Apple to pay $60 million for iPad trademark in China

In a win for Apple, it has at last reportedly secured the iPad trademark in China marking the conclusion of a long, drawn-out battle with Chinese firm Shenzhen Proview Technology.

According to the Associated Press, a Chinese court has ruled the case is now closed between Apple and Proview over who owns the iPad trademark, with Apple reportedly settling with Proview for $60 million and taking ownership of the trademark.

Following numerous court cases and appeals from Apple, a statement released by the Court confirmed the news that an agreeable offer has been reached, saying "the iPad dispute resolution is ended, Apple Inc. has transferred $60 million to the account of the Guangdong High Court as requested in the mediation letter."

The issue first surfaced in 2010, when Proview raised concerns that it was still the owner of the iPad trademark in China. For its part, Apple claimed that it owned the trademark after purchasing it from a Proview affiliate in Taiwain for a large sum. 

China remains one of the last major countries not to have the iPad on sale, with the Proview debacle seen by many as being one of the remaining hurdles before Apple's hit tablet is released in the country.

China isn't the only place where Proview is challenging Apple's ownership of the iPad trademark. In February this year, Proview sued Apple over the trademark in the United States, claiming Apple used corporate trickery to obtain the trademark from the company.

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11 Comments

bushbrother said,
Sounds like a bargain for Apple. $60m is like small change for them and gets rid of some bad publicity ...

That's still 120,000 16GB new iPads. So... that's how many they will have to make in production to compensate for the loss... plus attorney fees etc... I'm sure they sell that many in a week or less, but it still is not something to bat an eye at.

They'll just take the money and use it as the bond on another preliminary injunction against one of their mean and scary competitors.

Who is 'they' in your sentence? If you mean Apple, you've entirely misunderstood the article. If you mean Proview, what do you mean?

For a company making multi-billion dollar profits and a reserve of even more cash, I really don't think $60m is much for them, no matter what people say about having to sell more iPads to "cover losses".

exotoxic said,
if i owned it i would make them pay a billion just to be a d*ck lol then give like 700million to many charities

Apple owned the trademark according to courts in other jurisdictions (Hong Kong) determined. ProView was angry because they didn't know it was Apple that bought the trademark. They publicly said, if they had known it was Apple, they would have charged Apple significantly more for the trademark. Discriminatory pricing for all!

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