Apple sells two million iPads in less than 60 days

Apple's latest smash hit is the iPad, selling two million iPads in less than 60 days (59 to be exact).  Apple originally sold 300k units in the first day and one million iPads in 28 days, after releasing in the United States.

The iPad went on sale internationally last week in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK, with nine more countries coming in July, and additional countries later this year.  Apple announced their iPad back in January, and eventually the WiFi only model hit store shelves on April 3rd.  The WiFi + 3G model later followed on April 30th.

Customers around the world are experiencing the magic of iPad, and seem to be loving it as much as we do,”  Steve Jobs, CEO of Apple, said after announcing they had sold two million iPads worldwide.

Although the device had some issues shortly after launch where consumers were having difficulties using the WiFi on some routers and USB charging issues, the iPad appeal has been strong with consumers, outselling Macs 2:1.

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One of my employees had one today. We thought it would be good to give it a try at accessing a website we needed throughout the office.

Unfortunately, the website doesn't work with Safari...and you can't install any other full fledged browser on the iPad (we tried mini Opera, wouldn't even get past the main page).

So there was a great possible use, BUT without the ability to run serious pro-grade applications on a real OS, even browsing the Internet (arguably an advanced page) is crippled on the iPad. 8(

But the idea was a good one, so we'll be buying the first viable touch tablet PC that runs Windows 7.

I occasionally come in and read the comments on an Apple news post like this one. And after reading the all the blind/recycled/ignorant/childish/repetitive/inane anti-Apple comments that appear is every Apple tagged news item I feel vindicated in my support of Apple products.

Come to think of it, I like these threads. All the hater comments can stay in neowin, don't taint the other forums.

thewarrior said,
I occasionally come in and read the comments on an Apple news post like this one. And after reading the all the blind/recycled/ignorant/childish/repetitive/inane anti-Apple comments that appear is every Apple tagged news item I feel vindicated in my support of Apple products.

Come to think of it, I like these threads. All the hater comments can stay in neowin, don't taint the other forums.

Just have to quote this guy from above...

excalpius said,
+100

iPad is selling well? Big surprise there. Apple has done a great job establishing a solid brand name that people like and actually invest in advertisements. The iPad will never be everyone's cup of tea. No doubt some real Apple haters hate the iPad (OMG big surprise there!). But for the coming years, every single slate device released (be it Windows 7, WP7, Blackberry, Android, whatever) will be compared against the iPad. Every article that comes up will use the phrase "Is this the iPad killer?" Trolls and haters are just going to have to get use to seeing iPad on everything slate related from now on.

Shadrack said,
iPad is selling well? Big surprise there. Apple has done a great job establishing a solid brand name that people like and actually invest in advertisements. The iPad will never be everyone's cup of tea. No doubt some real Apple haters hate the iPad (OMG big surprise there!). But for the coming years, every single slate device released (be it Windows 7, WP7, Blackberry, Android, whatever) will be compared against the iPad. Every article that comes up will use the phrase "Is this the iPad killer?" Trolls and haters are just going to have to get use to seeing iPad on everything slate related from now on.

Can't understand why a major manufacturer is so slow getting a Android table out. I would have thought HTC would have being more then capable.

Shadrack said,
iPad is selling well? Big surprise there. Apple has done a great job establishing a solid brand name that people like and actually invest in advertisements. The iPad will never be everyone's cup of tea. No doubt some real Apple haters hate the iPad (OMG big surprise there!). But for the coming years, every single slate device released (be it Windows 7, WP7, Blackberry, Android, whatever) will be compared against the iPad. Every article that comes up will use the phrase "Is this the iPad killer?" Trolls and haters are just going to have to get use to seeing iPad on everything slate related from now on.
Yeah, that is pretty much what is going to happen. Apple are rarely the first but their marketing department are so good they can make even the oldest idea look like the best thing since sliced bread. iPad is case and point, they took the old and failed tablet concept and turned it into the next biggest craze. Something all the other companies could learn, it's not who has the latest technology but rather how well you use what is already there. That is my 2 cents, take with a grain of salt.

Shadrack said,
iPad is selling well? Big surprise there. Apple has done a great job establishing a solid brand name that people like and actually invest in advertisements. The iPad will never be everyone's cup of tea. No doubt some real Apple haters hate the iPad (OMG big surprise there!). But for the coming years, every single slate device released (be it Windows 7, WP7, Blackberry, Android, whatever) will be compared against the iPad. Every article that comes up will use the phrase "Is this the iPad killer?" Trolls and haters are just going to have to get use to seeing iPad on everything slate related from now on.

pardon?.

The ipad market is 2 million of units (and supposely reaching 8 million of units at the end of the year).
But the, according by Steve Jobs, useless and good for nothing, netbook is 60 million.

So, Ipad as a trend is nothing.

May be it can be famous amongst a group of nerd on the net but outside the internet is quite a rarity product.

Watching all the negative comments every time there's an iPad story or any Apple news for that instance is just funny. So lets get this straight. Apple can sell 1 million iPads in the US in a month. 300K in the first weekend and people agree that those are most likely valid numbers. So in the second month, its not even possible that Apple sold another 500K in the US? That would mean a serious, though expected, drop in demand. And that throughout the weekend, pre-orders and retail sales in 9 countries can't account for another 500K? Is that really some people's argument? Talk about begging. First iPad was going to be fail the moment it was unveiled. Then the argument is that it's all hype and anyone who buys one has more money than sense. And now sales figures, that all the doubter's dream tablets won't see in the same period of time, are falsified. This is really becoming a bit much. I think for a device that was pronounced dead upon introduction, it is a success. Of course, once other tablets hit the market, the iPad can truly be judged accordingly.

asdavis10 said,
Watching all the negative comments every time there's an iPad story or any Apple news for that instance is just funny. So lets get this straight. Apple can sell 1 million iPads in the US in a month. 300K in the first weekend and people agree that those are most likely valid numbers. So in the second month, its not even possible that Apple sold another 500K in the US? That would mean a serious, though expected, drop in demand. And that throughout the weekend, pre-orders and retail sales in 9 countries can't account for another 500K? Is that really some people's argument? Talk about begging. First iPad was going to be fail the moment it was unveiled. Then the argument is that it's all hype and anyone who buys one has more money than sense. And now sales figures, that all the doubter's dream tablets won't see in the same period of time, are falsified. This is really becoming a bit much. I think for a device that was pronounced dead upon introduction, it is a success. Of course, once other tablets hit the market, the iPad can truly be judged accordingly.

Exactly. There is no basis for comparison for sales figures because thus far it is a product unique unto itself.

asdavis10 said,
Watching all the negative comments every time there's an iPad story or any Apple news for that instance is just funny. So lets get this straight. Apple can sell 1 million iPads in the US in a month. 300K in the first weekend and people agree that those are most likely valid numbers. So in the second month, its not even possible that Apple sold another 500K in the US? That would mean a serious, though expected, drop in demand. And that throughout the weekend, pre-orders and retail sales in 9 countries can't account for another 500K? Is that really some people's argument? Talk about begging. First iPad was going to be fail the moment it was unveiled. Then the argument is that it's all hype and anyone who buys one has more money than sense. And now sales figures, that all the doubter's dream tablets won't see in the same period of time, are falsified. This is really becoming a bit much. I think for a device that was pronounced dead upon introduction, it is a success. Of course, once other tablets hit the market, the iPad can truly be judged accordingly.

If the iPad had been made by any company other than Apple, it would have flopped. Once initial adoption rush dies down, I don't see sales being that strong.

Subject Delta said,

If the iPad had been made by any company other than Apple, it would have flopped. Once initial adoption rush dies down, I don't see sales being that strong.

To be honest, I think quite the opposite. Had any other company made the iPad or even the iPhone, for that matter, it would be getting a lot more praise here than it does now.

Subject Delta said,

Once initial adoption rush dies down, I don't see sales being that strong.

Which happens with almost every other product too?...

NeoTrunks said,

To be honest, I think quite the opposite. Had any other company made the iPad or even the iPhone, for that matter, it would be getting a lot more praise here than it does now.

Untrue. I would have criticized any vendor who released a touch based tablet without...

A decent amount of storage. 64gb max...really?
No camera, let alone two of them for video conferencing.
No major OS on board for applications (either OSX or W7)
No USB/hdmi/etc. ports
etc etc.

I'm a proud Apple owner of many of their products, but I think the iPad is underpowered for a first release (in about a dozen ways) and I truly, TRULY dislike how Apple's PR machine is getting away with all of its ridiculous claims unchallenged.

Edited by excalpius, May 31 2010, 9:12pm :

excalpius said,

Untrue. I would have criticized any vendor who released a touch based tablet without...

A decent amount of storage. 64gb max...really?
No camera, let alone two of them for video conferencing.
No major OS on board for applications (either OSX or W7)
No USB/hdmi/etc. ports
etc etc.

I'm a proud Apple owner of many of their products, but I think the iPad is underpowered for a first release (in about a dozen ways) and I truly, TRULY dislike how Apple's PR machine is getting away with all of its ridiculous claims unchallenged.

The only thing I can really see them adding is more storage and perhaps a camera or two. This is not meant to replace their MBP line. It's essentially a luxury device. It's all about doing simple things faster and with little realistic compromise. Sure, there are a lot of people that sound like they want 8 USB devices hooked up to this at once, but that's far from the target audience. You don't get one of these just to save a few grand off of a MacBook Pro. You get it to compliment.

Subject Delta said,

If the iPad had been made by any company other than Apple, it would have flopped. Once initial adoption rush dies down, I don't see sales being that strong.

That won't be for a while, I suspect lot of people are probably holding off getting an iPad until iPhone OS 4.0 is released, if anything I expect a (temporary) spike in sales in the near future. Naturally after that dies down sales will inevitably go back down, but I think we'll be well into 2011 before that happens which means probably won't be long till "iPad 2.0" hits store shelves to drum sales up again. I'm interested to see what other companies bring to the table to compete with the iPad.

Subject Delta said,

If the iPad had been made by any company other than Apple, it would have flopped. Once initial adoption rush dies down, I don't see sales being that strong.

As for any product. How many "iPhone killers" never even came close to any model iPhone sales? The iPad should see the same level of dominance. Not because it has the most features, but because its simple and does a limited amount of tasks exceedingly well. And it's the combination of great design and intuitive software. Yeah there will be tablets with beefed up specs just like there have been phones with beefed up specs. Yet head to head with other smartphones, the iPhone has dominated. The same will happen with the iPad.

NeoTrunks said,

To be honest, I think quite the opposite. Had any other company made the iPad or even the iPhone, for that matter, it would be getting a lot more praise here than it does now.

Exactly. Had HP made the iPad running a variant of Windows Phone 7 or even Android it would have been the greatest thing ever and anything Apple came out with after would have been a "me too" product. But now its something completely different. Every tablet that seems to get announced these days is going to be an "iPad killer". Its like all the iPad detractors are throwing any and everything to the wall in hopes that it sticks.

sexypeperodri said,
A lot of jealous people here bashing the iPad.

I don't have one nor I care for one, but its funny.

Typical trolls and haters on this board. Nothing new to see here. Same comments on repeat like a broken record.

devish said,

Or you're wrong...

The analysis of the facts would seem to support my conclusions. I'm still waiting for anyone to challenge those.

There appear to be no shortage of "Mediums" on Neowin. Maybe they should apply for a job with the Wall Street Journal they need someone who can forecast the next recession. or maybe go to work for a police department hunting down serial killers; they are sure attempting to kill the iPad.

I for one am not trying to "kill" it. I'm just trying to present the facts in a way that isn't unchallenged spin from Apple PR...the "source" of this article...ahem.

six month later on ebay...

32GB iPad Wifi for sale, mint condition... $200.

So, if you REALLY want a ipad, then wait some months so you can buy one for a cheap.

Magallanes said,
six month later on ebay...

32GB iPad Wifi for sale, mint condition... $200.

So, if you REALLY want a ipad, then wait some months so you can buy one for a cheap.

Would you sell me one at that price in six months if they're not selling at those prices then?

NeoTrunks said,

Would you sell me one at that price in six months if they're not selling at those prices then?

sorry but i am not a consumer wh*re that purchase every crap that sell Apple (or Microsoft).


All this negativity is starting to sound familiar from the iPod, iPod Touch, iPhone days and those really bombed didn't they?

The iPhone was successful, though Jobs made his most significant blunder ever by bundling it with one (arguably the worst) cellphone provider. The iPod was so successful precisely because it could be bought anywhere and because every store made money off accessories, etc.

The iPhone was revolutionary when it was announced, but the exclusivity deal with AT&T gave its competitors time to catch up in a way the iPod did not have to worry about. I shudder to think what market share the iPhone could have achieved without AT&T.

John S. said,
All this negativity is starting to sound familiar from the iPod, iPod Touch, iPhone days and those really bombed didn't they?

Apparently there are a lot of folks on this board that just need to go out and get laid. Seriously, "Morons", "Idiots"? Yay! Name calling is so cool and mature...NOT. Oh well.

Shadrack said,

Name calling is so cool and mature...

Um, you just did the exact same thing in your replies. No facts. No debate. Just unwarranted personal insults.

excalpius said,

Um, you just did the exact same thing in your replies. No facts. No debate. Just unwarranted personal insults.

I think there is a difference between name calling and being sarcastic

Exactly. This is just the international first adopter sales bubble.

Note how it's being lumped in with the million iPads sold in the first month in the US. Hmmm, that means that sales in the US must have dropped even more than last month, since 1 million sales each month would mean net zero sales overseas.

So rather than report that sales of the iPad in the US have dropped day to day even more and that International sales aren't particularly robust, Apple adds them all together and announces these disappointed figures are a total PR win.

...and the media reports it blindly, without doing the math...

Well done, Apple. Well done. 8P

excalpius said,
Exactly. This is just the international first adopter sales bubble.

Note how it's being lumped in with the million iPads sold in the first month in the US. Hmmm, that means that sales in the US must have dropped even more than last month, since 1 million sales each month would mean net zero sales overseas.

So rather than report that sales of the iPad in the US have dropped day to day even more and that International sales aren't particularly robust, Apple adds them all together and announces these disappointed figures are a total PR win.

...and the media reports it blindly, without doing the math...

Well done, Apple. Well done. 8P

Disappointing compared to what? You never answered this question when you were trolling in the last iPad thread on the main page, oh expert-of-experts. Oh, right, compared the the perpetually-increasing sales number in excalpius's head.

Edited by mantis-, May 31 2010, 7:48pm :

mantis- said,

Disappointing compared to what? You never answered this question when you were trolling in the last iPad thread on the main page, oh expert-of-experts. Oh, right, compared the the perpetually-increasing sales number in excalpius's head.

I prepared a long list of facts and analysis in those earlier threads and instead of challenging the facts or the conclusions, people just regurgitated Apple PR spin or leveled insults.

There's no reason to respond to those, so, the facts spoke for themselves...and still do.

It's only interesting for a couple of days, then it will never be used again. It's not as portable as a smartphone and not as capable as a laptop.

opensuse said,
It's only interesting for a couple of days, then it will never be used again. It's not as portable as a smartphone and not as capable as a laptop.
It'd be good around the home though, on the kitchen table for instance! We currently have a MacBook there, and if we could afford an iPad, it would probably take it's place quite nicely.

hotdog963al said,
It'd be good around the home though, on the kitchen table for instance! We currently have a MacBook there, and if we could afford an iPad, it would probably take it's place quite nicely.

You can't run anything from your MacBook on the iPad, so unless all you want to do it browse and watch video, don't dump that laptop yet!

excalpius said,

You can't run anything from your MacBook on the iPad, so unless all you want to do it browse and watch video, don't dump that laptop yet!

ok, thats fine, but why are you bothered about it so much?

opensuse said,
It's only interesting for a couple of days, then it will never be used again. It's not as portable as a smartphone and not as capable as a laptop.

I've used it for weeks now and I don't plan to stop using it lol. I actually use my laptop less often since I bought the iPad.

Apple came first to the market with a real product. Even if it's only a bigger iPod Touch, many new apps are taking advantage of the better screen resolution and better CPU.

At least, it's not a complete flop like many here had predicted it would be. Good for Apple.

It would be nice to see REAL product from everybody else (other than crap Archos), not some pre-production or worst, vaporware.

TruckWEB said,
Apple came first to the market with a real product. Even if it's only a bigger iPod Touch, many new apps are taking advantage of the better screen resolution and better CPU.

At least, it's not a complete flop like many here had predicted it would be. Good for Apple.

It would be nice to see REAL product from everybody else (other than crap Archos), not some pre-production or worst, vaporware.

it is because the PDA market (now relabeled as tablet) died years ago... and Apple only succeed because the amount of captive users (lambs), Apple is a special brand, if Apple succeed then it is not equal that other will triumph in the same market. Or you could say, Apple can sell a overexpensive iRack and still found plenty of buyers.


Edited by Brony, May 31 2010, 6:56pm :

Magallanes said,

it is because the PDA market (now relabeled as tablet) died years ago... and Apple only succeed because the amount of captive users (lambs), Apple is a special brand, if Apple succeed then it is not equal that other will triumph in the same market. Or you could say, Apple can sell a overexpensive iRack and still found plenty of buyers.


Wrong

At lot of people I know who are interested in the iPad are people who have never owned a Apple computer.

The ipad has a few failings in my mind.
I think it needs a usb port
a SSD slot
and shouldn't have to be synce with a computer it should be able to stand on its own as a device

Still not a bad number. Not a fan of them just will give them credit where credit is due. I am looking at the NotionInk Adam or Asus EEE PAD 12" which seems like the PAD to beat if the unit can hold out for 10 hours. The docking station is just a great feature. Windows Embedded 7 or Compact 7 is nice. Add a few sprinkles of Asus touches and I think we have a winner.

I can use a Tablet that can run my apps and the Asus EEE Pad seems to fit the bill!

Can't wait...

There's nothing magical about the iPad, nor revolutionary. Its just an iTouch with a bigger screen. Whats Steve Jobs talking about?

Why do people insist on calling it an iTouch, it's an iPod touch. While hardware wise the 2 are quite similar, the fact it can run desktop class (or close to) applications makes a significant difference.

Edited by Xero, May 31 2010, 5:17pm :

Xero said,
Why do people insist on calling it an iTouch, it's an iPod touch. While hardware wise the 2 are quite similar, the fact it can run desktop class (or close to) applications makes a significant difference.

Looks like you will have a busy day ahead of you, writing to all those people on the Internet complaining about their use of terms such as Microshaft, M$, Winblows or any of the other terms. After all, if you want to complain about one, you should complain about all, right?

Sent from my iPad.

^ lol no. It's just a peeve of mine with people calling it an 'iTouch' People seem to think it's the actual product name. I hear people (usually parents) in stores asking where they can find an iTouch all the time.

Xero said,
the fact it can run desktop class (or close to) applications makes a significant difference.

That "fact" is flat-out inaccurate. With the same processor, RAM, and pathethic storage capabilities (64gb?!), the iPad is running iPod Touch applications, period.

excalpius said,

That "fact" is flat-out inaccurate. With the same processor, RAM, and pathethic storage capabilities (64gb?!), the iPad is running iPod Touch applications, period.

Don't think Pages, Numbers, and Keynote are available on the Touch. They were designed specifically for the iPad.

Xero said,
Why do people insist on calling it an iTouch

Because we can, it makes sense, and everyone knows what you are talking about. Look up abbreviation in the dictionary. It is actually a very common thing for people to abbreviate on the Internet.

matt4pack said,

Don't think Pages, Numbers, and Keynote are available on the Touch. They were designed specifically for the iPad.

True, but none of these compete with major (or even minor) desktop applications in the same class. And anyone who says they do is just selling something.

Xero said,
Why do people insist on calling it an iTouch, it's an iPod touch. While hardware wise the 2 are quite similar, the fact it can run desktop class (or close to) applications makes a significant difference.

Why do you care if people call it the "iTouch"??? You what he meant. So the iPad can run desktop class apps? Hmmmm since its the SAME OS, then the iPhone could run them no?

A stripped down version of a second rate word proccesor is not a desktop app.

nohone said,

Looks like you will have a busy day ahead of you, writing to all those people on the Internet complaining about their use of terms such as Microshaft, M$, Winblows or any of the other terms. After all, if you want to complain about one, you should complain about all, right?

Sent from my iPad.

Comedy fail.

Sent from my iTouch

Let's not forget that Apple Sales != Consumer Purchases. Apple always tends to release their own sales figures, and not the numbers actually purchased by consumers. A lot of those sales will be to retailers.

Apple sells most of these things from their own stores so they likely have accurate figures. Besides shipments to retailers don't count as a unit sold. It'd be 3 million units shipped, 2 million sold, or something like that.

Xero said,
Apple sells most of these things from their own stores so they likely have accurate figures. Besides shipments to retailers don't count as a unit sold. It'd be 3 million units shipped, 2 million sold, or something like that.

+TCLN Ryster's comment pointed out exactly what you have said, that is shipments dont count as units sold... and so the figures are misleading as apple call shipped units as "sold units" in their figures.

lt8480 said,

+TCLN Ryster's comment pointed out exactly what you have said, that is shipments dont count as units sold... and so the figures are misleading as apple call shipped units as "sold units" in their figures.

Normally you'd have a point, but considering demand has been higher than supply so far then it's fair game to count 2 million shipped as 2 million sold

lt8480 said,
+TCLN Ryster's comment pointed out exactly what you have said.
Whoops, thought he said the opposite. My mistake.

This is worldwide, not in the US. Another artificially presented PR statistic intended to make the iPad seem more successful than it is.

Sales in the US have dropped precipitously. That has not changed.

So, now they report the international first adopter sales bubble as if it's unexpected. Let's see how the iPad sales are in the three months, folks. I predict international sales will drop just as quickly as US sales did.

Oh, and DomZ, Apple controls the supply, so who do you think throttled supply to make it look like demand was outstripping supply? We're not talking open, easy to verify sales figures from major retailers like Walmart, Amazon, etc. here.

It's getting really pathetic to see just how easily all of the media just parrots the Apple PR spin.

excalpius said,
This is worldwide, not in the US. Another artificially presented PR statistic intended to make the iPad seem more successful than it is.

Sales in the US have dropped precipitously. That has not changed.

So, now they report the international first adopter sales bubble as if it's unexpected. Let's see how the iPad sales are in the three months, folks. I predict international sales will drop just as quickly as US sales did.

Oh, and DomZ, Apple controls the supply, so who do you think throttled supply to make it look like demand was outstripping supply? We're not talking open, easy to verify sales figures from major retailers like Walmart, Amazon, etc. here.

It's getting really pathetic to see just how easily all of the media just parrots the Apple PR spin.

Yeh because the 3G version didn't launch at the same time as the Wi-Fi version because they did it on purpose. Then the 3G version was pushed back again (and the bad PR that comes with that) just to make people want it more?. Then the international launch was pushed back - just for kicks, not because they don't have enough units to actually ship to all these countries?

The iPad didn't actually go into production until around the time they announced it (to stop/limit leaks). So to knock out 2 million units in the time they have is them at full manufacturing capacity. Despite the fact it would make no sense to limit the supply as they're in the "first adopter sales bubble" (as you put it)- if people want one now why make them wait? Couldn't they achieve higher sales figures if they didn't "throttle the supply" as you claim?

I'm not saying companies don't limit supply of their products. But in this situation Apple want as many people as possible to be using an iPad before any proper alternatives arrive (hence the "low" price compared to normal apple products, although that's debatable). Apple want the term "iPad" to become synonymous with a tablet computer, just like iPod is synonymous with an MP3 player - and artificially limiting the supply isn't the way to go about it.

By the way, the reason why I think the iPhone 4G has leaked so many times is that it is already in full production, and will be launched pretty much at the same time of the announcement, rather than the usual ~1 month wait.

DomZ said,

Yeh because the 3G version didn't launch at the same time as the Wi-Fi version because they did it on purpose. Then the 3G version was pushed back again (and the bad PR that comes with that) just to make people want it more?. Then the international launch was pushed back - just for kicks, not because they don't have enough units to actually ship to all these countries?

The iPad didn't actually go into production until around the time they announced it (to stop/limit leaks). So to knock out 2 million units in the time they have is them at full manufacturing capacity. Despite the fact it would make no sense to limit the supply as they're in the "first adopter sales bubble" (as you put it)- if people want one now why make them wait? Couldn't they achieve higher sales figures if they didn't "throttle the supply" as you claim?

I'm not saying companies don't limit supply of their products. But in this situation Apple want as many people as possible to be using an iPad before any proper alternatives arrive (hence the "low" price compared to normal apple products, although that's debatable). Apple want the term "iPad" to become synonymous with a tablet computer, just like iPod is synonymous with an MP3 player - and artificially limiting the supply isn't the way to go about it.

By the way, the reason why I think the iPhone 4G has leaked so many times is that it is already in full production, and will be launched pretty much at the same time of the announcement, rather than the usual ~1 month wait.

Lets also not forget that Apple announced the iPad without it having gotten FCC approval. Not even Apple would start manufacturing a product without FCC approval. But I'm sure some will say that is also Apple's PR department at work. The idea that Apple would limit supply just to increase hype when they could be seriously saturating the market well ahead of any competitor's product is asinine.

lt8480 said,

+TCLN Ryster's comment pointed out exactly what you have said, that is shipments dont count as units sold... and so the figures are misleading as apple call shipped units as "sold units" in their figures.

It doesn't matter, they can get the number of sales in each store and compile it in a database.

I'm pretty confident that those are consumer purchases, I don't see why they wouldn't be. Maybe for Best Buy and Future Shop and whatnot, but other than that? Apple's system must be in real time man.