Apple to open its biggest retail store in NYC's Grand Central Station

Apple's once mocked plan to launch a chain of retail stores has scored huge dividends for the PC, smartphone and media player maker. Launched just over ten years ago, the Apple retail outlets have become a large part of Apple's overall revenue as Apple fans and tech consumers in general enjoy checking out and using new iPads, iPhones, iPods and Mac PCs. Now Apple is making plans to open up its largest ever Apple store and it's no surprise that it will be located in a prime section of New York City.

According to a New York Post story, Apple has made a deal with the people in charge of New York City's Grand Central Station for a ten year lease to build a new Apple store. The plan, which is still awaiting final approval from the board of directors of the city's Metro Transit Authority, will give Apple 23,000 square feet to work with in one of the country's most well known and busiest travel locations.

The story states that Apple will pay a whopping $800,000 a year for the ten year deal. Assuming the lease is extended, Apple will pay over $1 million a year after the initial lease is completed. The MTA claims that it is looking to bring in a minimum of $5 million in profits with the new Apple Store lease. There's no word yet when the store itself will open in its newest location.

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29 Comments

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The world's most expensive Apple products in the world Now going to be sold next to the place that sells the most expensive pack of cigarettes in the world. (Queue Alanis Morisette's "Ironic" Chorus)

Is that really the best place? I know they probably did some basic surveying for this store location, but it kinda surprises me that a store like the Apple Store would go there.

Most people don't really go to the terminal for shopping; they go there to get to other places. A tech store just sounds dumb where people are hustling and bustling and just have to go. Restaurants make sense, and the only shopping people have time for is maybe a newsstand, gift shop, or any useful travel utilities. This isn't a mall.

Xenon said,
Does this really rate a front page mention on Neowin?

Neowin = tech site

Apple = largest tech company in the world

looks like a match to me

/wins thread

Next weeks news: Microsoft announces another retail store in Grand Central Terminal where they can make big on their "Metro" branding!

If you've ever visited Grand Central station, then you've seen the beauty and history in the whole structure, it is quite elegant.

Please don't ruin it with an Apple store! You might as well put an Apple store in the Statue of Liberty also.

Marshall said,
If you've ever visited Grand Central station, then you've seen the beauty and history in the whole structure, it is quite elegant.

Please don't ruin it with an Apple store! You might as well put an Apple store in the Statue of Liberty also.

How about you let plans for the store be made public first before you comment. Apple has maintained the historic architecture of certain stores in previous locations before. What makes you think this won't be the same?

Marshall said,
If you've ever visited Grand Central station, then you've seen the beauty and history in the whole structure, it is quite elegant.

Please don't ruin it with an Apple store! You might as well put an Apple store in the Statue of Liberty also.

I kinda would agree with this. An Apple store in a historic building just seems out of place. Is there not a better location?

Quikboy said,

I kinda would agree with this. An Apple store in a historic building just seems out of place. Is there not a better location?

Are you for real? Any apple store I've seen in the UK, when located in a historical building , generally apple respects it. To the point you sometimes don't notice it is an apple store, the branding is so minimal.

zoonyx said,

Are you for real? Any apple store I've seen in the UK, when located in a historical building , generally apple respects it. To the point you sometimes don't notice it is an apple store, the branding is so minimal.

+1
People need not look much further than the Soho Apple Store. You could walk right past it if you weren't paying attention.

asdavis10 said,

+1
People need not look much further than the Soho Apple Store. You could walk right past it if you weren't paying attention.

Good example. I can't believe this is a genuine criticism of apple to be honest. Heres a few more...

streetw0lf said,
Point of fact... It is Grand Central Terminal not Station because it's a terminus.

I was just coming in this thread to say exactly the same thing. LOL

roadwarrior said,

I was just coming in this thread to say exactly the same thing. LOL

And amazingly the original article referred to it as the terminal as well as every other website I've seen cover this story. Some more well researched journalism from neowin!

I thought NYC Grand Central Station was a potential strategic target. Why would the government allow an extremist religious group to open a temple there. I see major national security issues.

LauRoman said,
I thought NYC Grand Central Station was a potential strategic target. Why would the government allow an extremist religious group to open a temple there. I see major national security issues.

Win.

LauRoman said,
I thought NYC Grand Central Station was a potential strategic target. Why would the government allow an extremist religious group to open a temple there. I see major national security issues.

Hahah, good point!

LauRoman said,
I thought NYC Grand Central Station was a potential strategic target. Why would the government allow an extremist religious group to open a temple there. I see major national security issues.

Lol

Magallanes said,
Now, acolytes can be rejoiced, a brand new temple will be open.

you can now pledge your allegiance and sign your free will away - for only £500 and you get a complementary IPen. or £50 of M&S vouchers.

Magallanes said,
Now, acolytes can be rejoiced, a brand new temple will be open.

So now Microsoft can mimic Apple and open a store opposite Apple's, just like it always does :-)