Apple Sued for Deceptive MacBook and MacBook Pro Advertising

Apple Incorporated is facing a class action lawsuit alleging the company advertised the LCD screens on its MacBook and MacBook Pro laptops as being superior, but knowingly shipped screens that did not meet its original claims. The class action lawsuit points out Apple advertised that the new glossy screens introduced with its MacBook last year provided users with deeper blacks and whites that are more vibrant. However, many customers experienced graininess and sparkling effects common to dithering techniques, according to the complaint: "Many such dissatisfied purchasers were chastised by Apple agents and employees for being too picky about their assessments of the quality of the display. Other dissatisfied purchasers were told that they were imagining the complained about defects."

The complaint also points out that many of the disgruntled customers posted messages on Apple's own forums only later to have their posts moderated or completely removed by Apple forum administrators. The lawsuit alleges Apple uses dithering techniques to create an illusion of colors that don't actually exist. In fact, the lawsuit claims if a MacBook or MacBook Pro users installs Windows XP, they will notice superior image quality in areas such as gradients. The test seems to indicate Apple is using some sort of software at work in OS X. "The displays are only capable of displaying the illusion of millions of colors through the use of a software technique referred to as 'dithering'," the lawsuit claims.

News source: DailyTech

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“Many such dissatisfied purchasers were chastised by Apple agents and employees for being too picky about their assessments of the quality of the display. Other dissatisfied purchasers were told that they were imagining the complained about defects.”

The complaint also points out that many of the disgruntled customers posted messages on Apple's own forums only later to have their posts moderated or completely removed by Apple forum administrators. "

Apple's behaviour sure sends a strong message about how well they respect their customers.

I've got an idea. Why not take the laptop apart, find the LCD screen model number, look it up online, and see what the specs are at the manufacturer's website! Oh my gods!

Gotta love Apple they've pretty much said "Our displays are the best, you are wrong". It's like they employ fanboys to do their customer service.

More importantly, you want employyes who will respect your customers. After all, Apple would be nothing without its customers. This is no way to treat your most important asset.

Aside from the issue of poor quality displays, is anyone bothered by the conduct of Apple's customer service? How would you feel if someone told you that your expectations were unrealistic, or that you were simply imagining issues with your display?

Every company has a few bad apples (no pun intended) among its employees. I work in retail and there are just some people who should NEVER have any interaction with customers.

Most companies do that.

For instance, yesterday, i was told by JD Sports that I was imagining that my black trainers had turned a funny turquiose colour (their "Inspections" department "checked").

Once any company has your money, they're not interested.

All they had to do was "quote" one employee, out of thousands, and possibly out of context, to support the suit. Even so, a company is only responsible to take negative or positive disciplinary action against an employee, after being reported or caught. They only have so much control over who they hire and everyone makes mistakes - That said, in my experience, Apple is more so careful than most, at such a low level.

I can call up Verizon right now and get an employee irrate enough to spill something quote-worthy - they could also just hang up on me, and I could twist that, as well.

That said, I'm not trying to ignore corporate responsiblity... Lawsuits just get on my nerves and most are just digging for money. It only dilutes the worthiness of vaild claims.

We'll see what happens! ;)

As for my MBP display... I love the damn thing and happen to be a creative professional. However, I always purchase color accurate, external displays. This claim is really invalid to me since I've always been of the opinion that it's hocky to think you could use a laptop display for accurate color, regardless of who makes it. I just haven't paid much attention to that selling point and think it silly that anyone would purchase a laptop for that reason - IMO, they wouldn't be real professionals. I check at proof or edit, and that's always on an external.

If it's vaild, I wouldn't mind trading mine in for a future LED model....

the ONLY good thing I can say about my dv1000 (aside from the fact linux runs SOOO nicely on here (better than windws by a huge bunch)) is that the screen is wide and glossy. The glosy screen makes the colors so much nicer.

The glossy screen really does have a lot of merits. I find it a lot easier and clearer to look at than other, matted LCD screens. My brother's laptop has one, and it's very nice. I love colors on it.

What is your criticism based on?

When you use a computer, you want to see the content not the reflection of your face, the seat and the guys legs behind you in the lecture hall.

Glossy screen have really nice contrast IN THE DARK, well in the low ambient light.

Co_Co said,
When you use a computer, you want to see the content not the reflection of your face, the seat and the guys legs behind you in the lecture hall.

I don't have that problem when OS X is running. Now, if there is a black screen on my monitor, ie. the computer is shut off, then I can see reflections.

I have a MacBook (Rev. A Core Duo, purchased June 2006), I find the screen fine except for the uneven backlight which isn't that obvious once you leave the boot screen (a solid grey screen).

wctaiwan

not sure about macbook, my macbook pro's 15 inch screen is pretty good. I have no problem accepting the claim of better than others. it is way better than my previous thinkpad t43's.

Many display companies play the switcheroo when it comes to LCD display. For first few months they ship with S-panel displays and then switch to TN-panel displays. :(
The units what were reviewed by the review sites are not the onces the consumer ends up getting.

if a MacBook or MacBook Pro users installs Windows XP, they will notice superior image quality in areas such as gradients

So the monitors are not at fault. Its the software?

Express said,

So the monitors are not at fault. Its the software?

That is what I was wondering as well when I read that. That claim seems to shoot a big hole in their lawsuit, as the entire point of the lawsuit was that the displays are not as high quality as was claimed. If the simple act of installing Windows makes the picture look better, then it is NOT a problem with the display, but possibly with the driver under OS X.

Express said,
Many display companies play the switcheroo when it comes to LCD display. For first few months they ship with S-panel displays and then switch to TN-panel displays. :(
The units what were reviewed by the review sites are not the onces the consumer ends up getting.

Kind of pathetic that companies can get away with this. They should have to indicate in some way, ie a revision, or new model, to show they have made significant changes. I guess they assume that changing the panel isn't significant... cheap *******. I'm under the impression that Dell is really bad with this.