Apple's move into home automation may be profoundly dissapointing

Apple’s rumoured expansion into smart home connected devices may not be as big of a deal as many people would have liked. A new report claims Apple isn’t planning on launching a brand new platform, but rather simply extending its “Made for iPhone” certification program.

This report from GigaOM cites unnamed sources familiar with Apple’s work in this department and warns that we'll probably be disappointed by Apple’s announcements at WWDC next week. When the original rumor came about many people had hoped Apple was finally pulling their signature move: moving into a new market and revolutionizing it.

After all, “smart homes” are not a new concept, and connected devices have been around for a few years now, but nobody has got it quite right and adoption is still low. Despite this many industry watchers believe this market may very well be the next big thing, especially now that smartphones have become ubiquitous.

Despite everyone’s hopes it seems Apple isn’t actually revolutionizing anything. Instead the company is extending its “made for iPhone” certification program to new manufacturers. The program would now include smart appliances than can easily connect and work well with iOS. This is definitely a far cry from the whole new platform that unifies everything that many people were hoping for.

And what makes this quite believable is that Apple already made such a deal back at CES with a Chinese appliance manufacturer. Their Tianzun smart air conditioner carries the Made for iPhone tag, because it connects seamlessly with the device via Wi-Fi. We’re very likely to see this same approach extended to other companies.

Of course it’s not all bad. This is a first step for Apple and, in the future, devices that carry Made for iPhone certification may get special features, such as location-based actions, or even what everyone hoped for: an Apple-designed hub that unifies different systems. But that doesn’t seem to be on the books for now.

Source: GigaOM

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18 Comments

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I hope this is not an indication of Apple losing its focus on what made the company so great in the past and in the present. Contrast that with Microsoft which has lost its focus the past couple of years. How quickly will they be able to regain it?

They need for someone else to make it all and then copy it cus like ive said before there the most unimaginative big branded labelled as almost "god like" company on the planet that cant do nothing unless someones done it before

I love how we've got curiosity, interest, and disappointment around the web, all before Apple has announced anything. ;-)

I'm guessing it won't be all too interesting at WWDC and more like an introduction of the branding and concept, but if it's a success it could be interesting for those on the iPlatform, if not it won't. I think it will depend a lot on market interest, things outside of Apple's control.

Hardly disappointing when it was just a rumour, i guess the damage is done and now whatever they bring will be complete rubbish because it's not what was rumoured.

Ozood said,
Unless it is of a iWatch, then it's all fireworks and "OMG I cant wait for your goodness, Apple".

*yawn* Anything else you'd like to complain about?...