Visitors to Apple's online store a few hours ago were greeted with the familiar downtime message, usually a sign that a new product is about to hit the virtual shelves. Instead, users were left wondering what had changed when the store returned, until some eagle-eyed shoppers noticed some new Facebook and Twitter integration on the product pages.
Currently active on the Mac Pro and iPod classic pages, the new feature allows consumers to quickly share links to the product they are looking at with their friends. The feature is similar to the support Apple introduced to the iTunes store, with a little downwards arrow attached to the selection button. When clicked, new "Share on Facebook" and "Share on Twitter" links appear.
It seems both Facebook and Twitter are becoming more integrated into Apple's offerings as a whole, a trend not unknown to the rest of the tech world. iOS 5 promises to expand this support with deep Twitter integration, allowing users to quickly post pictures and links to their profile. Facebook, on the other hand, has been left high and dry, but the company itself plans to improve iOS support with their new Messages app, planned to make an appearance outside of the US soon.
Users eager to show their friends how much a Mac Pro costs can try out the new feature here.