Apple to work with Swatch and others for the upcoming "iWatch"

It's no secret that Apple has long been working on a smartwatch, but now sources claim they are not alone on this anymore. Most of the analysts expected a model or two for the Apple-branded smartwatches, but sources now claim Apple is actually working with Swatch and other partners to release a line of various merchandise with different styles and prices. The source, mentioned in an exclusive story from Venturebeat, also claims the family of smartwatches that Apple and its partners are working on will appeal to different tastes and will be available in styles from "geek to chic."

The main company in question, Swatch, is one of the biggest watchmakers in the world and is now producing over 18 different brands, making itself an ideal partner for Apple. Their expertise will surely help Apple in their new adventure, as watches are not only about technology but also about fashion. The source also believes Apple is working with Timex as well, another watchmaker who produces the "Ironman" brand of watches. 

It is also expected that the smartwatch produced by Apple will rely on iOS-based devices for connection purposes as it will not incorporate cellular data. A low-power Bluetooth link is thought to be the only connection to link the device with others.

Time will tell if Apple-branded smartwatches produced by Swatch or others will hit the shelves or not, though most of the rumors must be taken with a grain of salt for now.

Source & Image: Venturebeat

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15 Comments

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But then again, all those smartwatch are unusable in direct sunlight, you can't even see the time (except for the pebble). I don't think apple will go with it unless they have a tech that can maintain a batt life for more than 12 hours and see something during daylight

Serious question. Who are these so called "analysts"? I just hear all these rumours from them and to me they are wrong a lot more than they are right, I just figured they pull these rumours of out their asses and get paid a lot of money for it or am I wrong?

Just take the iWatch it doesn't take a genius to figure out Apple are working on one and that they may release 1 or 2 models.

From the looks of things Apple is going all out with this iWatch. This is one thing I like about this company. They don't just release products because company "A" or company "B" did it. They put their hearts into the product and the result is usually successful.

true. and one other thing is they don't just release a flop product like others (every other tech companies suffer from immature product release). they wait until they perfect it in their own way which is why their products is almost always reliable. for iwatch they started way before samsung and google. but they didn't rush into it. unlike samsung which released 2 generations of crappy smartwatches they most likely going to have a successful launch of their first generation of smart watches.

Matthew S. said,
I think Tag Heuer would be the better choice.

Funny, Apple employed Tag Heuer's sales director just recently. I expect that he didn't leave to go downmarket at Apple. He is there because the iWatch/or whatever variant will be a luxury item.

Edited by derekaw, Jul 24 2014, 9:48am :

Matthew S. said,
I think Tag Heuer would be the better choice.

You do know that Swatch Group includes the following brands:

Breguet, Harry Winston, Blancpain, Glashutte, Omega, Longines...

Tag Heuer has nothing on most of those brands frankly.

alwaysonacoffebreak said,
Only brand on there is basically Omega that I would even look at...Never heard nor seen any of the others.

I suppose there's a difference between them being a brand that you've actually heard of, and them actually being good. Longines isn't quite as high caliber as the other ones but Harry Winston, Breguet, Blancpain and Glashutte are all extremely expensive watches and very well regarded...

Chicane-UK said,

I suppose there's a difference between them being a brand that you've actually heard of, and them actually being good. Longines isn't quite as high caliber as the other ones but Harry Winston, Breguet, Blancpain and Glashutte are all extremely expensive watches and very well regarded...

+1 Add very very expensive.

This could be a game changer and a big deal. I don't like the idea of it being tied to an iOS only device :/