Apple's tablet marketshare shrinks only slightly during Q4

According to research firm IDC, Apple's worldwide dominance of the tablet market has started to shrink, but only by about 2%.

IDC reports that Apple's share of the market went from 63.3% last quarter down to 61.5%. However, that is still 11x more than it's closest competitor, Samsung, who came in with 5.6%. What is effecting their share? Two things. First, IDC has adjusted their math to now include devices like the Barnes & Noble Nook and the Amazon Kindle Fire. Second, HP entered the market (and left) all during the second half of the year, flooding the market with cheap TouchPads when they kicked off their fire sale.

In terms of operating systems, Android enjoys a healthy 32.4% share, and IDC expects that figure to grow to nearly 40% over the next quarter, spurred on mostly by the Kindle Fire which is selling about one million units per week. Unsurprisingly, IDC does not expect the recent announcement that HP would be open sourcing their webOS platform to effect any of the other serious contenders. HP's surge over the last quarter will be short lived.

RIM, with the tepid response they've received from the PlayBook, currently holds less than 1% of the market.

Windows 8 is slated to include many tablet based features including support for the low-power ARM processor platform. It will be interesting to watch as Microsoft utilizes their OEM channels to take on Apple and Android in what is clearly a field dominated by the two and without any other serious competition.

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In corporate world, losing even 1% is basically catastrophic - that is, to the people that are infatuated with making more and more money. Things shift around so that's not a surprise. Even though Win8 isn't exclusively a tablet OS, it will make quite a dent on the current market.

Lewis McCrary said,
In corporate world, losing even 1% is basically catastrophic - that is, to the people that are infatuated with making more and more money. Things shift around so that's not a surprise. Even though Win8 isn't exclusively a tablet OS, it will make quite a dent on the current market.

OS doesnt define the device totally. Take a look at Android and Galaxy S II

So if any other product's market share shrinks by 1-2% IT SHRANK! OMG!
if it's apple its "just slightly"

With no clear definition of what a tablet is, these numbers are easily minipulated. No doubt the iPad is dominating but seems some analyst want to use its dominance in multiple classes. Example, "HP is the leading PC manufacture unless you count the iPad" as stated in an article I read the other day. So, is it a PC or a tablet? What is a tablet?

You can also bet that a lot of the Android tablets sold are the crappy ones sold by the snake oil salesmen on the shopping channels. I have seen them even outright lie about products they sell. I don't know how they live with themselves.

jd100 said,
You can also bet that a lot of the Android tablets sold are the crappy ones sold by the snake oil salesmen on the shopping channels. I have seen them even outright lie about products they sell. I don't know how they live with themselves.

If they are talking about 4th Quarter, it's most likely due to the forks in Android (Kindle Fire, Nook Tablet, Nook Color, etc...)

I remember the Neowin that would have made that title read more like "IPAD Losing Marketshare!" Now it's "marketshare shrinks only slightly"? Where has all the fun gone around here?

jimmyfal said,
I remember the Neowin that would have made that title read more like "IPAD Losing Marketshare!" Now it's "marketshare shrinks only slightly"? Where has all the fun gone around here?

Its Apple so Neowin has to present them in as positive light as possible while still having a story people will click on.

So long as other companies keep producing tablets that are twice as expensive with only a few more features than the iPad, or producing cheap ass tablets that barely function (such as all of the sub-$100 crap you find on eBay or at dollar stores), the iPad will continue to sell more than anyone else. It would be nice to see someone port WebOS to some other hardware (even to some other phones since most Android phones should be more than capable).

roadwarrior said,
So long as other companies keep producing tablets that are twice as expensive with only a few more features than the iPad

Since we are talking about iPad (iOS), we can compare it to other tablet that are using Android or RIM BB. So please tell me, who produce a tablet that cost twice the price of the iPad?

Apple is only going to loose market share going forward. With Android ICS and most tablet costing $499 or lower, Apple need to lower their price to stay in the game. Unless people really hate Android....

TruckWEB said,

Since we are talking about iPad (iOS), we can compare it to other tablet that are using Android or RIM BB. So please tell me, who produce a tablet that cost twice the price of the iPad?

Apple is only going to loose market share going forward. With Android ICS and most tablet costing $499 or lower, Apple need to lower their price to stay in the game. Unless people really hate Android....

No Android needs to improve unless they want to keep losing market share. ICS needs to be stable without lag and they need to increase their app store offering. Price really isn't a factor since nobody else has been able to sell a quality tablet at a cheap price. The Kindle Fire will probably prove why cheap tablets don't bring a decent profit. In the end, Apple is in a good place and will be even better as they push out newer generations.

TruckWEB said,

Since we are talking about iPad (iOS), we can compare it to other tablet that are using Android or RIM BB. So please tell me, who produce a tablet that cost twice the price of the iPad?

Apple is only going to loose market share going forward. With Android ICS and most tablet costing $499 or lower, Apple need to lower their price to stay in the game. Unless people really hate Android....

http://www.ross.net/notes/loose.shtml

TruckWEB said,

Since we are talking about iPad (iOS), we can compare it to other tablet that are using Android or RIM BB. So please tell me, who produce a tablet that cost twice the price of the iPad?

Apple is only going to loose market share going forward. With Android ICS and most tablet costing $499 or lower, Apple need to lower their price to stay in the game. Unless people really hate Android....

What? iPads are flying off the shelves. Apple has no problems with iPad pricing. The problem is with the cheap iPad knockoffs.

There are lots of crappy iPad copies for under 500.00.

Astra.Xtreme said,

No Android needs to improve unless they want to keep losing market share. ICS needs to be stable without lag and they need to increase their app store offering. Price really isn't a factor since nobody else has been able to sell a quality tablet at a cheap price. The Kindle Fire will probably prove why cheap tablets don't bring a decent profit. In the end, Apple is in a good place and will be even better as they push out newer generations.

wut? Since when is android losing market share? ICS is stable without lag, apple fanboys love repeating this but it's not gonna make it true so give up.