It would appear the marketing powerhouse has done it again. The apparent lack of standard phone features, the fact that AT&T is the only possible service provider as well as a particularly elaborate and steep pricing scheme, was not enough to stop Apple from selling around 525,000 iPhones from 6:00 PM Friday evening through close of business on Sunday. Well done Apple; quite an achievement!
On the other hand, Apple's iPhone launch didn't go off glitch free: many users complained of activation problems with AT&T's servers and were forced to activate through iTunes. "We are working on any issues on an individual basis with customers who were impacted," said Michael Coe, a representative for AT&T. An Apple spokesman said: "There are a small percentage of iPhone customers who have had a less than perfect activation experience."