Apple responds to camera criticism with new TV ad

Advertising is a funny old game. Apple spent years mocking the "PC guy" in its ads, and one could argue that it either failed dramatically in the long run, making Apple look more like a condescending douchebag than offering any actual insight into the product it was trying to advertise, or that it's simply what companies 'do' to shift their products, and it's all fair game.

Fast forward a few years and now Apple seems to be taking the moral high ground in its new ad published yesterday on its YouTube channel, that rather plays on the fact that iPhone users connect more with each other than on any other device, without actually mentioning a rival at all.

In one of the heartwarming scenes at 0:40 seconds in, a young lady is sitting on the floor using FaceTime, and the person on the other end says "Did he apologise?" to which the girl simply shakes her head. Could it be a poke at Nokia for their claims that their camera is far superior to that of the iPhone? OK, probably not and maybe we're reading too much into this. 

All in all it's refreshing to see Apple advertising actual features and usage, even if their claim that "Every day, more people connect face to face on the iPhone than any other phone" can't actually be verified, much like the earlier claim that iPhone users take more pictures than on any other device can't either.

Source: Apple (YouTube) via C|Net

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I had 2 iPhone models and I only used Facetime 3 or 4 times just to demo it. Never in real practice. One of its biggets drawbacks at the time was being WiFi only which for a phone that was 3G was stupid.

Facetime isnt a plus since Yahoo Messenger was able to use both camaras back with the iPhone 4. Skype can also use both cams and it can be used on 3G/4G or WiFi.

Also I dont think this commercial was in response to Nokia, because pitting a 2MP camera used in FT against a 41MP behemoth would be totally stupid.

Could it be a poke at Nokia for their claims that their camera is far superior to that of the iPhone?

No.
OK, probably not and maybe we're reading too much into this.

Yes, you are. But hey, you got to mention a Microsoft-related item in a story that had nothing to do with WP or Nokia.

Manish said,

No.

Yes, you are. But hey, you got to mention a Microsoft-related item in a story that had nothing to do with WP or Nokia.

Where does the article mention either Microsoft or WP?
It is talking about a hardware device, not OS

Anything for a whinge though right...

LLTC said,

Where does the article mention either Microsoft or WP?
It is talking about a hardware device, not OS

Anything for a whinge though right...


There's a link to an article about Nokia Lumia 925, which makes it Microsoft-related. In fact, said article even has "Microsoft" as a tag.

In this particular article, there is absolutely no need to reference that link. It's ridiculous to think that Apple did this in retaliation to Nokia's ad. Perhaps you settle for poor journalism; I prefer to critique.

These ad's are amazing, imo. I personally don't use any Apple products and don't want to. However, these ads really paint their products and services in a way that makes you want to use them without any tricks up their sleeve. You have to give Apple credit for that.

Yet another misleading article title from Neowin. Apple does not respond the the criticism of their camera at all!

Neowin - Where unprofessional journalism looks even worse!

Come on Neowin stop trying to get clicks by misleading people, you used to be better than that!

thehootyowl said,
Yet another misleading article title from Neowin. Apple does not respond the the criticism of their camera at all!

Neowin - Where unprofessional journalism looks even worse!

Come on Neowin stop trying to get clicks by misleading people, you used to be better than that!

Yea, I had no idea where the Nokia comparison came from, it's just a good ad from Apple.

.fahim said,
I really like the advert - hits the right notes when it comes to building an emotional attachment to the product.

That's kinda why I roll my eyes at some apple users, who get emotionally attached to a product? Much less a phone... Doesn't make any sense to me, all I see Apple doing in this ad is bragging they have a large user base that can use Facetime; big wop.

Fair point - but the majority of people don't buy technology for technology's sake, they buy it because of an emotional attachment, or potential emotional attachment. My parents FaceTime my sister and nephew all the time, it makes them really happy and improves the quality of their lives. Surely that is what technology is ultimately about.

even if their claim that "Every day, more people connect face to face on the iPhone than any other phone" can't actually be verified, much like the earlier claim that iPhone users take more pictures than on any other device can't either.
.

Uhm, the photo claim can definitely be verified. You just have to look at the metadata for popular social websites like flickr, instagram, Facebook, et cetera.

Take a look at http://www.flickr.com/cameras if you want to verify it.

Also, Apple isn't responding to any so-call camera criticism in this ad at all.

yeah metadata from "iPhone" maybe, since they have a head start from 2007. I'd be more interested to see that stat for iPhone 5 vs Galaxy S4 or a Nokia Lumia for example.

Rosyna said,
.

Uhm, the photo claim can definitely be verified. You just have to look at the metadata for popular social websites like flickr, instagram, Facebook, et cetera.

Take a look at http://www.flickr.com/cameras if you want to verify it.

Also, Apple isn't responding to any so-call camera criticism in this ad at all.

So if I had a team of 1000 users taking 1000 pictures a day that don't appear on social networking sites, do you think this still could be verified? (I don't BTW.)

It is at best a sampling 'guesstimate' by basing it on social media.

I have to agree at this 'present' time, the best guess is that more photos are taken on the iPhone, but that doesn't make it verifiable.

You realize Flickr data is not "since beginning of time" but simply trending. Much like Twitter trends. If all of the sudden there is a flood of Nokia Lumia 1020 pictures, then it would move up to trending equipment.

OMG, for the first ever in years that i can't help but to praise this splendid ad.

It's a good sign that apple is once again able to think how to make their product shine. GOOD! Never see a good apple ad for a long time. this one just nail it.

Still waiting of Apple making FaceTime available on other platforms like they pledged at launch

-T- said,
Still waiting of Apple making FaceTime available on other platforms like they pledged at launch

When did they promise that? the only thing as far as I remember was them saying they were using open standards as part of the Facetime protocol - that is all I heard relating to Facetime.

Mr Nom Nom's said,

When did they promise that? the only thing as far as I remember was them saying they were using open standards as part of the Facetime protocol - that is all I heard relating to Facetime.

yeah all they said is they would use SIP and other standardized protocols, and then twist it so it only works on their system after that by putting custom meta tags in it that no one else understands how to use *rolls eyes*

They did not say that. Don't make it up. Steve Jobs said it's open source so others can make it work. Of course Samsung or Google will never make it work with their devices, they have their own alternatives.

volodoscope said,
They did not say that. Don't make it up. Steve Jobs said it's open source so others can make it work. Of course Samsung or Google will never make it work with their devices, they have their own alternatives.

They said they were going to the standards body and would open it up for everyone to use. Steve Jobs himself said it http://www.fiercedeveloper.com...d-never-happened/2012-12-06

The problem with Skype is that whenever I try and make a video call, 99% of the time the recipient hasn't signed into the app. Grrrrr!!!!!! In the unlikely event I find a friend who is available, sometimes it fails to connect. Annoying!

Tried Google hangouts, but none of my friends seem to be google integrated. Again, annoying!

Guess everyones on facetime :-(

glen8 said,
The problem with Skype is that whenever I try and make a video call, 99% of the time the recipient hasn't signed into the app. Grrrrr!!!!!! In the unlikely event I find a friend who is available, sometimes it fails to connect. Annoying!

Tried Google hangouts, but none of my friends seem to be google integrated. Again, annoying!

Guess everyones on facetime :-(

I completely agree with this. It would be nice if the service (whether it be Hangouts since Android is made by Google or Skype) was built into the OS so that you could be contacted even if the app is closed.

I've got a Windows Phone, and I also have Lync and Skype. They're both logged in all the time (configurable in settings), and I get forwarded phone calls to my office or Skype number on my phone, including being able to take Skype video chats. I suppose it depends on how the user has configured their software and device, rather than the software itself. I haven't used facetime, but I would surmise that either it's configured to be on by default, or everyone you know has configured it to do so already .

So the article goes on about how apple ads didn't use to mention anything about their phones qualities, then goes on to praise their new ad, which doesn't mention anything abut the phones quality either...

HawkMan said,
So the article goes on about how apple ads didn't use to mention anything about their phones qualities, then goes on to praise their new ad, which doesn't mention anything abut the phones quality either...

Well Apple's ads have always shown the qualities of the phone. Their camera ad, for instance, is a pure 1 minute of showing various features of the camera. And this Facetime ad shows exactly how Facetime works. Instead of wasting the time on taking cheesy stabs at competitors like Samsung and Windows do, they actually make it meaningful.

Astra.Xtreme said,

Well Apple's ads have always shown the qualities of the phone. Their camera ad, for instance, is a pure 1 minute of showing various features of the camera. And this Facetime ad shows exactly how Facetime works. Instead of wasting the time on taking cheesy stabs at competitors like Samsung and Windows do, they actually make it meaningful.

I laughed reading this, thinking about the Windows Phone commercial that makes fun of Android and Apple fans fighting.

As far as I can tell, Apple has been taking the ol' Microsoft approach of ignoring the competition as far as I can see.

dead.cell said,

I laughed reading this, thinking about the Windows Phone commercial that makes fun of Android and Apple fans fighting.

As far as I can tell, Apple has been taking the ol' Microsoft approach of ignoring the competition as far as I can see.

Okay?...
Why would that Microsoft commercial convince me to buy their product when all they're "advertising" is that fanboys to a certain company like to fight? The majority of the commercial is an utter waste of time, and it's really poor marketing.

Astra.Xtreme said,

Well Apple's ads have always shown the qualities of the phone. Their camera ad, for instance, is a pure 1 minute of showing various features of the camera. And this Facetime ad shows exactly how Facetime works. Instead of wasting the time on taking cheesy stabs at competitors like Samsung and Windows do, they actually make it meaningful.

Sarcasm? Must be...

Have to say the quality of a facetime call in my experience has always been just great. In contrast, I was skyping my friend yesterday and he was on his windows phone, it was just terrible, in that past when he'd used facetime on the the ipad it's been great!

That's the problem with facetime though isn't it. If you want it, you have to ditch all your regular friends who don't exclusively use iPhones iPads and iMacs to make new iFriends.

Neobond said,
Do you know what Windows Phone he has?

Lumia 920.

Sicarius123 said,
That's the problem with facetime though isn't it. If you want it, you have to ditch all your regular friends who don't exclusively use iPhones iPads and iMacs to make new iFriends.

Well I don't think I'll be doing that anytime soon... It's quite disappointing that facetime isn't open as Steve Jobs originally alluded to when it was announced.

Axel said,
Have to say the quality of a facetime call in my experience has always been just great. In contrast, I was skyping my friend yesterday and he was on his windows phone, it was just terrible, in that past when he'd used facetime on the the ipad it's been great!

the quality changes based on your connection. for example,he may have been on a fast wifi connection with his ipad, compared to have been on his carrier data connection with Skype. facetime works the same way.

Axel said,
Have to say the quality of a facetime call in my experience has always been just great. In contrast, I was skyping my friend yesterday and he was on his windows phone, it was just terrible, in that past when he'd used facetime on the the ipad it's been great!
Frankly it all has to do with connection. Facetime is horrible on a bad connection just like Skype. Using either on a high speed connection with low latency from end to end is pleasurable. Skype, on the other hand, can be used from nearly any platform whereas Facetime cannot.

Sicarius123 said,
That's the problem with facetime though isn't it. If you want it, you have to ditch all your regular friends who don't exclusively use iPhones iPads and iMacs to make new iFriends.

You can still use Skype on an iPhone, so you won't have to ditch your other friends. You can just use FaceTime with others that have an iDevice or Mac.

basically they're bragging about they current marketshare instead of explaining why (if) their phone is superior to others.

I mean, if Windows Phone had that much marketshare, video calls would be even more often on it given Skype integration.

x.iso said,
basically they're bragging about they current marketshare instead of explaining why (if) their phone is superior to others.

There previous ad, The only words said are "Everyday, more people take photos on a iPhone then any other phone"
It's exactly the same thing as last time, not showing why I should choose their product. Just saying that I should buy it because everybody else does

The angle is that the product speaks for itself, dolt. They aren't even selling the phone, they're selling happiness.

Actually, I believe they're selling conformity, and most people are generally happy to conform to the herd. So, in essence you are correct in your assessment that Apple is selling happiness, but indirectly.

It's a great ad... but do they not realize that EVERYBODY can do this (not just iOS users) with Skype or other open apps? If anything, Facetime is limited because you an only chat with an iOS user.

Exactly, Facetime is an open standard yet no other manufacturers have bothered to add support for it as Skype and other apps exist that do the same thing.

neo158 said,
Exactly, Facetime is an open standard yet no other manufacturers have bothered to add support for it as Skype and other apps exist that do the same thing.

I looked into this just because it sounded so interesting, but essentially it's impossible/impractical to create a Facetime client for pretty much any device unless you're Apple, even though they promised they would make it an 'open standard' - http://en.wikipedia.org/wiki/FaceTime & http://www.packetstan.com/2010...-face-time-part-3-call.html

Nightwind Hawk said,
It's a great ad... but do they not realize that EVERYBODY can do this (not just iOS users) with Skype or other open apps? If anything, Facetime is limited because you an only chat with an iOS user.

Oddly enough, I'd say about 85%+ of my contacts use iPhones and I'm able to Facetime with them or iMessage with them right away.

The other people that have Android (I dont know anybody with WP8, and I'll probably be the first adopter within my group of friends) are a gamble if I want to have a video chat with them. Some of them don't have Skype because it's owned by MS now. Some of them use Hangouts, some of them don't know what Hangouts is. Some of them use Facebook Chat, and some of them don't have a Facebook profile at all.

If Android had a built in service for video chat and IP messaging like Apple did, it would solve all the headaches.

Edit: Also, another thing is that all my Android contacts seem to have battery issues... and they resort to turning off bluetooth, wifi, etc and closing all apps... including Skype. Which means that they're offline and I can't contact them.