Apple's Q1 2011 results; 16M iPhones, 19M iPods, 7M iPads sold

Today Apple posted their first quarter results for 2011 ending December 25, 2010, with some impressive numbers. The company announced it had a strong first quarter, posting a company record of $26.74 billion and a record net quarterly profit of $6 billion, an increase of 38.5% ($15.68 billion) and 40.9% ($3.38 billion) from a year ago.

Apple sold 4.13 million Macs during the quarter, an increase of 23% from a year ago. Macs weren't Apple's strong suit, where it sold 16.24 million iPhone's in the first quarter, representing a 86% unit growth compared to last year. Apple also sold 19.45 million iPod touches, a 7% unit decrease from a year ago, and 7.33 million iPad's.

Steve Jobs couldn't be more happy with the results of this year. Although they had a slight decrease in iPod touch sales, the company had a massive 86% increase in iPhone sales. With the Verizon iPhone coming next month, Apple is expected to sell 9 million units in the first quarter.

“We had a phenomenal holiday quarter with record Mac, iPhone and iPad sales,” said Jobs. “We are firing on all cylinders and we've got some exciting things in the pipeline for this year including iPhone 4 on Verizon which customers can't wait to get their hands on.”

Apple generated $9.8 billion in cash flow from operations during December.

Steve Jobs recently announced that he will be taking a leave of absence from Apple so he can focus on his health.

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i wonder why there was a drop in Touch sales? Maybe the iPod Touch 4G wasn't a worthy upgrade after asking for a camara on the Touch for 4 years.

I did just buy a 32GB Touch of my wife last year, and an 8GB before that. I went ahead and updated that last one with the latest one. Apple should eliminate the 8GB model. It is worthless and at 229 you may as well spin the 50 or 70 more depending on where you shop for the 32GB. 8GB is only 1/8th my music library.

I rather they make an iPhone with 64GB.

Tpiom said,
I'm really surprised iPads are in high demand...

Especially in their current iteration. I used one and the screen is hideous, reading on it just looks ugly. If the rumors are true and they improve this for the next gen ipad, i'll be getting one.

Can anyone find how many blackberry devices were sold in the same quarter. I am curious to see how the sale numbers compare between blackberry and iPhone.

stevan said,
Can anyone find how many blackberry devices were sold in the same quarter. I am curious to see how the sale numbers compare between blackberry and iPhone.

Well Apple and RIM's quarters don't match up but RIM sold (activated) over 14 million phones in their last quarter. Which was more that Apple sold in their previous quarter AFAIK. But Apple sold more than them in this last quarter.

Wombatt said,
And they say we are in a recession?

lol I know! I hate it when my buddies tell me they are hurting for cash and then whip out their Iphone while playing music on a Ipod Touch and looking at pics on their 27" iMacs. Drives me crazy. Like get a sony walkman, some cheap LG touchscreen phone and an Acer and you just saved like 2 grand.

stevan said,
Soon apple will be the worlds largest company.

Only if they can build on it and not stay still.

They don't seem to expand there product lines enough, they're doing well so can't really say anything but come on, why not produce a mini iphone, or a 7" tablet, if you not continuing with the server market why not let others take it on under license or something

evo_spook said,

Only if they can build on it and not stay still.

They don't seem to expand there product lines enough, they're doing well so can't really say anything but come on, why not produce a mini iphone, or a 7" tablet, if you not continuing with the server market why not let others take it on under license or something


Because that would be swamping the market. In Apple's position you'd be best keeping product lines, not to a minimum exactly, but streamlined; carefully picking new avenues to venture down. That way you keep the "Oooooo!" factor that people and media hype up - if they released a new product every other week then no one would care.

Congrats to Apple. But to put things in perspective, it took Apple approx 91 days to sell that many Macs. Microsoft sels that many copies of Windows in less than 7 days (there is that 7 number again).

I buy more software than hardware as I'm sure most people do. So not sure what Microsoft's software sales have to do with Apple's hardware sells....

Shadrack said,
I buy more software than hardware as I'm sure most people do. So not sure what Microsoft's software sales have to do with Apple's hardware sells....

Because windows goes with 1 pc? mac os goes with 1 mac...

ZenVenT said,

Because windows goes with 1 pc? mac os goes with 1 mac...

But it could just be someone upgrading their current OS to something newer... not an actual hardware purchase.

Shadrack said,
I buy more software than hardware as I'm sure most people do. So not sure what Microsoft's software sales have to do with Apple's hardware sells....

As Zen wrote, usually it is 1:1 for OS vs. hardware sales. While there are some in-place upgrades, those would be a rounding error, on both platforms. Besides, don't forget for years we were told by Apple fans that people don't upgrade their OS, such as XP, they just wait years then buy a new computer.

Just because you buy more software than hardware, we are not talking about copies of Office, DVD burning software, Photoshop, etc. but just copies of Windows.

nohone said,
Congrats to Apple. But to put things in perspective, it took Apple approx 91 days to sell that many Macs. Microsoft sels that many copies of Windows in less than 7 days (there is that 7 number again).
You can't compare their computer sales with Windows 7 sales. You could however compare their computer sales with Dell or HP for example?

nohone said,
Congrats to Apple. But to put things in perspective, it took Apple approx 91 days to sell that many Macs. Microsoft sels that many copies of Windows in less than 7 days (there is that 7 number again).

You're actually comparing something that's around £100 to something that ranges from £600-£4000...

nohone said,
Congrats to Apple. But to put things in perspective, it took Apple approx 91 days to sell that many Macs. Microsoft sels that many copies of Windows in less than 7 days (there is that 7 number again).

lol, thats pretty desperate.

evo_spook said,

lol, thats pretty desperate.

Why? Apple, during their investor conference just compared the iPad to Windows Tablet computers. So Apple can compare products in completely different markets, and that is just fine. But I compare one OS to another OS when there is a direct correlation not only between the two different products and that is desperate? Both are OSes for desktop, laptop, or netbook (the Mac Air is very equivalent to a netbook), there generally is a 1:1 correspondance to hardware sold and OS sold with some stand-alone upgrades sold.

nohone said,

Why? Apple, during their investor conference just compared the iPad to Windows Tablet computers. So Apple can compare products in completely different markets, and that is just fine. But I compare one OS to another OS when there is a direct correlation not only between the two different products and that is desperate? Both are OSes for desktop, laptop, or netbook (the Mac Air is very equivalent to a netbook), there generally is a 1:1 correspondance to hardware sold and OS sold with some stand-alone upgrades sold.

Cause one is selling a Software OS the other is hardware with a OS bundled in.

You know what, many of those copys of windows might be going on those macs, as its software to be put on. They are comparing hardware to hardware, you're comparing hardware to software.
Please tell me your not being serious?

ZenVenT said,

Because windows goes with 1 pc? mac os goes with 1 mac...


Windows can also go on the mac, OSX can't go on the PC

Sales of OSX isn't listed, its sales of hardware, if you wanted to be more accurate you'd have to add Mac Harware sales + OSX sales.

But its a dumb comparision so lets not waste our time

nohone said,
Congrats to Apple. But to put things in perspective, it took Apple approx 91 days to sell that many Macs. Microsoft sels that many copies of Windows in less than 7 days (there is that 7 number again).

Yeah, they should definitely abandon the race.
Hey, wait a minute...

evo_spook said,

Cause one is selling a Software OS the other is hardware with a OS bundled in.

You know what, many of those copys of windows might be going on those macs, as its software to be put on. They are comparing hardware to hardware, you're comparing hardware to software.
Please tell me your not being serious?

OK, let's suppose that every single Mac sold will have Windows put on them. 7*60*60*24*91 (7 copies/second, 60 seconds/minute, 60 minutes/hour, 24 hours/day, 91 days/quarter) = 55,036,800. 55,036,800- 4.1M = 50,936,800 copies of Windows sold in one quarter. By your requirements, so now it takes approx 7.3 days for Microsoft to sell what Apple sold in 91 for PC specific use.

But the truith still stands, MS sells ~55M copies Windows per quarter, while Apple sells ~4.1M (add a few more for upgrades) of Snow Leopard per quarter.

Yes, I am very seious. Is it not funny that Apple can compare the iPad to Win Tablet, Apple fans will compare iPhone to ZuneHD, Apple fans compare AppleTV to Windows Media Center, Apple fans will compare iTunes to a Blu-Ray player, and those comparisons are perfectly fine? Compare OS to OS, and suddenly people want to put restrictions on what the numbers are? If Apple does well, the number of Macs goes up, and we are told Apple is making a dent in the Windows marketshare. Compare numbers to numbers, showing the true gap, and now we cannot compare those numbers because it is not "fair."


Any way to protect Apple's image, right?

evo_spook said,
oh, jesss

You are comparing hardware to software.
You need to compare to Dell, not MS.

Until the argument works out in Apple's benefit when you can compare any random Apple product to any random MS product (such as X360 to the iTouch, a comparison made many, many times) and then it is perfectly fine, right?

nohone said,

such as X360 to the iTouch, a comparison made many, many times) and then it is perfectly fine, right?

You're making things up now, I've never seen that comparison.

evo_spook said,

You're making things up now, I've never seen that comparison.

Back a couple years ago, Jobs said the iTouch was a game machine (he also said it would never get a camera because it is a game device, and you don't want to use it for taking pictures. Sigh). Over on another web site with a large commenting forum, a number of Apple fans immediately said the 360 was doomed (interestingly, they never mentioned the PS3 or Wii that I recall) because playing in front of a TV was dead and playing on the go was the future, the iTouch was so great that it was all people would ever need for gaming.

nohone said,

Back a couple years ago, Jobs said the iTouch was a game machine (he also said it would never get a camera because it is a game device, and you don't want to use it for taking pictures. Sigh). Over on another web site with a large commenting forum, a number of Apple fans immediately said the 360 was doomed (interestingly, they never mentioned the PS3 or Wii that I recall) because playing in front of a TV was dead and playing on the go was the future, the iTouch was so great that it was all people would ever need for gaming.

The number of "items" sold per year is a parameter for fans of the brand; for me the main parameter is profitability: do you think that Porsche profits are lower than Ford one just because they sell less cars?
And no, Porsche profits are higher......

nohone said,

OK, let's suppose that every single Mac sold will have Windows put on them. 7*60*60*24*91 (7 copies/second, 60 seconds/minute, 60 minutes/hour, 24 hours/day, 91 days/quarter) = 55,036,800. 55,036,800- 4.1M = 50,936,800 copies of Windows sold in one quarter. By your requirements, so now it takes approx 7.3 days for Microsoft to sell what Apple sold in 91 for PC specific use.

But the truith still stands, MS sells ~55M copies Windows per quarter, while Apple sells ~4.1M (add a few more for upgrades) of Snow Leopard per quarter.

Yes, I am very seious. Is it not funny that Apple can compare the iPad to Win Tablet, Apple fans will compare iPhone to ZuneHD, Apple fans compare AppleTV to Windows Media Center, Apple fans will compare iTunes to a Blu-Ray player, and those comparisons are perfectly fine? Compare OS to OS, and suddenly people want to put restrictions on what the numbers are? If Apple does well, the number of Macs goes up, and we are told Apple is making a dent in the Windows marketshare. Compare numbers to numbers, showing the true gap, and now we cannot compare those numbers because it is not "fair."


Any way to protect Apple's image, right?

Wow that was very good. What they don't get is ever tho Microsoft doesn't sell hardware, the OEM do sell Windows bundled with their hardware, jsut as Apple sells OSX bundled with their hardware. Theer were 350M PC's I believe sold last year. The majority of them were obviously Windows based as Windows has the larger market penetration.

Dell sells on average about 10M computers in a single quarter and HP beats that by a small margin. Usually around 12M on average. That are all NEW computers running Windows. It takes Apple nearly all year to sell as many Macs as Dell and HP sell in a couple quarters.

Also Windows has nearly 100% market penetration. In 2008 it was estimated that 70% of Mac owners also had a Windows PC in their home or office. Since Macs can run Windows directly on the hardware via BootCamp or in Parallels, it is safe to say many Mac users toda most likely dual boot Windows because that is the only way to get 100% compatibility with software and hardware.

The fanbois never like facts present. I understtod you from the offset. The problem was you as a Windows -fan if I can say that, ruined their magical moment as they all slob over Apple numbers.

I realize Apple Inc is doing very well compared to Apple Computer. But what Apple does is so small in most cases compared to companies like Microsoft, Dell and HP.

They even calimed this, since the iPad is considered a 'personal computer' by definition and trying to say Apple sells more computers than even HP. HP usually sells 12-15M computers every quarter. Apple sold 4M Macs and 7M iPads...together that is only 11M computers which would put them at Dells numbers. Still not number 1. But iFans don't liek it when you take their line of thinking an apply it to anything else.

Some very good numbers for Apple. Probably why they announced that Jobs was taking a leave of absence just before so that this would be the focus and not his health.

Singh400 said,
Agreed, does look a bit suspicious.

The phrase isn't "suspicious" it's called "damage control" a very professional and valid business tactic.

Of course it was planned. You prevent dwindles in your companies value at all possible opportunities to keep your holders happy.

ascendant123 said,

The phrase isn't "suspicious" it's called "damage control" a very professional and valid business tactic.

Of course it was planned. You prevent dwindles in your companies value at all possible opportunities to keep your holders happy.

+1. You own a company, you're the CEO, you expect an awesome financial report, but you're going to leave for medical reasons for a moment. What do you do? Let's be realistic here, you do this, no questions asked. It's a great strategic move IMO.