Apple UK's online store sold out of iPhone 5

Image is everything, and it’s something Apple has in abundance. A mixed reaction from the technical community and their competitors has not put iPhone fans off the iPhone 5. Following on from reports that shipping time on the handsets was going to take a little longer than planned, it looks like the iPhone 5 has sold out in the UK.

Selling out is one thing, but the device sold out like a Take That reunion gig, with stock reportedly only lasting an hour before it was gone. Apple will probably hold off on the figures until after launch events in their stores, but they have said:

Pre-orders for iPhone 5 have been incredible. We’ve been completely blown away by the customer response.

A SIM free iPhone 5 will now take two to three weeks for delivery, for all models, so getting your hands on one on the 21st means going the contract route or get the queues outside your local Apple store. It also means that, to keep stock levels up, providers can drive a harder bargain when it comes to upgrade negotiations.

So get yourself down to your local Apple store before 8am on Friday to avoid disappointment!

Source: Mobile Choice UK

Report a problem with article
Previous Story

Review: Amped Wireless SR20000G repeater [Update]

Next Story

Report: Skype preparing video messaging

40 Comments

Commenting is disabled on this article.

DKAngel said,
so they had 4 phones in store for pre-order? and they have sold out?

You're almost correct. 2 minor corrections though:
1) This article is about the online store;
2) Apple announced over 2 million pre-orders in 24 hours.

could they not have just had x amount of units in the UK (x = small amount) then made them sell out deliberately to make the phone look bad ass and really wanted..? Makes cheap and good publicity heh.

Crap phone is crap get a 920 or S3 and enjoy the freedom and save a few bob two.

MrAnalysis said,
could they not have just had x amount of units in the UK (x = small amount) then made them sell out deliberately to make the phone look bad ass and really wanted..? Makes cheap and good publicity heh.

Crap phone is crap get a 920 or S3 and enjoy the freedom and save a few bob two.

Yeah, get a nice plastic phone.

derekaw said,

Yeah, get a nice plastic phone.

Plastic is the new aluminium. Or have you not been following aircraft design lately? The problem is when people think "plastic", they think of cheap plastic toys. Plastic you can make an aeroplane out of is not that sort, and neither is the sort they use in any half-decent phone.

derekaw said,

Yeah, get a much higher spec phone.

Too right!!
I mean, if you just wanted a phone to try and pose around flashing your supposed bling-iness with you'd be heading to the Vertu store wouldn't you?

derekaw said,

Yeah, get a nice plastic phone.

If that plastic has more tensile strength, is more durable, less prone to disrupting the signal, easier to manufacture and lighter than said metal you can give me a plastic phone anytime.

Not that I say it necessarily is, just that your comment is stupid.

lets be honest, its in their interest to sell out not only for more publicity, but so they can mention that fact in the next confrence.

By doing the allocations this way, Apple gets two stories - 'pre-orders sellout' and 'queues around the block on launch day'. If it isn't deliberate it's awfully fortuitous.

Matthew Powell, founder, MacTheMag

Quote of the year?

But it does leave you thinking....

Regards,
Atari

dancedar said,
$600 for $190 with of electronics? Bargain!

It's no secret Apple's profits are amazing, and it's no secret the stuff they sell is a little over priced.. but the report that came out with this is stupid, because the cost of the electronics is only one part of the cost of putting a phone out there.. there is wages, staff, transport, marketing and all the rest of it.

SPARTdAN said,
Crazy. I wish I could create some useless junk and create this much hype for it and become rich.

Spend less time posting stupid comments then!

SPARTdAN said,
Crazy. I wish I could create some useless junk and create this much hype for it and become rich.

Don't be so hard on Samsung...
Not all of their stuff is junk.

a0me said,

Don't be so hard on Samsung...
Not all of their stuff is junk.

Must have ordered a iPhone 5 and regrets his decisions, Its ok we understand..

Atari.2600 said,

Must have ordered a iPhone 5 and regrets his decisions, Its ok we understand..


Nope. Try again Timmy...

Uplift said,
Pretty everyone who isn't a Neowin member is super excited for the iPhone 5, tech people analyse everything too much...
Yeah pretty much.

Uplift said,
Pretty everyone who isn't a Neowin member is super excited for the iPhone 5, tech people analyse everything too much...

Agreed! Not one person I know is even thinking of a Windows Phone!

Mark Thomas said,
But but but everyone hates the iPhone 5 and consumers won't buy it... /fail.

One way to create hype is to say

Pre-orders for iPhone 5 have been incredible. We've been completely blown away by the customer response.

and then limit supply.
Until apple release sales numbers, we simply don't know how successful it is.

Kosh Naranek said,

One way to create hype is to say
and then limit supply.
Until apple release sales numbers, we simply don't know how successful it is.


Insane success is the status quo. So this shouldn't come as a shocker.

Kosh Naranek said,

Until apple release sales numbers, we simply don't know how successful it is.

It's not sales figures but they've already announced that they had over 2 million pre-orders in 24 hours (http://www.apple.com/pr/librar...lion-in-First-24-Hours.html). AT&T have also said that it was the fastest-selling iPhone yet.

Regardless of whether or not it's the "best" smartphone on the market, it's undoubtedly going to be successful and sell extremely well.

Mr Spoon said,
I thought people learnt with Apple between the iPhone 4 and 4S.
Obviously not

They should have learnt to pre-order earlier? Or to do wait a month or so and pick one up at the store? (I always do the latter)

Mr Spoon said,
I thought people learnt with Apple between the iPhone 4 and 4S.
Obviously not

Clearly you know what's best for everyone out there.

Who actually has the 21st as delivery date? I ordered @ 8:34am it said 21st then this weekend it changed to 2-3 weeks..

witalit said,
Who actually has the 21st as delivery date? I ordered @ 8:34am it said 21st then this weekend it changed to 2-3 weeks..

Looks like it was due to my Apple finance application lame.. I got accepted with Barclays like 5 minutes later.

witalit said,
Who actually has the 21st as delivery date? I ordered @ 8:34am it said 21st then this weekend it changed to 2-3 weeks..

My order still says the 21st.
My order was complete by 8:02 though as I used the Apple Store APP with express checkout

Lunfai said,
Boy, this article is late.

How does it make a difference if it's a couple of days late? Not many people keep going to every available tech site to get their news. Lots of people will come to know about it today, from this article. It's not as if the article is asking you to enter a competition that ended last Friday!

As per the actual article, I'm surprised, yet I'm not surprised! I'm surprised how Apple manage this, even with a lackluster ( according to me ) presentation, and no note-wothy feature add-ons on the iPhone 5... And I'm not surprised because I just pre-ordered one because my wife wants it, and she doesn't want any other phone!!

Suave Sagittarian said,

How does it make a difference if it's a couple of days late? Not many people keep going to every available tech site to get their news. Lots of people will come to know about it today, from this article. It's not as if the article is asking you to enter a competition that ended last Friday!

As per the actual article, I'm surprised, yet I'm not surprised! I'm surprised how Apple manage this, even with a lackluster ( according to me ) presentation, and no note-wothy feature add-ons on the iPhone 5... And I'm not surprised because I just pre-ordered one because my wife wants it, and she doesn't want any other phone!!

It's not just that, but I've even heard this on tv news/newspapers. I know I shouldn't complain, but did it really take that long to write something about this instead of integrating it into another note-worthy article? (There has been a few Apple related ones)

I'm not complaining much, just trying to state a fact.

Mr Spoon said,
This is the first time I read about it.
I only use Neowin as my tech site.

Well the second statement explains the first. Other tech sites reported on this a few days ago.

Lunfai said,
Boy, this article is late.

It doesn't matter if it is late or not... it is called 'spreading'...

Just like word of mouth.

For example, I post an article on my site, then you visit my site and you go 'wow' then copy my article then place on your site for others to see. The 'other' sites will copy your article then place it on theirs...

Which you see the source link at the bottom of the article where they got it from.

Same way, people spread the jokes around the world via email, Facebook, etc.

Who cares who got the article first... Don't forget that the users visit Neowin first than they go other sites to visit instead of visit other sites first.

I usually visit Neowin first then I go to other sites.

I don't care if they are 1, 5, or 10 days late... If the article isn't here, I may be able to see it on other sites if available unless they tell the story on the TV or radio.

Simple, if you already have seen the article, then if you end up here at Neowin, you notice the title, don't open because you have read it at other site before you came here...

So don't complain to Neowin.. they are doing their best as they can.