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Apple To Announce Next-Gen AAC Called aacPLUS – Tomorrow!

Get Ready to Rock-n-Roll with aacPlus! Apple director of QuickTime product marketing, Frank Casanova, will deliver a keynote speech at the Cellular Telephone and Internet Association (CTIA's) Wireless IT and Entertainment 2004 tomorrow in San Francisco. Sharing the stage with Frank will be Vodafone Group Services executive head of content development, Graeme Ferguson. Vodafone has launched a 3G business services for Macs on September 6, 2004 the same day that Vodafone launched their new Vodafone live! – Portal.

It is here where an Apple announcement should break concerning the adoption of the next generation of ACC call aacPlus for QuickTime and iPod. For the last two years there's been speculation about when Apple would jump on board this standard. However, On September 28 2004, announcements came forth that 3GPP standardized aacPlus thus "paving the way for music services to be the next big hit in mobile communications", said Michael Bomhausser of SDC. SDC is one of Europe's leading multimedia duplication companies that provide duplication and replication services - from one to one million - in CD, CD-ROM, DVD, Video and MC formats.

News source: Apple-X

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