Are Apple ads hurting Microsoft's brand?

A new ranking of global brands shows Microsoft's reputation sinking in recent years. Among the possible factors: Apple's "I'm a Mac" ads.

Microsoft lands at No. 59 in the rankings for 2007, down from No. 11 in 2004, according to the survey from CoreBrand released Wednesday. "The effect of Apple's 'Hi, I'm a Mac' advertising campaign may have taken its toll on Microsoft," CoreBrand CEO James Gregory said in a statement.

In fairness to the folks in Redmond, they have fared far better in other recent brand studies. They were No. 1 on a list of Britain's top "superbrands" last year, and No.2 in an August BusinessWeek ranking of top global brands (trailing only Coca-Cola).

Link: news.com

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Hello Every1,

I think Apple should make Mac OS for PC 2.

My PC with:

Processor: Intel® Core™ 2 Quad Q6600 ( 3.2Ghz Over clocked )
Memory: 4 GB DDR3-1333
Graphics: ATI RaedeonHD3870 X2
Hard disk: 500GB

This system cost me 800 Euro way cheaper than iMAC 1199 Euro ( not even compared to my PC )
My PC is way faster and better graphics's than Macintosh but what i think Mac's OS is better not the system.
So Apple make it for PC trust me u will see lots of people using your OS than now.

BTW my english is very bad i am very sorry.

Regards
Cashtro

I highly doubt Microsoft's "Gates" and Ballmer" are losing sleep over this. They know what's going on and my guess is they are trying to keep a low profile. Remember that no one company holds all the cards or has the market cornered on anything. The changes we have seen in the last 25 years will pale in comparison to the next 12-4 years. Were going to see technology move at twice the speed of last 25 years. It's going to be a very fast ride, changes for many companies. But eventually the "Desktop Wars" will fade as we all get used to the ideas of web-based apps, and everything is running on a remote server anywhere in the world and communicating at speeds we have yet to attain. I see it becoming an open source eventually with more services being like Satelite Radio subscriptions. Your device's wont be nothing except a radio transitter, for sending and receiving data to and from the network. Think also on the software as a service concept. Maybe a thin OS, or like Intel's network protocol that boots off the network and not locally.

Thats just me but as broadbad speeds increase, faster mobile access, it's just my two cents but it's coming.

I would say that most MS bashers are freetards (not the more general and sane Linux and *BSD user base), 13 year old trolls (the ones who do it to look cool), and Mac Heads (again, not the sane users of OS X), not people who watch these commercials.

They were witty, but now they just suck, especially now they have no content, no wit, nothing that made them charming. Apple needs a new bit, or people will get sick of it.

And people bashing Vista are just following the Five Stages of Windows Acceptance.

If you take it as a joke then that's great.

If you use it to base a purchasing decision, that's sad.

If you think there's a shred of truth to them, you're already a Mac person.

If you're an IT professional, the ads are insulting to your intelligence.
-----------------------

ok

Imagine if Apple didn't exist, MS would be even more dominant and hated much more. Apple's adverts at least give the impression MS is not so dominant and therefore it is less hated.

Apples adverts therefore make people think something along the lines of "jee, these Apple people are annoying, think I'll stick to my tried and trusted XP." whereas Apple should try to make people think "actually they've got a point, why do I use XP?", though the adverts wouldn't be as "cool".

I dont want to take sides here, but the Mac ads are pityful, despite their popularity. They basically say "You have a PC? You're an idiot!". The worst way to advertise is to insult the general public, and that's what they do. These ads target the general public, who are generally less informed compared to... well... us. I'm not saying Mac users are simple minded, but you CAN NOT deny that the messages and arguments conveyed through Apple's advertising campaign are thoughtless, simple-minded and barely valid. I know Neowin has it's fare share of Mac fans, but you cant argue on this: arguments in the Mac commercials are simply unelaborate, are made for the general public who has little tech knowledge. They're like the politicians who dont talk about their plans and ideas, but simply criticize their opponent.

If Microsoft doesn't have similar advertisements it's because they have shown they dont need these low, juvenile media stunts. It's not some product (Windows 7, as many of you have mentioned) that's going to make them more popular, there will always be competitors who find a way to poke fun at them. I mean, Microsoft could find just as many ways to make fun of Apple, but it wont do so in it's advertising campaign. Microsoft may not be what you call a "good" company, but at least it had the dignity to make respectable, non-demeaning ads.

They basically say "You have a PC? You're an idiot!". The worst way to advertise is to insult the general public, and that's what they do.

That couldn't be more true. I am open to trying new things, but those adverts make me think "well f**k you too."

If anything, those smug ads make me want to run out and buy 10 copies of Vista just out of spite.
Those ads are insulting.

umm when was the last time you saw a Microsoft ad? and the last time you saw an... oh there goes one now.. and another... and another.... apple ads are like lines on the road i swear. all they do is give false info and brainwash the common public.

Another Vista, MS bashing thread?...(maybe the topic is towards Apple Ads) but there are some fans out there yealing about MS & Vista non-stop

i fully disagree with this

microsoft has always been unpopular, its their fault
the mac ads are more like insult to injury, kicking someone when there down sorta thing

the only way to get out of it? windows 7, or people hope anyways

I don't mind arguing with people like LTD who have a difference of opinion, but I must say, your posts are like lemon juice on an open wound. They make me cringe simply by the lack of information that supports what you say.

I don't know why I'm even going to ask this, but how is Microsoft unpopular? Windows is at the top. Sure, everyone may not like Vista, but XP is still very decent itself. Let's not forget the server editions which are very nice as well as other software like Office.

Now, I don't mean to sound like a Microsoft fanboy, but the claim that they are not "popular" is wrong, going simply with numbers alone here. As something along the lines of what LTD likes to say, when you're at the top, every little stumble is magnified 1000-fold.

(Dakkaroth said @ #16.1)
I don't mind arguing with people like LTD who have a difference of opinion, but I must say, your posts are like lemon juice on an open wound. They make me cringe simply by the lack of information that supports what you say.

I don't know why I'm even going to ask this, but how is Microsoft unpopular? Windows is at the top. Sure, everyone may not like Vista, but XP is still very decent itself. Let's not forget the server editions which are very nice as well as other software like Office.

Now, I don't mean to sound like a Microsoft fanboy, but the claim that they are not "popular" is wrong, going simply with numbers alone here. As something along the lines of what LTD likes to say, when you're at the top, every little stumble is magnified 1000-fold.

"unpopular" may not have been the right word

windows is the only choice for most, whether they like it or not
i would not say that makes it popular, microsoft has used vender lock in forever
its certainly one of the more "dirty" things they have done

in this regard, id would say this has lost them alot of support
as someone in this boat myself, this seems to be the case

(X'tyfe said @ #16)
...the only way to get out of it? windows 7, or people hope anyways

Microsoft has always done a poor job marketing their products. When was the last time you saw an ad for Windows that was put out by Microsoft, and not by a PC vendor touting a new model (which of course runs Windows)?

Windows 7 will be a perfect opportunity for Microsoft to show off some marketing muscle.

(hewitt s. said @ #16.3)

Microsoft has always done a poor job marketing their products. When was the last time you saw an ad for Windows that was put out by Microsoft, and not by a PC vendor touting a new model (which of course runs Windows)?

Windows 7 will be a perfect opportunity for Microsoft to show off some marketing muscle.

And then when Windows 7 comes out.. booom... you have all these people saying the same **** about it that they are saying now about Vista. Once a hater, always a hater. THIS IS VISTAAAAA!! (spartan yelling voice.. ok ill shut up now)

(Titoist said @ #16.4)
And then when Windows 7 comes out.. booom... you have all these people saying the same **** about it that they are saying now about Vista. Once a hater, always a hater. THIS IS VISTAAAAA!! (spartan yelling voice.. ok ill shut up now)

Exactly.

It's not just about popularity or the age-old argument whether Apple really is better than MS.

It's all about the power of attack ads. A well-orchestrated smear campaign can really rip into the credibility of even a well-respected organization.

I'm not using any moral yardstick to measure Apple's actions. They're neither good nor bad. These ads are what they are, and they seem to be working. Business is business. And it's to Jobs' credit that he uses them to such great effect.

Reputation or not, the hurt can only really be measured in terms of MS' revenue. And that is impacted by a lot more than a specific competitor's particular ad campaign.

If anything, Apple's ads hurt their own image and not Microsoft's. Instead of touting their products, they attack Microsoft without providing any concrete info to backup their claims. Stupid people buy Macs, and those are the people who believe their claims. I think most people see their ads as simply bully tactics.

The real cause for Microsoft's tarnished image is all the lawsuits -- there seems to be a new anti-trust suit every day.

Agreed. Also, by attacking Microsoft, they are putting themselves in a weird position since they also advertise that you can run Windows on it too.

By buying a Mac, you're trying to get away from the Windows environment. Why would you want to run Windows on it? I understand for some people their must have apps are on Windows, but this kind of shows a lack of software avaliablity for the Mac.

The ads are misleading, not based on fact and must be written by completely computer illiterate people. Anyone who decides on their purchases on adverts are crazy, no advert is ever going to tell you downfalls with its product they simply highlight the pros.

These kind of remarks are by those who like to think a little too much of themselves just like those commercials that actually make me like Windows more because the Mac guy is a dork (ie target demographic). But since mac users should be doing all the talking while the rest of us zip it do me a favor and work on the grammar

(KevinRGood said @ #12)
There's ONE thing that PC users can do that a MAC users cannot...and that is "SHUT THE F#$K UP!"[/b]

(KevinRGood said @ #12)
There's ONE thing that PC users can do that a MAC users cannot...and that is "SHUT THE F#$K UP!"[/b]

Amen!

(KevinRGood said @ #12.4)
It's not the grammar problem. It's called a TYPO! Do me a favor. Focus on the contents rather than the grammar.

silly rabbit my focus WAS on the contents as you should clearly see, I only closed with the grammar comment. YOU are essential doing what you are accusing me of doing. good one

Personally the Apple ad's make me not like Apple more, they just make Apple sound like a self centered perfectionist... and makes me think... why are they acting so cocky

Agree.

There are 2 types of adverts, ones that let you know about a new product and its features/price, and adverts that try to make you "feel" good about a product. Apples adverts are normally the second type (exception is the iPhone), and makes me wonder why, if their product is so great they don't just tell me more about it? which is sad for them, because their products might be good.

Amend to that!
I tried to tell people, including Mac users, that a Mac is a PC. I don't know why but for some reason people associate PC with ONLY Windows OS. Hello! PC runs Linux, too. So when a Mac users putting down PC, they also putting down Linux, which is based off of Unix (the same OS that Mac is based off of).

(KevinRGood said @ #10.1)
Amend to that!
I tried to tell people, including Mac users, that a Mac is a PC. I don't know why but for some reason people associate PC with ONLY Windows OS. Hello! PC runs Linux, too. So when a Mac users putting down PC, they also putting down Linux, which is based off of Unix (the same OS that Mac is based off of).



Psh no a Mac isn't a personal computer, a Mac is a Macintosh get it right geez... gawd... all you PC lovers

(sarcasim)

Heck a "PC" runs OSX too... would love for someone to start commercials with "PC" (the guy in the commercials) going "hey look I run OSX also!" and the mac guy going err umm pc that isn't fair...

(Jack 0Neill said @ #10)
"I'm a Mac"
"I'm a PC"

IDIOTS, a Mac IS a PC!

Good job Apple, you proved to the public how stupid you truly are. :)


If peopel actually BELIEVE commercials, Apple just prove how stupid people are. =p

The effect of Apple's 'Hi, I'm a Mac' advertising campaign may have taken its toll on Microsoft

LOL, ok. I haven't smelled that level of crap since I was stationed over in Germany and drove some of the back roads through the small towns lol. That quote makes it sound like Microsoft is going to be closing shop tomorrow and Steve Jobs will be moving into the Golden Boy office in Redmond lol.

Apple's ads make Mac customers feel better about Apple and non-Apple customers feel better about not owning one.

I truly think Bill Gates said it best when he was asked about these ads. When asked if they were appropriate or truthful his response was "that's for my customers to decide".


If you take it as a joke then that's great.

If you use it to base a purchasing decision, that's sad.

If you think there's a shred of truth to them, you're already a Mac person.

If you're an IT professional, the ads are insulting to your intelligence.

The problem is clearly Microsoft. They promise everything then can't deliver most of it. Then after 5 years working on Longhorn the best they can do is Viista.

Instead of admitting where they went wrong they bash XP the best and most stable version of windows yet. It just seems to me they don't care about their end users. They are more focus on beating every company like Google to care about us.

Apple was dead and Microsoft saved them 4-5 years back my reason would be they have no one to copy from if they didn't help Apple.

Microsoft has no ideas of their own.

Someone is very confused here. Apple bashed Windows XP, not Microsoft. And there's been countless battles on Neowin about "who copied who" but the bottom line is both operating systems have similar features and they didn't all come from one side or the other. If you can't comprehend that, take off the bias goggles and look again.

(C_Guy said @ #5.1)
Someone is very confused here. Apple bashed Windows XP, not Microsoft. And there's been countless battles on Neowin about "who copied who" but the bottom line is both operating systems have similar features and they didn't all come from one side or the other. If you can't comprehend that, take off the bias goggles and look again.


Microsoft is bashing XP to force people to use Vista.

I think that Apple's ads are totally retarded, they are just the perfect sort of rhetoric you need for discussing something nobody really deeply understands.

Their commercials are like "PCs are boring! Get a Mac!" -- they show a PC in an office and a Mac on a beach with supermodels... Does anyone see the idiocy of that kind of advertising when obviously the PC has more games than the Mac AND more spreadsheets, etc. I'm not going to bother dissing Macs because we all know they themselves, as computers, may be overpriced, but are certainly excellent machines with an excellent operating system.

That said, I think the retarded ads DO work just the same as if a politician comes on TV and just accuses someone of something without proof, the accusation itself does damage.

And no, I don't think Vista is helping anything.

(hapbt said @ #5.3)
I think that Apple's ads are totally retarded, they are just the perfect sort of rhetoric you need for discussing something nobody really deeply understands.

Their commercials are like "PCs are boring! Get a Mac!" -- they show a PC in an office and a Mac on a beach with supermodels... Does anyone see the idiocy of that kind of advertising when obviously the PC has more games than the Mac AND more spreadsheets, etc. I'm not going to bother dissing Macs because we all know they themselves, as computers, may be overpriced, but are certainly excellent machines with an excellent operating system.


Not to be offensive but I don't think you understand it yourself. You were going along the right path and suddenly you started with "PC has more games than the mac AND more spreadsheets" - why does that matter? Computers are tools, use what's right for you and let the fanboys trump up that their system has more of this or less of that.

No but Windows Product Activation is! They lost one Genuine Windows User with me. I was tired that every time I would change something in the computer it would tell me the key is already in use. F*&! it! I decided to update my BIOS with one of those OEM bios hacked files and now its Genuine, no more calls to Microsoft. Next purchase.. a mac!

All those ads are is just comedy, no one is going to use that as the basis for buying a computer and if they do then they are most likely going to make a mistake with the purchase either way.

(Gotenks98 said @ #3)
All those ads are is just comedy, no one is going to use that as the basis for buying a computer and if they do then they are most likely going to make a mistake with the purchase either way.

Wrong. Many fools actually believe that Apple BS.
Must be the same people that vote Bush.

(RealFduch said @ #3.1)
Wrong. Many fools actually believe that Apple BS.
Must be the same people that vote Bush.

Windows needs your permission to continue.
If you started this action, continue.
Making foolish remarks
Linking Apple users to Bush supports

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Looks like UAC might've saved you there!

(Ledgem said @ #3.2)

Windows needs your permission to continue.
If you started this action, continue.
Making foolish remarks
Linking Apple users to Bush supports

[Continue] [Cancel]

Looks like UAC might've saved you there!

UAC only pops up when doing adminstrative tasks that affect the whole system. OS X does the same, but asks you to put your password in too, which is even more annoying. I never see the UAC prompt unless I am installing/updating a program, so I don't know what you dumbasses are complaining about. It is only annoying when you first install windows and have to install all your programs.

There's so many factors at play here that it is silly to try to point to an advertising campaign as "the cause". Some might say the release if Vista was "the cause". Others might say it has to do with the position of the planets.

Sure, all of these (well, with the possible exception of celestial alignment) have some effect on the survey that CoreBrand did. It is just that no one can separate all the factors out and say "this item had that effect" and "this other item affected the survey this other amount".

Anyone who uses computers and is familiar with the Macintosh or Windows platform should not be effected by ads.

If people are ****ed at Microsoft, then it is because of Microsoft's doing. Poor experiences with Windows Vista, and all the stability issues in the past with Windows Me/98SE/98/95/3.1 have given some people a bad impression of Microsoft.

(Xenomorph said @ #1)
Anyone who uses computers and is familiar with the Macintosh or Windows platform should not be effected affected by ads.

If people are ****ed at Microsoft, then it is because of Microsoft's doing. Poor experiences with Windows Vista, and all the stability issues in the past with Windows Me/98SE/98/95/3.1 have given some people a bad impression of Microsoft.

Fixed that for you.

Apart from that I agree entirely. Their old products were finicky, and Microsoft has taken an interesting direction with their new products that I can't say I agree with.

(cyberdrone2000 said @ #1.2)
Can someone please fix the inline editor? It blanks my post whenever I try to edit. It's rather frustrating.

Related comment: I understand that there needs to be some kind of post-submission editing capability available to commenters, but if Neowin adopted a system like many others' that allowed commenters to review their posts as they would look before final submission, then after the fact editing wouldn't generally be necessary.

In any case, this new in-line editing capability, while a great idea in theory, leaves a lot to be desired in practice.

(Xenomorph said @ #1)
Anyone who uses computers and is familiar with the Macintosh or Windows platform should not be effected by ads.

If people are ****ed at Microsoft, then it is because of Microsoft's doing. Poor experiences with Windows Vista, and all the stability issues in the past with Windows Me/98SE/98/95/3.1 have given some people a bad impression of Microsoft.


Stability issues? What stability issues?

There are no issues with Vista. If you dont't know how to update drivers and contact a software vender for a updated version of a software, turn off your PC and go outside.

There are no issues with Vista. If you dont't know how to update drivers and contact a software vender for a updated version of a software, turn off your PC and go outside.

Vista is meant to be the premier home / mass market operating system. It'll be used by people OTHER THAN COMPUTER GEEKS LIKE US. When criticizing peoples technical abilities, you should stand back and think about that. Moms and pops, or even grandparents wouldn't know anything about contacting vendors, or even the concept of drivers. Why should they have to?

Besides, he was referring to previous versions of Windows. They didn't become legendarily unreliable without good reason!