you stroke Google? Beyond search, Google's products are horrible. There's no level of professionalism in any of their products. Just about everything they put out seems like it was built by someone in a basement, for that matter!

Bing Maps is by far, much more polished than Google Maps and it keeps growing. In fact, Bing's service is general is getting better and better. I, for one, am glad that Apple is backing away from Google and would love to see Google put in their place because their products just aren't that great.

captainjy said,
bjoswald, how much more can you stroke Google? Beyond search, Google's products are horrible. There's no level of professionalism in any of their products. Just about everything they put out seems like it was built by someone in a basement, for that matter!

Bing Maps is by far, much more polished than Google Maps and it keeps growing. In fact, Bing's service is general is getting better and better. I, for one, am glad that Apple is backing away from Google and would love to see Google put in their place because their products just aren't that great.

Wtf? Do you live on a different planet then I do? So let me get this straight... G mail is horrible? Google Docs, Calendar, Voice, Ad-sense, and Translate are all "horrible"?

(snipped)

Edited by Denis W., Apr 11 2010, 2:08am : No personal attacks please.

pjw said,

(snipped)

Now now, you may be quite the Google fan but I don't believe there is any need to get personal. Everyone is entitled to their own opinion. Many people will prefer Live Mail to GMail, many will prefer Bing to Google and there are equally favourable alternatives to the other apps you mentioned.

Whilst I agree with neither of you, it is undeinable that Google will always be famed solelly for it's search and if someone isn't a fan of their other ventures then so be it, you don't have to agree.

Edited by Denis W., Apr 11 2010, 2:20am :

Jordan Wharmsby said,

Now now, you may be quite the Google fan but I don't believe there is any need to get personal. Everyone is entitled to their own opinion. Many people will prefer Live Mail to GMail, many will prefer Bing to Google and there are equally favourable alternatives to the other apps you mentioned.

Whilst I agree with neither of you, it is undeinable that Google will always be famed solelly for it's search and if someone isn't a fan of their other ventures then so be it, you don't have to agree.

Calling apps like Gmail, Translate, and Voice horrible isn't his opinion, its fan-boy-ism. Theres nothing horrible about any of them. BTW - I do like Live Mail, and Bing is getting better. I'm not a Google Fanboy, I just appreciate quality products and dont like when people bad mouth something because they're a sheep. Sorry

pjw said,

Calling apps like Gmail, Translate, and Voice horrible isn't his opinion, its fan-boy-ism. Theres nothing horrible about any of them. BTW - I do like Live Mail, and Bing is getting better. I'm not a Google Fanboy, I just appreciate quality products and dont like when people bad mouth something because they're a sheep. Sorry

+1

pjw said,

I just appreciate quality products

Ther is nota problem with appreciating quality product's, the simple fact that 'Google' is now a verb indicates it's sheer quality and recognition worldwide.

One the other hand...

pjw said,
[I] dont like when people bad mouth something because they're a sheep. Sorry

Again, you must accept that not everyone will share your opinion and throughout this entire feed I see your inability to see reason. Just because someone say's Google's products are 'horrible' doesn't mean they are an immediate flamer or MS fanboy or a 'sheep' - rather they have a reason to strongly dislike said product. If you don't like it, fine, leave it, but I do not feel there is any justifiable reason to get personal.

And as I said before - I see little else in our posts than your inability to accept others' opinion,

captainjy said,
bjoswald, how much more can you stroke Google? Beyond search, Google's products are horrible. There's no level of professionalism in any of their products. Just about everything they put out seems like it was built by someone in a basement, for that matter!

Bing Maps is by far, much more polished than Google Maps and it keeps growing. In fact, Bing's service is general is getting better and better. I, for one, am glad that Apple is backing away from Google and would love to see Google put in their place because their products just aren't that great.

Google has some of the most polished and well integrated products I have ever seen. Each to his own.

pjw said,

Wtf? Do you live on a different planet then I do? So let me get this straight... G mail is horrible? Google Docs, Calendar, Voice, Ad-sense, and Translate are all "horrible"?

(snipped)

They might not be horrible, but they are not superior if that is what you think.

I think Google is one of the only -- if not the only -- company out there that can annoy the crap out of both Microsoft and Apple simultaneously. When a company like Google can start out in someone's garage and then bloom into the huge conglomerate it is today simply from ad revenue, of course the other big boys want in on it too. But to be so jealous and spiteful to remove Google's search feature from the iPhone and replace it with one from their next biggest rival is just hilarious.

Or logical and smart. One of the two.

See, you can pit the rivals against one another and fight for marketshare or you can spoon-feed Google and not give it a second thought. Gee, that's a tough one to figure out.

It seems like it should say "search" anyway. Wasn't google even making a big deal over people using the phrase "google it" recently because it made it difficult for them to protect their patent. Apple's actions seem consistent with google's desires.

If Apple has some balls, would replace Google Maps with Bing Maps on the iPhone. But, as all we know, that's never going to happen.

Jolo said,
If Apple has some balls, would replace Google Maps with Bing Maps on the iPhone. But, as all we know, that's never going to happen.

Considering the hate on for flash I'm sure there's equal animosity against silverlight so won't happen really there's not much bing maps can offer over google.

Jolo said,
If Apple has some balls, would replace Google Maps with Bing Maps on the iPhone. But, as all we know, that's never going to happen.

Bing maps sucks balls though.

murkurie said,

I guess you have never used it then, it's superior in every way.

Usability ? Maybe. Data? No. Last time I checked when you are performing search the data matters

Matt Hardwick said,

Bing maps sucks balls though.


It is far better than google maps. This is one of those ignorant comments comming from google fans who cannot digest the fact that there is a superior tool compared to google maps.

tablet_user said,

dont use google. only used it once. but i dont say bing it i just say look for it or search for it.

I use bing more than google. And as you said, i too do the same. I just say search for it, not google it or bing it. I dont understand why people say google it.

spenumatsa said,

I use bing more than google. And as you said, i too do the same. I just say search for it, not google it or bing it. I dont understand why people say google it.

Cause to most people google is the definition of search? Not that hard to understand.

potat4o said,

I Google from time to time. Actually I Google quite often

I google all the time, it's my primary source for searching, and yes, i use the term 'just google it' quite often, it's just one of those things i guess, who gives a shlit

For all we know in the future you might be able to go into the settings and choose the search provider (Google, Yahoo, Bing etc) you want to use instead of being locked to one. It would make sense not to brand the page if you were making it configurable.

PsyOpWarlord said,
For all we know in the future you might be able to go into the settings and choose the search provider (Google, Yahoo, Bing etc) you want to use instead of being locked to one. It would make sense not to brand the page if you were making it configurable.
You can currently choose between Google and Yahoo.

PsyOpWarlord said,
For all we know in the future you might be able to go into the settings and choose the search provider (Google, Yahoo, Bing etc) you want to use instead of being locked to one. It would make sense not to brand the page if you were making it configurable.

You already can. LOLFAIL

dave164 said,

You can, but not to Bing. Only Google and Yahoo.

This is really what I was wanting to convey but I guess being tired when I was posting got the best of me. If they open up the search engine settings to allow more or better yet, be able to add any search engine you wanted then it would be better to not to have the search engine name in the button itself. Having the name a generic "Search" is a simpler way to go.

kraized said,
MSFT and Apple in partnership huh. What next, WinOS XI ?

Not the first time. Internet Explorer was included with OS 8.1.

kraized said,
MSFT and Apple in partnership huh. What next, WinOS XI ?

Get out from under the rock.

Ever hear of BootCamp? Office: Mac perhaps? Or many other Apple products that run on Windows and Microsoft products that run on Macs?

necrosis said,
IF the iPhone/iPad search is changed to Bing I am going to be ****ing ****ed.

It would only be changed to default to Bing, I imagine you would be able to change it yourself back to Google, as the current option to change to Yahoo!

necrosis said,
IF the iPhone/iPad search is changed to Bing I am going to be ****ing ****ed.
Wow, so you're really not a fan of Bing? Have you really used it much?

Kirkburn said,
Wow, so you're really not a fan of Bing? Have you really used it much?

For the rest of us not from USA, Bing is barely usable in comparison to Google.

necrosis said,
IF the iPhone/iPad search is changed to Bing I am going to be ****ing ****ed.

+1. Every time I search with bing, it fails, while Google successes...

Andrew Lyle said,

Sure, why not? It's how you stop the unstoppable object, that is google.

I heard Hell was freezing over.

ale07 said,
Microsoft and Apple go against Google?

They have different divisions within the company. Rival companies will still have agreements if it benefits both parties.

Makes sense really, regardless of if it's to do with recent events. Even if you're using Yahoo and it says Google on the blue button. Then it gets strange.

(Unless it changes automatically then I dunno).

Chasethebase said,
Makes sense really, regardless of if it's to do with recent events. Even if you're using Yahoo and it says Google on the blue button. Then it gets strange.

(Unless it changes automatically then I dunno).

It changes to Yahoo! as well.

Edited by Chris, Apr 10 2010, 5:54pm :

Chasethebase said,
Makes sense really, regardless of if it's to do with recent events. Even if you're using Yahoo and it says Google on the blue button. Then it gets strange.

(Unless it changes automatically then I dunno).

Yes, I always thought that was really dumb. The button starts the search. Search is a verb, Google is not.

bestbuy said,

I think Google once said that people shouldn't use google as a verb

To clear up the confusion:

Google is a name, not a verb.
"Googling" is a verb... but Google doesn't like people to use it.

Chasethebase said,
Makes sense really, regardless of if it's to do with recent events. Even if you're using Yahoo and it says Google on the blue button. Then it gets strange.

(Unless it changes automatically then I dunno).


100% agreed. I think this specific example could just as well have to do with usability.

I *am* trying to search, and when I've used an iPhone, I was a bit surprised to see "Google" there. You rarely have products hardcoded onto button texts, regardless if you use Windows, Mac, Linux, or whatever.