Apple sold 47.8 million iPhones and 22.9 million iPads in Q4 2012

Despite some of the previous reports that Apple would slip this quarter, it still managed to sells a ton of iPhones and iPads. That was the news that came in today as part of the company's fourth quarter 2012 financial results. Apple announced that it sold 47.8 million iPhones during the quarter, which is up from 37.04 million iPhones it said it sold for the same period a year ago.

Apple's press release added that the company sold 22.9 million iPads in the quarter, compared to 15.4 million iPads for the fourth quarter of 2011. There's no word yet on how many of those iPad sales were of the iPad mini, which launched in the fourth quarter.

However, it wasn't all good news. Apple said it sold 4.1 million Mac PCs in the quarter, which is down from 5.2 million Macs sold a year ago. 12.7 million iPods were sold in the last three months of 2012, compared to 13.4 million iPods a year ago; Apple added that it sold a total of 75 million iOS devices in the fourth quarter.

Revenues for the quarter came in at $54.5 billion, compared to $46 billion in revenue for the same period a year ago. It recorded a net profit of $13.08 billion for the quarter, just a little more than the $13.06 billion it recorded from the same period last year.

Source: Apple | Image via Apple

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41 Comments

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So if you are pro-Apple, you can focus on this news and feel good about yourself.

If you are anti-Apple you can focus on the news that the stock is down and feel great about yourself.

If you are Apple-neutral you can be satisfied that your ego is not so closely tied to the stupid phone you carry and laugh at all this fanboy/troll BS.

See, everyone is happy!

thealexweb said,
If you visit websites like Neowin you find a lot of people who calm Apple will implode or some point or that its gave over, back in the real world -> http://news.softpedia.com/news...ngs-in-History-323691.shtml

"As a result, the company's share price took another tumble yesterday in after-hours trading, dropping a massive 10%, which reduced Apple's market valuation by as much as $50 billion / €37.5 billion."
http://news.softpedia.com/news...ngs-in-History-323691.shtml

Tech company with low investor confidence = bad. Nothing here having to do with Neowin.

When you're making $1700 a SECOND in clean profit you're successful...but you're also overcharging on every product you make.

Although I'm a WP person and won't buy an iphone and don't like apple's business practices, I'm not going to lie to you, they build solid products and sell truckloads of them.

It took GSIII 7 months to sell 40 mil, yet iphone surpassed that mark in a quarter.

Why is it so hard to match, let alone, top apple?!

What you are doing wrong is that you are comparing a GS3 version to all iPhone versions. If you want to compare apples to apples, then compare GS3 to iPhone 5 anly. And you can't, because Apples has not released those figures.

On the other hand, lets compare all GS3 and GS2 combined with how many iPhone 5 and 4s have been sold. I bet you, Apple is wayyyyy behind Samsung on this.

Really doesn't matter much! Apple makes 75% of all of the total mobile industry's profits. You can sell whatever high end or low end garbage models and claim marketshare, but if you're not making the most profits, then it doesn't matter! It's like saying Nokia has the biggest marketshare in the world because they certainly have the most phones being used in the world. Their dumb phones are everywhere!

wait ..maybe I'm reading this wrong but. Turnover increased $8.5billion but they only increased profit by $0.02billion isn't this very bad.. forgive me im only 18 and have only a rudimentary understanding of business but a 20 million profit on 8.4 billion earnings is crap by anyone's reckoning ..they my be selling bucket loads but they don't seen to be making any actual money. If my math's is correct that's a year on year change in the profit margin by 0.23% which means profits aren't growing in layman's terms....I hope im reading it wrong

Attiq said,
wait ..maybe I'm reading this wrong but. Turnover increased $8.5billion but they only increased profit by $0.02billion isn't this very bad.. forgive me im only 18 and have only a rudimentary understanding of business but a 20 million profit on 8.4 billion earnings is crap by anyone's reckoning ..they my be selling bucket loads but they don't seen to be making any actual money. If my math's is correct that's a year on year change in the profit margin by 0.23% which means profits aren't growing in layman's terms....I hope im reading it wrong

you're right,they sold a bucketload more iphones and ipads,but their profit is zilch. Meaning,they sold a bucketload of their older products priced cheap,and not much of their newest more expensive products,therefore investors are pulling out because their older products cannot support the future of this company,especially when your newest product is selling like ****.

The stock is tanking because even with having sold more this year their profits are little changed. Margins have taken a hit and the market doesn't like it.

GP007 said,
The stock is tanking because even with having sold more this year their profits are little changed. Margins have taken a hit and the market doesn't like it.

A lot of people,,actually the vast majority, buy n sell on rumours. This is,what allow serious investors to make money.
I will give you a quick example: analysts put company abc estimates way too high and do it intentionally; their colleagues in the trading department set several puts for the day that company abc announces its year results..... and they make a lot of money.

notice how they didn't say how many iphone 5s they sold?

notice how after hours trading the stock went down %10 down to $464

Mac sales are going down

its a great day to be another company supporter

vcfan said,
notice how they didn't say how many iphone 5s they sold?

When Microsoft announced 60 mill Win8 licenses sold, they must be hiding something. How many copies were of Win8, how many were WinRT, how many were upgrades, new sales, copies sold to OEMs, copies sold through to customers, copies in actual use.

Apple sells the iPhone 4 for $0.99, and that could be a large percentage of those sales. We should demand a full disclosure of numbers from Apple.

Does it really matter that much? When they have another giant increase in their cash hoard of upto $137 billion.
Even if users buy the old iphone 4s, Apple gets a cut from users buying apps from the appstore and subscriptions. These users will eventually then move onto the iphone 5 or iphone 6 when their contact finishes.

Does it make a difference if 60 million copies of Windows were sold to users and never installed, or 60 million copies of Windows were sold to users and installed? Microsoft still got their money. Those who didn't install will eventually then install Win8/9/RT/etc. when they can no longer hold onto XP because new software no longer supports it.

But then again, this is Apple, so we should not ask these questions, just go on blind faith. Microsoft needs to answer to everyone, even those who would never touch a MS product. But Apple, all that matters is the bottom line (except when people are saying that the bottom line does not matter it is the product, the quality, the features that matters).

There is no doubt, Apple's numbers are great, I would love the $20 mil in profits they grew, but they also only grew $20 mil. When profits were growing 10-20% YOY, and in the quarter including Christmas, only adding $20 million is not the spectacular numbers they like to crow about.

what giant increase? they're making 20 million more than they where year ago that's atrocious even by nokias standards, im sorry but the penny had to drop sometime, you cannot prop up the value of a company based on fairy dust

nohone said,

When Microsoft announced 60 mill Win8 licenses sold, they must be hiding something. How many copies were of Win8, how many were WinRT, how many were upgrades, new sales, copies sold to OEMs, copies sold through to customers, copies in actual use.

Apple sells the iPhone 4 for $0.99, and that could be a large percentage of those sales. We should demand a full disclosure of numbers from Apple.

Windows 8 is their newest product they released to the market,and they fully disclosed the amount of copies they sold. Windows RT is not Windows 8.
Iphone 5 is apples new product,and they didn't disclose ****.


Edited by vcfan, Jan 23 2013, 11:43pm :

szo said,
Does it really matter that much? When they have another giant increase in their cash hoard of upto $137 billion.
Even if users buy the old iphone 4s, Apple gets a cut from users buying apps from the appstore and subscriptions. These users will eventually then move onto the iphone 5 or iphone 6 when their contact finishes.

Yes it matters big time. Their older products cant support them forever. When their newest product is not selling,then this is bad news. This is why investors are pulling out.

And you have no idea if users of the old iphones are moving to the new ones or not. I mean,if the people usually buying the newest iphone are no longer buying them,what makes you think the ones buying the free ones are going to?

vcfan said,

Windows 8 is their newest product they released to the market,and they fully disclosed the amount of copies they sold. Windows RT is not Windows 8. If they said Windows copies sold then you would have a point,but it was specific,they sold that many Windows 8 copies.

Iphone 5 is apples new product,and they didn't disclose ****.

What I wrote are the comments from people whining that Microsoft didn't break down the Win8 sales numbers. Those are the words of others, not me. The only concern I had was the number of OEM sales - if OEMs buy 40 million licenses, but only sell 12 computers with Win8, then they will not need more licenses. But even that argument proved to be wrong because the 40 million number went up to 60 million, if OEMs were not selling they would not buy more.

nohone said,

What I wrote are the comments from people whining that Microsoft didn't break down the Win8 sales numbers. Those are the words of others, not me. The only concern I had was the number of OEM sales - if OEMs buy 40 million licenses, but only sell 12 computers with Win8, then they will not need more licenses. But even that argument proved to be wrong because the 40 million number went up to 60 million, if OEMs were not selling they would not buy more.

I understood what you were saying after I made the post. Notice how I edited it. And yes,their argument is pure crap,because even after the first announcement, the number increased by another 20 mill. OEMS don't buy licenses if they didn't get rid of their old stash.
Apple on the other hand,refused to say how many of their newest Iphone and Ipad they sold,because that number is not that good. Apple is the first company that likes to brag using numbers. Where is the iphone 5 numbers? That's why the stock is going down. Investors lost confidence.

vcfan said,
notice how they didn't say how many iphone 5s they sold?

notice how after hours trading the stock went down %10 down to $464

Mac sales are going down

its a great day to be another company supporter

If I had bought Apple shares instead of MS as I did, fifteen years ago I would be very happy indeed...
The fact is that intelligent people buy and sell after serious researches; I will give you a hint: few days ago I started buying Apples shares not only because they are down but because I read that Apple has just hired, as a corporate controller, Luca Maestri.... I let you finish your home works by yourself now, I gave you enough hints.

Apple now has a cash hoard, including cash, short term and long term investments, of some $137 billion after its newly instituted dividend payout. So that's good for longterm early large buying of important components and acquisitions.

Considering the growth of the tablet and smartphone market last year these numbers don't sound particularly impressive.

Presumably these number result in a decrease in market share (does anyone know if anyone has done the numbers?). They will do little to prevent the tumbling share price. As profit has barely changed in the last year the suggested growth doesn't appear to be happening. Presumably the speculations on future potential might finally be made a little more realistic.

lt8480 said,
Considering the growth of the tablet and smartphone market last year these numbers don't sound particularly impressive.

Presumably these number result in a decrease in market share (does anyone know if anyone has done the numbers?). They will do little to prevent the tumbling share price. As profit has barely changed in the last year the suggested growth doesn't appear to be happening. Presumably the speculations on future potential might finally be made a little more realistic.

Double digit sales increases not good enough for yeh? XD

Shareholders are probably more interested in profit and growth. Not how many have been sold of one particular device. They could sell 10 times as many but its dollars that drive business.

It seems the sales aren't good enough for others too, a 10%+ drop in share price in the last 2 hours isn't exactly encouraging.

I would be happy with apple's post PC era push (with iPads) except the iPad isn't really a replacement for PC, it isn't really a tool either. Its great for ****ing around with, maybe a few emails but when it comes to productivity it just doesn't cut it.

That would be fine (not everything has to be perfect in every way) but for some reason schools and businesses are hell bent on buying iPads, why? I don't know.

As for mobiles in general, I do wonder about the pollution. Apple sells the most (probably around 100-200 million per anum) but all the other companies probably ship around 700-800 million combined. That's surely a huge environmental toll, every time I see these sales figures they are bigger and bigger

However, it wasn't all good news. Apple said it sold 4.1 million Mac PCs in the quarter, which is down from 5.2 million Macs sold a year ago.

Wouldn't exactly say that's bad news... it's expected when apple is pushing for a "post-pc" era. All their attention is on mobile and that's where we're obviously seeing in these sales as evidenced by the increase in iPad sales that more than makes up for the lack of a few million pc units.

yarddog said,
Their earnings were down per WSJ.

Operating income is down. Net income is up. The year-ago quarter also had one extra week -- so even operating income is up when you equalize from 13 weeks to 14.

AAPL stock dropped 7% in after-hours trading. Might come back up tomorrow, but the market ain't happy.

The problem is margin pressure. Apple has sold 30% more iPhones and 48% more iPads. Yet their earnings barely budged.

Apple lives and dies by its margins. They rely on being the premium provider, selling a lower-spec'd product at a 30% price premium over the competition. For them, reduced margins are very worrying indeed.

TomJones said,

AAPL stock dropped 7% in after-hours trading. Might come back up tomorrow, but the market ain't happy.

Its shares are down almost $200 a share in just 5 months or so...

Anyone who has apple shares would be rather upset losing $200 value per share in less than 6 months

TomJones said,

Operating income is down. Net income is up. The year-ago quarter also had one extra week -- so even operating income is up when you equalize from 13 weeks to 14.

AAPL stock dropped 7% in after-hours trading. Might come back up tomorrow, but the market ain't happy.

The problem is margin pressure. Apple has sold 30% more iPhones and 48% more iPads. Yet their earnings barely budged.

Apple lives and dies by its margins. They rely on being the premium provider, selling a lower-spec'd product at a 30% price premium over the competition. For them, reduced margins are very worrying indeed.

That's spot on, the fact that they sold more units overall yet only saw a tiny bump in profits got my attention. It seems clear that their margins have dropped.

rfirth said,

Well Apple is down 10% in after hours trading... so...

Does that alter the fact that the OP misread the article then?

They are. From what I can tell, they're putting $300 million in an Austin, TX campus set to have more Austin employees than Dell. So we will be seeing some expansion, thankfully.

Why do that when they can hire cheaper in Asia? Sure, they'll do limited run just to satisfy the public perception. But they sure are not ending their oversea advantage.

cetla said,
Why do that when they can hire cheaper in Asia? Sure, they'll do limited run just to satisfy the public perception. But they sure are not ending their oversea advantage.

Well, obviously they can't do it right then, unless they fully produce in the US, which is almost impossible, unless you don't mind that the actual parts delivered to them are Asian either way.

GS:mac

All 31 iMacs we got for work are Made in California, I was so ****ing happy when I saw that.

They also all originated from a port in cali instead of straight from china, So I knew they were all being made in cali.