Apple to build its own chips?

If it looks like a duck, acts like a duck and quacks like a duck then that must mean that Apple is about to start producing its own chips for its products. Apple is compiling all the personnel and technology needed to fabricate the products and the idea is not so crazy as it first seems.

Last April Apple bought P.A Semi which designs chips which was the first major clue that Apple may go at designing its chips all by itself. Shortly after that Apple hired Bob Drebin who was the engineering director for ATI. Even more recently Apple brought on board Raja Koduri who was a technology officer at AMD. Add on top of that a myriad of job postings for chip designers and engineers and you have the makings for designing your own chips.

Apple has good reasoning to create its own chips too. If Apple uses off the shelf chips then competitors can use the same products too. It's the same reason Microsoft and Sony create their own CPU's and GPU's for their gaming systems. Not to mention when Apple places large orders for chips the leaks always occur letting everyone know of potential new features for products.

It's only a matter of time until we see Apple specific chips in their products. Flush with cash now could be the time to create unique chips to continue producing quality products.

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