Apple 'resolves' Chinese Apple Store brawl while proper details emerge

Earlier this week it was reported that a brawl had occurred at a Chinese Apple Store while customers were in line to purchase the latest in Apple products. Today it appears as though Apple has resolved the incident while we also get a clearer picture of what went down at the store.

A senior public security official, while not elaborating on the deal, stated "the store and the injured parties have reached an agreement." While this statement is extremely vague, it is highly likely that Apple and the injured shoppers reached some sort of monetary agreement so that the whole incident can be left in the past.

To get a better picture of what exactly went down on Saturday, Chinese newspaper People’s Daily is reporting that a “foreign” staff member engaged with angry customers after prospective buyer Ding Wencheng allegedly jumped the queue to get into the busy Sanlitun Apple Store. Ding was thrown against the corner of an outside wall, which caused injuries to his face and wrist.

"He (the staff member) was saying something, but I don't understand English and didn't care about him," Ding told Mirror Evening News, explaining he had been standing near his wife in the line to buy an iPad 2. "He grabbed me by the collar and threw me."

Ding was allegedly a scalper who had been refused entry to the Apple Store, but denies the claim. After this incident had occurred, crowd members began to argue with the employee which caused several other people to be injured. As crowd members did not want security guards to close the store, shoppers rushed forwards, smashing the glass door.

There is no mention of the metal rod/bat in this report, but that is not to say there wasn’t some sort of weapon used as exact details surrounding the injuries of the four shoppers remains clouded. The Sanlitun Apple Store was open for business the next morning.

Image credit: China Daily | Thanks alexalex for the tip in the forums

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15 Comments

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i have been living and working in china south for 5 years. and all i can say is "queuing" is an alien concept in china.

my personal disgusting experience - hospital. instead of one-to-one consultation, patients actually surround the doctor, at his desk, inside his consultation room, fighting for his/her chance to get consultation. the doctor is oblivious to all this. this despite the fact that everyone has taken a number.

What is it about communist countries and queues? I'm in Bulgaria (former Communist country) and the concept of a queue and waiting your turn is a very foreign concept.

He (the staff member) was saying something, but I don't understand English and didn't care about him,"

That'll earn you points dumbass.

Davo said,

That'll earn you points dumbass.

would have assumed that people hired (even foreigners) can speak at least minimum chinese?

Every time I hear about a line of people for some product, especially Apple stuff, I can't help but giggle and feel a little superior.

masoodzafar said,
China is a great country i am from pakistan and i know china peoples is great and cool

Be that as it may, they really don't respect lines there. I can't tell you how many times I've had to literally elbow people trying to cut in front of me. Even in something as stupid as a grocery store line. Needless to say, as soon as I saw the original story about this, I knew the incident must have been caused by people trying to cut in line .

masoodzafar said,
China is a great country i am from pakistan and i know china peoples is great and cool

hope you'r not mixing chinese with the japenese... its japanese ppl who in my opinion are out a this world lol. (in manners that is)