Apple's PC market share rises. Or falls, who knows. The analysts clearly don't!

Both Gartner and the IDC are well respected organisations, both providing market research and analysis around the IT world as a whole, from desktop PC sales to broadband usage statistics. When they release facts or figures it generally dictates how a technology or product will perform over the next calendar year.

So, if you’re Apple, you’re going to be a little confused right now. Both have released their desktop PC shipment figures for Q1 2013 and, depending on which sets of figures you believe, Apple’s market share has either grown by 7.4% (Gartner) or shrunk 7.5% (IDC). Just a little confusing then.

While PC sales as a whole have been steadily falling year on year, it’s a little confusing to get such a contrast in numbers, for one vendor, from both research firms. Not that this hasn’t happened before - in 2012, both firms had differences in their figures. But with the reason for that discrepancy being blamed on distributor shipments (IDC) versus end user shipments (Gartner), there was always going a slight variation in figures. But now both use the same end user numbers, so this shouldn’t be the case.

As we’ve already said, PC sales are down year on year, and while it’s being blamed on Windows 8 by IDC, Gartner aren’t as quick to blame the OS. It’s well documented that mobile computing in the form of tablets and smartphones is gaining ground on the PC, with most people getting either an Apple iPad, Google Nexus, Kindle Fire, iPhone or Samsung Galaxy S III for their on the go computing needs. And while Gartner did stick up in part for Windows 8, they did say that in four years, Microsoft could be irrelevant. Is someone spiking the coffee at Gartner and IDC?

We’re sure Apple will say everything is fine and their numbers are both up and more than healthy, but it’s interesting to see such a difference of opinion from Gartner and IDC. If Steve Jobs were here, he’d say it’s how you’re reading it; in this case, probably upside down, so just hold the numbers differently. For now, we’ll leave it up to you, the readers and fans, to micro-analyse the numbers.

Source and Images: CNN

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Apple's marketshare has been dipping in OS/X.

The problem with the IDC/Gartner reports is that they're not counting tablets or hybrids as PC's, which is ridiculous.

Apple OS/X products have seen an overall dip of 7.5% or so. That's a pretty big number, and mighty telling that their iPad line is cannibalizing OS/X sales...something we've been been saying would happen for some time.

This doesn't bode well for Apple who makes a large margin off of their OS/X products. Couple that with their iPads actually being cannibalized by their Mini sales..and it's easy to see why their stock has diminished so much over the last year.

Unless they jump into a new segment with big margins, their stock (while still valued high) is not going to sniff $700 ever again.

It is true that Apple makes far less money on an iPad than on a Macbook.

However, Apple actually makes most of its money from the iPhone line. The iPhone sells for a higher price than the iPad, yet costs less to manufacture.

The real danger to Apple is not a decline in Mac sales, but pricing pressure on iPhones.

Gartner: Apple units shipments increased 7.5% from 1534K (1Q12) to 1650K (1Q13)
IDC: Apple unit shipments decreased 7.5% from 1533K (1Q12) to 1418K (1Q13)

So no, it's just just a typo in the negative sign ... one of those 1Q13 figures has to be incorrect ... or they're both incorrect ... who knows. It is the only figure that's significantly different among all of the figures released by both Gartner and IDC.

Errr.... how is this news? There was clearly a simple typo where the negative sign was mistakenly placed on the "7.5%" figure. It's not hard to figure that out given the actual numbers.

WUT? The way I read it, shipments did in fact go down, market share went up as PC shipments fell harder than Mac shipments???

MorganX said,
WUT? The way I read it, shipments did in fact go down, market share went up as PC shipments fell harder than Mac shipments???

Ah yeah you're right. I was looking at the wrong 1Q13 number. Weird how they have such different numbers between the two reports.

Andrew, in the homepage summary, you've written "[...] accepting that your part of the trend." - presumably "you're", just thought I'd let you know.

If I had to guess, I'd say the confusion stems from IDC basing the growth off of the shipments and Gartner basing it off the actual market share.

In both tables, the market share has increased, but IDC shows an overall decline in the number of shipments.

All my friends and I have purchased a new Mac in the recent months. No one I know has purchased a new Windows machine, in fact the other people I know are looking at a new Mac, a new Android tablet or a new iPad. No one I know wants Windows 8.

derekaw said,
All my friends and I have purchased a new Mac in the recent months. No one I know has purchased a new Windows machine, in fact the other people I know are looking at a new Mac, a new Android tablet or a new iPad. No one I know wants Windows 8.

Me! Now you do.

AlexMagik said,
i'm actually waiting surface pro to arrive to china so i can get the most expensive version.

I thought it was there already, or is it just the RT?

I wonder what all the poor people are doing today? A $250 laptop can still do everything and anything a Mac can do. Thank god for that.

I just got an Acer V5 touch and obviously touch my screen to surf, now this makes my wife try to touch her MacBook's screen, so funny.

derekaw said,
All my friends and I have purchased a new Mac in the recent months. No one I know has purchased a new Windows machine, in fact the other people I know are looking at a new Mac, a new Android tablet or a new iPad. No one I know wants Windows 8.
Please tell me more about how your personal experience and social network applies to the rest of the planet with any accuracy?

on both charts Apple see a rise in market share. this is good. I moved to mac recently because of windows8, never turning back to MS products again

I just got an Acer V5 touch and booted up it against my wife's MacBook Pro and guess what; my Acer nailed that 'PostPC' piece of MacBook by far, it was just ridiculous who W8 started much faster than OSX. Then guess again, MacBook just froze while working on it. Also every time I touch my screen to surf, now makes my wife try to touch her MacBook's screen, so funny. Side Note: her Mac is much more like a Personal Computer since it has only ONE User, unlike my W8 that has more than One User.

VHMP01 said,
I just got an Acer V5 touch and booted up it against my wife's MacBook Pro and guess what; my Acer nailed that 'PostPC' piece of MacBook by far, it was just ridiculous who W8 started much faster than OSX. Then guess again, MacBook just froze while working on it. Also every time I touch my screen to surf, now makes my wife try to touch her MacBook's screen, so funny. Side Note: her Mac is much more like a Personal Computer since it has only ONE User, unlike my W8 that has more than One User.

The MacBook is not a "PostPC piece of equipment". The iPad is.
You have clearly been unlucky with the Mac freezing and Windows not freezing. All of the Macs that I owned so far (4 Macs) have frozen about once every 6 months. My Windows computers at the job right now (2 compters) and that I owned in my life (4 computers) have never reached such a low statistic, even though I'm mistreating my macs much more than the computers at my job.

Last thing, sorry to say it but putting a touchscreen the Acer V5 Touch without the option to flip the screen flat on the keyboard is, simply put, garbage when it comes the ergonomics. For this reason, MacBooks will never have touchscreen and Apple has been clear about it. They could have made this 5 years ago if they wanted.

PyX said,
The MacBook is not a "PostPC piece of equipment". The iPad is.
You have clearly been unlucky with the Mac freezing and Windows not freezing. All of the Macs that I owned so far (4 Macs) have frozen about once every 6 months. My Windows computers at the job right now (2 compters) and that I owned in my life (4 computers) have never reached such a low statistic, even though I'm mistreating my macs much more than the computers at my job.

Last thing, sorry to say it but putting a touchscreen the Acer V5 Touch without the option to flip the screen flat on the keyboard is, simply put, garbage when it comes the ergonomics. For this reason, MacBooks will never have touchscreen and Apple has been clear about it. They could have made this 5 years ago if they wanted.

Used many more macs than you and for a much longer time. Mac's crash plenty. I've always found it funny how people with Mac's just shrug off issues. Even their top of the line powermacs need a reboot quite often whereas my Vista machine will run for months if not longer unless I feel like doing updates.

astalvfnw said,
on both charts Apple see a rise in market share. this is good. I moved to mac recently because of windows8, never turning back to MS products again
I've said it before, thousands of people would leave Windows if we had the same hardware and software support. If I could bring all my games over with my GTX 680, bye bye Windows.

PyX said,

The MacBook is not a "PostPC piece of equipment". The iPad is.
You have clearly been unlucky with the Mac freezing and Windows not freezing. All of the Macs that I owned so far (4 Macs) have frozen about once every 6 months. My Windows computers at the job right now (2 compters) and that I owned in my life (4 computers) have never reached such a low statistic, even though I'm mistreating my macs much more than the computers at my job.

Last thing, sorry to say it but putting a touchscreen the Acer V5 Touch without the option to flip the screen flat on the keyboard is, simply put, garbage when it comes the ergonomics. For this reason, MacBooks will never have touchscreen and Apple has been clear about it. They could have made this 5 years ago if they wanted.

Was it a first boot, or was it a restart. Because while it does boot faster it's also using a little bit of hibernation tech, so unless it was a restart of windows 8 it wasn't a fair fight. Because if it was after a turn off, then it never fully shut down to begin with.

i've been using windows for almost my whole life and honestly, it hasn't frozen up on me often. especially windows 7. but i've had problems with macs before which required restarting them.
hell, my friend hasn't restarted her win7 laptop for a few months now but it still works well.