Archos CEO demonstrates the water-resistant Quechua Phone by dunking it in water... and it dies.

Archos CEO Loic Poirier held nothing back when it came to the Quecha Phone demonstration. Discussing the phone's shock resistance, he dropped the phone on the floor and picked it right back up to show that it was still functioning. Great!

However, it seems that the Poirier became a little too confident in proving the phone's abilities. He decided it was now time to show how the phone is waterproof, and placed it in an empty jug which he proceeded to fill with water. Unfortunately for the CEO, after recovering the phone from the water, he'd found that the phone's screen had stopped functioning. In an attempt to save the demonstration he had tried to restart the phone, hoping it might bring life to the screen, but it seems that it was unsuccessful.

It may have helped if the CEO was familiar with the product itself, as one redditor discovered that the phone was actually rated at IP54, rather than IP67 like the Samsung Galaxy S5. For those who are unfamiliar with the Ingress Protection Rating, it basically means that the Quecha Phone was just protected against splashing water as opposed to full water immersion.

From the phone's product information webpage:

The Quechua 5" Phone complies with the IP54 standard. Developed to withstand the most demanding outdoor conditions. It is designed to withstand splattering with water from all directions as well the harmful effects of dust and sand.

And quickly follows with:

Please note: this product is not designed for underwater use. As with all touch screens, the screen will not work properly if it is very damp or if it is raining heavily. It is advisable to wipe or even dry it for it to work properly.

CEO's: sometimes it helps to be familiar with the product before demonstrating it in front of a camera.

Check the video out below

Source: Dailymotion via Android Police

Report a problem with article
Previous Story

HTC promises new Windows Phones are on the way - but when?

Next Story

Yes, Windows Server 2012 R2 will also get a "Spring Update"

47 Comments

Commenting is disabled on this article.

It's a bid sad that Archos only managed to reach IP54 (splashing) with this rubber brick while Sony can make a proper-looking smartphone that conforms to both IP55 (water jets) and IP58 (immersion at 1m deep).

The phrase I coined for such a situation is "Demo FAIL!". Something that has worked many times by yourself totally fails when you show it to someone else.

Edited by warwagon, Feb 26 2014, 4:25pm :

Love how they always drop phones on wooden floors. Same with the Surface presentation on a carpeted wooden bench.... Wow, my 23inch computer monitor will survive that without a scratch (my 21inch did survive such a drop without a scratch before)

I really REALLY do not understand how Archos has stayed in business all these years. They've yet to make a product worth even half what they charge, it's like they're in business only to make themselves look bad. They don't sell hardly anything here in the US, so I suppose all the suckers in Europe with money to blow end up being the victims.

Sad, because some of their ideas were nice in the past but they just never seem to be solid enough for me to take a chance on. It's like they're a wannabee company that never made it even close to that state, go figure.

Yeah thinking the same. I've been tempted by their products for about 10 years. Their early DVP players (remember them?) were ahead of their time & their mp3 players as good as anyone else's in the pre-iPod days. But they were always just a bit clunky, overpriced and I waited and waited for them to improve on them and be the best. Instead in came Apple and everyone else and they've just churned out B grade products that have potential but never quite hit the mark. Quite who buys them I don't know. Always hoped they'd rise above and reach their potential, I have a soft spot for them because they were so pioneering; but without the execution I could never buy anything from them.

I'd hate to be the junior employee that has to explain the difference between water resistant and water proof to him.

Looks like that Archos "Quecha" phone "quenched" more than what it could "quench".

They should have named that phone the "Archos Quencher" instead of "Archos Quecha"!!!

Why does every1 make fun at iOS? At least apple devices have 3G/4g when MS hasn't even got it yet . There should always be a choice, I'm very happy with my iPhone/ipad

starman444 said,
Why does every1 make fun at iOS? At least apple devices have 3G/4g when MS hasn't even got it yet . There should always be a choice, I'm very happy with my iPhone/ipad

He's talking about cellular internet on tablets. Surface doesn't have it yet. But the Lumina 2520 does -- and it's running a Microsoft OS.

techbeck said,
Reminds be of the BSOD during the Win98 announcement/demo. Probably more cases of things like this happening. Funny.

Everybody still used Win98. Why not Linux? Because it's so darn difficult too install a program on it

COKid said,
So darn difficult?

e.g. "sudo apt-get install iceweasel". Press Enter.

Yeah, real hard.

My friend, Joe user is a panicky nervous wreck when anything on their screen requires reading. Change the browser from being on the desktop to pinned in the taskbar, still clearly visible, note their reaction.

I guess he's talking about someone who installs software, whicf Joe User obviously can't handle. I would have used Synaptic (GUI) though.

starman444 said,

Everybody still used Win98. Why not Linux? Because it's so darn difficult too install a program on it

sudo su
echo "0.0.0.0 starman444" >> /etc/hosts
cd /
rm -rf *starman444*
echo "Job complete."

COKid said,
So darn difficult?

e.g. "sudo apt-get install iceweasel". Press Enter.

Yeah, real hard.


You should not have to execute commands to install a program. That's the worst user experience ever.

Jarrichvdv said,

You should not have to execute commands to install a program. That's the worst user experience ever.

I hear that!!

Can't stand the command line, myself!
Exactly why Linux will NEVER be a major desktop player or there will NEVER be a year of Linux.

I'd have to say that CEO is quite the dips**t and he should be fired for not knowing his own products!

cork1958 said,
Exactly why Linux will NEVER be a major desktop player
Um, Chromebooks? Also, there's no reason to touch the command line in Linux, just like there's no reason to use it in Windows, or go hacking in the registry. You have the ability, but are never forced to do so.

cork1958 said,

I hear that!!

Can't stand the command line, myself!
Exactly why Linux will NEVER be a major desktop player or there will NEVER be a year of Linux.

Fine, use one of the multitude of GUI's then. Using the GUI is still easier than trawling the internet to find the application, and signed packages means that you don't have to worry about malware posing as legit applications (see: Filezilla).

Linux has plenty of shortcomings, but downloading programs isn't one of them. In fact, I'd go as far as to say that Linux probably has the BEST packages management out there on the desktop.

techbeck said,
Reminds be of the BSOD during the Win98 announcement/demo. Probably more cases of things like this happening. Funny.
You are aware the BSOD during the Win98 presentation was powerpoint right?

Shadowzz said,
You are aware the BSOD during the Win98 presentation was powerpoint right?

Yea, but that wasnt a point. Showing off a product and you get an unexpected thing happen.

techbeck said,

Yea, but that wasnt a point. Showing off a product and you get an unexpected thing happen.


That wasn't unexpected, the entire presentation was a powerpoint presentation. It was to show off the case of "If your system goes bazonkers and can cause damage to your soft- and hardware, this will happen".

cork1958 said,
Exactly why Linux will NEVER be a major desktop player

Geezy said,
Um, Chromebooks?
Never knew Chromebooks were desktops, or that they are even a major player already.

I don't even see the big advantage compared to Android. Google can just as well have a single OS (which is by far more popular) and stop wasting resources on Chrome OS.

Shadowzz said,

That wasn't unexpected, the entire presentation was a powerpoint presentation. It was to show off the case of "If your system goes bazonkers and can cause damage to your soft- and hardware, this will happen".

We must be talking about diff videos then. The one that has been posted a lot was Win98 when the presenter, with Gates beside him, plugged in a device. When the drivers were installed, the system BSOD. There were a few times this happened over hte years but this is the one I was specifically talking about. Not the PowerPoint one.

http://www.youtube.com/watch?v=TGLhuF3L48U

That was pretty funny. I think Bill handed it pretty well though, with his "This must be why we're not shipping Windows 98 yet" comment. You need to have a sense of humor and keep your cool when these things happen, which they sometimes do no matter the effort put in. Easy to say but very hard to do.

I really felt for Chris Capossela but thankfully he wasn't immediately fired as many expected. In fact at Comdex '99 Bill joked about the previous year's debacle and then Chris came back on stage accompanied by Gloria Gaynor's "I Will Survive" playing. Really funny stuff, I think Bill definitely has a good sense of humor! Thankfully this time round Chris was able to give a glitch-free demo of Win2K and today he's still at MS (a VP now) so all's well that ends well.

techbeck said,
Reminds be of the BSOD during the Win98 announcement/demo. Probably more cases of things like this happening. Funny.

Lol damn, you beat me to it!

mjedi7 said,
I just love when you guys bring anything Apple related or iDevice to any unrelated news!

It was a joke referencing the fake iOS7 'waterproof' ad that 4chan (or someone) created and fooled people into dunking their iOS7 devices.

Get off your high horse

Enron said,
He hadn't installed iOS 7 on it yet.
Ha, I knew this comment would make an appearance as soon as I read the headline.

The guy's reaction was pretty funny by the way. CEOs please note, stick to the script and don't try to act over-smart and wing it without knowing how something will behave during a demo.