Are more users buying apps on WP7 than iOS?

The blogging community is clearly desperate for Microsoft to give out some indication as to how well Windows Phone 7 is doing. We've had reports telling us that WP7 isn't selling so well, and that Android is outselling WP7 by a ratio of 15-1. Of course, we've also had the opposite – with reports that WP7 units are hard to come by (with Microsoft even holding off its employee phone purchase until the public get their share). The latest of these articles is from WMPoweruser.com, and takes a look at WP7 from a different angle.

The article looks at a recent Techcrunch interview with iTotsApps, who make an application called "Toddler Flashcards". In the interview, iTotsApps state that they're selling 7.5 copies of their application per day in the WP7 Marketplace, whilst they're selling 71.5 per day in the App Store. With a little thought and analysis, it's quickly obvious sales are numerically higher on iOS, but the application is selling phenomenally better on WP7 (comparing active users to sales).

But what does this actually mean? WMPoweruser.com believes that it's an indication that apps are selling better, in general, on WP7 than on iOS devices. However, these sales results could be the result of a variety of factors such as user demographics (currently unknown) or competition (which is clearly lower on the WP7 Marketplace) – especially given that we're talking about one application, from one vendor.

Whatever you would like to believe, it's safest to wait until we get some clear statistics from Microsoft or at least a variety of vendors before making judgements on the marketplace. In the meantime, stories like this should be used only as discussion starters – not evidence.

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We haven't heard anything from Microsoft, because they know that they did not get the sales they anticipatted for the phone. It is going to remain quiet all the way through half of next year. They were not ready to release that phone in the first place. That is why majority of the features and apps are still missing.

JSYOUNG571 said,
We haven't heard anything from Microsoft, because they know that they did not get the sales they anticipatted for the phone. It is going to remain quiet all the way through half of next year. They were not ready to release that phone in the first place. That is why majority of the features and apps are still missing.

True, but I don't remember Micorosft having any number projections for WP7 sales or what they were expecting to seem successful.

Even the Kinect, which has done well, only got 'number' attention when Microsoft revamped their production schedule, as they originally only though about 1 million would sell before the end of the year, and pre-order sales made them realize the need to ramp up production and revise their internal 'max' sales projections to 5 million before the end of the year. (Again which isn't their 'goal', but istead the numbers they are using for production

WP7 has potential in a few areas that most users don't look at, and like I said above it will depend on when more carriers get WP7. Verizon was against WP7 devices, in a bad way, and after the overseas initial release, they changed their mind based on the non-US market sales.

Some things the WP7 phone has going for it that are either new or still a bit of a mes son Android and iOS.

1) Codec and content support - from XVid to VC1 - most audio and vidoe formats are inherently support and GPU decoded on the device.
2) It is a ZuneHD phone, and this is a good thing, as the Zune experience is iTunes done better with more flexibility to access to more music at a lower consumer cost.
3) Microsoft controls the updates. So carries and MFRs don't have to test and retest and customize and put $$ into tech time to get updates out to the phones. Companies like Samsung are already looking at doing WP7 fairly exclusive just because of the massive cost differences in supporting Android compared to WP7.
4) Microsoft engineers are working on device driver support. For example, just the Snapdragon GPU drivers that are out on the WP7 are almost 10x faster. So when other MFRs and Android devices were writing off the Snapdragon GPU as 'underpowered', the MS drivers not only brought the graphical performance of the GPU up to modern levels, but it can outperform newer GPUs that should in theory be faster. (The GPU wasn't the problem, good drivers and engineering of the drivers was. Also OpenGL and Snapdragon's GPU were less matched than DirectX technologies are for the GPU.)
5) Accelerated UI, something iOS does a bit of, and Android doesn't yet. WP7 is fully accelerated in every aspect of the OS UI and application frameworks. Giving the end users elegant transitions that you don't get on Android, and creating a faster overall experience than iOS gets.
6) Business user support. (From an official MS side loading feature to even limited native code support, look for a push for the platform for business customers.
7) Reliability - XNA and .NET and Silverlight are the OS API interfaces, everything is running managed code, that is safe and more reliable.

There are a lot of other things that could make WP7 a psuedo leader, even if it is just in inspiring features in Android and iOS.

thenetavenger said,

True, but I don't remember Micorosft having any number projections for WP7 sales or what they were expecting to seem successful.

well said sir

Even the Kinect, which has done well, only got 'number' attention when Microsoft revamped their production schedule, as they originally only though about 1 million would sell before the end of the year, and pre-order sales made them realize the need to ramp up production and revise their internal 'max' sales projections to 5 million before the end of the year. (Again which isn't their 'goal', but istead the numbers they are using for production

WP7 has potential in a few areas that most users don't look at, and like I said above it will depend on when more carriers get WP7. Verizon was against WP7 devices, in a bad way, and after the overseas initial release, they changed their mind based on the non-US market sales.

Some things the WP7 phone has going for it that are either new or still a bit of a mes son Android and iOS.

1) Codec and content support - from XVid to VC1 - most audio and vidoe formats are inherently support and GPU decoded on the device.
2) It is a ZuneHD phone, and this is a good thing, as the Zune experience is iTunes done better with more flexibility to access to more music at a lower consumer cost.
3) Microsoft controls the updates. So carries and MFRs don't have to test and retest and customize and put $ into tech time to get updates out to the phones. Companies like Samsung are already looking at doing WP7 fairly exclusive just because of the massive cost differences in supporting Android compared to WP7.
4) Microsoft engineers are working on device driver support. For example, just the Snapdragon GPU drivers that are out on the WP7 are almost 10x faster. So when other MFRs and Android devices were writing off the Snapdragon GPU as 'underpowered', the MS drivers not only brought the graphical performance of the GPU up to modern levels, but it can outperform newer GPUs that should in theory be faster. (The GPU wasn't the problem, good drivers and engineering of the drivers was. Also OpenGL and Snapdragon's GPU were less matched than DirectX technologies are for the GPU.)
5) Accelerated UI, something iOS does a bit of, and Android doesn't yet. WP7 is fully accelerated in every aspect of the OS UI and application frameworks. Giving the end users elegant transitions that you don't get on Android, and creating a faster overall experience than iOS gets.
6) Business user support. (From an official MS side loading feature to even limited native code support, look for a push for the platform for business customers.
7) Reliability - XNA and .NET and Silverlight are the OS API interfaces, everything is running managed code, that is safe and more reliable.

There are a lot of other things that could make WP7 a psuedo leader, even if it is just in inspiring features in Android and iOS.

This is so stupid. One vendor of a very specific application. There is no competition for these apps of course there sales will be higher of the percentage of WP7 users.

iOS store has like 20+ apps for almost any function you can think of.

Ok, the percentage could be seen as good; however, like many have stated it isn't reflective of anything on the current state or even for future forcasting.

Right now WP7's biggest drawback is lack of carriers, mainly not being on Verizon. If people have AT&T they are probably there because of their iPhone and not a large number switch, at least not at the cost of dropping a contract to change.

The non-ATT market really is centered around Verizon, as it is the only US carrier that offers really good 3G coverage virtually everywhere.

When WP7 hits Verizon and after a few months of people's contracts changing, will be the time to see how well WP7 is doing and will be doing.

There are a lot of people that would consider a WP7 over both Android and iOS, but they aren't going to change providers or drop contracts yet. And if look at the Android sales, their large numbers are coming from the two carriers that the WP7 is not available on.

Verizon is the best example, as the only smartphone choices they offer are Android and Blackberry, and they are the major non-ATT player.

(The same is true with a lot of lower priced carriers like Cricket, and prepaid companies, Android is the only smartphone in these markets.)

WP7 isn't failing yet, it just isn't available to the majority of people upgrading or changing phones at the moment. So in a year, if the numbers of WP7s sales are not closer to iPhone and Android, it is then WP7 will have a problem. Android took almost a year to take off as well, and the iPhone started out well because of the Apple brand fan loyalty.

What this means is that ITOTSAPPS are very clever marketers. Just about anything to do with Windows Phone 7 spreads like wildfire and they were simply brilliant in sending out this insignificant piece of information that was picked up by numerous sites and probably received more hits in the last couple of days than the past few months combined.

But what does this actually mean?

It means that the lack of competition helps to drive sells in the "Toddler Flashcard on Smartphone" market.

Reminds of HD-DVD versus Blu-ray, HD-DVD eventually resorted to "yeah, but we sell comparatively more discs per machine".

I just got a new HD7, and much to my surprise, I actually really like Windows Phone 7. However, I'm floored by the low quality of the apps. They're 99% crap on the iPhone, too, but I'm surprised how few ideas are out there in the Windows Phone Marketplace. Fart generators and prayer apps for Muslims. Oh, brother.

Skwerl said,
I just got a new HD7, and much to my surprise, I actually really like Windows Phone 7. However, I'm floored by the low quality of the apps. They're 99% crap on the iPhone, too, but I'm surprised how few ideas are out there in the Windows Phone Marketplace. Fart generators and prayer apps for Muslims. Oh, brother.

NEWSFLASH: Muslims exist!

rfirth said,

NEWSFLASH: Muslims exist!

So do non muslims funnily enough, almost 4.5 billion of them! Still I think this was more of a "lack of apps" complaint than a "I hate Muslims" complaint

Subject Delta said,

So do non muslims funnily enough, almost 4.5 billion of them! Still I think this was more of a "lack of apps" complaint than a "I hate Muslims" complaint


I know, but I think that muslims are a valid demographic to target.

rfirth said,

I know, but I think that muslims are a valid demographic to target.

I don't think Skwerl was making any particular comment about Muslims. He could have equally said "prayer apps for left-handed purple mice" and his point would have been valid.
You might need to turn the sensitivity thermostat down a few notches.

No disrespect to the article author, but this is full of nonsense.
It looks (or reads) like there is nothing to say currently about WP7 and/or Apple right now...

I think the blogging/news community is driving themselves nuts over this. This is a *new* OS in an established and very competitive market, it will take time for it to catch on, pick up steam and provide usable comparison data.

Well I have 'bought' a lot of applications on my iPhone, but I use the term bought lightly as it was all with iTunes gift card credit

the thing with ios is that there are too many apps, because you gotta think what apps do you use on a d aily basis and incorperate it your lifestyle right, 300 000 apps, a little too much and most of them are copies of one idea like 50 times. Stupid there should be like a handful of good apps from one idea and thats it, done.

If the user demographics is known how can it be inferred that on wp7 apps sell more units per active users? We don't even know the ratios on either platform, if I'm not mistaken

asdavis10 said,
Slow news day. This story was utter nonsense.

I wonder how Neowin miss the news that Windows Phone 7 developer devices already got copy and paste update. Now there's a video of it.

Edited by illegaloperation, Dec 7 2010, 1:18am :

day2die said,
I wonder how Neowin miss the news that Windows Phone 7 developer devices already got copy and paste update. Now there's a video of it.
Uh, they didn't miss it.

Don't really care what platform is selling the most apps. I just care that they are good, quality apps that are not riddles with bugs.

techbeck said,
Don't really care what platform is selling the most apps. I just care that they are good, quality apps that are not riddles with bugs.

And iOS seems to give that consistently across the board.

techbeck said,
Don't really care what platform is selling the most apps. I just care that they are good, quality apps that are not riddles with bugs.

Exactly..

That isn't exactly weird considering you have more choice in Apple's app store. If you have one application for X on WP7 and 10 applications for X on iOS, it isn't exactly a shocker that the one application will see relatively better sales on WP7.

.Neo said,
That isn't exactly weird considering you have more choice in Apple's app store. If you have one application for X on WP7 and 10 applications for X on iOS, it isn't exactly a shocker that the one application will see relatively better sales on WP7.

not to mention that there's only a limited number of apps that most people actually buy. so most people already have them on iOS anyway (as opposed to wp7 newcomers)

I love my Focus and all but stats can always be used to say something that the person wants it to mean. Just because it's good on one app doesn't mean it's the same for others. Apple, Google, Microsoft, any company use those stats to their advantage.

LOL! This is such a stupid way of looking at a particular statistic that I'm actually speechless. Even a facepalm isn't enough.

Manish said,
LOL! This is such a stupid way of looking at a particular statistic that I'm actually speechless. Even a facepalm isn't enough.

+1

My brain literally died a little while reading this "article". It's stupid beyond comprehension...

Manish said,
LOL! This is such a stupid way of looking at a particular statistic that I'm actually speechless. Even a facepalm isn't enough.

uha, "..."

MrBurrrns said,

+1

My brain literally died a little while reading this "article". It's stupid beyond comprehension...

+2

MrBurrrns said,

+1

My brain literally died a little while reading this "article". It's stupid beyond comprehension...


Literally? Your brain died a little? How does that work?

the better twin said,

Literally? Your brain died a little? How does that work?

Caused him to facepalm therefore killing off a small amount of brain cells?

Manish said,
LOL! This is such a stupid way of looking at a particular statistic that I'm actually speechless. Even a facepalm isn't enough.
Please expand on this.

MrBurrrns said,

+1

My brain literally died a little while reading this "article". It's stupid beyond comprehension...

+1

Exactly.

MrBurrrns said,

+1

My brain literally died a little while reading this "article". It's stupid beyond comprehension...

Haha, I agree

Brody, whatever you are smoking, I want some of that.

~Johnny said,

Caused him to facepalm therefore killing off a small amount of brain cells?

It's a small absolutely number, but percentage-wise is a different story.

It's most likely it's just a result of there being a far smaller selection of apps at the moment, meaning there's less competition, and it's easier to find their app.

~Johnny said,
It's more likely it's just a result of there being a far smaller selection of apps at the moment, meaning there's less competition, and it's easier to find their app.

Probably plays into it yet the marketplace is growing at a pretty solid rate, up over 3,400 apps as of now with a average of 87 apps updated each day.

~Johnny said,
It's most likely it's just a result of there being a far smaller selection of apps at the moment, meaning there's less competition, and it's easier to find their app.

Also, they are looking at total users. A new user to any platform is going to be more likely to buy apps, every WM7 user is a new user, most iOS users are not.