Apple sells 31.2 million iPhones and 14.6 million iPads in Q2 2013

Apple sold a boatload of iPhones in the second calendar quarter of 2013, but the number of iPads it sold was lower than expected. That's the big news from Apple's latest financial results, which revealed that the company sold 31.2 million iPhones and 14.6 million iPads in the April-June time period.

Apple sold a lot more of these than expected ...

Apple's press release states that the number of iPhones it sold was up 20 percent compared to the same time period a year ago. However, the iPad's sales were much lower compared to a year ago, when the company said it sold 17 million units of its tablets. As usual, Apple did not offer a breakdown of how many units of each iPhone model it sold, nor how many of its iPad and iPad mini tablets were bought. Apple also announced it sold 3.8 million Mac PCs in the quarter, compared to 4 million from a year ago.

... but not quite as many of these as people thought they would.

Apple's revenues came in at $35.3 billion for the quarter, which was slightly ahead of the $35 billion it recorded a year ago. Apple's net income was $6.9 billion for the second quarter, which was much lower than the $8.8 billion in profits it had from the same period a year ago.

The press release included quotes from Apple CEO Tim Cook who teased that the company was "... laser-focused and working hard on some amazing new products that we will introduce in the fall and across 2014.” Apple has already announced plans to launch the UI overhauled iOS 7 and OS X "Mavericks" later this year.

Source: Apple | Images via Apple

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Not quite as much as the 47 million iPhones sold in Q1 of this year.

But yeah... Apple sells a lot of phones. 2nd only to Samsung I believe (not that it's a contest or anything)

Other companies would love to sell that many phones.

And Apple's phones are rather expensive too. Apple's phones *start* at $450... which makes this even more incredible.

Other companies have huge sales volume mostly by selling cheap phones.

Apple and the iPhone arent going away. Can you imagine how big the numbers will be if they ever make a 4.7 or 5 inch iphone? For most people like me 5 inches is the sweet spot (inb4 knob comment) and if apple does that I think they will have a hard time keeping them in stock.

Josh_LosAltosHills said,
Apple and the iPhone arent going away. Can you imagine how big the numbers will be if they ever make a 4.7 or 5 inch iphone? For most people like me 5 inches is the sweet spot (inb4 knob comment) and if apple does that I think they will have a hard time keeping them in stock.
This^

Meanwhile in another news.. somewhere some one is sitting on 6 million unsold inventory of tablets and can't find a way to get rid of it.

Apple really cracked it with the iPod, iPhone, iPad and the connecting ecosystem. Everything else is mostly a poor copy.

Apple's revenue is now more than 50% coming from iPhone. A little dangerous share if you ask me. Time to diverse and open up those labs, Apple.

volodoscope said,
Apple's revenue is now more than 50% coming from iPhone. A little dangerous share if you ask me. Time to diverse and open up those labs, Apple.

And that is the danger for Apple. All their profits really depend on iPhone sales and the margin of each sale.

Coming over to the drop in iPad sales, everyone is pointing out that it is due to Android, however, I have not yet seen the numbers? Could it be possible that the release of Windows 8 tablets/hybrids is starting to eat into iPad's market share?

volodoscope said,
Apple's revenue is now more than 50% coming from iPhone. A little dangerous share if you ask me. Time to diverse and open up those labs, Apple.

Agreed hence their work with content providers and carriers with the AppleTV to get those revenues coming in. They're also relaunching the Mac Pro with the new design and realising that they need to recover the ground lost in their i-deice fever - the fact that Mavericks has a tonne of features that power users need rather than gimmicky crap that was introduced in past versions tells me that executives are waking up.

Mr Nom Nom's said,

Agreed hence their work with content providers and carriers with the AppleTV to get those revenues coming in. They're also relaunching the Mac Pro with the new design and realising that they need to recover the ground lost in their i-deice fever - the fact that Mavericks has a tonne of features that power users need rather than gimmicky crap that was introduced in past versions tells me that executives are waking up.

power users. top lel.

Kunal Nanda said,

Coming over to the drop in iPad sales, everyone is pointing out that it is due to Android, however, I have not yet seen the numbers? Could it be possible that the release of Windows 8 tablets/hybrids is starting to eat into iPad's market share?

As I said above, iPad sales are down compared to last year's third quarter because Apple launched the 3rd generation iPad in Q3 2012 and are likely to release the next generation of the iPad this fourth quarter.

check out mac sales too, think they are doing even worse, like I said above apple are in a very bad place right now. They need to come out with some amazing hardware, not something that looks the same as the iphone 5 or the current ipad. Carriers are really get fed up with them, If Verizon has to take a hit of 14 billion or so this year on iphone sales I can also see US and many more carriers stop subsidizing iphone stuff so much pretty quick and do you really think people are gonna pay high prices for a phone that the carrier does not want to subsidize.

vcfan said,
IPad sales down 14%. Worse than the pc market. Tablets ate dying,right people?

Wait until next quarter results. Myself and millions of Apple customers are waiting for the iPad 5 and new iPad mini. Apple will be fine. They've built an undeniably strong ecosystem with their products. It just works!

I can just picture Steve Ballmer in his office hitting his head across the wall, 'why, why, why, why' can't we sell that many Windows Phones?????

Doubtful...I mean Nokia alone sold 7.4 million Windows phones last quarter (and that number is climbing). I'd say that ratio against the iPhone is actually pretty solid given how allegedly "crappy" the WP ecosystem is according to some.

spenser.d said,
Doubtful...I mean Nokia alone sold 7.4 million Windows phones last quarter (and that number is climbing). I'd say that ratio against the iPhone is actually pretty solid given how allegedly "crappy" the WP ecosystem is according to some.
those numbers are awful! How long has windows phone been around?

derekaw said,
those numbers are awful! How long has windows phone been around?

Awful? It's new, coming into a saturated market and has been picking up slowly. If it's selling that much against a titan like the iPhone, it's not even close to awful.

spenser.d said,

Awful? It's new, coming into a saturated market and has been picking up slowly. If it's selling that much against a titan like the iPhone, it's not even close to awful.

You heavy windows phone fanboys need to drop the "new" tag eventually. It's not new anymore, been here for a while and it's sales in the most important market (north America) are stagnating.

And I say the most important market because here people can afford the high end phones with tons of markup and apps that make developers paid and therefore happy.

You can grow in emerging markets with low end devices all you want but the real money comes from NA market.

spenser.d said,
I'd love to see this "stagnation"...

It's all in the numbers buddy. Just look up sales of windows phones in North America by quarter and you will see words like stagnation and lagging all over.

But I'm sure you'll find a way to spin it just like you're trying to spin the sale numbers of Apple.

the only place in the world where wp is flat is the US, the US is not the world. Apple are on the downturn though, they are not in a good place right now, they are doing pretty bad I would say going forward, the only thing making them money right now is the iphone, everything else is not doing good. Apple need to come out with something really good this year that is cheaper or it will just keep getting worse and worse. But from your remarks above you are really trying to put a spin on Apple and you are trying to turn this into something great for Apple.

The sold over 30 million iPhones! Are you people blind? I don't need to turn this into anything, the numbers speak for itself. People have been saying Apple is dying for a while now when they actually are NOT.

And you too have to agree that WP is flat in the US but the US is by far the biggest and most important market. Like i've already explained, that's where the money comes from, that's where manufactures sell high end phones and where people buy the majority of apps. Developers make their money mostly on app sales from the North American market. A LOT of apps are simply not available in the rest of the world.

stevan said,
The sold over 30 million iPhones! Are you people blind? I don't need to turn this into anything, the numbers speak for itself. People have been saying Apple is dying for a while now when they actually are NOT.

And you too have to agree that WP is flat in the US but the US is by far the biggest and most important market. Like i've already explained, that's where the money comes from, that's where manufactures sell high end phones and where people buy the majority of apps. Developers make their money mostly on app sales from the North American market. A LOT of apps are simply not available in the rest of the world.


The US is a bigger market than China or India? Cute.

derekaw said,
those numbers are awful! How long has windows phone been around?

awful? windows phone sales are now 1/3 of iphone sales. a year and a half ago, windows phone was 1/12 iphone sales.

Especially after 6 years, its still selling so much, I am sure the industry amazed. As they were saying in the conference call, iPhone is indeed sticky. Not to mention, with the refinement Android has been through since its launch, people still leave the platform for iPhone.

spenser.d said,
Doubtful...I mean Nokia alone sold 7.4 million Windows phones last quarter (and that number is climbing). I'd say that ratio against the iPhone is actually pretty solid given how allegedly "crappy" the WP ecosystem is according to some.

And I think I read the other day that HTC 8X is actually one of the most popular handsets.

Throw in the other manufacturers (Huawei, Samsung etc) and they're selling pretty nice.

In North America it isn't selling well relatively. But go to some markets in Europe and Asia and it's building nicely.

The important part is the falling margins. That's what everyone is talking about with the "commoditization" of the mobile hardware market. Unless Apple can shift their business model toward services, they're going to have a hard time making the numbers. It's the same thing that happened with commodity PC hardware and the Mac back in 90s.

Spicoli said,
The important part is the falling margins. That's what everyone is talking about with the "commoditization" of the mobile hardware market.

No kidding.

Revenue up 1%, profits down 22%. That is some serious margin compression that's going on.

TomJones said,
No kidding.

Revenue up 1%, profits down 22%. That is some serious margin compression that's going on.

There is also the fact that they've pushed up their R&D and kept it at the current rate even with the modest increase in revenue.

Why are there so many Apple Fanboys here going crazy! Let Apple break it down because there are a lot of 4 and 4S devices being sold. Also look at overall financial results, not as good as previous years. If there were 38.0m iPhone 5's sold I would be surprised!

suprNOVA said,
Why are there so many Apple Fanboys here going crazy! Let Apple break it down because there are a lot of 4 and 4S devices being sold. Also look at overall financial results, not as good as previous years. If there were 38.0m iPhone 5's sold I would be surprised!
For a while now most carriers have been heavily discounting the 4S, so I would be curious how many 4 they sold, I'm guessing not very many

Personal computers and laptops are a shrinking market right now (that could change again in the future mind you)

siah1214 said,
Apple selling 200k fewer Macs this year than last is somehow related to the failure of Windows 8 right?

It'll be interesting to see what the break down of the sales numbers are - I'd hazard to guess that the bottom is falling out of the Mac Pro sales now that the next generation one has been shown off, the lead times between production and getting the product out there and there is also the issue of the fact that there is a new OS around the corner which people maybe holding out for.

The problem with Windows 8 is that Microsoft promised that it would be some miracle cure to solve the woes of the industry; that 'touch screens' would compel people to upgrade because apparently 'touch screens' are now all the rage with 'those young whipper snappers and their iPads, iPhones and other gadgets'.

I thought iPhones were outdated and no one was buying them anymore. Sales were slowing down or stagnating, right?

Waiting for people to offer excuses....

@coffebreak

It's inevitable. People get tired of carrying things around bigger than their hand, lol. I also think a part of it is MS' lackluster tablet entry. With more horsepower (or performance) on the next generation of RTs may help if there is a next generation. Windows 8.1 and more software will also help. Windows Phone and Surface are starting to get some great games. You can easily tell, they're $6.99 if they are high quality, lol.

If MS gets it's BT 4.0 act together (Nokia is providing drivers for their Lumias, no word on others) and get more horsepower for RT, I am seeing an upside.

Apple hasn't changed much but they don't need to at the moment, there's still things what they have does better or the Windows platform is missing. But once those holes are filled (assuming they will be), then things will get interesting because iOS 7 doesn't sound like it's going to be anything radical or any major UI change.

alwaysonacoffebreak said,
All I can say is I think the tablet boom is slowing down or maybe even passing slowly, therefor there lower sales of iPad's.

iPad sales are down compared to last year's third quarter (it's not Q2) because Apple launched the 3rd generation iPad in Q3 2012 and are likely to release the next generation of the iPad this fourth quarter.

MorganX said,
@coffebreak
With more horsepower (or performance) on the next generation of RTs may help if there is a next generation.

I just don't think throwing more horsepower into the Windows RT devices is going to help sales. The issue isn't performance because devices like the Surface RT aren't laggy or slow, from what I've seen. I believe some of the problems include consumers wanting to run their normal programs on a product titled to have Windows, having a desktop that could be eliminated, pricing at a similar level to the iPad and perhaps even the 16:9 aspect ratio.

John Callaham said,
We are using the calendar year for our story to avoid confusion, thus we are using Q2 2013

Surely it's more confusing to report it as Q2 2013 when Apple and almost every other major tech/news site are appropriately using Q3 2013 to report financial results. Rather than changing the first line to say "second calendar quarter of 2013", you could've just said "Q3 2013 (April to June)" to avoid confusion. Meh, it's not my article.

@Manish

I think people wanted to run Windows apps because there were not quality tablet apps. Those are coming.

I have a 64G and yeah, it lags, particularly with games. It's better than when it started, but nowhere near as consistent or reliable as an iPad IME.

stevan said,
I thought iPhones were outdated and no one was buying them anymore. Sales were slowing down or stagnating, right?

Waiting for people to offer excuses....

Google > define:zealot

Always the last to see the error of their ways

No failures in the Apple product line up.
Yes, I am waiting for the Retina iPad Mini.
Must go and get the all day battery MacBook Air.

Like I said before, Apple doesn't need the best hardware or software to sell. They sell because their ecosystem is excellent. Also, most of the Apple fans are waiting for a retina iPad Mini and the iPad 5. Tablet sales will go up then.

It seems to me it's all about the deals they locked carriers into in the first few years. That's who sells the hardware. They setup anti-competitive deals with sales quotas so the carriers push iPhones to make them.

For example when my AT&T contract was coming up, I check on an early upgrade. The only early upgrade available was the iPhone. The following month I could early upgrade to any phone but the iPhone was the only one I could do on-line. I had to drive to an AT&T store to do anything else. Clearly they were trying coerce me into switching to an iPhone. Since they make less money off those than others, the only thing that makes sense is they're trying to fill a quota.

Spicoli said,
It seems to me it's all about the deals they locked carriers into in the first few years. That's who sells the hardware. They setup anti-competitive deals with sales quotas so the carriers push iPhones to make them.

Which is a load of crap - every distributor on earth has minimum order sizes and the fact that Apple has minimum order sizes is hardly out of line with the industry. I know where I am the local distributor for Seagate, Western Digital etc. has a minimum $20,000 per month contract - does that make Seagate or any of the other names 'anti-competitive'? of course not! I know you hate Apple but just be a man and come out and say you do without the pretence of trying to appear as though you're making a rational argument when in reality it is a smoke screen.

warwagon said,
But But ... iPhones are Dying ...nobody is buying them anymore!

Funny, isn't it? One of the reasons why I keep coming to Neowin is because it is the best place online to read fan fiction.