Apple trashes rivals with new "Why iPhone?" page

Apple has launched a new page on their website, detailing the advantages of the iPhone 5 over other phones. The new mini-site comes just a few days after Phil Schiller ripped into Android saying the Samsung Galaxy S4 would launch with an OS that was nearly a year old - which turned out to be false - and that Android was "a free replacement for a feature phone." Schiller also tweeted a link to a survey suggesting Android isn't as secure as iOS. 

The new site was spotted by 9to5Mac, and highlights a number of reasons the iPhone 5 is better than its competitors. The site is entitled: "There's iPhone. And then there's everything else." Apple highlights various awards they've won, including 8 straight J.D. Power and Associates awards for customer service, something Apple champions, saying Apple support is made up of "real people". The mini-site goes on to talk about iOS 6, where Apple highlighted their effective update system; Siri; iCloud and iTunes. Apple also talks about the "Retina" display, stating that "Only iPhone has Retina display." This statement is true, but "Retina" is only branding; other phones, such as the HTC One and Samsung Galaxy S4, include ultra-high-resolution screens, with the HTC One including almost 100 more pixels per inch than the iPhone 5. 

The mini-site also talks about the iPhone's camera, an area where Apple excels. Apple points to Flickr camera usage as evidence, where the three most recent iPhone's come in first, second and third place overall. The Samsung Galaxy SIII comes in fourth for overall smartphone usage, while the iPhone 3GS comes in a respectable fifth. Nokia's Lumia 920 was heralded for having an excellent camera, especially in low-light conditions, and is Apple's main rival in the camera space. Apple addressed the competition by saying the iPhone's camera hardware is made specifically for the camera software, creating the best camera experience on a smartphone. The mini-site goes on to say that it is "easy for anyone to take impressive photos in various lighting conditions."

Apple also hits out at Android, in a variety of places. Following some of Phil Schiller's recent comments about Android malware, Apple assures iPhone users that all apps in the App Store are "reviewed by Apple to guard against malware", a claim Google cannot make. Apple also hits out at Android fragmentation, saying: "Other mobile platforms have a myriad of fragmented store options, resulting in availability issues, developer frustration, and security risks." 

While other companies take pot-shots at Apple, Apple never usually responds. Samsung has made multiple ads about iPhone users, in all but name, and hasn't even got a statement out of Cupertino. This new marketing direction is interesting, as it shows that Apple is feeling a little uneasy about Android and Samsung. Of course, Apple hasn't lost it yet - they still make more from iOS than Google make from all their products and services in a year - but Android is definitely achieving some success, especially in developing smartphone markets, something Apple should be wary of.  

Source: Apple, Via: 9to5Mac | Image via Apple

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Crazy huh... How back then Apple sold the iPhone just for being an iPhone... Their TV ads showed an iPhone, different stills of the phone, someone making a call and browsing the Internet at the same time, and that was it, everyone just flocked to the stores, and Apple sold the phone like hot cake... Now Apple feels the need to actually explain why it is you should buy their phone... Wow.

"Maybe it's that it lets you do so many things" OK. Android has always had better multitasking capabilities

"Every detail has been considered" Yeah, like the new dock connector they keep using so you have to buy all new accessories

"Great Battery life" 8hrs? My HTC One X gets ~36 hours of use with LTE.

"iPhone gives you ultrafast wireless and LTE" My HTC One X has LTE and wireless, and guess what...it's faster than my GF's Iphone 5.

"The world's most popular camera" If you're shooting photos with a phone, you're not a photographer

"millions of ways to be entertained" Yup. I need 5000 fart apps, 1000 gun sound apps, and 2000 slideshow apps of asians/lingerie/bikini/hot girls


"iOS 6 the worlds most advanced mobile operating system" Debatable. It looks just like ios1 and severely restricts what you can do with your phone in terms of customization, but whatever.

"Only iPhone has Siri. Your wish is it's command" "Google. When is my next appointment?"

"iCloud puts your content on all your devices" Thanks Dropbox, not to mention the various media link tools for android that let you show content wirelessly on your TV.

"iPhone comes with something unique: support from real people" ......BWAHAHAHA that's right. Genius people.

I have to agree that Apple aren't trashing the competition with this page. It just comes at a time when some of their execs HAVE been trashing the competition.

The page itself, however, doesn't trash the competition at all. It just says why Apple thinks you should buy an iPhone.

"There's iPhone. And then there's everything else" So why are are Apple even bothering with that 'something else'? Surely, true connoisseurs will pick Apple 10 out of 10 times - why even pay heed to these inferior brands as if they matter?

Not sure why this new page is such a big deal. They've basically taken every positive thing they like to mention about their iphones from other pages, commercials, etc. and dumped it into one place. Whether or not they're all true is something else but to say Apple is trashing the competition is stretching it too far. They don't mention competitors and frankly don't have to. The "I'm a Mac" was more trashing towards competitors than this new page that simply highlights why they think their product is great. Trashing would be calling out a competitor by name and stating why their product does something better (which is what they should do).

Tarrant64 said,
Not sure why this new page is such a big deal. They've basically taken every positive thing they like to mention about their iphones from other pages, commercials, etc. and dumped it into one place. Whether or not they're all true is something else but to say Apple is trashing the competition is stretching it too far. They don't mention competitors and frankly don't have to. The "I'm a Mac" was more trashing towards competitors than this new page that simply highlights why they think their product is great. Trashing would be calling out a competitor by name and stating why their product does something better (which is what they should do).

It's because it's Apple. They are not allowed to exist if most people had their way.

Only iPhone has the 'Retina' display................marketing gimmick to the max. Get real there are plenty other devices that beat you at your own game. Battery life is what, a day and a half most. Same with 'ultrafast' wireless. . And yeah, iPhone was engineered with care...when Steve Jobs was around.

Only thing that's real, is that lots of Apple engineered apps are easier to use and fun, like Garageband. And yeah, their CS is better than most companies.

suprNOVA said,
Only iPhone has the 'Retina' display................marketing gimmick to the max. Get real there are plenty other devices that beat you at your own game. Battery life is what, a day and a half most. Same with 'ultrafast' wireless. . And yeah, iPhone was engineered with care...when Steve Jobs was around.

Only thing that's real, is that lots of Apple engineered apps are easier to use and fun, like Garageband. And yeah, their CS is better than most companies.

You have to hand it to them that they can achieve competitive battery life comparable to Android devices with batteries more than twice the size. If you stuck a 3100mAh battery in an iPhone it would last for like four days.

Some of the statements are just stupid. Saying that its the only phone with Retina. Basically like saying 'McDonalds is the only restaurant with a Big Mac' well duh! It's coz it's your product. But other companies have their versions just like Burger King has a Whopper! Same thing diff names basically! Apple need to stop renaming/branding already existing technologies. Improve them sure! But stop making out like you've discovered the wheel!

Android users sure cry a lot and the loudest don't they? I could hear the whining all the way from from another thread. Wish I could be cool and hate apple like all the cool kids do.

flicking the writer, it has amways been Apple who took the pop shot. What frikkin decade were you born in? What was the mac vs pc commercials all about? What commercials did Miceosoft run prior that toom shots at Apple? NONE!

When Apple was habing issues with the iPhone 4, Apple took shots at RIM and others by usi g vids showing other pjones had this issue too. Of course tbey will jf u take ur hand and christmas wrap the phone with it. But the 4 didnt need to be gripped so hard.

Every chance Apple got to ridicule Microsoft, especially Jobs always saying Microsoft had no taste. Gates still to this day says nothing nasty publicly about Jobs.

Apple is a spineless, gutless, backstabbing, stealing and lying crappy company. I am so glad I only owned 2 ipads and 2 touches and 2 iphones. I wont ever own anymore of thwir stolen bs products. They are cheap products in fancy cases.

When Apple is losing they become Felix and try reaching into their bags of tricks. How about when Google claimed they sold the most phones but Apple responded saying they were counting reactivation as new? How about the shot Cook took at MS saying theybreach 10 percent of their base before MS did.

Cheap shots from a cheap bully who is losing. This year Andeoid is expected to sell over 190m tablets in a single year...what is Apple going ro say thwn? Google activated almost 500m phones last year, what does Apple have to say about that?

Why is it that all versions kf ios shows tbey crash morr than all combined builds of Android. Yet the fans and Apple claim how crappy Android is? Fans ways talk about how laggy Android is. I never experienced any bec I dont buy cheap phones. But I rather have lag vs crashes on every app.

Also I love having more than one source to buy Apps. Competition is good.

I'll tell you the real reason why most people love their iPhone. They are sheep. Baaah! Even when they get a lemon like the iPhone 5, they buy it just because it's Apple, even if the competition is superior. I am satisfied with my Nexus 4 and I know two extremely satisfied WP7 users as well. And neither of us buy Google or MS just because they're Google or MS.

Mike Loney said,
I'll tell you the real reason why most people love their iPhone. They are sheep. Baaah! Even when they get a lemon like the iPhone 5, they buy it just because it's Apple, even if the competition is superior. I am satisfied with my Nexus 4 and I know two extremely satisfied WP7 users as well. And neither of us buy Google or MS just because they're Google or MS.

So you bought a Nexus 4 and you like it.
I bought an iPhone 5 and I like it.

Why does that make me a sheep, and not you?

I look forward to your explanation.

They use the same idiotic, skeumorphic UI on their phones that they had from the beginning. They have nothing to brag about on that front. This is a little different than their "I'm a Mac" ads. Those ads made fun of the consumers who bought a PC instead of a Mac. At least these only dog other manufacturers. But saying that only they have Retina display? They're the only ones who can, they made it up. Heck, if anyone else came out and said 'We have Retina Display, too!' they'd be sued for a billion dollars by Apple. Not a point you can use when comparing to other similar smartphones. But people keep buying their overpriced devices.

Seems desperate them still trying to sell the phone based on the display. Their retina display is old news...other phones now are much better.

Hello Apple, its 2013....catch up.

I actually think it works quite well, or at least it would if the non-S releases actually introduced major changes.

The iPhone 4 was a big overhaul. The iPhone 4S was a minor upgrade that fixed issues with the previous design, enhanced it a bit and added a few minor features. Then the iPhone 5 threw everything up in the air - introducing a new chassis etc (only really it should have been more radical). Logically that means there should be a 5S that refines the 5 whilst there is a mature ecosystem of accessories etc. That gives consumers a choice to either replace their phones at the new version number and get lots of changes at the expense of less stability etc or to wait for the S version that will be slightly better and hopefully have most of the initial problems ironed out and with a full set of accessories from third parties that know the form factor.

Of course it doesn't really work if the 5 isn't a big enough upgrade to begin with . . .

Studio384 said,
"iOS6. The worlds most advanced mobile OS."

And now they say Windows 8 isn't a mobile OS. They said before...

Windows RT is clearly a more advanced OS than iOS6. NOBODY but Apple could claim otherwise.

I wouldn't really say that Apple are "trashing the competition". Dubious claims? Sure, but they're just promoting their own product. There's no mention of any other brands.

This is how advertising SHOULD be done, rather than garbage like "Scroogled".

Apple never usually addresses other companies (even when Samsung made those videos about the "Next Big Thing") so this is surpassing. Also, they come after Phil Schiller was very negative about Samsung and Android.

Majesticmerc said,
I wouldn't really say that Apple are "trashing the competition". Dubious claims? Sure, but they're just promoting their own product. There's no mention of any other brands.

This is how advertising SHOULD be done, rather than garbage like "Scroogled".

^^ spot on sir, couldn't have said it better my self.

Trashing the competition? Certainly not the route of a company that should be taking the "high road." But, when a company becomes just too arrogant (take good notice Microsoft!), they just invite competitors to come into the marketplace with better, if not at least comparable products and/or services.

Competition is good! Go for it Android and Linux. The marketplace is there for the taking.

Well it's true for some things, like only iPhone has iCloud, because Apple doesn't make apps for multiple mobile OS like Microsoft does with Skydrive, Xbox Companion, possibly Office in the future, etc.

Why iPhone?
1- Because I want a Small Screen.
2- Because I want to copy PDF files over iTunes as they are music.
3- Because I want to be constantly told: No you can't.
4- Because I love paying huge amount of money.
5- Because I want not to be able to copy things from and too my iPhone easily and straight forward.
6- Because I want to suffer using iTunes on Windows and enjoy how slow it is.
7- Because I love syncing my photos with a music app.
8- Because I would love not to be able to copy videos easily to the phone and watch them, I just love to be restricted.

and the stupid list goes on

there is iPhone and there is everyone else, that is damn true, iPhone is the only one left saying: No you can't!

Given that the Galaxy S4 and possibly others have screens with a higher ppi than the Retina display (and ppi is the Retina's touted unique selling point) I'm inclined to call that false advertising.

Very confusing article.

The page is just your every day company marketing BS jargon page. Same as every company does. I don;t see it 'trashing' the competitors. What it is doing is selling the selling points of the iPhone, as it is supposed too.

Every company does this. I'm an Android and WP8 user and i usually hate the way Apple conducts itself, but in this case this is a normal page.

maxslaterrobins said,
Compared to Apple's usual "no comment" nature, this is trashing the competitors.

No it's not. It's a marketing spin sales mini-site. Nothing on there is 'trashing the competition'. Not sure why Neowin has titled this article as such.

The site itself is merely a list of iPhone features with a nice load of marketing BS glazed over the top. The fact that the points listed can all be 'trashed' by their competition makes this even less what Neowin has stated.

My beef here is not with Apple, it's with Neowin.

This could REALLY backfire for Apple, the drones are already starting to realize the alternatives all do the same thing. I see heaps of 20 something women using SGS II / III who would have been auto iPhone users. Carriers push Android more these days because they're making more money from those handsets.

A comparable situation exists for Microsoft and their Windows-8 OS. Which company will see the error of their ways and act accordingly...for the benefit of the users?

PmRd said,
Lol @ the retina display thing... Most WP8 models have a higher DPI screen...

No, retina is the most sophisticated display technology. Competing handsets are no where near as good.

/s

ingramator said,

No, retina is the most sophisticated display technology. Competing handsets are no where near as good.

/s

Apple never says it's the most sophisticated, they say it's exclusive to Apple products and that you can't see the pixels. Both are true.

You missed the /s

Besides it does not say that. Retina is a brand names for a high PPI screen technology. Obviously you can see the pixels just fine.. if you zoom in far enough. The point is/was that the high PPI would get them so close that you can't distinguish them through normal use. This has by now been surpassed and improved on by most any other high end smartphone.

paulheu said,
You missed the /s

Besides it does not say that. Retina is a brand names for a high PPI screen technology. Obviously you can see the pixels just fine.. if you zoom in far enough. The point is/was that the high PPI would get them so close that you can't distinguish them through normal use. This has by now been surpassed and improved on by most any other high end smartphone.

I cannot see the pixels on my iPhone 5. Shoving any more pixels in there isn't going to improve the viewing experience for me; all it is going to do is drain the battery faster.

The ppi in displays like Retina or the new Galaxy device has already reached the extent that humans, even with perfect vision, can't see the individual pixels. Any scaling in ppi beyond the sort of levels we already have is a gimmick.

At least that does mean it won't be long before everything has a crystal clear screen.

maxslaterrobins said,

Apple never says it's the most sophisticated, they say it's exclusive to Apple products and that you can't see the pixels. Both are true.

both r not. Please google phones with ips displays. U will find Sharp had the very first. Has a higher ppi as well.also it was the first phone with pixels that hit double digits

maxslaterrobins said,

Apple never says it's the most sophisticated, they say it's exclusive to Apple products

Because that's how trademarks work...

Pretty much everything Apple cites on that page (including the Retina display we've already covered) is already present on other platforms - SkyDrive etc being an alternative to iCloud. It brags about wireless and LTE... well, yea, most other modern phones do, too. "The world's most popular camera"... only because it is attached to a device that has most of the market share with or without the camera.

And I don't get how iOS 6 is so advanced. The UI hasn't changed very much at all, still just rows of icons, without Android and WP tiles etc. Oh, but Siri, which... really didn't turn out to be a big deal. They conveniently forget to mention Apple Maps.

Overall: Meh.

People bashing this pages are just iPhone haters it seems. It doesn't lie, it doesn't so much as talk about the others, it just talks about real features and benefits of the phone.

Such utter nonsense. The page makes comparisons based upon brand names, not actual specs. It spreads half truths and ,misrepresented claims. I love how anyone who contradicts apple immediate becomes a "hater", grow up!

Nashy said,
People bashing this pages are just iPhone haters it seems. It doesn't lie, it doesn't so much as talk about the others, it just talks about real features and benefits of the phone.

It misrepresents fact, makes pointless and borderline false statements and in general does not say anything that would indicate Apple is anywhere near getting back to where they were (as in top dog)..

paulheu said,

It misrepresents fact, makes pointless and borderline false statements and in general does not say anything that would indicate Apple is anywhere near getting back to where they were (as in top dog)..

iPhone is the most popular smartphone....

Apple will never be on top in terms of raw sales again because they only make top end smartphones. Samsung makes hundreds of phones at all price brackets. You can pick up a brand new Samsung smartphone for £100 outright; good luck buying a new iPhone for that!

nik louch said,
Such utter nonsense. The page makes comparisons based upon brand names, not actual specs. It spreads half truths and ,misrepresented claims. I love how anyone who contradicts apple immediate becomes a "hater", grow up!

It is part of the Apple site, selling their device, it is exactly the same as what every other company in the world does. All of them.

They're not bashing, mocking or doing anything except selling a product. People are bagging them for this, and I'm the one who should grow up?

"Only iPhone has the Retina Display" Good, keep it, there are many more phones with higher resolutions and higher ppi.

In fact the whole page is full of half truths or things nothing to call home about.

iOS 6 being the most advanced mobile operating system? Or how about the battery life? Everyone at work (4 separate phones) who have an iPhone 5 don't get anywhere near 8 hours talk time.

maxslaterrobins said,

Where are the half truths?

Hmm let's see

The awards;
Nothing to do with iPhone so why is it here? As an example, Nokia has a vast amount of awards directly related to the Lumia phones and the satisfaction it's users express

Features;
If you choose to take design over feature set, you decide what the phone looks like and then see what you can fit in that space you end up with the best possible featureset sure, but not with the best possible feature set when compared to the competition. iPhone has not one feature where it's best at.

Retina;
Is a branding, not a specification. In fact Retina as far as specs go trails most any other high end smartphone right now.

Battery life;
Theoretical, not real life. Easily matched and surpassed by several competing phones.

A6 SoC;
Subjective, general statement true for most any current modern SoC

Wireless and LTE;
Again subjective and basically misrepresents real world specs. iPhone does not allow voice and data on LTE at the same time unlike most competing phones.

Camera;
Skewed if not misrepresented. It's not the most popular camera, the camera is in a popular phone. Camera trails significantly against competing phones.

Media and entertainment;
I'll give em that..

Most advanced OS;
Hardly, UI is out dated, basically the same as a decade ago. No real innovation or stand out features her.. It's an app launcher

Siri;
Who _really_ uses it? and other platforms have very decent alternatives. Speech integration is much deeper in oh say Window Phone.

iCloud;
Not the first, not the only one, nothing special or groundbreaking

Support;
Muppets who sing and dance to the tune Apple set out. Nothing personal, just drumming up the company doctrine.

The awards;
If you actually looked at the website (http://www.apple.com/iphone/why-iphone/) you would see that the award has everything to do with the iPhone. From the site: "iPhone has been ranked “Highest in Customer Satisfaction with Consumer Smartphones.”

Features;
"iPhone has not one feature where it's best at." How about mobile gaming? Or music playback? Or camera? Would love to know a specific feature that you think other phones, such as the Lumia 920, excel at...

Retina;
I agree, Retina is a brand. Apple never actually says on the website that the iPhone has the highest resolution screen on a smartphone. They say the iPhone "ushered in the era of super-high-resolution displays" which is true. They also say you can't see pixels, which is also true.

Battery life;
Battery life is subjective, but the iPhone is competitive, especially against phones with larger screens, like the SIII.

A6 SoC;
Most manufactures don't develop chips in-house. Apple does, so the A6 is superior.

Wireless and LTE;
Read this: http://bits.blogs.nytimes.com/.../09/13/iphone-5-calls-data/ for more on that situation.

Camera;
Not misrepresented. Apple uses data from Flickr, which is correct. You can't prove that people aren't buying the iPhone because of it's camera. The fact that Apple has 4 out of 5 spots on the top smartphones using Flickr shows that people are putting the camera to use.

Most advanced OS;
"Most advanced" is subjective. In many aspects it is, e.g. security and apps. I agree, the UI is a little long in the tooth, but iOS 7 is just around the corner so we'll see.

Siri;
Quite a few people use Siri (http://www.macrumors.com/2012/...owners-use-siri-each-month/).

iCloud;
Apple never says iCloud was the first, or is the only. The say it works across all Apple devices (true) and syncs data between them (true). Other alternatives exist, but I would argue they aren't as seamless on Apple devices.

Support;
I don't understand your argument. Apple is referring to those who are paid to work in Apple Stores and those who are paid to answer the phone for Apple Support. It's their job?

Award, this is still subjective. Apple barely makes any magazine/press awards.

Features; iPhone has _no_ device features that are top of class currently. they have been surpassed by most any other high end smart phone and did not even catch up with iPhone 5. Screen, Camera, Battery life, Touch responsiveness, LTE capabilities, mobile payment and interaction options, providing information to the user through the UI and I could go on for a bit.

Retina, Is like saying 'Only Nokia has Pureview' Although in that respect Nokia is way ahead of Apple. Fact is at this point Retina is (again) behind most if not all competing high end Smartphones.

SoC; You're kidding right? Because it is developed in house it is superior? really?

LTE. The article says that Apple decided to not allow the iPhone to do calls and data simultaneously on the network. So where is that better then the rest which can?

Camera; Apple uses data saying that a majority of users use the iPhone. It does not say anything about the camera quality which is what they claim in the statement.

OS; we're talking now, not in a year or so (at best) so glad you agree

Siri; see camera. Also how many of these users actually _use_ Siri productively against people trying the gimmick out for once..

iCloud; The page is about why iPhone so it should mention features that set iPhone apart. this certainly doesn't.

Support; There is no personal touch in Apple support. It is 100% scripted and pre-programmed. So the idea of talking to real people is a farce, you might as well talk to a computer. It also has no bearing on the iPhone feature set.


I am not saying any of the items on the page are not true, just that none of them are unique, they are either skewed, spun or misrepresent the real world experience.

It seems Apple is not capable at this time to come up with anything new or innovative to get back on top. The last round of products was not even able to catch up with the competition and I'd be very surprised if they can do so next round.

For the second time in it's history Apple is starting to show a lack of direction and vision. In both instances it happened because they lost Jobs. This time around however he is not coming back..

paulheu said,
Award, this is still subjective. Apple barely makes any magazine/press awards.

Features; iPhone has _no_ device features that are top of class currently. they have been surpassed by most any other high end smart phone and did not even catch up with iPhone 5. Screen, Camera, Battery life, Touch responsiveness, LTE capabilities, mobile payment and interaction options, providing information to the user through the UI and I could go on for a bit.

Retina, Is like saying 'Only Nokia has Pureview' Although in that respect Nokia is way ahead of Apple. Fact is at this point Retina is (again) behind most if not all competing high end Smartphones.

SoC; You're kidding right? Because it is developed in house it is superior? really?

LTE. The article says that Apple decided to not allow the iPhone to do calls and data simultaneously on the network. So where is that better then the rest which can?

Camera; Apple uses data saying that a majority of users use the iPhone. It does not say anything about the camera quality which is what they claim in the statement.

OS; we're talking now, not in a year or so (at best) so glad you agree

Siri; see camera. Also how many of these users actually _use_ Siri productively against people trying the gimmick out for once..

iCloud; The page is about why iPhone so it should mention features that set iPhone apart. this certainly doesn't.

Support; There is no personal touch in Apple support. It is 100% scripted and pre-programmed. So the idea of talking to real people is a farce, you might as well talk to a computer. It also has no bearing on the iPhone feature set.


I am not saying any of the items on the page are not true, just that none of them are unique, they are either skewed, spun or misrepresent the real world experience.

It seems Apple is not capable at this time to come up with anything new or innovative to get back on top. The last round of products was not even able to catch up with the competition and I'd be very surprised if they can do so next round.

For the second time in it's history Apple is starting to show a lack of direction and vision. In both instances it happened because they lost Jobs. This time around however he is not coming back..

Award: It's not subjective. They stated which awards they won and that is an irrefutable FACT. That sort of thing isn't what the word 'subjective' can be used to describe.

Features: fluidity and touch responsiveness still best on iPhone, still got the most content available for it (music, apps, books, movies, TV programmes, etc), best cloud features.

Retina: I shook my head at this one myself. Apple is cleverly using it's trademark to say the iPhone is the only phone with a Retina Display. Whilst this is true, there are others phones with superior displays (HTC One). iPhone is still better with regards to colour accuracy than a lot of other screens (mainly AMOLED based ones).

SoC: no comment other than to say the iPhone 5 flies. It doesn't matter if it's the best in terms of specs, it is PLENTY for iOS.

LTE: no comment.

Camera:

"The iSight camera on iPhone is the world's most popular camera. It's an amazing camera that's always in your pocket. And while other smartphones simply tout large amounts of megapixels, taking great pictures is about so much more. The 8MP camera on iPhone 5 captures great photo data, and the hardware and software work together to make behind-the-scenes image and color adjustments. So it's easy for anyone to take impressive photos in various lighting conditions."

They actually explain why they feel their camera takes great photos, and it's not just because it's the most popular. Did you read the site at all or were you too busy throthing at the mouth ready to rage on here?

OS: I wouldn't call it the world's most advanced mobile OS, but it's my favourite.

Siri: I use it every day while I'm driving and I'd imagine a lot of other drivers do, too.

iCloud: Apple can talk about cloud features, customer support, etc, anything it likes that will benefit iPhone customers. It doesn't have to be something that's limited to the iPhone itself.

Support: As a customer I can honestly say I don't care who I talk to as long as they are polite and resolve my problem/question to my satisfaction. Whether they're reading from a script or not is irrelevant as long as they can assist me. The awards they have for excellent customer service clearly shows that they do resolve a lot of people's questions/problems adequately.

Apple doesn't need to "get back on top;" the iPhone is still the most popular smartphone in the world.

maxslaterrobins said,

Where are the half truths?


Only Apple has retina display is like saying only Nokia has PureView cameras or only Samsung has Galaxy phones. That's your deception right there.

paulheu said,

Retina;
Is a branding, not a specification. In fact Retina as far as specs go trails most any other high end smartphone right now.

Except that's not all it's about. You've missed the point entirely. Do you know how the screens are made? Do you know that 1) it's the most vibrant color on any screen. I have put every damn Android phone on the market right next to it to test it. 2) It's the brightest. 3) It's the most responsive to finger taps.

There's way more to it than PPI. But when you get beyond Retina, it's just a d**k wagging contest from Samsung etc. There's zero point in a 1080x1920 screen which is 5 inch. ZERO point. Not one person here will ever get any use out of it. Not one. You simply can't see the difference at that kind of resolution. It's mental that they're doing it ... but as I say ... it's purely a numbers game now. It's the same thing as one manufacturer releasing a TV at 60 inches and the other one releasing one at 61 inches. "Oh look at us, we're bigger, and higher" ... uh ... really? That's important? Uh. No.

BajiRav said,

Only Apple has retina display is like saying only Nokia has PureView cameras or only Samsung has Galaxy phones. That's your deception right there.

It's not deception, just clever marketing.

HoochieMamma said,
"Only iPhone has the Retina Display" Good, keep it, there are many more phones with higher resolutions and higher ppi.

In fact the whole page is full of half truths or things nothing to call home about.

exactly. First lie. Iphone is the only phone with retina display. Its not. In fact Sharp had the first phone with an IPS display. Retina Display is just marketing bs. Its means, grass is green and clouds are white.

Spirit Dave said,

Except that's not all it's about. You've missed the point entirely. Do you know how the screens are made? Do you know that 1) it's the most vibrant color on any screen. I have put every damn Android phone on the market right next to it to test it. 2) It's the brightest. 3) It's the most responsive to finger taps.

There's way more to it than PPI. But when you get beyond Retina, it's just a d**k wagging contest from Samsung etc. There's zero point in a 1080x1920 screen which is 5 inch. ZERO point. Not one person here will ever get any use out of it. Not one. You simply can't see the difference at that kind of resolution. It's mental that they're doing it ... but as I say ... it's purely a numbers game now. It's the same thing as one manufacturer releasing a TV at 60 inches and the other one releasing one at 61 inches. "Oh look at us, we're bigger, and higher" ... uh ... really? That's important? Uh. No.


Retina Display
http://en.wikipedia.org/wiki/Retina_Display

"Retina Display is a brand name used by Apple for liquid crystal displays which they claim have a high enough pixel density that the human eye is unable to notice pixelation at a typical viewing distance."

It is just about ppi....

For the most vibrant screen, I thought it always goes to all Super Amoled screens?

Anyway for most brightest screen, I am not sure which is brightest but the LG Optimus 4x HD got 750cd/m2.

http://www.gsmarena.com/lg_opt...880_review-review-780p2.php

Which is brighter than 4S (654cd/m2) or 5(640cd/m2).
http://www.gsmarena.com/apple_iphone_5-review-822p3.php

For most responsive to finger taps, I don't think iPhone would be the best. The s3 I felt is very responsive too. My fingers got detected when it is like 1mm apart from the screen. And not forgetting Xperia Sola and Lumia 920 which has even the Glove Mode.

Spirit Dave said,

Except that's not all it's about. You've missed the point entirely. Do you know how the screens are made? Do you know that 1) it's the most vibrant color on any screen. I have put every damn Android phone on the market right next to it to test it. 2) It's the brightest. 3) It's the most responsive to finger taps.

There's way more to it than PPI. But when you get beyond Retina, it's just a d**k wagging contest from Samsung etc. There's zero point in a 1080x1920 screen which is 5 inch. ZERO point. Not one person here will ever get any use out of it. Not one. You simply can't see the difference at that kind of resolution. It's mental that they're doing it ... but as I say ... it's purely a numbers game now. It's the same thing as one manufacturer releasing a TV at 60 inches and the other one releasing one at 61 inches. "Oh look at us, we're bigger, and higher" ... uh ... really? That's important? Uh. No.

So someone just decided that Retina is the perfect and the best display and everything above it is unnecessary? Well someone could argue and say Retina is too much and one pixel less is the perfect solution.

I can't think of a single thing that the iPhone does better than any other competitor. The iPhone hasn't improved in years and is just getting further and further behind. It really feels like Apple are trying to sell technology from 2009 at a premium price.

Nope, don't agree. Apart from a little bump in hardware and a slightly taller screen, basically the same phone. Nothing much has changed.

Having been a 3Gs owner and mother now owning a 5: Yup, it's VERY similar, and so it should be. Apple iteratively update their products, and that's fine.

maxslaterrobins said,
Well, the iPhone 3GS was released in 2009. I think we can all agree that the iPhone 5 is a huge step-up from that.

What is a huge advance from iPhone 3G? I used to use an iPhone 3G and recently bought a Lumia 920. I can't think of a single reason I would pick iPhone5 over Lumia 920. I have seen Galaxy SIII used by couple of people at work. I am not a fan of Android or the Samsung crap but again, not a single reason iPhone5 is better than SIII (probably camera but not sure what else can be).

maxslaterrobins said,
Have you ever seen, or used, an iPhone 5? It is not the same as the 3GS in any way besides the Apple logo on the back.

I'd give it up. Getting this crowd to agree with you would be them going against their programming. Saying that there's not much difference between a 3GS and 5 is about as ill-informed and ignorant as saying something like, "There's really not a big difference between the Galaxy S1 and S4 besides a little bump in hardware and bigger screen."

Personally, I'd never give up a 5 to go back to a 3GS because it's obviously better than what was offered in 2009.

jakem1 said,
I can't think of a single thing that the iPhone does better than any other competitor. The iPhone hasn't improved in years and is just getting further and further behind. It really feels like Apple are trying to sell technology from 2009 at a premium price.

You're wrong. Your opinion is wrong. Using factual evidence is my favourite way of determining things ... you clearly don't work that way. So you're wrong.

BajiRav said,

What is a huge advance from iPhone 3G? I used to use an iPhone 3G and recently bought a Lumia 920. I can't think of a single reason I would pick iPhone5 over Lumia 920. I have seen Galaxy SIII used by couple of people at work. I am not a fan of Android or the Samsung crap but again, not a single reason iPhone5 is better than SIII (probably camera but not sure what else can be).
the iphone 4s and gs3 have the same exact camera. The 5 does too only its thinner. Samsung however give u features in the cam that is only seen on digital dedicated shooters

Neutrally speaking, iPhone 4 is a big jump from 3GS, only from screen and the less lag. I hated the 3GS' screen as soon as I saw the relative clarity of the 4...

iMessage is the main one that comes to mind. It's the only thing that has me glued to my iPhone.

If it wasnt for it, I would have moved to a Lumia 920.

I like being able to send text messages via wifi when I'm at school. Regardless of whether the person I'm texting has wifi, LTE, or 3G and they dont have to install a third party app.

Plus I can just go from my iPhone to my iMac and back.

I hear that Google is working on something similar... Hopefully Microsoft gets their **** together with Skype.

Chicane-UK said,
Tell us why you think your product is great

It seems like that's what they're doing. I didn't get the impression that they were "trashing rivals" with this page. But maybe that's just me.

CSharp. said,

It seems like that's what they're doing. I didn't get the impression that they were "trashing rivals" with this page. But maybe that's just me.

This is the latest in a long line of anti-Android/Samsung PR moves from Apple, such as Phil Schiller's remarks and tweet.

Chicane-UK said,
Hate it when companies do this sort of thing. Tell us why you think your product is great, not why the competition are rubbish!

Apple have always done this though.
Remember all the "I'm a Mac" crap?

dvb2000 said,
I'll bet apple MAPS, OLED screens and NFC are conspicuously absent from any comparisons on that website.

I can understand why Maps isn't but OLED and NFC? Do people really care about that, or are they bullet points tech geeks like to throw down as if it's a trump card making everyone ele's point invalid? Also, why add NFC when there isn't an infrastructure in place to fully take advantage of it?

When we asked why Samsung did not include NFC tap-to-pay features in Wallet, the company said that retailers prefer barcodes over NFC because they don't have to install any new infrastructure to support it. Samsung didn't rule out NFC features in Wallet for the future, however.
http://www.theverge.com/2013/2...app-apple-passbook-features

Not one OLED, AMOLED or any other LED screen on any phone is as clear and vibrant, and bright as the iPhone screen. Being a designer in charge of the Android design team, I can assure you, I'm envious of the iOS designers. Pixel resolution and PPI isn't the only thing that matters ... in fact, it's one of the least important things to me these days, and believe me, when you sit an iPhone 5 next to ANY Android phone on the market ... ANY ... the difference is clear and the iPhone wins hands down. It's a shame, because it makes my job more challenging. That said, I still think the Nexus 4 overall is a beautiful phone with a really solid OS version and I enjoy using it so much that I go straight to that phone for testing all my layouts through Eclipse (shudder).

Zagadka said,
Actually, the site Apple put up is pretty much only features of the iPhone.

Yeah like "Retina Display" really it has a lower pixel density then other phone out there.

From Apple:
In fact, once you see a Retina display, you're never satisfied with anything less. Yet it remains a feature found only on iPhone and other Apple products.

CSharp. said
It seems like that's what they're doing. I didn't get the impression that they were "trashing rivals" with this page. But maybe that's just me.
I didn't get that impression either.

The iPhone has 640x1136 pixels(326ppi) and the Lumia 920 has 768x1280 pixels (332ppi). These phones have nearly the same ppi.

Nokia has some clear black tech that I think helps its display.

Have you actually tried a 920 Spirit Dave?

There is also rumors that Verizon's 928 will have a xenon flash. Which would be interesting!