Apple Store opens in Brazil to huge crowds

Apple has expanded its retail stores to 15 countries with the latest launch in Brazil's second largest city of Rio de Janeiro.

The latest Apple store became the first one in South America and was flocked by excited fans similar to the lines generated by iPhone launches, as seen in the photo above during the inauguration. Brazil is the most expensive market to purchase an Apple product as reported by SCMP. Import duties on Apple products are quite high in Brazil as a result of which, the minimum price for an iPhone 5s is around $1100 for the 16GB version, which 'only' costs $649 in the United States. The iPad Air is also priced a bit dearer at $700 in comparison to the US where it costs $449.

Some of the people interviewed at the launch believed that prices of the devices in Brazil would come down over the next few months, and that there was plenty of excitement for Apple products in the country with a population of 200 million.

The new Apple store is located at the Multiplan Village Mall in the Barra da Tijuca district which is a prime area close to the coast. The upcoming FIFA World Cup will draw people to Rio, as well as the 2016 Olympics which will be held in most parts of the Barra da Tijuca district, which could also be a deciding factor behind Apple's location scouting.

Source: SCMP via SlashGear | Image via Xinhua

Report a problem with article
Previous Story

Another marketing render from the Android-based Nokia X leaked

Next Story

Apple's iWatch may predict heart attacks

16 Comments

Commenting is disabled on this article.

Last I saw in Rio, the Price of the starting MacBook Pro Retina was US$4000 (or R$10000, in local currency).

Also, the mall where it opened is a mall for rich people. You only have stores like Versace, Prada, Tiffany's, etc.

Shreyas Gandhe said,
The latest Apple store became the first one in South America and was flogged by excited fans
Ouch, those poor store employees! Guess Brazilians really don't like Apple after all.

Romero said,
Ouch, those poor store employees! Guess Brazilians really don't like Apple after all.

haha ..flocked! nothing wrong with some Apple S&M though You deserve it if you buy the products at those outrageous prices.

"Some of the people interviewed at the launch believed that prices of the devices in Brazil would come down over the next few months"...

HA! So nieve

djdanster said,
"Some of the people interviewed at the launch believed that prices of the devices in Brazil would come down over the next few months"...

HA! So nieve

It is possible given that Foxconn has an assembly plant in Brazil which might start doing iPhones and other Apple products.

It's still the capital of the state of Rio de Janeiro (and hence one of many Brazilian capital cities, just not THE capital city), although I don't know if that's what the article meant.

ichi said,
It's still the capital of the state of Rio de Janeiro, although I don't know if that's what the article meant.
Depends whether or not this makes sense: "...with the latest launch in the American capital city of Sacramento."

Atlantico said,
Depends whether or not this makes sense: "...with the latest launch in the American capital city of Sacramento."

Technically it does (albeit on an unnecessarily confusing way): Sacramento is both American and a capital city

-adrian- said,
Well - this would be called state capital or national capital. there is just one "capital city" in a country

Ok, got me on English semantics then